VAŠ PRIMERAK - YOUR COPY TO KEEP
PRONAĐITE DETE U SEBI FIND THE CHILD WITHIN
ZA ELEVATE GOVORE: KOREOGRAF SIDI LARBI ŠERKAUJI, PIJANISTA ALEKSANDAR SINČUK, NBA TRENER IGOR KOKOŠKOV, KOMPOZITOR KORNELIJE KOVAČ, ŠPANSKA DIVA LUZ KASAL, EPISKOP ZAPADNOAMERIČKI MAKSIM VASILJEVIĆ, ŠEF NENAD GLADIĆ... / TALKING FOR ELEVATE: CHOREOGRAPHER SIDI LARBI CHERKAOUI, PIANIST ALEXANDER SINCHUK, NBA COACH IGOR KOKOŠKOV, COMPOSER KORNELIJE KOVAČ, SPANISH DIVA LUZ CASAL, BISHOP OF WESTERN AMERICA MAKSIM VASILJEVIĆ, CHEF NENAD GLADIĆ...
CREATING MEMORIES STVARAJMO NOVE USPOMENE
Dear passengers,
Dragi putnici,
I u 2019. godini ispunjavaćemo vaše želje i planove, vodeći vas do destinacija iz snova, voljenih osoba i novih poslovnih uspeha. Nova godina je vreme novih početaka, pa u tom smislu želimo dobrodošlicu francuskoj kompaniji Vansi, novom koncesionaru Aero- droma Nikola Tesla Beograd. Aerodrom Nikola Tesla je naš dom i ra- dujemo se saradnji s novim partnerom. Pozitivne promene, razvoj i modernizacija beogradskog aerodroma doprineće još kompletnijem i izuzetnijem iskustvu putovanja srpskom avio-kompanijom. Nova godina je vreme kada se prave planovi, razrađuju strategi- je i želje stavljaju na papir. Naš prioritet i u ovoj godini ostaje isti – da pružimo uslugu najvišeg kvaliteta i nadmašimo vaša očekivanja. Že-
In 2019 we will again continue to ful l your wishes and plans, carrying you to dream destinations, loved ones and new business successes. New Year is a time of new beginnings, and it is with this in mind that we would like to welcome French company Vinci, the new concessionaire of Belgrade Nikola Tesla Airport. This airport is our home and we are looking forward to working with a new partner. Positive changes and the development and modernisation of Belgrade airport will contribute to making the experience of travelling with Serbia’s agship airline even more complete and more exciting. New Year is a time when plans are made, strategies elaborated and desires put on paper. Our priority remains the same this year too – to provide the
lja nam je da još više uživate u putovanjima nacionalnom avio-kompanijom, obećava- jući vam naše tradicionalno gostoprimstvo i brojna iznenađenja. Na narednim stranicama ovog maga- zina predstavljamo vam mladog srpskog glumca Miloša Bikovića u njegovoj novoj ulozi zaštitnog lica nove marketinške kam- panje naše kompanije. Donosimo vam i pri- ču sa srpskim kompozitorom Kornelijem Kovačem uoči koncerta Korni grupe, kao i intervju sa španskom umetnicom Luz Ka- sal nakon njenog veličanstvenog koncerta u
Hvala što letite Er Srbijom, želimo vam srećnu i uspešnu novu 2019. godinu!
Thank you for ying with Air Serbia, we wish you a happy and successful 2019!
highest quality of service and to exceed your expectations. Our wish is for you to enjoy travelling with our national airline even more, with the promise of our traditional hospitality and numerous surprises. On the following pages of this issue of our magazine, we present to you young Serbian actor Miloš Biković, in his new role as the face of our company’s new marketing campaign. We also bring you a story with Serbian composer Kornelije Kovač in the build-up to the concert
Beogradu. U susret Festivalu igre upoznajemo vas sa čuvenim plesa- čem i koreografom Sidi Larbi Širkauijem. Foto-reportažama vas vodi- mo kroz Njujork, između svetlosti i senke, i Tel Aviv, grad koji je stvar- no kul. Povešćemo vas na putovanje kroz Italiju s Monikom Beluči, putem savršene alpske skijaške avanture do magičnog Rima koji mo- že biti prava destinacija i u januaru.
of his Korni Grupa, as well as an interview with Spanish artist Luz Casal, following her magni cent Belgrade concert. Previewing this year’s Belgrade Dance Festival, we introduce you to famous dancer and choreographer Sidi Larbi Cherkaoui. With photo reportage pieces, we guide you through New York, between lights and shadows, and Tel Aviv, a city that’s genuinely cool. We also lead you on a journey through Italy with Monica Bellucci, through perfect Alpine ski adventures to the magical Rome, which can also be the right destination even in January. Thank you for ying with Air Serbia, we wish you a happy and successful 2019! Sincerely yours, Air Serbia
Hvala što letite Er Srbijom, želimo vam srećnu i uspešnu novu 2019. godinu!
Iskreno vaša, Er Srbija
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The inflight magazine of Air Serbia
40 Njujork između svetlosti i senke
New York between lights and shadows
Sadržaj /Inside Er Srbija Air Serbia
Ljudi People
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Miloš Biković, zaštitno lice nove kampanje Er Srbije Miloš Biković - the face of Air Serbia’s new campaign U januaru Etihadov A330 na letovima Er Srbije do Njujorka Etihad’s A330 for Air Serbia ights to New York in January
Igor Kokoškov NIkada nisam sanjao o Americi Igor Kokoškov I never dreamt of America Maksim Vasiljević Božić lako premosti daljinu između Balkana i Tihog okeana Maksim Vasiljević Christmas bridges the distance from the Balkans to the Pacic Ocean Nenad Gladić Trbuhom za duhom
Sidi Larbi Šerkauji Otkud Čomski u umetničkoj igri? Sidi Larbi Cherkaoui What’s Chomsky doing in artistic dance? Aleksandar Sinčuk Pratim Rahmanjinovljevu toplu dušu Alexander Sinchuk I follow Rachmanino’s warm soul Luz Kasal Večno ću biti zahvalna Almodovaru Luz Casal I’ll be eternally grateful to Almodóvar
Intervju / Interview Kornelije Kovač kompozitor / composer
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VAŠ PRIMERAK - YOUR COPY TO KEEP
46
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PRONAĐITE DETE U SEBI FIND THE CHILD WITHIN
sa lepim Brkom Nenad Gladić Led by the belly to the spirit with Lepi Brka
Naslovna strana / Cover photo: iStock / Svekas
ZA ELEVATE GOVORE: KOREOGRAF SIDI LARBI ŠERKAUJI, PIJANISTA ALEKSANDAR SINČUK, NBA TRENER IGOR KOKOŠKOV, KOMPOZITOR KORNELIJE KOVAČ, ŠPANSKA DIVA LUS KASAL, EPISKOP ZAPADNOAMERIČKI MAKSIM VASILJEVIĆ, ŠEF NENAD GLADIĆ... / TALKING FOR ELEVATE: CHOREOGRAPHER SIDI LARBI CHERKAOUI, PIANIST ALEXANDER SINCHUK, NBA COACH IGOR KOKOŠKOV, COMPOSER KORNELIJE KOVAČ, SPANISH DIVA LUZ CASAL, BISHOP OF THE WESTERN AMERICA MAKSIM VASILJEVIĆ, CHEF NENAD GLADIĆ...
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Sadržaj /Inside Italija u fokusu Italy in focus Najbolje iz Srbije Best of Serbia
56 Dolče vita
37 Iz perspektive naših najboljih dizajnera
italijanskih planina La dolce vita of Italian mountains
From the perspective of our top designers
62 Rim je u januaru dobra ideja Rome in January? Great idea 66 Na putu sa
76 Muštuluk,
praznik radosti Muštuluk, holiday of joy
81 Vunene čarape, najtoplije znamenje istočne Srbije Woollen socks, the warmest symbol of Eastern Serbia
Monikom Beluči On the road with Monica Bellucci
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10 top-trendova za proleće/leto 2019. 10 top trends for Spring/Summer 2019
110 ― 129
Er Srbija u fokusu / Air Serbia close up
Dobrodošlica novom koncesionaru beogradskog aerodroma Air Serbia welcomes new Belgrade airport concessionaire Zimski meni na letovima za Njujork i u Premijum salonu Winter menu for New York ights and Premium Lounge Priznanje ambasade UAE za Er Srbiju UAE Embassy awards Air Serbia Nagrada Etihadu za brigu o deci i roditeljima Etihad Airways wins Motherhood & Childhood Award 3 pitanja za Radovana Vlašića, kapetana Three questions for Radovan Vlašić, captain
The inflight magazine of Air Serbia
Glavna i odgovorna urednica / Editor in chief Jelena Isaković Izvršna urednica / Executive Editor Jelena Pantović Šef tehničke redakcije / Chief of the design and layout team Zoran Stojković Tehnički urednik / Design and layout editor Aleksa Vasović
Dizajn i lejaut / Design and layout Branko Mitrović, Jelena Nalbantjan Urednik fotogra je / Photo Editor Vladislav Mitić Fotogra je / Photography
Oliver Bunić, Mitar Mitrović, Zoran Lončarević, Vesna Lalić, Goran Srdanov, Milan Ilić, Jelena Janković, Đorđe Tomić Foto agencije / Photo agencies Promedia, iStock Lektori / Copy editing Bojana Đurić, Nebojša Nestorović Prevod na engleski / Translation to English Mark Pullen Lektor za engleski / English Copy Editing Mark Pullen Oglašavanje / Advertising Media Impact Srbija Snežana Stojsavljević, izvršni menadžer prodaje oglasnog prostora / Executive Advertising Manager snezana.stojsavljevic@mediaimpact.rs,
Ako ste u Beogradu 12. i 13. januara, obavezno dođite u Dom omladine u kom će se održati Novogodišnji mrnjau fest. U nadmetanju za titule najlepše mace očekuje se prisustvo preko sto izuzetnih mačaka iz Srbije i mnogih evropskih zemalja, a biće zastupljene sve popularne rase. Najbolje od svega je što ćete neku macu moći ovom prilikom da udomite, te dobijete mekanog i maznog člana porodice. If you’re in Belgrade on 12 th and 13 th January, make sure to visit the Youth Centre, which will then be hosting the New Year’s Meow Fest. The competition for the title of the most beautiful cat is expected to include of over 100 exceptionally beautiful cats from Serbia and many European countries, with all popular breeds represented. The best part of all is that this event will give you the opportunity to adopt a cat, thus gaining a new soft and cuddly family member.
Saradnici
U ovom broju / This issue’s contributors
elevate@mediaimpact.rs Urednički odbor Er Srbije / Air Serbia Editorial Committee Nikola Vukomanović, Arsen Rudan Izdavač / Publisher Ringier Axel Springer Srbija Žorža Klemansoa 19, 11000 Beograd elevate@ringieraxelspringer.rs Generalni direktor Ringier Axel Springer Srbija / CEO Ringier Axel Springer Serbia Jelena Drakulić Petrović Direktor izdanja / Publishing Director
Jelena Tušup već 18 godina radi kao novinar i urednik, a poslednjih osam strast su joj digitalni mediji. Rođena Novljanka, trenutno radi kao pomoćnica glavnog i odgovornog urednika Blic. rs i urednica Blic biznisa , a sa svog poslednjeg putovanja u Izrael prenosi vam utiske o jednom potpuno drugačijem gradu Mediterana od onih na koje smo navikli. Jelena Tušup has been working as a journalist and editor for 18 years, while her passion has been in digital media for the last eight years. A native of Montenegro’s Herceg Novi, she’s the current assistant editor- in-chief of Blic.rs and editor of Blic biznis, and for this issue she offers us her impressions from her last trip to Israel and a Mediterranean city that differs completely from
Ramiz Hadžibegović diplomirao je na Fakultetu političkih nauka u Beogradu. Objavljivao je eseje, studije i književne prikaze u medijima Srbije, Crne Gore, BiH, Hrvatske, Francuske, Australije i drugih zemalja. Dobitnik je više nagrada i društvenih priznanja. U ovom broju vodi nas na divno putovanje u tradiciju i donosi priču o muštuluku. graduated from the University of Belgrade’s Faculty of Political Science. He has published essays, studies and literary reviews in media outlets throughout Serbia, Montenegro, Bosnia- Herzegovina, Croatia, France, Australia and other countries. A winner of multiple awards and social acknowledgements, for this issue he takes us on a wonderful journey through tradition and brings us the story of ‘muštuluk’. Ramiz Hadžibegović
Jelena Janković je fotograf koja je svoje radove, pored Beograda, izlagala je u Moskvi, Londonu, Meksiko Sitiju, Tokiju, Istanbulu, Kuala Lumpuru, Sijeni, Zagrebu… Njene fotografije objavljene su u renomiranim časopisima: Roling Stoun , Nacionalna geografija, Profesionalni fotograf, El … U ovom broju odvela nas je svojim objektivom na ulice Njujorka. Jelena Janković is a fine art photographer who, apart from in her native Belgrade, has exhibited her works in Moscow, London, Mexico City, Tokyo, Istanbul, Kuala Lumpur, Siena, Zagreb and elsewhere... Her photography has been published in renowned magazines including Rolling Stone, National Geographic, Professional Photographer, ELLE et al. For this issue she takes us onto the streets of New York with her lens...
Nenad Gladić rođen je 1970. godine u Beogradu. Završio je ugostiteljsku školu, bavio se ugostiteljstvom u najboljim hotelima, a od 2010. godine je autor i voditelj TV serijala Gastronomad i autor istoimene knjige u kojoj kombinuje elemente putopisne emisije sa kulinarstvom. Lepi Brka vodi nas na put kao gurman i svetski putnik.
Sreten Radović Štampa / Print Rotograka Subotica
Distribucija / Distribution Besplatno na svim letovima Er Srbije Free of charge on all Air Serbia ights
Materijali objavljeni u ovom izdanju vlasništvo su izdavača ili Er Srbije i ne mogu se reprodukovati bez pisanog odobrenja izdavača. Stavovi izneti u tekstovima su stavovi autora i ne mogu se dovoditi u vezu sa Er Srbijom ili izdavačem. Izdavač i Er Srbija odriču se odgovornost za sadržaj oglasa. All material is copyrighted and all rights are reserved. No part of this publication may be reproduced in whole or in part without the written permission of the publisher. Opinions expressed are those of the authors and cannot be related to Air Serbia. Air Serbia does not accept responsibility for advertising content. Air Serbia Review - besplatno na svim letovima Er Srbije / Air Serbia Review - free of charge on all Air Serbia flights / CIP - Каталогизација у публикацији Народна библиотека Србије, Београд • 659 • ELEVATE : the inflight magazine of Air Serbia / glavni i odgovorni urednik Jelena Isaković. - 2014 (avg.)- . - Beograd : Ringier Axel Springer Srbija, 2014 - (Subotica : Rotografika). - 27 cm • Mesečno. - Tekst uporedo na srp. i engl. jeziku. - Je nastavak: Air Serbia Review • ISSN 2466-4073 • Elevate (Beograd) • COBISS.SR-ID 222113804 • Copyright 2013 © Air Serbia All rights reserved
Nenad Gladić was born in Belgrade in 1970. He graduated from the college
of hotel management and has worked in the
hospitality sector in the best hotels, while since 2010 he has been the author and presenter of the TV series Gastronomad and is the author of the eponymous book, in which he combines elements of a travelogue with a cookbook. He leads us from Lepi Brka on a world journey as a gastronome and world traveller.
Godina izlaženja / Anoo XLIII Broj / Issue No. 301 Naslovna strana / Cover iStock / Svekas
those to which we’ve grown accustomed.
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BEZ ČEGA NE ULAZITE U AVION? – Meni je uvek hladno, tako da su mi potrebne čarapice iIi neko ćebence. Zatim hidratantna krema, zbog moje dehidrirane kože, i dosta vode.
KOJA VAM JE DESTINACIJA OSTALA U SEĆANJU? – Japan mi je jedna od omilje- nih destinacija. Verovatno za- to što sam mnogo radila sa japanskim modnim kućama, često su me pozivali da budem njiho- vo zaštitno lice. Imala sam privilegiju da bar pet pu- ta letim za Japan. Bila sam fascinirana koliko su oni tehnološki ispred sveta. Taj spoj tradicije i visoke teh- nologije je očaravajući. Oni su vredan i marljiv narod i zato imaju tako visok životni standard. WHAT DON’T YOU BOARD A PLANE WITHOUT? - It’s always cold for me, so I need lit- tle socks or a blanket. Then hydrating cream, due to my dehydrated skin, and plenty of water. WHY DO YOU LIKE PLANES? - Travel excites me. The fact that we can be on di erent sides of the world in a relatively short period of time thrills me. I learnt to travel by plane very ear- ly on, as a young fashion model, ying from New York Fashion Week to fash- ion week events in Paris, Milan or To- kyo. Even back then I realised how im- portant planes are, they are like a best friend for someone who does this kind of work. WHICH DESTINATION HAS REMAINED FOREVER IN YOUR MEMORY? - Japan is one of my favourite destinations. That’s probably because I’ve done a lot of work with Japanese fashion houses, which regularly invited me to be the face of their brands. I’ve had the privilege of flying to Japan at least five times. I was fascinated at how much more technologically advanced than the rest of the world they are. That fusion of tradition and high technology is captivating. They are a hard-working and diligent people, which is why they have such a high standard of living.
ZAŠTO VOLITE AVIONE? – Uzbuđuju me putovanja. Činjenica
da možemo biti na različitim stranama sveta za relativno kratko vreme me oduševljava. Naučila sam da putujem
avionom vrlo rano, kao mlada manekenka, leteći sa fešn vika u Njujorku na fešn vik u Pariz, Milano ili Tokio. Još tada sam shvatila koliko su avioni važni, oni su nekome ko radi ovakve poslove kao najbolji prijatelji. NA PUTU / ON THE ROAD AVION KAO NAJBOLJI PRIJATELJ A PLANE IS LIKE A BEST FRIEND Tekst / Words: Ljiljana Perović Fotografije / Photography: Goran Srdanov JELENA IVANOVIĆ, MODEL ZAŠTO VOLITE BEOGRAD? – Beograd je grad koji ima dušu. Osim toga, ima odličan geografski položaj, u centru je Evrope i vrlo se lako stiže na sve strane sveta. Radeći manekenski posao, shvatila sam da je meni lako da stignem i na istok i na zapad, mnogo lakše nego nekome ko živi u Australiji ili Americi. To je moj grad i mnogo ga volim. WHY DO YOU LOVE BELGRADE? - Belgrade is a city that has a soul. Apart from that, it also has an excellent geographical position, at the centre of Europe, and from there one can easily reach all parts of the world. It was while doing modelling work that I realised how easy it is for me to travel both eastwards and westwards – much easier than it is for someone who lives in Australia or America. It’s my city and I love it very much.
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Stokholm Besplatne pešačke ture
Iako ima reputaciju skupog grada, švedska prestonica je jedna od retkih koja u ponudi ima besplatne pešačke ture na engleskom i španskom jeziku. Lokalni vodiči turiste upoznaju s glavnim mestima i zanimljivostima Stokholma, a ture počinju svakog dana u 10 časova u starom gradu i traju oko sat i po. Postoji i tura koja nudi obilazak grada na Segveju, kao i tura kroz stokholmsku podzemnu železnicu, koja predstavlja pravu javnu umetničku galeriju. Iako su ove ture besplatne, ne zaboravite da ostavite napojnicu svom vodiču.
Er Srbija leti 4 puta nedeljno iz Beograda za Stokholm
Air Serbia flies 4 times a week from Belgrade to Stockholm
Stockholm Free walking tours
Despite having a reputation as an expensive city, the Swedish capital is one of the few cities to offer free walking tours in English and Spanish. Local tour guides familiarise tourists with Stockholm’s main points of interest and attractions, with tours begins every day at 10am in the old town (Gamla Stan) and lasting around an hour and a half. There is also the possibility to tour the city on Segway transporters, as well as a tour through Stockholm’s underground railway, which represents a genuine public art gallery. Although these tours are all free of charge, don’t forget to tip your guide.
London NBA spektakl U londonskoj areni O2 17. januara održaće se još jedan NBA spektakl. Snage na terenu odmeriće timovi Vašington Vizardsa i Njujork Niksa, a karte za ovaj meč su skoro već rasprodate. Ovo će biti treća utakmica njujorškog tima u britanskoj prestonici, dok će Vizardsi igrati svoju prvu utakmicu u Londonu. Tradicionalni NBA mečevi igraju su svakog januara u Britaniji i prisustvuju im brojne svetske poznate ličnosti, koje žele da uživaju u sjajnoj utakmici i dobroj košarci.
Er Srbija leti 7 puta nedeljno iz Beograda za London
Air Serbia flies 7 times a week from Belgrade to London
London NBA spectacle
London’s O2 Arena will host another NBA spectacle on 17 th January. Doing battle on the court will be the Washington Wizards and New York Knicks teams, while tickets for this duel are almost sold out already. This will be the third game played by this New York team in the British capital, while the Wizards will be playing their first match in London. NBA games are traditionally played in the UK every January and attended by numerous world famous celebrities seeking to enjoy a great match and good basketball.
TRENUTAK / FLASH
Beč Kancelarija u čast Betovena
Vienna
O ce in Beethoven’s honour The capital of Austria is preparing to celebrate the 250 th anniversary of the birth of Ludwig van Beethov- en. Despite this important jubilee only arriving in 2020, the‘WienBee- thoven2020’coordination o ce has already been opened in his honour. It will collaborate with institutions and major cities around the world, organising celebrations, scienti c gatherings and exhibitions featuring this famous composer.
Glavni grad Austrije se priprema za slavlje povodom 250 godina od rođenja Ludviga van Betovena. Iako ovaj važan jubilej pada tek 2020. godine, u Betovenovu čast već je otvorena kancelarija WienBeethoven2020. Ona će sarađivati s institucijama i metropolama u celom svetu i organizovati svečanosti, naučne skupove i izložbe o slavnom kompozitoru.
Er Srbija leti 14 puta nedeljno iz Beograda za Beč
Air Serbia flies 14 times a week from Belgrade to Vienna
Atina 500 godina od smrti genija
Athens 500 years since the death of genius
Sledeće godine biće obeleženo 500 godina od smrti Leonarda da Vinčija, italijanskog vajara, slikara i izumitelja, kog istoričari umetnosti svrstavaju u najveće genije ljudskog roda. To je bio povod za izložbu Leonardo da Vinči – 500 godina genija, koja je otvorena u prostoru atinskog starog OSY depota . Posetioci imaju priliku da istraže život i rad ovog velikog umetnika kroz modele njegovih brojnih izuma i interaktivnih mašina. Izložba je otvorena do 31. marta.
This year marks the 500 th anniversary of the death of Italian sculptor, painter and inventor Leonardo da Vinci, who is classi ed by art his- torians among the greatest geniuses of the human race. This jubilee provided the occa- sion to stage the exhibition“Leonardo da Vin- ci - 500 Years of Genius”, which has opened in Athens’Old Depot OSY. Visitors can explore the life and works of this great artist through models of his numerous inventions and in- teractive machines. The exhibition runs un- til 31 st March.
Er Srbija leti 10 puta nedeljno iz Beograda za Atinu
Air Serbia flies 10 times a week from Belgrade to Athens
SAVRŠEN POSLOVNI PROSTOR KAO MUDRA NOVOGODIŠNJA ODLUKA Bliži se kraj godine, vreme sumiranja re- zultata i donošenja važnih poslovnih od- luka. Ukoliko tražite poslovni prostor, Bu- siness Garden predstavlja idealan izbor. Ova jedinstvena moderna poslovna zgra- da A klase u centru Beograda još jedan je uspešan projekat izraelskih investitora AFI Europe i Shikun & Binui Group i nala- zi se na pet minuta hoda od najznačajnijih lokaliteta i institucija, 15 minuta vožnje od poslovne zone na Novom Beogradu i 20 minuta od aerodroma. Kaže se da je lako doneti novogodišnju odluku, a uz CBS In- ternational, vodeću konsultantsku kuću za nekretnine u Srbiji koja je deo Cushman & Wakefield Group i ekskluzivni zastupnik za izdavanje Business Gardena, biće vam lako da tu odluku i realizujete!
PERFECT OFFICE SPACE AS A WISE NEW YEAR’S RESOLUTION
The end of this calendar year is upon us! It is time to re ect on the results achieved, as well as make important corporate business decisions. If you are looking for o ce space, Business Gar- den is the ideal choice. This one-of-a-kind, modern class A o ce building in the very heart of Belgrade is yet another successful project by the Israeli investors AFI Europe and Shikun & Bi- nui Group and is located 5-minute walk from the most signi cant venues and institutions, a short 15-minute drive from the New Belgrade business zone and a 20-minute ride from the air- port. The saying goes that New Year’s resolutions are easy to make, but hard to keep. However, the leading real estate consultancy in Serbia - CBS International, which is a part of the Cushman & Wake eld Group and the exclusive leasing representative of Business Garden, is here to help you put all the necessary wheels into motion and make sure your resolution sticks.
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SA NAMA SE PUTUJE BRŽE I UDOBNIJE
NAJČEŠĆE SAM BELI ILI SREBRNI PUTNIK I’M MOST OFTEN A WHITE OR SILVER GUEST INTERVJU: MILOŠ BIKOVIĆ, ZAŠTITNO LICE ER SRBIJE INTERVIEW: MILOŠ BIKOVIĆ, THE FACE OF AIR SERBIA
TRAVEL WITH US IS FASTER AND MORE COMFORTABLE
Fotografije / Photography: Zoran Lončarević, Air Serbia
P opularni mladi glumac Miloš Biković zaštitno je lice nove marketinške kampanje nacio- nalne avio-kompanije. Pod slo- ganom Svaki put po tvojoj meri put- nicima je predstavio sve pogodnosti personalizovanog putovanja Er Srbi- jom. U veoma simpatičnom spotu Bi- ković istovremeno glumi belog (pu- tuje bez prtljaga), plavog (ima prtljag) i crvenog (fleksibilna rezervacija) put- nika, to jest prikazuje sve pogodnosti koje gost ima u zavisnosti od toga ko- jom je tarifom izabrao da leti. One of Serbia’s most popular actors reveals why his cooperation with Air Serbia came about, how the lming of the campaign went, what he does aboard planes, but also how he feels when ying home to Belgrade from working in Russia Jedan od najpopularnijih glumaca otkriva zašto je došlo do saradnje sa Er Srbijom, kako je prošlo snimanje kampanja, šta radi u avionu i kako se oseća kada iz Rusije, u kojoj radi, leti kući u Beograd
Kako si se proveo na snimanju spo- tova za Er Srbiju? – Bilo je zabavno, brzo, lako i dinamič- no, zaista sam se proveo lepo. A mislim da je i rezultat dobar. Zapravo je najlepše kad se poklopi da rezultat bude simpatičan i duhovit, a snimanje brzo i profesionalno. U spotovima, tvoj lik prilično raspo- loženo ćaska sa svojim saputnicima. Da li si ti takav kad putuješ ili si od onih koji slušaju muziku ili čitaju knjigu ne remeteći druge? – Nije svaki od ovih likova koji sam bio igrajući ovu raspolućenu ličnost baš raspo- ložen za ćaskanje. Što se mene tiče, kako kad, zavisi od toga koliko sam umoran. U avionu više volim da se isključim i da, ako mogu, spavam, jer su putovanja često iz- među dva dana snimanja ili nekih drugih obaveza. Nosim knjigu i slušalice, sve što mi pomaže u tom trenutku, zato što dobar deo mog život protiče u avionu. S obzirom na to koliko letim Er Srbijom, naročito na relaciji Beograd–Moskva, bilo je logično da počnem da plaćam kiriju jer živim u avi- onu ili da mi Er Srbija predloži saradnju. Kao što znate, desilo se ovo drugo. Da li si nekada tokom leta upoznao nekog ko ti je kasnije postao prija- telj ili ljubav?
HVALA ŠTO LETITE SA NAMA THANKS FOR FLYING WITH US
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The region’s leading airline Vodeća avio-kompanija u regionu
Uvek mi je lepo kad uđem u avion koji leti kući It’s always nice for me to board a plane that will fly me home
Have you ever met someone during a flight who later became a friend or lover? - I encounter many friends, that’s most often the case. So, I meet people who I al- ready know. Of course, I also meet many other people. I haven’t made new close friends in that way, but I have made new acquaintances. Could you describe to us how you feel when boarding a flight bound for Belgrade after spending a long period abroad? - I’m happy every time when I return to Belgrade. It’s always nice for me to board a plane that will y me home, and particu- larly when I land in Belgrade, and dur- ing that journey from the airport I look around to see what’s changed. That’s be- cause, even though I y very often, some- times two or three months pass between trips, so I can notice things that happened in the meantime. I always have some nice feeling when returning home. What’s the most important factor for you when you travel by plane? - When there’s no room left in econ- omy class, so they transfer me to busi- ness class. How often are you personally a red, blue or white traveller? - If we’re talking about the state of my health during a ight, then I switch between all those colours. Joking aside, I’m somewhere between a white and a sil- ver guest. I often y without luggage be- cause I’m heading on a short trip, but I y in business class whenever I can. After this experience, which of your characters from the promo video will you think of the most on your next Air Serbia flight? - I rarely think of the characters I play. When I’m not working and not lming, I don’t think about my heroes. But I love it when I end up being surprised by what I’ve done. These three characters from the video are simultaneously me and not me, I couldn’t single out one of them in par- ticular.
P opular young actor Miloš Biković is the face of the new marketing campaign of Serbia’s national air- line. Under the slogan“Every jour- ney tailored to you”, he presented all the bene ts of personalised travel with Air Serbia to passengers. In a very appealing video, Biković simultaneously plays cate- gories of passenger ranging from white (travel without luggage), blue (with lug- gage) and red ( exible reservation), pre- senting all the bene ts that guests receive depending on the selected ight tari . How did you find the film shoots for the Air Serbia promotional videos? - It was fun, quick, easy and dynamic; I really had a good time. And I think the result is also good. It’s actually the best when things combine to produce an ap- pealing and witty result, and when the lming process is fast and professional. Your character in the promo vid- eos is quite keen to chat with his fellow travellers. Are you like that when you travel, or are you one of those who listens to music or reads a book without disturbing others? - Not all of those characters I portrayed while playing this divided person are real- ly predisposed to chat. When it comes to me personally, that depends on how tired I am. Aboard the plane I prefer to switch o and, if I’m able, to sleep, because I of- ten travel between two shooting days or some other obligations. I carry a book and headphones, everything that helps me in that moment, because I spend a good part of my life aboard planes. Consider- ing how often I y with Air Serbia, espe- cially along the Belgrade-Moscow route, it was logical for me to either start paying rent, because I live aboard planes, or for Air Serbia to propose that we collaborate. As you know, this latter option happened.
– Srećem mnogo prijatelja, to je najčešće slučaj. Dakle, srećem ljude koje već znam. Naravno, upoznajem i mnoge druge. Nisam na taj način ste- kao nove bliske prijatelje, ali jesam nova poznanstva. Možeš li da nam opišeš kako se osećaš kada se posle dužeg bo- ravka u inostranstvu ukrcaš na let za Beograd? – Radujem se svaki put kad se vra- ćam u Beograd. Uvek mi je lepo kad uđem u avion koji leti kući. Pogoto- vo kad sletim u Beograd, pa na putu od aerodroma gledam šta se sve pro- menilo. Iako letim veoma često, pone- kad prođu dva-tri meseca, pa mogu da primetim stvari koje su se dogo- dile u međuvremenu. Uvek imam ne- ko lepo osećanje kad se vraćam kući. Šta je za tebe najvažnije kad putuješ avionom? – Da se desi da nema mesta u eko- nomskoj klasi, pa me prebace u biznis. Koliko si ti sam često crveni, plavi, a koliko beli putnik? – Ako pričamo o zdravstvenom stanju u toku jednog leta, onda pro- menim sve te boje. Šalu na stranu, ja sam negde između belog i srebrnog putnika. Često letim bez prtljaga jer idem na kratka putovanja, ali letim biznisom kad god mogu. Nakon ovog iskustva, na kog svog lika iz spota ćeš najviše misliti na sledećem letu Er Sr- bije? – Retko mislim na svoje likove. Ka- da ne radim i ne snimam, ne razmiš- ljam o svojim junacima. Ali volim ka- da se desi da me iznenadi to što sam uradio. Ova trojica iz spota istovreme- no i jesu i nisu ja, ne bih mogao da iz- dvojim jednog konkretno.
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The region’s leading airline Vodeća avio-kompanija u regionu
U januaru Etihadov a330 na letovima Er Srbije do Njujorka Etihadov avion erbas A330 obavljaće letove Er Srbije između Beograda i Njujorka od 12. januara do 14. februara 2019. godine. U pitanju je isti tip aviona koji na ovoj liniji koristi i srpska nacionalna avio-kompanija. Putnicima će tokom leta biti služeni standardni obroci Er Srbije, usluživaće ih posade Etihada i Er Srbije koje govore srpski jezik, dok će im na raspo- laganju biti bogat filmski, muzički i TV sadržaj u okviru Etihadovih sistema za zabavu na letu (inflight entertainment). Tokom pomenutog perioda avion Er Srbije erbas A330, registarske oznake YU-ARA, biće poslat u Etihad inženjering u Abu Dabi na redovni generalni tehnički pregled, u okviru priprema za intenzivnu letnju sezonu. Etihad’s a330 for Air Serbia flights to New York in January The Etihad-branded A330 aircraft will be used for Air Serbia’s ights between Belgrade and New York in the period from 12 th January to 14 th February 2019. This is the same type of aircraft as the one generally used by the Serbian na- tional carrier. During these ights, passengers can look forward to experienc- ing Air Serbia’s traditionally warm service, provided by Serbian-speaking Eti- had and Air Serbia cabin crew, while also enjoying a wide range of lms, music and TV shows via Etihad’s in- ight entertainment systems. During this period, Air Serbia’s own A330, registered as YU-ARA, will be un- dergoing a scheduled maintenance check with Etihad Airways Engineering in Abu Dhabi, ahead of the busy summer season.
Priznanje Privredne komore za Er Srbiju
Na sednici Skupštine Privredne komore Srbije dodeljena su jubilarna priznanja kompanijama iz Srbije. Među nagrađenim kompanijama našlo se i ime Er Srbije . Ceremonija uručenja bila je organizovana 14. decembra, a nagradu je Bošku Ru- piću, višem menadžeru za agentsku i korporativnu ponudu, uručio Marko Čadež, predsednik PKS.
CCIS Award for Air Serbia The 14 th December session of the Assembly of the Chamber of Commerce & Industry of Serbia (CCIS) saw jubilee awards presented to companies from Serbia. Among the winners was Air Serbia, with the award presented by CCIS President Marko Čadež to Air Serbia’s Head of Trade and Corporate Sales, Boško Rupić.
Expanded code-share agreement with Atlasglobal Thanks to the recent expansion of the existing code-share con- tract with Turkey’s Atlasglobal airline, guests are now able to purchase Air Serbia tickets for ights from Belgrade to An-
Proširen kod-šer sporazum sa Atlasglobalom
talya, Izmir, Bodrum and Gazian- tep in Turkey, but also to Tehran, Kuwait and Tel Aviv. As of 17 th De- cember 2018, Air Serbia’s JU mar- keting code has appeared on the aforementioned ights, as well as on a ight to Istanbul. Atlasglob- al added its KK code to Air Serbia ights from Belgrade to Tirana, Skopje, Prague, Sarajevo and Vi- enna, whilst retaining its right to sell marketing ights to Podgori- ca and Tivat.
Nedavno prošireni kod-šer ugovor sa turskom avio-kompanijom Atlasglobal omogućio je put- nicima da kupovinom karte Er Srbije mogu iz Be- ograda da stignu do sedam azijskih gradova. Na listi su Antalija, Izmir, Bodrum i Gaziantep u Tur- skoj, kao i Teheran, Kuvajt i Tel Aviv. Na tim le- tovima, kao i na letu do Istanbula, Er Srbija od 17. decembra ima svoj JU kod. Atlasglobal je do- dao svoj KK kod na letove Er Srbije od Beograda do Tirane, Skoplja, Praga, Sarajeva i Beča i zadr- žao pravo na prodaju karata za dosadašnje mar- keting letove do Podgorice i Tivta.
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U SUSRET BEOGRADSKOM FESTIVALU IGRE PREVIEWING THE BELGRADE DANCE FESTIVAL
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OTKUD ČOMSKI U UMETNIČKOJ IGRI? WHAT’S CHOMSKY DOING IN ARTISTIC DANCE?
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S voje šesnaesto izdanje Beogradski festival igre obo- jiće Emocijama . Pod tim će se sloganom 16 kom- panija baleta i savremene igre iz 11 zemalja, sa 20 koreografskih komada i 25 sola i dueta, predstaviti publici od 22. marta do 12. aprila. Među njima će biti i Sidi Larbi Šerkauji, jedan od najintrigantnijih savremenih ko- reografa i aktuelni direktor Kraljevskog flamanskog bale- ta. Pred zvanični početak festivala njegova trupa Istmen iz Antverpena, grada u kojem je rođen, u Centru Sava izvodi Fraktus V. Inspirisan tekstovima lingviste i političkog filo- zofa Noama Čomskog, komad se bavi se načinom na koji pojedinac može da se zaštiti od političke i društvene pro- pagande, a na sceni se pojavljuje i sam autor. – Ovo nije prvi put da se moja dela izvode na Beograd- skom festivalu igre... Mislim da su u prošlosti Balet Žene- ve, Introdans i Akaš Odedra izvodili moje radove. I bilo je uspešno, kako sam čuo. Ovo je prvi put da ću biti deo ovog festivala zajedno sa mojom grupom iz Antverpena – Istmen. I ja ću biti na sceni, zajedno sa četiri igrača ve- oma različitih iskustava i sa različitih meridijana, ali i jednako velikom grupom muzičara u hibridnoj mešavi- ni japanskih bubnjeva, korejskih zvukova, glasova Konga i indijskih saroda. Za 40-godišnjicu rada Teatra igre Pine Bauš iz Vupertala (2014) predstavio sam ovaj kratak komad. U Fraktusu raspravljate o naprslini između poje- dinca i društva, a delo je inspirisano tekstovima Noama Čomskog. Otkud Čomski? – Prevodeći ideje Čomskog za sebe, shvatio sam da je proučavanje svih dostupnih informacija jedini način da se pojedinac zaštiti od političke i društvene propagande. Sva- kodnevno smo bombardovani vestima koje utiču na naše razmišljanje. Postoji intenzivna potreba da informacije fil- triramo i da se odupremo da u rečeno verujemo. By interpreting the ideas of Noam Chomsky, Sidi Larbi Cherkaoui, one of the most intriguing contemporary choreographers and current artistic director of the Royal Ballet of Flanders, says that he realised that studying all available information is the only way an individual can protect themselves from political and social propaganda. His Fractus V work signi es the natural fractures that are essential to growth and strengthening in contemporary society, and we’ll get the chance to see what that looks like at Belgrade’s Sava Centre on 22 nd March Prevodeći ideje Noama Čomskog, Sidi Larbi Šerkauji, jedan od najintrigantnijih savremenih koreografa i aktuelni direktor Kraljevskog flamanskog baleta, shvatio je, kako kaže, da je proučavanje svih dostupnih informacija jedini način da se pojedinac zaštiti od političke i društvene propagande. Njegov komad Fraktus V označava prirodne naprsline neophodne za rast i jačanje u savremenom društvu, a kako to izgleda, moći ćemo da vidimo 22. marta u Centru Sava Tekst / Words: Jelena Pantović Fotografije / Photography: BFI, Profimedia.rs
formans je stvorio želju za daljim istraživanjem i otvorio pitanja informacija i manipulacija; propagande u odnosu na činjenični pristup. Uzimam za polaznu tačku „slobodu izražavanja“. Određeni tabui su u današnje vreme slomlje- ni, a određene istine su nesporne, ali nam i dalje nedostaje kapacitet da ih varimo ili stavimo u pravi kontekst. Imamo informacije, ali ne znamo da ih koristimo. U komadu postavljate mnoga pitanja, na koja je teško dati odgovor… – Pitanja koja sebi postavljam: „Da li se određene slo- bode ipak moraju uokviriti? Koliko neutralno može biti mi- šljenje? Koliko se identifikujemo sa uzrocima nepravde u društvu? Gde počinje ili se završava lična odgovornost?“ Osnovna teza Čomskog o „slobodi govora“ protiv politič- kih pokušaja kontrole i manipulacije medijima slaže se sa mojom umetničkom potrebom da stvorim prostor koji stal- no i iznova otkriva svoj identitet. Evolucija je kombinova- ni rezultat nebrojene serije malih i velikih revolucija. Sva- ki dan je obred prolaska, tačka bez povratka… Devet ljudi različitih nacionalnosti i porekla na sceni vode do inten- zivne, dramatične i tečne celine. Fraktus V označava pri- rodne naprsline, neophodne za rast i jačanje. Vaš rad kritičari često opisuju kao kliše i multikul- turnu asimilaciju na sceni. Kako biste vi sami de- finisali suštinu vašeg rada? – Pre svega, mislim da za umetnike u bilo kojoj oblasti nije potrebna definicija. Ja igram, jer ne želim da budem deo neke definicije. Ali ponekad je ljudima potrebno objaš- njenje, da kažete ko ste, odakle dolazite i šta radite. Ono što radim odnosi se na pokušaj da budem što bliže stvari- ma do kojih mi je stalo, koje volim i koje smatram da tre- ba braniti. Idejama za koje želim da se zauzmem. To mo- gu biti različite teme iz različitih kultura, elementi koji su meni važni ili predstavljaju deo mene. Radeći sa flamen- ko umetnicom Marijom Pažez, nisam istraživao definiciju
Tražeći primarne pokrete na ivi- ci tribalnog i folklora, ovaj per-
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flamenka, već pokret. Dakle, kada ljudi kažu da „on meša kulture“, ja kažem „ne, ja ih tumačim“. Prevodim u oblast savremene igre. Radili ste sa budističkim mo- nasima, libanskom pevačicom, korzikanskom vokalnom gru- pom, vaš komad TeZukA inspi- risan je japanskim mangama... Postoje li neki elementi koji su deo islamske kulture u kojoj ste bili odgajani, budući da vam je majka Flamanka, a otac iz Maroka? – Volim tok koji je svojstven arap- skoj kaligrafiji, gde su slova poveza- na i reči prepletene. Pisanje zdesna nalevo ponekad mi je pomagalo da sagledam stvari iz druge perspekti- ve. Kada sam bio dete, imali smo sti- hove iz Kurana napisane kaligrafski iznad naših vrata. Voleo sam tu este- tiku. Mislim da je ta estetika deo me- ne, arapski osećaj lepote. Ali ideju o onome šta ja smatram lepim obliko- vala je i moja majka, koja je katolki- nja i koja me je vodila u katedralu u Antverpenu kako bi mi pokazivala sli- ke u njoj. Istovremeno, ima mnogo stvari koje moji roditelji ne smatraju lepim, ali koje sam naučio da cenim. Mislim da je zaista važno ispitati stva- ri koje smatrate ružnim, jer su to če- sto predrasude. Umete da kažete za sebe da ste više crtač nego koreograf? – Moja estetika, moj osećaj za le- po je dolazio iz mog detinjstva, što je bila mešavina kaligrafije i flaman- skih slikara poput onih koje vidite u katedrali u Antverpenu i Rubensa. Moj glavni izraz je bio crtanje i za- ista mislim da sam mnogo više sli- kar nego koreograf. Kada stvaram komad, to je kao crtanje. Čak i kada pevam, ja zapravo igram, to je kao koreografija unutar tela, vaša usta se kreću, vaša dijafragma, vaša nepca – morate imati osećaj pokreta koji ge- neriše zvuk, što je koreografija, što je igra, tako da zapravo igrate i ka- da pevate. I igra je za mene zapravo kada pravim krug i crtam.
T he 16 th edition of the Belgrade Dance Festival will be coloured by “Emotions”. Under that slogan, 16 ballet and contemporary dance companies from 11 countries, with 20 cho- reographic works and 25 solos and duets, will present themselves to the Belgrade public from 22 nd March to 12 th April. Among them will be one of the most intriguing contemporary choreographers and cur- rent artistic director of the Royal Ballet of Flanders, Sidi Larbi Cherkaoui. Prior to the o cial start of the festival, his East- man troupe from Antwerp, the city where he was born, is set to perform Fractus V at Belgrade’s Sava Centre. Inspired by the writings of linguist and political philoso- pher Noam Chomsky, the piece deals with the way in which an individual can pro- tect themselves from political and social propaganda, while the author himself al- so appears on the stage. “This is not the rst time my works will have been performed at the Belgrade Dance Festival… I think that Geneva Ballet, Introdans, and Aakas Odedra brought some of my works in the past. And that was successful, as I heard. This is the rst time I will be part of this Festi- val, together with my Antwerp based troupe – Eastman. And I will be on stage, together with four dancers from very di erent geo- graphical origins and backgrounds, and an equally large group of musicians in a hybrid blend of Japanese drums, Korean sounds, Congolese voices and Indian sarode. I pre- sented a short creation In 2014 for the 40th anniversary of the Pina Bausch’s Wuppertal Tanztheater.” In Fractus V you address the fractures
between individuals and society, while the work is inspired by the writing of Noam Chomsky. How come Chomsky? - If I interpret Chomsky’s ideas for myself, I gain insight into the fact that the only way an individual is able to protect themselves against political and social propaganda is to study all the information available. Each day we are bombarded with news that attempts to in uence our thinking. Looking for prima- ry movements on the edge of tribal and folk- lore, this short performance raised the desire for more. In Fractus V, I want to deepen ques- tions of information and manipulation; prop- aganda versus a more‘objective’and factual approach. I also take, as a starting point,‘lib- erty of expression’. We have the information, but we don’t know how to use it. In this piece you pose a lot of questions that are di cult to answer... -The questions that I ask myself:‘It seems certain freedoms still need to be framed?’‘How neutral can our thinking be?’‘How much do we identify ourselves with the causes of the injustices in society?’‘Where does personal responsibility start or end?’Chomsky’s funda- mental appeal for‘freedom of speech’against political attempts to control and manipulate the media resonates with my need, as an art- ist, for a space to constantly reinvent my own identity. Evolution is the combined result of an endless series of minor and major revo- lutions. Every day is a rite of passage, a point of no return… With nine di erent national- ities and outspoken identities on stage, dia- logue will come to form an intense, dramat- ic and uent whole. Fractus V stands for the natural fractures that are necessary to grow and become stronger.
When people say “he is mixing cultures”, I say, “no, I am translating”. I’m translating into the eld that is contemporary dance Kada ljudi kažu: „On meša kulture“, ja kažem: „Ne, ja ih tumačim“. Prevodim ih u oblast savremene igre
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Your work is often described by critics as being the cliché of a multicultural melt- ing pot on stage. How would you yourself de ne the essence of your work? - First of all, I think that for any artist in any eld it is never nice to be de ned as anything. I dance because I don’t want to be de ned. But of course people need you to explain yourself, to say who you are, where you come from and what you do. What I do is try to stay as close as possible to the things I care about, love and nd defensible; the things I want to stand for. This can be a mix of things from di erent cul- tures that are elements which matter to me and form part of who I am. When I worked with Fla- menco artist María Pagés, it was not the de ni- tion of Flamenco that I cared about, it was the movement. So when people say “he is mixing cultures”, I say, “no, I am translating”. I’m trans- lating into the eld that is contemporary dance. You have worked with Buddhist monks, a Lebanese singer, a Corsican vocal group, while your piece TeZukA was inspired by Japanese manga... In your opinion, are there some elements that are genuine parts of the culture you were raised in, given that your mother is Flemish and your father is Moroccan? - I love the ow that you nd in Arabic writing, where the letters are connected and the words are intertwined. Being educated in reading from right to left has sometimes helped me to look at things from a di erent perspective. When I was a kid, we used to have verses from the Quran writ- ten in calligraphy above our doors. I loved the aesthetics of them. I think the part of me that is Arabic has been indoctrinated with a certain sense of beauty. But the idea of what I consider beautiful was also shaped by my mother, who is Catholic and used to take me to Antwerp Ca- thedral and show me the murals there. But there are simultaneously many things that my parents didn’t consider beautiful, but which I learned to appreciate. I think it is really important to ques- tion the things you consider ugly, because those are prejudices. You often claim to be a sketch artist rath- er than a choreographer? - My aesthetic, my sense of beauty, came from my childhood, which was a mixture of cal- ligraphy and Flemish painters, like the ones you see at Antwerp Cathedral, and Rubens. My main expression was drawing – and I really do feel that I’m much more a sketch artist than a choreogra- pher. When I make work, it is drawing and I don’t make a distinction. Even when I’m singing, I’m actually dancing – it’s like a choreography within the body – your mouth moves, your diaphragm, your palette – you have to have a sense of the technique of movement that generates sound, which is choreography, which is dance, so your actually dancing when you’re singing. And danc- ing for me is actually when I’m drawing a circle and sketching.
Mislim da je zaista važno
I think it’s really important to examine things that you nd ugly, because those are often prejudices ispitati stvari koje smatrate ružnim, jer su to često predrasude
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TRAŽIM TOPLU DUŠU RAHMANJINOVA I SEARCH FOR RACHMANINOFF’S WARM SOUL
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B eogradska publika imala je u decembru pri- liku da u Kolarčevoj zadužbini čuje Aleksan- dra Sinčuka, pijanistu koji je svojim nastupom slavio 145 godina od rođenja velikog ruskog kompozitora Sergeja Rahmanjinova. – Oduvek sam ga zamišljao kao gospodskog ari- stokratu i velikog intelektualca. Bio je vrlo otvoren, po- tresen tuđom patnjom i čovek širokog srca. Doživljavam ga kao pripadnika starije epohe, kao čoveka 19. veka. Rahmanjinov je živeo u rodnoj carskoj Rusiji do Ok- tobarske revolucije 1918, nakon čega je bio prinuđen da je napusti. Živeo je u Evropi i Americi i svedočio vre- menu u kojem su stvarali Čajkovski i Rimski-Korsakov. – Njegovi savremenici ostavili su dubok trag u sti- listici Rahmanjinovljeve muzike. Kao i svaki genije, menjao se, nalazio je u tokovima 20. veka nešto blisko sebi i to koristio. Ali ono glavno, zbog čega ga milio- ni ljudi na planeti vole, uvek je ostajalo nepromenje- no u njegovoj muzici. Za Sinčuka, Rahmanjinov je iznad svega romanti- čar koji se kroz svoju muziku obraća srcima slušalaca i ostaje zauvek u njima. – Danas je sve teže biti romantičan. Ponekad ve- rujem da bi 19. vek bio idealan za mene. Ljudi su bili ljubazniji i iskreniji, mogli su da jedni drugima govore stvari o kojima se sada govori samo među najbližima. Rahmanjinovljeva dela su na repertoaru gotovo svih Sinčukovih solističkih nastupa širom sveta, pa o njemu zna mnogo anegdota, ali stalno podseća na to koliko je Sergej bio voljen, a istovremeno nesvestan svoje popularnosti. – Godine 1919, Rahmanjinov je nastupao na dobro- tvornom koncertu u Metropoliten operi. Svirao je i ču- veni violinista Jaša Hajfec, a publika mu je zatražila bis. Organizatori koncerta priredili su aukciju. Kao re- zultat, Hajfecov bis prodao se za nekoliko stotina hi- ljada dolara. Potom su organizatori na aukciju pustili Rahmanjinovljev Preludijum cis-mol kao bis. Rahmanji- nov je bio uplašen kad je čuo sumu koja je bila uplaće- na za Hajfecov bis i siguran da njegov preludijum ne- će dobiti toliko. Izvođenje je prodato za milion dolara. Rahmanjinov je bio oduševljen, ali je s osmehom kon- statovao da nije dobio nijednog centa od tog miliona. Sinčuk je nekoliko godina živeo u Americi. Posetio je Rahmanjinovljev dom na Beverli Hilsu, koji je ku- Aleksander Sinčuk (30), pijanista rođen u Nahotki, imao je samo 12 godina kada se prvi put sreo sa stvaralaštvom Sergeja Rahmanjinova. Svirao je njegov čuveni Preludijum u cis-molu. Od tada slavnog ruskog kompozitora prati kao zvezdu koju pokušava da dosegne Alexander Sinchuk (30), a pianist born in the Russian town of Nakhodka, was only 12 when he rst came across Sergei Rachmanino ’s creations. He performed his famous Prelude in C-sharp minor. Since then, he has been following the famous Russian composer like a star he’s trying to reach. Tekst / Words: Ana Vodinelić Fotografije / Photography: Privatna arhiva, Profimedia.rs
T he Belgrade audience were able to con rm that’s succeed- ed in that endeavour at Kolarac Endowment Foundation in December, where he performed to commemorate the 145 th anniversary of Rachmanino ’s birth. “I’ve always imagined him as a gentle aristocrat and great in- tellectual. He was very open, moved by the su ering of others and a man with an openn heart. I see him as a member of the older ep- och, as a man of the 19 th century.” Rachmanino mostly lived in his native Russian Empire in the 20th century, until the October Revolution of 1917, after which he was forced into exile. He lived in Europe and America and witnessed the creative periods of Tchaikovsky and Rimsky-Korsakov. “His contemporaries left a deep impression on the stylistics of Rahmanino ’s music. Like every genius, he changed, nding some- thing close to him in the 20 th century and using that. But that main element, the reason millions of people around the planet love him, always remained unchanged in his music.” For Sinchuk, Rachmanino was rst and foremost a romanti- cist who addresses the hearts of listeners through his music and re- mains forever in them. “It’s increasingly di cult to be romantic today. I sometimes believe that the 19 th century would have been ideal for me. People were kinder and more sincere, they could talk to each other about things that are now only discussed between the closest loved ones.” Rachmanino ’s works are on the repertoire for almost all of Sin- chuk’s solo performances around the world, so he knows lots of an- ecdotes that relate to him, but he always notes how much Sergei was loved and simultaneously unaware of his popularity. “In the year 1919, Rachmanino performed in a charity concert at the Metropolitan Opera. Also performing was renowned violinist Jascha Heifetz, and the audience sought an encore from him. The concert’s organisers arranged an auction. And as a result Heifetz’s encore was sold for several hundred thousand dollars. Then the or- ganisers auctioned Rahmanino ’s Prelude in C-sharp minor as an en- core. Rahmanino was scared when he heard how much had been paid for Heifetz’s encore and was certain that his prelued wouldn’t
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