VAŠ PRIMERAK - YOUR COPY TO KEEP
Dear Guests,
Dragi gosti,
Neki smatraju da poslovanje avio-kompanija nije mnogo više od pukog transfera putnika iz tačke A u tačku B. Međutim, spajanje po- rodica, prijatelja i poslovnih partnera, približavanje gradova i stvara- nje sveta udobnijeg za život nije sve što avio-prevoznici rade. Većina zapravo predstavlja svoj narod i zemlju iz koje dolazi, zbog čega naci- onalne avio-kompanije imaju posebnu odgovornost. Često su upravo one prvo što ljudi vide kada putuju u inostranstvo, a siguran sam da smo svi svesni važnosti prvih utisaka. Upravo zbog toga imperativ je da vlade i avio-prevoznici rade ruku pod ruku kako bi zajedno pred- stavili pravu suštinu svojih zemalja i njihovih građana. Od svog pokretanja u oktobru 2013. godine Er Srbija sa Vladom Srbije kontinuirano radi na pronalaženju kreativnih i inovativnih načina za privlačenje novih putnika i jačanje turizma. Sada smo otišli još jedan korak napred. Sa velikim zadovoljstvom pišem ove redove i želim vam dobrodošlicu na let na kom vas upoznajemo sa specijalnim brojem ča- sopisa Elevejt koji sa ponosom predstavlja platformu Srbija stvara , sa kojom Er Srbija ima čast da bude partner u 2019. godini. Koncept Srbija stvara deo je šire inicijative koju je započela Ana Brnabić, predsednica Vlade Republike Srbije. To je prva inicijativa ta- kve vrste, koja ima za cilj da pozicionira Srbiju na lokalnom i među- narodnom nivou na načine koji odražavaju i slave suštinske atribute
Some consider the business of airlines as not much more than transferring passengers from point A to point B. However, uniting family members, friends and business partners, bringing cities closer to one another, and making the world a more comfortable place, is not all they do. As most airlines represent their nation and country of origin, national airlines, in particular, have a special responsibility. Airlines are often a person’s rst association with a country when travelling abroad, and I’m sure we are all aware of the importance of rst impressions. This being said, it is imperative that governments and national airlines work hand in hand to capture the true essence of their countries and citizens. Since its launch in October 2013, Air Serbia and the Serbian Government have been working together continuously to nd creative and innovative ways to attract new guests and boost tourism. And now we have taken a new step forward. It is with great pleasure that I write these lines welcoming you aboard your Air Serbia ight and introducing you to a very special issue of ELEVATE magazine, in which I proudly present the Serbia Creates platform that Air Serbia is honoured be a partner of throughout 2019. The Serbia Creates concept is part of a wider initiative conceived by the Prime Minister of the Republic of Serbia, Ana Brnabić. It is the rst initiative of its kind that aims to position Serbia, locally and internationally, in ways that echo and
srpskog karaktera – kreativnost, inova- tivnost, originalnost, autentičnost, ot- pornost i naravno – gostoprimstvo. Sa izuzetnim pojedincima kao kreativnim ambasadorima, ova inicijativa teži ne sa- mo predstavljanju srpskih talenata svetu već i tome da inspiriše ljude širom sveta kreativnim duhom Srbije. Kao srpska nacionalna avio-kompa-
celebrate the core attributes of the Serbian character - creativity, innovation, originality, authenticity, resilience and, of course, hospitality. With exceptional individuals as Creative Ambassadors, this project aspires not only to introduce Serbian talent to the world, but also to inspire people around the world with the creative spirit of Serbia. As Serbia’s national airline, Air Serbia joins forces with the Serbia Creates project to support it in pro ling Serbia as a great place to visit. Our A330 aircraft will carry the Serbia Creates colours across the ocean, bringing Serbia and Serbian creativity closer to our
Er Srbija sa Vladom Srbije kontinuirano radi na pronalaženju kreativnih i inovativnih načina za
Air Serbia and the Serbian Government have been working continuously to nd creative and innovative ways to boost tourism
nija, Er Srbija udružuje snage sa projek- tom Srbija stvara kako bi podržala pro- filisanje Srbije kao odličnog mesta za posetu. Naš avion A330 nosiće boje plat- forme Srbija stvara preko okeana i pri- bližiće tako Srbiju i srpsku kreativnost hi- ljadama naših međunarodnih putnika širom sveta, istovremeno čineći građane Srbije ponosnim predstavnicima svoje zemlje. Ovo je samo početak veoma uzbudljivog kreativnog putovanja. Srbija je izvanredno mesto za posete, investiranje, studiranje ili po- slovanje. Iz bilo kog razloga da putujete Er Srbijom ili posetite prelepu zemlju Srbiju, želim vam da se fenomenalno provedete i hvala vam što letite sa nama. Želim vam prijatan let. jačanje turizma
thousands of international passengers worldwide, while at the same time upholding the citizens of Serbia as proud representatives of their country. This is only the beginning of a very exciting creative journey. Serbia is a remarkable place to visit, invest, study or do business. Whatever the reason you are travelling with Air Serbia or visiting the beautiful country of Serbia, I wish you a phenomenal experience and thank you for ying with us. Have a good ight!
Duncan Naysmith CEO Air Serbia
Dankan Nejsmit, generalni direktor Er Srbije
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The inflight magazine of Air Serbia
Sadržaj /Inside 38 Neobični muzeji Srbije Unusual museums of Serbia
Ljudi People
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Kristijan Dior Čovek koji je stvorio ženu-cvet Christian Dior The man who created ower woman Leni Abrahamson Imao sam sreće da me Holivud ne pojede Lenny Abrahamson I was lucky not to be eaten by Hollywood Jakopo Godani Igra je ono iskonsko u nama Jacopo Godani Dance is that which is primordial in us
Vukašin Marković Volim miris novih mesta Vukašin Marković I love the scent of every new place Vlatko Stefanovski Ko je najbolji gitarista na svetu? Dečak koji čezne za gitarom! Vlatko Stefanovski Who’s the best guitarist? The boy who yearns for a guitar!
Tanja Bošković Planiram da živim bar 200 godina
Ritam grada / Rhythm of the city
Tanja Bošković I plan to live for at least 200 years
102 Bioskopi s dušom Cinemas with soul
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Karminjo Učila sam fado od Amalije Rodrigez Carminho I learnt fado from Amália Rodriguez Džim Morison Grozna noć i početak kraja Jim Morrison A terrible night and the beginning of the end
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Naslovna strana / Cover photo: Air Serbia
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Sadržaj /Inside U fokusu In focus
74 Barselona: Hedonizam na 100 načina Barcelona: Hedonism in a hundred ways 76 Helsinki: U domovini Deda Mraza Helsinki: In the homeland of Father Christmas 78 Kairo: U kolevci civilizacije Cairo: In the cradle of civilisation manastira do metroa Kiev: Magic from the monastery to the metro 82 Krasnodar: Sva lepota ulice Krasne 80 Kijev: Čarolija od
84 Madrid: Ritam vrele Španije
Madrid: Hot rhythms of Spain
86 Nica: Mali raj na zemlji
Nice: Mini heaven on earth
88 Rijeka: Pariz na Jadranu
Rijeka: Paris of the Adriatic
90 Zadar: Čarobna
umetnost življenja Zadar: The magical art of living
Krasnodar: All the beauty of Krasnaya Street
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Prirodna blaga Srbije: Proleće je vreme za parkove Natural treasures of Serbia: Spring is the time for parks
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Er Srbija u fokusu / Air Serbia close up
Promovisan prolećni meni
Spring menu promoted
Još jedna uspešna godina za Er Srbija Kargo
Another
successful year for Air Serbia Cargo Etihad zabeležio najbolje rezultate od 2010. godine Etihad records best on- time performance since 2010 Tri pitanja za Dušana Mršića, kapetana Three questions for Dušan Mršić, captain
Er Srbija leti do Venecije 2 puta nedeljno Air Serbia flies to Venice 2 times a week
The inflight magazine of Air Serbia
Glavna i odgovorna urednica / Editor in chief Jelena Isaković Izvršna urednica / Executive Editor Jelena Pantović Šef tehničke redakcije / Chief of the design and layout team Zoran Stojković Tehnički urednik / Design and layout editor Aleksa Vasović
Dizajn i lejaut / Design and layout Branko Mitrović, Jelena Nalbantjan Urednik fotogra je / Photo Editor Vladislav Mitić Fotogra je / Photography
„Buongiorno, signora Maschera“ nije samo rečenica iz Mocartove opere već i simbol jedne od najvećih proslava na svetu – venecijanskog karnevala. Vratite se u srednjovekovnu Veneciju, kada je sve bilo dozvoljeno, osim jednog – da se skine maska i otkrije identitet nosioca. Krenite sa vodičem u obilazak Kazanovinim stopama i upoznajte se sa istorijom karnevala i životom velikog ljubavnika. Ove godine provod traje do 5. marta, zato uživajte u prelepoj Veneciji. “Buongiorno, Siora Maschera” isn’t just a lie from a Mozart opera, but also a symbol of one of the world’s biggest celebrations - the Carnival of Venice. Journey back to medieval Venice, when all was permitted except one thing – to remove a mask and reveal the identity of the wearer. Take a guided tour in “Casanova’s footsteps” and acquaint yourself with the history of the carnival and the life of this great lover. This year’s event lasts until 5 th March, so enjoy the beauty of Venice.
Vesna Lalić, Milan Ilić, Petar Marković, Dalibor Danilović, Goran Srdanov, Dejan Živančević, Predrag Dedijer, Emil Čonkić, Kosta Đuraković, Marija Vojvodić Foto agencije / Photo agencies Promedia, iStock Lektori / Copy editing Bojana Đurić, Nebojša Nestorović Prevod na engleski / Translation to English Mark Pullen Lektor za engleski / English Copy Editing Mark Pullen Oglašavanje / Advertising Media Impact Srbija Snežana Stojsavljević, izvršni menadžer prodaje oglasnog prostora / Executive Advertising Manager snezana.stojsavljevic@mediaimpact.rs,
Saradnici
U ovom broju / This issue’s contributors
elevate@mediaimpact.rs Urednički odbor Er Srbije / Air Serbia Editorial Committee Nikola Vukomanović, Arsen Rudan Izdavač / Publisher Ringier Axel Springer Srbija Žorža Klemansoa 19, 11000 Beograd elevate@ringieraxelspringer.rs Generalni direktor Ringier Axel Springer Srbija / CEO Ringier Axel Springer Serbia Jelena Drakulić Petrović Direktor izdanja / Publishing Director
Stevica Rajčetić je pesnik iz Borče koji je zalutao u onlajn novinarstvo. Inspiraciju za svoje tekstove crpi iz reka, kojima se uvek rado vraća, osim kada ih prevari sa grčkim morem. Voli zanimljive ljude koji imaju hrabrosti da žive svoje snove. U ovom broju vam predstavlja blogere i novinare koji su obišli devet novih destinacija do kojih leti Er Srbija i uživali u njima. Stevica Rajčetić is a poet from Borča who wandered into the world of online journalism. He draws inspiration for his articles from rivers that he’s always happy to return to, except when he cheats on them with the Greek sea. He likes interesting people who have the courage to live their dreams. For this issue he presents bloggers and journalists who’ve toured nine new Air Serbia flight destinations.
Sofija Kuzmanović, modna urednica magazina Blic žena , u tekstu o čuvenom Kristijanu Dioru i njegovoj modnoj imperiji predstavlja nedavno otvorenu retrospektivnu diplomirala na Akademiji primenjenih umetnosti i dizajna u Beogradu, na Odseku za kostim. Članica je ULUPUDS-a. Diorovu izložbu u Londonu. Sofija je Sofija Kuzmanović, fashion editor of Blic žena , authors an aticle for this issue about the famous Christian Dior and his fashion empire, presenting the recently unveiled Dior retrospective exhibition in London. Sofija graduated from the Belgrade Academy of Applied Arts and Design, Costume Department. She is a member of the Association of Applied Arts Artists & Designers of Serbia.
Ana Vodinelić je diplomirala istoriju umetnosti i ima master iz novinarstva. Prve novinarske tekstove napisala je u Blicu još 1999, a od tada do danas su joj najdraže teme i intervjui sa umetnicima. U ovom broju Elevejta razgovarala je sa Tanjom Bošković, jednom od najlepših glumica sa ovih prostora. Ana Vodinelić has a degree in art history and a master’s in journalism. She wrote her first journalism pieces for daily Blic back in 1999, and from then until this day her favourites are topics and interviews with artists. For this issue of Elevete she spoke with one of the region’s most beautiful actresses ever, Tanja Bošković.
Ana Kalaba je urednica kulturne rubrike na portalu Noizz.rs. U novinarstvu je skoro 15 godina, a u rokenrolu, svetu umetnosti i beogradskim pričama mnogo duže. Ritam grada prati od početka saradnje sa Elevejtom , a u ovom broju predstavlja vam neke stare bioskope, one sa dušom, koji su živeli sa gradom pre nego što su primat preuzele velike dvorane. Ana Kalaba is editor of the culture section of portal Noizz.rs . Having worked in journalism for 15 years, she has been in rock ‘n’ roll, the art world and Belgrade stories for a lot longer. She has been following the rhythm of the city since the start of her cooperation with Elevate, and for this issue she presents to you some old cinemas, those with soul, which thrived before the large multiplexes.
Sreten Radović Štampa / Print Rotograka Subotica
Distribucija / Distribution Besplatno na svim letovima Er Srbije Free of charge on all Air Serbia ights
Materijali objavljeni u ovom izdanju vlasništvo su izdavača ili Er Srbije i ne mogu se reprodukovati bez pisanog odobrenja izdavača. Stavovi izneti u tekstovima su stavovi autora i ne mogu se dovoditi u vezu sa Er Srbijom ili izdavačem. Izdavač i Er Srbija odriču se odgovornost za sadržaj oglasa. All material is copyrighted and all rights are reserved. No part of this publication may be reproduced in whole or in part without the written permission of the publisher. Opinions expressed are those of the authors and cannot be related to Air Serbia. Air Serbia does not accept responsibility for advertising content. Air Serbia Review - besplatno na svim letovima Er Srbije / Air Serbia Review - free of charge on all Air Serbia flights / CIP - Каталогизација у публикацији Народна библиотека Србије, Београд • 659 • ELEVATE : the inflight magazine of Air Serbia / glavni i odgovorni urednik Jelena Isaković. - 2014 (avg.)- . - Beograd : Ringier Axel Springer Srbija, 2014 - (Subotica : Rotografika). - 27 cm • Mesečno. - Tekst uporedo na srp. i engl. jeziku. - Je nastavak: Air Serbia Review • ISSN 2466-4073 • Elevate (Beograd) • COBISS.SR-ID 222113804 • Copyright 2013 © Air Serbia All rights reserved
Godina izlaženja / Anoo XLIII Broj / Issue No. 303 Naslovna strana / Cover Air Serbia
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Period otplate do 95 meseci. Gotovinski krediti i krediti za refinansiranje. Za Vas.
SERBIA TAKES OFF! SRBIJA UZLEĆE!
S rbija stvara nova je platforma koja predstavlja sve najbolje što Srbija ima da ponudi, stavljajući fokus na kreativnost i inovativnost koje podstiču kulturno, umetničko, turističko i trgovinsko povezivanje. Platforma Srbija stvara nastala je na inicijativu predsednice Vlade Republike Srbije Ane Brnabić, koja je prepoznala ogroman potencijal kreativnih delatnosti u našoj zemlji, ali i to da je zajednički imenitelj svih kompetitivnih srpskih grana privrede – od rudarstva do poljoprivrede, tehnologije i izvođačkih umetnosti – kreativnost i inovativno razmišljanje. Pored digitalizacije i reforme obrazovanja, premijerka Brnabić je među svoje prioritete stavila i kreativne industrije. Da bi ih podržala na najbolji način, osnovala je Savet za kreativne industrije, koji čine najugledniji pojedinci i organizacije iz ove oblasti. Savet je osmislio koncept Srbija stvara , a tim pri kabinetu premijerke, uz podršku Saveta, organizuje brojne događaje, aktivnosti, radionice, okrugle stolove i promotivne inicijative u okviru ove nove platforme. Namera je da se pokažu najuspešniji pojedinci i inicijative iz oblasti umetnosti, kulture, tehnologija, nauke. Oni su najbolji kreativni ambasadori Srbije. Posterima sa njihovim likovima ukrašavaju se sva diplomatsko-konzularna predstavništva širom sveta. Kao nacionalna avio-kompanija, Er Srbija je partner platforme Srbija stvara . Ova saradnja počinje brendiranjem aviona koji leti na liniji Beograd–Njujork. Više o svim aktivnostima Srbija stvara možete pogledati na www.serbiacreates.rs Srbija je već poznata kao zemlja Novaka Đokovića, Nikole Tesle i Marine Abramović, ali ima još mnogo kreativnih potencijala o kojima se ne zna dovoljno, a koje je spremna da pokaže
„ Srbija stvara samo je početak stvaralačke evolucije u Srbiji i srećna sam što sam kao naučnik dobila mogućnost da budem deo tog važnog i uzbudljivog procesa“, kaže Sofija Stefanović , fizički antropolog, vođa projekta BIRTH na Institutu Biosens i profesorka na Filozofskom fakultetu Univerziteta u Beogradu i kreativna ambasadorka. “Serbia Creates is just the start of the creative evolution in Serbia, and I’m happy that, as a scientist, I could be part of this important and exciting process,” says So ja Stefanović, a physical anthropologist, leader of the project “BIRTH” at the Biosense Institute, professor at the University of Belgrade’s Faculty of Philosophy, and a creative ambassador.
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„ Er Srbija svojim prisustvom i podrškom daje potrebno vezivno tkivo pomoću kog ova inicijativa poprima globalni značaj pružajući prirodan i efikasan put da Srbija bude prisutna kao uticajan rasadnik dobrih ideja, jakog duha i pozitivne energije. Drago mi je što sam deo ove kampanje, samo napred!“, bodri Stefan Milenković , violinista i kreativni ambasador. “Air Serbia, with its presence and support, provides the necessary connectivity that’s helped this initiative gain global signi cance, providing a natural and e cient way for Serbia to be present as an inuential nursery of good ideas, a strong spirit and positive energy. I’m glad to be part of this campaign – onwards and upwards!” Stefan Milenković, violinist and creative ambassador.
S Serbia Creates is a new platform that represents the very best that Serbia has to o er, by focusing on the country’s rich culture of creativity and innovation. The Serbia Creates platform was developed at the request of Serbian Prime Minister Ana Brnabić, who recognised not only the enormous potential of the Creative Industries in Serbia, but also the fact that creativity and innovative thinking are a common denominator in all competitive branches of the Serbian economy – from mining to agriculture, technology and the performing arts. Alongside digitisation and education reform, Prime Minister Brnabić also placed the creative industries among her main priorities. In order to support them most e ectively, she founded the Council for Creative Industries, which comprises the most respected individuals and organisations engaged in the eld. The Council conceived the Serbia Creates concept, and the team from the PM’s cabinet, with the support of the Council, organises numerous events, activities, workshops, round-tables and promotional initiatives within the framework of this new platform. The Serbia Creates ambassadors’program mehighlights the most successful individuals and initiatives in art, culture, technology and science who are at the top of their respective elds. Serbia Creates posters featuring these ambassadors will appear in Serbian government buildings and consulates worldwide. As the national airline, Air Serbia is a partner of the Serbia creates platform. This cooperation began with the branding of one of the planes that ies along the Belgrade - New York route. You can nd out more about all the activi- ties that Serbia Creates at www.serbiacreates.rs „Mi smo veoma kreativan, preduzimljiv narod, a s obzirom na visokokvalifikovane inženjere koji izlaze iz našeg sistema visokog obrazovanja, imamo veliku šansu da budemo predvodnici digitalnog doba“, poruka je Nordeusa, nezavisnog studija za razvoj mobilnih video-igara iz Beograda, najpoznatijeg po igrici Top Eleven , takođe kreativnog ambasadora. “We are a very creative, entrepreneurial nation and, considering the highly quali ed engineers that emerge from our higher education system, we have a huge opportunity to be leaders in the digital age.” Nordeus is a Belgrade-based independent studio for the development of mobile video games, best known for the game Top Eleven, and as creative ambassador. Serbia is already known as the country of Novak Đoković, Nikola Tesla and Marina Abramović, but it has much more creative potential that's not known well enough and that it's ready to show
„Brendiranje platforme Srbija stvara sprovedeno je u savremenom estetskom maniru koji komunicira pozitivno kretanje ljudske misli, kreativnu iskru koja pomera čitavo društvo, kao i neophodno izlaženje iz ustaljenih okvira“, priča Slavimir Stojanović, višestruko nagrađivani beogradski dizajner, vizuelni umetnik, pisac i profesor i član Saveta za kreativne industrije. “The branding of the Serbia Creates platform is being implemented in a modern aesthetic manner that communicates the positive movement of human thought, a creative spark that moves the entire society, as well as o ering essential departures from established frameworks.” Slavimir Stojanović is a multi-award-winning Belgrade designer, visual artist, writer and professor, and a member of the Council for Creative Industries.
„Zadatak koji sam postavila pred sebe kad sam počela da radim na Univerzitetu, pa sve do danas, i mojim radom u Savetu za kreativne industrije, jeste da se borim da najmlađi autori: pisci, umetnici, glumci, reditelji, dobiju prostor za svoj rad, za svoj glas, da dobiju priliku“, objašnjava Biljana Srbljanović , književnica, redovna profesorka Fakulteta dramskih umetnosti i članica Saveta za kreativne industrije. “The task I set myself when I started working at the university, and still to this day, and in my work in the Council for Creative Industries, is to ght for the youngest authors – writers, artists, actors, directors – to get space for their work, for their voice, to get a chance.” Biljana Srbljanović, dramatist and tenured professor at the Faculty of Dramatic Arts, and a member of the Council for Creative Industries.
„EXIT je, kao retko koji brend Srbije, doprineo menjanju lošeg imidža Srbije slanjem pozitivne slike u svet“, kaže Ivan Petrović , predsednik UO EXIT fondacije. EXIT je član Saveta za kreativne industrije. “EXIT, like few other Serbian brands, has contributed to changing the negative image of Serbia by sending positive pictures out into the world.” Ivan Petrović, President of the Management Board of the EXIT Foundation. EXIT is a member of the Council for Creative Industries
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NE LETIM BEZ MUZIKE I DON’T FLY WITHOUT MUSIC LENA KOVAČEVIĆ, DŽEZ PEVAČICA LENA KOVAČEVIĆ, JAZZ SINGER Tekst/Words: Ljiljana Perović Fotografije/ photography: Goran Srdanov
BEZ ČEGA NE ULAZITE U AVION?
ZAŠTO VOLITE AVIONE?
KOJA VAM JE DESTINACIJA OSTALA U SEĆANJU? Mauricijus. Suprug i ja smo putovali konekcijom iz Pariza i bili dve nedelje tamo, bliže Madagaskaru, bliže prirodi. WHICH DESTINATION HAS REMAINED IN YOUR MEMORY? Mauritius. My husband and I travelled via a connecting ight from Paris and spent two weeks there, closer to Mad- agascar, closer to nature.
WHAT DON’T YOU BOARD A PLANE WITHOUT? I don’t board without earphones. This is my favourite time for listening to music, writing words, summarising. I carry my planner. For me, ying by plane is one of my dearest moments to slightly remove myself (and literally physically) and view life from a bird’s perspective. There’s al- so an icon that has travelled with me since 1999. It’s always there. Ne ulazim bez slušalica. To je omiljeno vreme za slušanje muzike, pisanje, re- zimiranje. Nosim svoj planer. Za mene je let avionom jedan od najdražih tre- nutaka da se malo izmaknem (i fizič- ki bukvalno) i pogledam život iz ptičje perspektive. Takođe, tu je i ikona, koja sa mnom putuje svetom još od 1999. Uvek je tu.
Zbog činjenice da smo na trenutak bliži nebu, za mene je taj momenat uvek nekako i duhovno poseban. Samo uzbuđenje koje nosi bilo koje putovanje, novi planovi, ideje, sve to nekako vezujem za avion. Ali i kafa koju ću popiti, što bi rekli, „iz aviona se vidi“ da posebno prija.
WHY DO YOU LIKE PLANES?
ZAŠTO VOLITE BEOGRAD? Beograd je moj rod- ni grad, a za Dorćol sam posebno vazana, kao i za Senjak. U Beogra- du imam porodicu i pri- jatelje, zatim moje prija- telje muzičare sa kojima gotovo deceniju putujem i sviram. U Beogradu je moje srce.
WHY DO YOU LOVE BELGRADE?
Due to the fact that we are momen- tarily closer to heaven, for me that moment is somehow always also spiritually special. The mere excite- ment brought by any journey, new plans, ideas – I somehow associ- ate all of that with a plane. But also the co ee that I’ll drink, which, as they would say, “can be seen from a plane” to be particularly pleasing.
Belgrade is my hometown, and I’m particularly close- ly connected to Dorćol and Senjak. In Belgrade I have family and friends, then my musician friends with whom I’ve been travelling and per- forming for nearly a decade. My heart is in Belgrade.
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OLIMPIJSKI CENTAR JAHORINA
PROLEĆNO SKIJANJE NA JAHORINI S nežna idila na Jahorini nakon tri mese- ca izuzetno uspešne zimske sezone na- stavlja i u martu te iz Olimpijskog cen- razloga zadovoljstva svih onih koji su na Ja- horini boravili u prethodnom periodu. i mnogi drugi. Uslediće i adrenalinsko takmi- čenje Red Bull Home Run, koje se već tradi- cionalno održava na Jahorini na radost svih takmičara i posetilaca. Ovogodišnji Red Bull Home Run planiran je za 16. mart.
Osim toga, Olimpijski centar Jahorina pripre- mio je i brojna uzbudljiva dešavanja na plani- ni, poput Trke poznatih ljubitelja Jahorine na stazi Poljice, koja će se održati 2. marta. Tr- ka će okupiti sve istinske zaljubljenike u ski- janje, a učešće su osim poznatog pevača Bo- jana iz Leksington benda, koji je zaštitno lice ove trke, potvrdile i brojne javne ličnosti, me- đu kojima su poznati skijaš Bojan Križaj, glu- mac Frano Lasić, te Branimir Rađenović, Pe- đa Bajović, Siniša Mihajlović, Neven Bošković
tra Jahorina savetuju svima da iskoriste ovaj mesec za skijanje i užitak na snegu. Na ski- jalištu Jahorina skijašima i borderima su na raspolaganju sedam instalacija, svih 40 kilo- metara staza i tri poligona za obuku, a savr- šeni uslovi za skijanje su najavljeni do aprila. Uz odlično pripremljene staze, lepše vreme i dan koji duže traje, u martu na Jahorini u okviru promotivnog vikenda odobravaju po- pust od 20 odsto, i to u terminima od 7. do 10. marta i od 28. do 31. marta. Promotivne cene karata su samo jedno od iznenađenja koje je OC Jahorina pripremio za sve svoje posetioce, a tu su takođe mnogobrojni za- bavni sadržaji i manifestacije koje obećavaju mesec ispunjen adrenalinom, dobrom zaba- vom i nezaboravnim provodom. Dobra priprema zimske sezone na Jahorini i te kako ima dobar efekat, nakon gotovo 100 skijaških dana u ovom centru interesovanje za zimske aktivnosti ne jenjava, a tome si- gurno doprinosi novi, najsavremeniji sistem veštačkog osnežavanja, koji prvi put u istori- ji Jahorine garantuje siguran sneg, kao i nove, uređene i proširene skijaške staze. Mnogo- brojni noviteti poput automatizovane napla- te parkinga i novih 1.000 mesta, te novih po- ligona za decu i početnike, samo su neki od
Olimpijski centar Jahorina nastavlja i sa se- rijom dobrih koncerata, te 8. marta na olim- pijskoj planini sa početkom u 20 časova or- ganizuje spektakularni koncert Dragane Mirković, Nikoline Kovač i Dejana Petrovića sa Big bendom. Zbog ogromnog interesovanja za Jahorinski spektakl, pušten je i novi kontin- gent karata u prodaju, ali su i prošireni kapaci- teti koncertnog prostora, pa po svemu sudeći sve one koji budu na Jahorini očekuje feno- menalan provod. Karte je još moguće kupi- ti u sistemu kupikartu.ba online i na prodajnim mestima. Jahorinski spektakl će se nastaviti i za vikend, 9. i 10. marta, kada će OC Jahorina povodom Dana žena odobravati popust od 20 odsto na ski-karte svim skijašicama. Mart – mesec pun uzbudljivih dešavanja obeležiće i Snowmakers days od 23. do 25, kada će se na Jahorini u ogranizaciji kom- panije Technoalpin okupiti istaknute ličnosti iz sveta skijanja koje će zajedno proslaviti uspešnu skijašku sezonu i razmeniti utiske, ali i napraviti nove planove za još uspešni- ju i sadržajniju novu zimsku sezonu sa ci- ljem maksimalnog zadovoljstva svih ljubite- lja planine i zimskih sportova.
Nastavlja se serija dobrih koncerata - 8. marta očekuje vas koncert Dragane Mirković, Nikoline Kovač i Dejana Petrovića sa Big bendom
IZABRALI SMO ZA VAS / WE CHOOSE FOR YOU
Beograd Sergej Polunjin u Narodnom pozorištu Jedan od najpoznatijih baletskih umetnika današnjice, koreograf i glumac Sergej Polunjin predstaviće se beogradskoj publici tri večeri zaredom 7, 8. i 9. marta na Velikoj sceni Narodnog pozorišta glavnom ulogom u baletu “Posvećenje”, u koreografiji Juke Oiši. Predstava je inspirisana koreografijom i izvođenjem Vaclava Nižinskog na čuvenu kompoziciju Igora Stravinskog “Posvećenje proleća”.
Belgrade Sergei Polunin at the National Theatre
For the first time ever, world famous ballet dancer, coreographer and actor Sergei Polunin can be seen on the main stage of the National Theatre in Belgrade over three consecutive evenings on 7 th , 8 th and 9 th March. This controversial dancer will perform his show “Sacre”, a new interpretation of the iconic ballet “Le Sacred du printemps”. The powerful solo was choreographed by Yuka Oishi.
Rim S fotografom u obilazak atrakcija Snimiti dobru fotografiju na putovanjima ponekad je prava umetnost jer zahteva veštinu i strpljenje. A kako je Instagram planetarno najpopularnija društvena mreža, tako turisti često više vremena posvete fotografisanju nego u uživanju i obilasku svetskih atrakcija. Tu činjenicu pametno je iskoristio jedan od rimskih turoperatera, koji je osmislio specijalnu turu obilaska grada sa profesionalnim fotografom. Tura traje tri sata i sve vreme vas diskretno prati fotograf beležeći zanimljive i lepe trenutke, a nakon obilaska dobijate fotografije za uspomenu.
Er Srbija leti 5 puta nedeljno iz Beograda za Rim
Air Serbia flies 5 times a week from Belgrade to Rome
Rome Touring attractions with a photographer Creating good photography while on one’s travels is sometimes a real art, as it requires both skill and patience. And, given that Instagram is the planet’s most popular social network, tourists often devote more time to taking pictures than they do to enjoying and touring world attractions. This fact has been wisely utilised by one of Rome’s tour operators, which has devised a special city tour in the company of a professional photographer. The tour lasts three hours and those on it are followed throughout by a discreet photographer, who records interesting and beautiful moments, with the photographs produced given to tourists upon completion of the tour as keepsakes.
TRENUTAK / FLASH
Berlin Džez voz
Berlin Jazz train
Kao omaž zlatnom dobu železnice, na liniji Roterdam–Berlin u junu će početi da saobraća noćni voz koji će, osim standardne usluge, putnicima nuditi i dobru zabavu. Na tri bine u vozu biće organizovane džez svirke, a postojaće i restoran i nekoliko barova. Putnici će moći da rezervišu i mesto u spavaćim i kušet kolima, a prvo putovanje ovim džez vozom zakazano je za 28. jun. Ukoliko bude bilo interesovanja, voz će nastaviti sa vožnjama jednom nedeljno.
In homage to the golden age of rail, June will see a night train start run- ning along the Rotterdam to Berlin route, which will provide passengers – besides standard services – with a memorable good time. Jazz concerts will be organised on three stages on the train, while there will also be a restaurant and several bars. Passen- gers will be able to reserve a place in sleep and couchette cars, while the rst journey of this jazz train has been scheduled for 28 th June. De- pending on demand, the train will continue to run once a week.
Er Srbija leti 6 puta nedeljno iz Beograda za Berlin
Air Serbia flies 6 times a week from Belgrade to Berlin
Zagreb Grad kao platno
Zagreb City as a canvas
What is life without light and what is life without light art, the new applied art form that has emerged from museum spaces to occupy the outside world, on the streets, among the people? Light ar�sts use ci�es as a kind of painter’s canvas, anima�ng buildings and monuments, pedestrian walkways and squares. This is how Zagreb will be able to be seen from a different, gli�ering perspec�ve by locals and tourists alike from 20 th to 24 th March, during the city’s Fes�val of Lights. This event also heralds the start of the tourist season and invites visitors to enjoy innova�ve art under an open sky during spring evenings. Brussels Belgium’s most important literary festival Hundreds of writers and ar�sts from around the world will gather in Brussels from 28 th to 31 st March for the seventh edi�on of the Passa Porta Fes�val. More than 70 events will be organised over the course of these four days – including interviews, debates and discussions at different loca�ons. Par�cipa�on in this Belgium’s most important literary fes�val has been confirmed by writers Jonathan Coe, Jenny Erpenbeck, Ali Smith, Olga Tokarczuk and many others. Passa Porta is actually an interna�onal house of literature that has represented a gathering place for writers from around the world since its founding.
Šta je život bez svetla i šta je život bez umetnosti svetla, te nove umetničke discipline koja je iz muzejskih prostora izašla napolje, na ulicu, među ljude. Umetnici svetla upotrebljavaju grad kao slikarsko platno, njegove zgrade i spomenike, šetališta i trgove. Tako će domaćini i turisti iz drugačijeg, bleštavog ugla moći da vide Zagreb od 20. do 24. marta, za vreme Festivala svetla. Taj događaj najavljuje turističku sezonu i poziva na uživanje na otvorenom u prolećnim večerima i inovativnoj umetnosti. Brisel Najvažniji književni festival u Belgiji Od 28. do 31. marta u Briselu će se okupiti stotinu pisaca i umetnika iz svih krajeva sveta na sedmom izdanju festivala Passa Porta . Tokom ta četiri dana na različitim lokacijama biće organizovano više od 70 događaja – intervjua, debata i diskusija. Učešće na tom najvažnijem književnom festivalu u Belgiji potvrdili su pisci Džonatan Koe, Dženi Erpenbek, Ali Smit, Olga Tokarčuk i mnogi drugi. Inače, Passa Porta je međunarodna kuća književnosti i od osnivanja predstavlja mesto okupljanja pisaca iz celog sveta.
Er Srbija leti 10 puta nedeljno iz Beograda za Zagreb
Air Serbia flies 10 times a week from Belgrade to Zagreb
Er Srbija leti 4 puta nedeljno iz Beograda za Brisel
Air Serbia flies 4 times a week from Belgrade to Brussels
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ZANATSKA TRADICIJA U MODERNOJ TEHNOLOGIJI PRIČA O ŠLARAFIJI PRIČA JE O LJUBAVI
Š larafija više od 80 godina proizvodi dušeke zanat- skim umećem na način koji je svojevrstan spoj tradicije i primene savremenih znanja. Počeci ove porodične firme vezuju se za period pre Drugog svetskog rata, 1934.godine, kada je Đorđe Vukasović, tada 13-godišnji beogradski pitomac, otišao na usavršavanje u Nemačku. Sa sajma novih tehnologija u Lajpcigu mladić je u Beograd doneo tehnologiju izrade žičanog jezgra i otvorio prvu zanatsku radnju za proizvodnju dušeka na ovim prostorima u dvorištu porodične kuće na Čuburi. Šlarafija danas predstavlja modernu porodičnu firmu koja se kroz maloprodajnu mrežu proširila na skoro ce- lu Srbiju, a posluje i u Makedoniji, Crnoj Gori i Austriji.
CRAFT TRADITION IN MODERN TECHNOLOGY
THE STORY OF SCHLARAFIA
IS A STORY OF LOVE
S chlara a has spent more than 80 years producing mattresses with craftsmanship in a way that is a kind of fusion of tradition and the implementation of mod- ern knowledge. The beginnings of this family busi- ness are linked to the period prior to World War II and the year 1934, when Đorđe Vukasović, then a 13-year-old cadet from Belgrade, headed to Germany to study. From the Fair of New Technologies in Leipzig, this young man brought back to Belgrade technology for the production of wire cores and opened the region’s rst craft workshop for the production of mattresses, in the yard of his family home in the Čubura. Schlara a today represents a modern family rm, which expanded through a retail network to cover almost the whole of Serbia, but also markets in Macedonia, Montenegro and Austria. WHAT MAKES SCHLARAFIA SPECIAL? Hand-made mattresses have a hand-knitted core, max- imum density with additional side connectors between the springs. The superiority of this kind of “heart” compared to the usual factory core is reected in reduced strain on each spring individually, and the springs are also connected at four separate points, which contributes to endurance and longevity. Despite industrial development having improved many technological processes, the human hand still repre- sents the most advanced “tool” that, to this day, hasn’t been outdone by any machine. Schlara a received nal con rmation of the value of this innovation with the recognising of a patent issued by the In- tellectual Property Oce, making this company’s mattress- es unique on the market. Schlara a also produces pillows, quilts and complete bedding, and its main consultants are represented by an as- sociated team of doctors with various specialisations, who
„Šlarafija“ je potvrdu vrednosti dobila priznanjem o patentu izdatom od strane Zavoda za intelektualnu svojinu Schlara a received nal con rmation of the value of this innovation with the recognising of a patent issued by the Intellectual Property O ce
ZBOG ČEGA JE ŠLARAFIJA POSEBNA? Ručno rađeni dušeci imaju ručno pleteno jezgro po- većane gustine sa dopunskim bočnim spojevima izme- đu opruga. Superiornost ovakvog srca u odnosu na obič- no fabričko jezgro ogleda se u manjem naprezanju svake opruge ponaosob, a opruge su vezane u četiri tačke, što doprinosi izdržljivosti i dugotrajnosti. Iako je industrij- ski razvoj značajno unapredio mnoge tehnološke proce- se, ruka ipak predstavlja alatku koju po savršenstvu nije prestigla nijedna mašina. Potvrdu autentičnosti ove inovacije Šlarafija je dobila priznanjem o patentu izdatog od Zavoda za intelektualnu svojinu, čime su dušeci ove firme jedinstveni na tržištu. Šlarafija takođe izrađuje i jastuke, jorgane i komplet- nu krevetninu, a za glavne konsultante ima zajednički pri- druženi tim lekara različitih specijalnosti okupljen sa ci- ljem da se iznedre inovativni proizvodi u svrhu zdravog ambijenta za spavanje.
are brought together with the goal of shaping innovative products aimed at ensuring a healthy ambiance for sleep.
E r Srbija je kompanija koja brine o svojim gostima na tako mnogo načina. Ovog puta kompanija se potrudila da obraduje pripadnice lepšeg pola, i to baš za najlepši ženski praznik. Naime, 8. marta će na svim letovima Er Srbije dame dobiti neki od pripremljenih po- klona za koje su se pobrinule divne vredne žene iz Sekcije za žensko pre- duzetništvo pri Privrednoj komori Srbije. Evo šta su sve spremile i ko su ove uspešne preduzetnice Srbije. AMARETTI je poslastičarnica na Vračaru, a vlasnica Lana Apolloni preno- si u Beograd svoje italijansko iskustvo stečeno u vreme studija u Toskani. Amaretti pravi torte i kolače po domaćim tradicionalnim receptima i orga- nizuje razne rođendane za decu i odrasle u svom prelepom ambijentu. Turistička agencija ATOS PLUS više od decenije organizuje individualna i grupna putovanja po želji klijenata. Zajedno grade vaš stil putovanja uz nji- hov moto MAŠTAJ, PUTUJ, UŽIVAJ! Kontakt telefon je 063/628-400. CASA FORTE (www.casaforte.rs), konsultantska kuća koja pruža uslugu unapređenja poslovanja preduzeća kroz sagledavanje poslovnih procesa i implementaciju korporativnih komercijalnih i kontroling alata, razvila je Coin&Fund , onlajn simulaciju biznisa za podršku odlučivanju. CPA SOLUTION biznisima pruža podršku od momenta njihovog osniva- nja kroz finansijsko i pravno savetovanje i usluge digitalnog marketinga. Projekat na kome upravo radi je podizanje svesti o ženskom preduzetniš- tvu za Sekciju za žensko preduzetništvo u PKS-u. FLORAL.BI je prirodna kozmetika za negu i revitalizaciju kože bazirana na biljnom skvalanu (squalane), višenamenskom brzoupijajućem hidrato- ru koji koža prirodno sadrži u hidrolipidnom sloju (12 odsto), te odgovara svim tipovima kože. Tim FABRIKE OSMEHA čini pet specijalista stomatologije koji uz po- svećen rad i inovativne tretmane pruža profesionalnu i kvalitetnu uslugu. Stručnost, pouzdanost, savremeni materijali, najmodernija tehnologija i pristupačne cene njihovi su principi rada. HELENADIA je unikatni, ručno rađen nakit uz koji se žene širom sveta osećaju posebno. Posetite njihov sajt www.helenadia.com i uplovite u svet elegancije i glamura. Akademija za estetiku i kozmetologiju PURITY predstavnica je Univerzite- ta Jork i Fakulteta za medicinsku kozmetiku za Evropu. Pored trogodišnjih i četvorogodišnjih visokih studija estetike i kozmetologije, mejkap umet- nosti i velnes i spa terapija, nudi više od 50 stručnih obuka, kurseva, usavr- šavanja i specijalizacija. VITALON je jedan od vodećih proizvođača prirodnih suplemenata i doda- taka ishrani u obliku tableta u Srbiji. Osnovani 1990. godine, prvi put su u hranu implementirali enkapsulirano ulje konoplje, koje se može koristiti u farmaciji, pa tako i u ishrani. AGILE HUMANS je kompanija specijalizovana za edukaciju i sertifikaci- ju Agile i Scrum stručnjaka u Srbiji i UK, kao i pomoć kompanijama iz razli- čitih industrija prilikom tansformacije na agilno upravljanje. Kompanija, či- ji je osnivač i vlasnik Jasmina Nikolić, ujedno je i pokretač agilne zajednice Srbije, Crne Gore i organizator prve konferencije agilnih ljudi u Beogradu. ZA SVE DAME / FOR ALL LADIES POKLONI NA LETOVIMA . MARTA GIFTS DURING FLIGHTS ON 8 TH MARCH
AMARETTI
ATOS
PLUS
CASA
FORTE
CPA
SOLUTION
AGILE
HUMANS
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A ir Serbia is a company that cares for its guests in so many ways. This �me, the compa- ny has endeavoured to bring joy to the members of the fairer sex, and to do so pre- cisely on the most beau�ful women’s holiday. Specifically, on 8 th March, ladies travel- ling on all Air Serbia flights will receive some specially prepared gi�s that have been provided by the wonderful, industrious women of the Department for Women’s Entrepreneur- ship of the Chamber of Commerce & Industry of Serbia. Here’s what they’ve prepared and some details about these successful female entrepreneurs of Serbia. AMARETTI is a sweet pastry shop in the Vračar, where owner Lana Apolloni brings to Bel- grade her Italian experience, amassed during her studies in Tuscany. Amare� makes cakes and
FABRIKA
OSMEHA
Smile Factory
pastries according to tradi�onal home-made recipes and organises various birthday cele- bra�ons for children and adults in its beau- �ful ambience. Tourist agency ATOS PLUS has spent more than a decade organising bespoke individual and group tours for its clients. They jointly shape the style of your travels, with their mo�o IMAGINE, TRAVEL, ENJOY! Contact Nos.: +381 (0)63 628 400. CASA FORTE (www.casaforte.rs), a consult- ing company that provides business improve- ment services through overviews of exis�ng
PRIVREDNA KOMORA Privredna komora Srbije, nacional- na asocijacija, efikasan servis i partner privrede, zastupa i štiti interese člani- ca, unapređuje poslovni ambijent i me- đunarodnu poziciju domaćih kompanija. Sektor preduzetništva, koji u PKS-u vo- di Branislava Simanić, snažno podrža- va razvoj ženskog preduzetništva i eko- nomskog i finansijskog osnaživanja žena
FLORAL.BI
Floral.Bi
business processes and the u�lisa- �on of corporate, commercial and controlling tools, has developed an online simula�on of business deci- sion-making, Coin & Fund. CPA SOLUTION offers support to businesses from their incep�on via financial and legal consul�ng and dig- ital marke�ng services. A project it is working on currently aims to raise awareness about female entrepre- neurship for the Women’s Entrepre- neurship Department of the CCIS. FLORAL.BI is a natural cosmet-
u biznisu. Sekcija za žensko preduzetniš- tvo PKS-a okuplja veliki broj uspešnih poslovnih žena, kao i početnica u biznisu, kojima je dos- tupna podrška PKS-a. CCIS The Chamber of Commerce & Industry of Serbia, a national association, e cient service provider and
HELENA
DIA
Branislava Simanić
ics product for the care and revitalisa�on of the skin based on plant squalane, a mul�-purpose fast-absorbing moisturiser that the skin contains naturally in the hydro lipid layer (12%), thus en- suring it’s suitable for all skin types. The team of the SMILE FACTORY con- sists of five den�stry specialists, who provid- ed – alongside dedicated work and innova�ve treatments – a professional and high-quality service. Exper�se, reliability, modern materi- als, the latest technology and reasonable pric- es represent their work. HELENADIA is unique, handmade jewel- lery that makes women around the world spe- cial. Visit their site, www.helenadia.com, and enter a world of elegance and glamour. The PURITY Academy of Aesthe�cs and Cosmetology is a representa�ve of York Uni-
partner of the economy, represents and protects the interests of members, while advancing the business environment and international position of domestic companies. The CCIS Entrepreneurship Division, which is headed by Branislava Simanić, strongly supports the development of female entrepreneurship, as well as the economic and nancial empowerment of women in business. The CCIS Department for Women’s Entrepreneurship brings together a large number of successful businesswomen, as well as those just getting started in business, for whom CCIS support is available.
PURITY
VITALON
versity and the Faculty of Medical Cosme�cs for Europe. In addi�on to three- and four-year sen- ior studies in aesthe�cs and cosmetology, make-up arts and wellness and spa therapies, it also offers over 50 professional training op�ons, courses, addi�onal improvement and specialisa�on. VITALON is among Serbia’s leading producers of natural and nutri�onal supplements in tablet form. Established in 1990, they were the first to implement capsuled hemp oil in food that can also be used in pharmaceu�cals, as well as in nutri�on. AGILE HUMANS is a company specialising in the educa�on and cer�fica�on of ‘Agile’ and ‘Scrum’ experts in Serbia and the UK, as well as helping companies from various industries in trans- forming to agile management. The company, which was founded and is owned by Jasmina Nikolić, is simultaneously a driver of the agile community of Serbia and Montenegro, and the organiser of the first conference of agile people in Belgrade.
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ČOVEK KOJI JE STVORIO KRISTIJAN DIOR / CHRISTIAN DIOR THE MAN WHO CREATED FLOWER WOMAN Tekst/Words: Sofija Kuzmanović Fotografije/Photography: Profimedia.rs
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ŽENU CVET
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P rva kolekcija Kristijana Diora prikazana 1947. bila je toliko drugačija od svega do tada viđenog, da je glavno pitanje u modnom svetu bilo kakvu će liniju lansirati sledeće godine. Silueta sa uskim strukom, naglašenim grudima i širokom midi-suknjom, poznata kao new look delovala je potpuno nestvarno po- sle mučnih ratnih godina, racionalizacije i modela na ko- jima se i kragna smatrala bahatim luksuzom, a svila ko- ristila samo za padobrane. Dior je nemilosrdno trošio i po 20 metara materijala za kostime i 40 metara za luksu- zne večernje haljine. Došlo je njegovih pet minuta i nije želeo da ih propusti. Po želji porodice školovao se za diplomatu, iako je že- leo da postane arhitekta. Jedva ih je ubedio da mu po- mognu da otvori umetničku galeriju, u kojoj su izlagali Pablo Pikaso, Žan Kokto i Maks Žakob. Bilo je to 1928. Modna kuća još je bila daleko. Pre rata, radio je kao diza- jner kod Robera Pigea, a posle rata kod Lusijena Lelon- ga, a uz podršku Marsela Busaka, proizvođača tekstila, 1946. osniva modnu kuću Dior. Sledeće godine prikazu- je prvu kolekciju Corolle and 8 , koja će ostati zapamće- na kao new look . „Stvorio sam ženu-cvet“, izjavio je Dior. Smestio se u kući sa vrtom u ulici Montenj, koju je uredio kao kombinaciju ateljea i životnog prostora. Vo- dila ga je želja da napravi prostor koji je drugačiji od luk- suznih krojačkih salona smeštenih u čuvenoj ulici Šan- zelize. Izradu modela kontrolisao je od početka do kraja, a od svoje vizije nije odustajao. Usklađivao je siluetu sa dizajnom, diktirao izbor asesoara i priliku za koju je tao- leta namenjena. Nosioci njegovog dizajna nisu imali ni- kakav prostor za lično izražavanje, a samim tim i za rizik da kreaciju vizuelno upropaste. Bez obzira na njegovu veličinu, mogli bismo ga nazvati modnim diktatorom. U isto vreme postojanost njegovog total dizajn koncep- U Viktorija&Albert muzeju u Londonu otvorena je u februaru retrospektivna izložba „Kristijan Dior – kreator snova“ sa osvrtom na stvaralaštvo poznate modne kuće od njenog osnivanja 1947.
Stvarao je samo deset godina, ali je to bilo dovoljno da Parizu vrati sjaj modne prestonice He created for only ten years, but that was enough to restore Paris’s splendour as a capital of fashion
Modi je pristupao poput arhitekte, kreirajući haljine koje naglašavaju žensku siluetu He approached fashion like an architect by creating dresses that emphasise the female silhouette
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Kristijan Dior s najskupljom
haljinom u svojoj kolekciji Mozart (levo), na reviji u hotelu Savoj u Londonu Christian Dior with the most expensive gown in his entire collection “Mozart” (left), during a fashion
show at the Savoy Hotel, London
T he rst collection of Christian Dior, shown in 1947, dif- fered so much from everything that had ever been seen until then that the main question in the fashion world was what kind of line he would launch the next year. Sil- houettes with narrow waistlines, accentuated breasts and wide midi skirts, known as the“New Look”, seemed completely unreal after the agony of the war years, rationing and designs on which a collar was considered an arrogant luxury, while silk was used only for parachutes. Dior mercilessly used 20 metres of material for a costume and 40 metres for luxury evening dresses. His ve minutes had arrived and he didn’t want to waste them. At the behest of his family, he studied to become a diplomat, although he’d wanted to become an architect. He struggled to persuade them to help him open an art gallery, in which works were exhibited by Pablo Picasso, Jean Cocteau and Max Jacob. That was 1928. A long road was still ahead to reach his own fash- ion house. He worked as a designer, prior to the war for Robert Piguet, and afterwards for Lucien Lelong, then – with the support of textile manufacturer Marcel Boussac – he founded the Dior fashion house in 1946. He presented his rst collection the follow- ing year,“Corolle and En 8”, which would remain remembered as the“New Look”.“I’ve created a ower woman,”announced Dior. He settled in a house with a garden in Montaigne Street, which he arranged in a style between an atelier studio and a liv- ing space. He was led by his desire to create a space that di ered from the luxurious tailor’s salons located in the famous Champs - Élysées avenue. He controlled the production of his designs from start to nish and didn’t abandon his vision. He adapted the sil- houette with the design, dictated the choice of accessories and the occasion for which the dress was intended. Those who wore his designs were left no space for personal expression, and thus no risk that they would visually ruin the creation. Regardless of his greatness, we could dub him a fashion dictator. At the same time, the existence of his total design concept brought him popularity. The public recognised in Dior a label that guarantees elegance. He approached fashion like an architect by creating dresses London’s Victoria & Albert Museum is hosting the retrospective exhibition “Christian Dior: Designer of Dreams”, which gives reference to the creativity of this famous fashion house since it was founded in 1947. On display are the gowns of the famous Christian, canvas test samples, sketches, as well as designs of the artistic directors who succeeded him
Rože Vivije kreirao je cipele za Diora i pomogao mu da zaokruži total look Roger Vivier created shoes for Dior and helped him round off his total look
MODNI OPUS KRISTIJANA DIORA SADRŽAN JE U KOLEKCIJAMA Corolle and 8 (1947), poznata kao New Look Collection ; Zig-Zag and Envol (1948); Trompe-l’œil and Mi - lieu de Siècle (1949); Verticale and Oblique (1951); Ovale ou Naturelle and Longue (1951); Sinueuse and Profilée (1952); Tulipe and Vivan - te (1953); Muguet and H (1954), A and Y (1955); Flèche and Aimant (1956); Libre and Fuseau (1957).
THE FASHION OPUS OF CHRISTIAN DIOR IS CONTAINED IN THE COLLECTIONS: “Corolle and 8” (1947), known as the “New Look collection”; “Zig-Zag and Envol”, (1948); “Trompe-l’œil en Mi- lieu de Siècle” (1949); “Verticale and Oblique” (1951); “Ovale ou Naturelle and Longue” (1951); “Sinueuse and Pro lée” (1952); “Tulipe and Vivante” (1953); “Muguet and H” (1954), “A and Y” (1955); “Flèche and Aimant” (1956); and “Libre and Fuseau” (1957).
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