GETTING STARTED WITH SEO AND GEO | 1 |
IMPORTANT REMINDERS | 2 |
ADDITIONAL REMINDERS | 3 |
TABLE OF CONTENTS | 4 |
What is SEO? | 5 |
What is GEO? | 6 |
E-E-A-T | 7 |
SETTING UP THE MOXIWEBSITES® TOOL | 8 |
SETTING UP THE MOXIWEBSITES® TOOL | 9 |
ANALYTICS | 10 |
How to add GA4 (Google Analytics 4) | 11 |
How to add Google Search Console | 12 |
How to add Google Tag Manager | 13 |
ON PAGE/ON SITE | 14 |
Site Structure | 15 |
Best Practices: Navigation Bar | 16 |
Best Practices: Content | 17 |
Content – HTML Structure | 18 |
Content – Additional HTML | 19 |
Content – Basic Pages | 20 |
Content Best Practices - Freshness | 21 |
Content Best Practices – Creating Your Own | 22 |
Content Best Practices - GEO | 23 |
Image Best Practices | 24 |
Image Best Practices | 25 |
Mobile Best Practices | 26 |
OFF PAGE/OFF SITE | 27 |
Citation Best Practices | 28 |
Google Business Profile Best Practices | 29 |
Online Reputation/Review Best Practices | 30 |
PR/Mentions Best Practices | 31 |
Social Media Best Practices | 32 |
RESOURCES | 33 |
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