National Black MBA Strategic Articulation Map Draft - 12-3

DRAFT  FOR DISCUSSION PURPOSES ONLY

STRATEGIC ARTICULATION MAP nbmbaa.org

OUR PURPOSE

To LEAD THE CREATION of

WEALTH BUILDING

GROWTH

EDUCATIONAL

OPPORTUNITIES for those hi s tor ical l y under represented in L E A D E R S H I P throughout thei r career s as

PROFESSIONALS

ENTREPRENEURS

S T U D E N T S

DRAFT  FOR DISCUSSION PURPOSES ONLY

VISION STATEMENT // What we want to see when we get there

Proposed:

Current:

Black business professionals connecting, collectively leading and thriving in corporate and entrepreneurial ecosystems for the enterprises that they own and work in. This vision of business with purpose, intention and impact brings to life our ancestors' wildest dreams.

Empowering visionaries intellectually and economically to create a world where diversity and inclusion are universal.

DIFFERENTIATORS // What we must do dierently

RELEVANCE • Value to Stakeholders • Understands & Meets Needs • Oerings - Products, Programs, & Services

REVENUE • Growth Opportunities • Diversied Sources • Sustainability

RELATIONSHIPS • Engaging, Enduring

• Seeks, Uses Input & Feedback • Responsive, Easy To Work With

THE 5R FRAMEWORK

m a t t

RESULTS • Metrics-Based • Impact / Desired Outcomes • Reliable, Repeatable & Scalable

REPUTATION • “Go-To” Authority/ Brand • Expert At/ Access To • Knowledgeable Thought Leader

OUR TRANSFORMATION APPROACH How we will drive change to aspiration

STRATEGIC PRIORITIES & CRITICAL INITIATIVES What Will Be Done & When

DESTINATION Vision Snapshots – By a Time Certain, Describe the Future

III. Transformational - Think Big

II. Substantial - Scale Fast

I. Incremental - Start Small

CURRENT REALITY What’s Happening Today

ORGANIZATIONAL CAPABILITIES What abilities must we have in order to do the work (People, Processes, Knowledge, Systems & Environment)

DRAFT  FOR DISCUSSION PURPOSES ONLY

VISION SNAPSHOTS // When we want to see it

THINK BIG 2024

LEAD THE CREATION

EDUCATIONAL OPPORTUNITIES

WEALTH BUILDING OPPORTUNITIES

GROWTH OPPORTUNITIES

Widely recognized as the leader in creating opportunities for Black professionals

Champion and enabler of academic excellence, resiliency, and achievement made evident by degrees enabled (direct) and inuenced (indirect through partners)

Convene, inform and equip accelerators of Black Wealth

Black professional development authority, advisor, coach and navigator

HISTORICALLY UNDERREPRESENTED

LEADERSHIP

THROUGHOUT THEIR CAREERS

CORPORATE PROFESSIONALS

Corporate leadership and entrepreneurship landscape look like our country’s demographics

Our membership is viewed as the go-to source for exemplary black leaders

The most prolic and impactful career conference for black professionals in the world presented by experts on Black Career Mobility

Philanthropic member mindset towards NBMBAA

ENTREPRENEURS

STUDENTS

Highly Sought by youth and young adults for education sponsorship and support

Recognized as THE Black owned business growth resource

DRAFT  FOR DISCUSSION PURPOSES ONLY

START SMALL 2020

LEAD THE CREATION

EDUCATIONAL OPPORTUNITIES

WEALTH BUILDING OPPORTUNITIES

GROWTH OPPORTUNITIES

Referenced in major business publications

Actively tracking and growing academic achievement (degrees)

Complete understanding, thought leadership and expertise on Wealth building, inequities, disparities and their drivers (compensation, real estate, entrepreneurship, investments, etc)

Strengthened career and professional networks and talent pipelines

(domestic and international)

LEADERSHIP

THROUGHOUT THEIR CAREERS

CORPORATE PROFESSIONALS

HISTORICALLY UNDERREPRESENTED Partnering with other orgs to advance policy, practices

Exemplary Leadership Development provider for corporate partners

Epic 50th year celebration with high engagement members and corporate partners (create reserves for aggressive future investments)

• Stronger member engagement and testimonials • CRM updateable with ease (accurate info, reports easily accessed) - SYSTEM • Membership growth

ENTREPRENEURS

STUDENTS Campus based sessions for current students engaging students and business leaders in professional development

• Create and launch entrepreneurial conference (5 years) Entrepreneurs • (Start up --> Spin o) Ecosystem - THE platform for black businesses to connect and grow

SCALE FAST 2022

LEAD THE CREATION

EDUCATIONAL OPPORTUNITIES

WEALTH BUILDING OPPORTUNITIES • Relationships with VCs, PE rms and capital / investment banking rms • Competitive educational, training, wealth building and growth opportunities outside of conference

GROWTH OPPORTUNITIES

Thought leaders on business trends culturally relevant to our community

Signicantly increased funds available to support degrees and certications

Source for developmental relationships including mentoring, coaching and sponsoring

LEADERSHIP

THROUGHOUT THEIR CAREERS

CORPORATE PROFESSIONALS

HISTORICALLY UNDERREPRESENTED Equity, inclusion and diversity partner of choice for corporations with regard to black professionals ENTREPRENEURS • Innovation pipeline that creates more entrepreneurs, investment opportunities and social impact for partners and members • Black owned businesses grow exponentially

Black Leadership Development institution comparable to other notable oerings

NBMBAA enables members’ career trajectory through workshops, seminars, one-on-one / group coaching

• NBMBAA enables members through workshops, seminars, one/one coaching • More employable and qualied members, evidenced by new hires and job promotions

STUDENTS • Robust internship program • Black admittance in MBA programs soar

DRAFT  FOR DISCUSSION PURPOSES ONLY

FROM PURPOSE TO STRATEGY AND IMPLEMENTATION

START SMALL 2020 Breakthrough: Incremental

SCALE FAST 2022 Breakthrough: Substantial

THINK BIG 2024 Breakthrough: Transformational

VISION SNAPSHOTS

LEAD THE CREATION

Referenced in major business publications (domestic and international)

Thought leaders on business trends culturally relevant to our community

Widely recognized as the leader in creating opportunities for Black professionals, entrepreneurs, and students

What is our CURRENT STATE - 2019 • Not known by many AA students, entrepreneurs or professionals, membership growth is slow paced • Somewhat known as org that hosts the largest career expo for Black people • #1 MBA career fair, creating opportunities for all ethnicities, mainly internships • Today people who attend conference see potential. To others, we are unknown, or people feel we are best at the entry level. • The conference leads in the creation, but not so much outside of that • We are players but not the leaders; still in the explorer stage • Currently we are creating awareness of the lack of opportunities, but we could do a better job of creating the opportunities • We haven’t cracked into scale of business yet doing things more eciently • The conference leads in the creation, but not so much outside of that • We are players but not the leaders

What THINK BIG looks like • Revenue increased so that numerous programs are regional and year round • Member growth tripled from 14K • Preferred provider of professional development for Black professionals (Top Fortune 50+, Entry Sp/Ex) • Interview with Al Sharpton and NBMBAA leadership on what president’s focus should be for Blacks

CRITICAL INITIATIVES

2020 • Strengthen Public Relations placements to prole opportunities created across association and within chapters • Add New Opportunities Campaign to Social Media Strategy (Prole Members through chapters) • Re-Imagine BlackThink series for broader reach broader reach, more frequent, higher prole panelists / subject matter experts, pull it virtual into a broadcast series • Attendance exceeds 300 • 2 sessions in 2020, 3 sessions in 2022 and 4 in 2024 • Begin brand strategy work

2022 • Identify and build member and leadership thought leader prole through speaking, panels, personal branding support, etc. focused on building leadership and member thought leaders • Build membership opportunity exchange - Members share and are recognized (incentivized) for sharing career opportunities - Deployed and engaged through chapters • Develop advocacy, policy agenda and collaborate with relevant parties and organizations to implement • Commission and collaborate

2024 • Push and accelerate growth of Reputation and Brand through Brand Strategy

Headline Indicators • Number of Media

Placements regarding Opportunities Created (Educational, Wealth-Building and Professional Development) • Number of Requests for Appearance or inclusion in related organizations and events Planned for 2019-2020 • Fall Black Think, State of the Black Professional, Millennial Edition ($10K) • Spring 2020 Black Think: The Future of Work ($10K) • CBC 2020 participation and advocacy agenda

on relevant research that we will lead thought on through white papers

FROM PURPOSE TO STRATEGY AND IMPLEMENTATION DRAFT  FOR DISCUSSION PURPOSES ONLY

START SMALL 2020 Breakthrough: Incremental

SCALE FAST 2022 Breakthrough: Substantial

THINK BIG 2024 Breakthrough: Transformational

VISION SNAPSHOTS

EDUCATIONAL OPPORTUNITIES

Actively tracking and growing academic achievement (degrees)

Signicantly increased funds available to support degrees and certications

Champion and enabler of academic excellence and achievement made evident by degrees enabled (direct) and inuenced (indirect through partners)

What is our CURRENT STATE - 2019

What THINK BIG looks like

• Mediocre support for undergrad students • We enable over $1M in academic scholarships annually (money doesn’t come from NBMBAA, partner/funded through corporate partners) • We enable a small group of students with scholarships dollars in $1.7M • At current collegiate partner schools, we are seen as an enabler (scholarships). Unknown at most other HBCU schools or PWIs • Recognition currently is great at the MBA level but not so great at the undergrad level • We have a business Case Competition

• Black students are getting into schools, they are getting the support they need and they’re graduating • Scholarships from NBMBAA increased by 50% (is this enough?) • NBMBAA has 4 dierent endowed scholarship programs • NBMBAA opens 1st educational and leadership academy • # of Blacks increased by 25% in both undergrad and grad programs

CRITICAL INITIATIVES

2020

2022

2024

Headline Indicators • Number of Educational opportunities Created and Supported by NBMBAA programs, scholarships and partnership initiatives - Black student admittance - Academic performance - # of degrees • Growth of student members and chapters

• Complete / execute on existing studies of black business school students and develop, execute recommendations - Understanding Underrepresented Populations in the Business School Pipeline • Add or create scorecard to track pipeline including admittance, enrollment, degrees and certications • Pilot student chapters (e.g. University of Alabama) • Prole member business leaders by the schools they graduated and connect to current black business students • Heighten urgency and investment of HBCU and collegiate partnership programs

• Develop and implement education endowments with partnership strategy • Develop undergraduate / graduate student chapters at HBCUs and PWIs driven by NHQ with engagement by chapters - Migrate focus from Leaders of Tomorrow to Black Business School Students

• Link and leverage educational endowments to corporate partnership strategies to create more funds available for academic pursuits of black students

Planned for 2019-2020 • Academic Advisory Council 2019, Increasing Black student enrollment • Enriching collegiate partnership program • HBCU initiative

FROM PURPOSE TO STRATEGY AND IMPLEMENTATION DRAFT  FOR DISCUSSION PURPOSES ONLY

START SMALL 2020 Breakthrough: Incremental

SCALE FAST 2022 Breakthrough: Substantial

THINK BIG 2024 Breakthrough: Transformational

VISION SNAPSHOTS

WEALTH BUILDING OPPORTUNITIES

Complete understanding, thought leadership and expertise on Wealth building, inequities, disparities and their drivers (compensation, real estate, entrepreneurship, investments, etc)

• Established relationships with VCs, PE rms and capital / investment banking • Competitive educational, training, wealth building and growth opportunities outside of conference

Convene, inform and equip accelerators of Black Wealth

What is our CURRENT STATE - 2019

What THINK BIG looks like

• Nonexistent other than SCALE UP • Have a gap here

• NBMBAA has a $10M VC fund • 5 programs within the entrepreneurship channel and scale up prize at $250K • NBMBAA partners with major nancial institutions to aid in funding businesses • NBMBAA has supported and grown a cohort of entrepreneurs from SCALE UP to w/network of VC, PE • NBMBAA has provided access and opportunities for retail product or service placements with established businesses

• Assisted 3 entrepreneurs(winners) through SCALE UP • Only in the event space (SCALE UP pitch challenge) • Need more expertise in wealth creation and some outside of the box thinking. • Q: In terms of wealth building, we are not close to our goal • Don’t have the capital inuence yet still not moving the needle • I think we can denitely do more to oer real estate opportunities.

CRITICAL INITIATIVES

2020 • Inventory, evaluate and prioritize net worth resources and develop programs and campaign to get them to members • Develop compensation disparity task force and implement improvement recommendations through members • Pilot focused eort on select members to grow their net worth and implement ndings in future cohorts / scales (consider dierent member prole cohorts – eg, new professionals, entrepreneurs, experienced professionals) • Mobilize corporate and aliate partners and engage in developing focused initiatives and programs (for example, JP Morgan, Atlanta Wealth Building, etc.) • Expand and re-imagine Scale-Up as part of Entrepreneurial Institute (consider rebranding); leverage and convene chapters best entrepreneurial events and experiences. • Dene accelerators of black wealth • Pilot oering for students to move them from debt to wealth and then deploy more broadly

2022 • Create Venture Capital / Private

2024 • Create and

Headline Indicators • Wealth Building Opportunities - # of New Businesses - Members’ Compensation increased through programming • Member Average Net Worth Gain (per member reported) • % of Members as business owners

Execute Wealth Building Conference

Equity Engagement Initiative (consider for 2024) • Launch Wealth Building Symposiums focused on education and awareness with a bias for action oriented takeaways (start in chapters with vision of a national conference with similar strategy of career conference) • Develop member oering on housing and real estate development support for wealth building'

leveraging current career conference success

Planned for 2019-2020 • Empowering Entrepreneurs Initiative • Extending Expo in 2020 to include diversity suppliers • Wealth building sessions at conference 2020 ($12K)

FROM PURPOSE TO STRATEGY AND IMPLEMENTATION DRAFT  FOR DISCUSSION PURPOSES ONLY

START SMALL 2020 Breakthrough: Incremental

SCALE FAST 2022 Breakthrough: Substantial

THINK BIG 2024 Breakthrough: Transformational

VISION SNAPSHOTS

GROWTH OPPORTUNITIES

Strengthened career and professional networks and talent pipelines

Source for developmental relationships including mentoring, coaching and sponsoring

Black professional development authority, advisor and navigator

What is our CURRENT STATE - 2019

What THINK BIG looks like

• Only at conference for 2 days • Long track record on delivering at conference • Conference execution is good • Revived the institutes in conference at NHQ, some done within chapters year long • Black Think/webinar series • Not the authority currently. Need more discounts on certications other than CAPM/PMP Planned for 2019-2020 • Academic Advisory Council 2019, Increasing Black student enrollment • Enriching collegiate partnership program • HBCU initiative

• “Ivy League” MBA grads and undergrads are members of NBMBAA as Black MBA is viewed as much of a career accelerator as ivy leagues • Professional development series with 25 corporate partners sending their employees through the program • Major Fortune 500 companies waitlisted – enrolling employees in educational and leadership academy • “Expert” at diversity and inclusion and providing culturally relevant and sensitive PD for Blacks (revenue generator)

CRITICAL INITIATIVES

2020

2022

2024

Headline Indicators • Number of members promoted • New career opportunities (job oers)

• Develop member professional

• Develop and implement developmental relationships oering (mentors, coaches and sponsors) • Develop business model for member-to-member services • Develop business model for talent-member to corporate-partner services • Implement Promotion Readiness Coaching Circles

• Implement and oer black professional

development portal that captures Member, Role, Company, Career goal role for 1-, 3- and 5 year time horizons • Identify members in talent development space (career and business coaches, HR – Talent Development, HR – Talent Acquisitions); Capture

development series to companies delivered by members

Planned for 2019-2020 • Career Success Network platform to include learning tools and resources ($60K) • Leadership Institute ($60K)

interest in providing services for members

• HBCU Professional Development series • West Coast Forum planning session • Webinar series ($12K)

FROM PURPOSE TO STRATEGY AND IMPLEMENTATION DRAFT  FOR DISCUSSION PURPOSES ONLY

START SMALL 2020 Breakthrough: Incremental

SCALE FAST 2022 Breakthrough: Substantial

THINK BIG 2024 Breakthrough: Transformational

VISION SNAPSHOTS

HISTORICALLY UNDERREPRESENTED

Partnering with other orgs to advance policy, practices

Equity, inclusion and diversity partner of choice for corporations with regard to black professionals

Black representation in our corporate leadership and entrepreneurship landscape looks like our country's demographics.

What is our CURRENT STATE - 2019

What THINK BIG looks like

• Small percentage of Blacks in corporate roles, C level even less • Gold key with 260 mentors to help build the C-suite pipeline • Primarily focus on entry/access • We are making progress and are recognized • A viable option for D&I at large corporations.

• 10 companies based on West Coast (because they seem to need the most guidance) utilize NBMBAA to implement sustainable diversity and inclusion • NBMBAA enters 2nd years of diversity and inclusion training and development certication for Fortune 100 • Key sponsors of NBMBAA have achieved 50% of their goal

CRITICAL INITIATIVES

2020

2022

2024

Headline Indicators • Number of members that are: - Entrepreneurs / business owners - corporate leadership • % of black professionals in corporate leadership

• Identify and engage diversity, inclusion and equity practitioners and partners • Develop thought leadership development program • Inventory diversity, equity and inclusion partners and engage in specic partnered programs

• Inventory and build equity, diversity and inclusion programs in companies and convene

• Host conference / summit of diversity, equity and inclusion professionals and ERGs to share best practices, thought leadership and leadership development

Planned for 2019-2020 • Revamping Gold Key Access program ($10K) • Leadership and Entrepreneurship Institute ($100K)

FROM PURPOSE TO STRATEGY AND IMPLEMENTATION DRAFT  FOR DISCUSSION PURPOSES ONLY

START SMALL 2020 Breakthrough: Incremental

SCALE FAST 2022 Breakthrough: Substantial

THINK BIG 2024 Breakthrough: Transformational

VISION SNAPSHOTS

LEADERSHIP

Exemplary Leadership Development provider for corporate partners

Black Leadership Development institution comparable to other notable oerings

Our membership is viewed as the go-to source for exemplary black leaders from entry-level to executives.

What is our CURRENT STATE - 2019

What THINK BIG looks like

• If so, I don’t know it • Not today • Nothing/Zero • Some of • Lacking Leadership development outside conference • We’re in the very beginning stages

• Gold Key is a major source of revenue (over 25 companies are supported) • Highest percentage ever of NBMBAA members employed in Fortune 500 companies • Headhunters and talent scouts call us to source dean opportunities and CEO roles • Our members are regularly called upon to be on thought leadership panels, boards

CRITICAL INITIATIVES

2020

2022

2024

Headline Indicators • Increase in percentage of black leaders

• Re-imagine and grow Gold Key • Identify and engage diversity, inclusion and equity practitioners and partners • Develop thought leadership development program • Inventory diversity, equity and inclusion partners and engage in specic partnered programs

• Inventory and build equity, diversity and inclusion programs in companies and convene

• Host conference / summit of diversity, equity and inclusion professionals and ERGs to share best practices, thought leadership and leadership development

Planned for 2019-2020 • Revamping Gold Key Access program ($10K)

FROM PURPOSE TO STRATEGY AND IMPLEMENTATION DRAFT  FOR DISCUSSION PURPOSES ONLY

START SMALL 2020 Breakthrough: Incremental

SCALE FAST 2022 Breakthrough: Substantial

THINK BIG 2024 Breakthrough: Transformational

VISION SNAPSHOTS

THROUGHOUT THEIR CAREERS

Epic 50th year celebration with high engagement members and corporate partners (create reserves for aggressive future investments)

NBMBAA® enables members’ career trajectory through workshops, seminars, one-on-one / group coaching

The most prolic and impactful career conference for black professionals in the world presented by experts on Black Career Mobility

What is our CURRENT STATE - 2019 • We have the number one career conference in the country • We have a pipeline, but it’s not equitable in it’s program delivery (how we shore up each area of the pipeline) • We’re not there as experts • Handful of sessions at conference, networking opportunities at a chapter level to assist in the process • Not the experts but have a great foundation for student leaders (LOT), gap above student level • Note: Add Progression and Mobility • Not currently the experts for career mobility; however, we could be with more relationship building among members intra and outer state • I'd say we are slightly behind the curve of taking advantage of marketing and promoting our 50th anniversary.

What THINK BIG looks like • Mid to Upper Level members stay engaged to vet their next roles and get prepared for success (increase members) • 4 NBMBAA® members are C suite of Fortune 100 companies • Mobility Pathways Tracking Model with time comparison. • NBMBAA® published in Fortune magazine, etc. (on keys to Black progression)

CRITICAL INITIATIVES

2020 • Reimagine career conference to grow attendance, optimize stakeholder experience and improve experience and engagement • Promotion Strategies - Homecoming Promotion Campaign leading up to 50th - Reclamation Strategies and Programming • Coalesce and curate black talent development and acquisition professional services and take them to corporate sponsorship markets • Develop black professional career mobility framework with mandates, points of view and thought leadership • Link chapter and NHQ career programming and activity by framing best practices, making them available to all and fusing the synergies of the work eorts • Celebrate and recognize founding date and founders' legacy • Recognize and honor key visionaries at conference (Impact Awards)

2022 • Annual career

2024 • NBMBAA

Headline Indicators • Number of attendees at conference • Number of partciipants in career programming

conference has virtual participation throughout the year with programming, webinars, career pathing • Participants attend in person once a year; they engage programming while growing members and registrants throughout • Build out NBMBAA talent development and acquisition professional services • Strengthen reputation as

presence and black talent partner in 80% of Fortune 500 companies

Planned for 2019-2020 • Webinar series and Career Success Network ($72K) • Revamping Gold Key Access program ($10K) • Expanding LOT programing elements on STE(a)M

black career mobility experts and thought leaders

FROM PURPOSE TO STRATEGY AND IMPLEMENTATION DRAFT  FOR DISCUSSION PURPOSES ONLY

START SMALL 2020 Breakthrough: Incremental

SCALE FAST 2022 Breakthrough: Substantial

THINK BIG 2024 Breakthrough: Transformational

VISION SNAPSHOTS

Stronger member engagement and testimonials

CORPORATE PROFESSIONALS

• NBMBAA® enables members through

Philanthropic member mindset towards NBMBAA

workshops, seminars, one/one coaching • More employable and qualied members, evidenced by new hires and job promotions

CRM updateable with ease (accurate info, reports easily accessed) - SYSTEM

Membership growth

What is our CURRENT STATE - 2019

What THINK BIG looks like

• We are known for this, what we do well • We do this really well at local chapter level • At chapter level and at conference • Known by members and conference attendees • National conference yes; otherwise no

• Annual member giving is over $250k • High prole members donate their time to speak at conferences • Strongest member growth and engagement due to training resources (programming within the association) • Active engagement of professionals beyond 7 years of experience

CRITICAL INITIATIVES

2020 • Capture member experiences, narratives and impact moments • Develop membership go-to-market and growth strategy • Develop member engagement strategy • Develop member brand ambassador program (ie employer recommended sponsors, brand ambassador programming, etc) • Pilot and launch ‘BlackTalk’ speaker development program • Improve return to members by increasing member readiness and benets (i.e. expand opportunities pipeline)

2022 • Develop member learning exchange platform with

2024 • Develop and implement

Headline Indicators • Number of professional members • Increased member satisfaction (net promoter score) Planned for 2019-2020 • Leadership and Entrepreneurship Institute ($100K) • Annual Giving Plan • HBCU Speaker Series • Member Communication Strategy • Conference Sessions ($100K) • West Coast Forum planning sessions and networking • Webinar series and Career Success Network ($72K)

member giving program to

webinars, virtual workshops and coaching partnerships that provide high-demand benets and credentials

encourage giving of their time, talent and invested funds

• Build strong

FROM PURPOSE TO STRATEGY AND IMPLEMENTATION DRAFT  FOR DISCUSSION PURPOSES ONLY

START SMALL 2020 Breakthrough: Incremental

SCALE FAST 2022 Breakthrough: Substantial

THINK BIG 2024 Breakthrough: Transformational

VISION SNAPSHOTS

ENTREPRENEURS

Conduct Entrepreneurial Institute in the Regions

• Innovation pipeline that creates more entrepreneurs, investment opportunities and social impact for partners and members • Black owned businesses grow exponentially

Recognized as THE Black owned business growth resource

(Start up --> Spin o) Ecosystem - THE platform for black businesses to connect and grow

What is our CURRENT STATE - 2019

What THINK BIG looks like

• We have only assisted a handful of start ups • At zero today but making strides w/Entrepreneur Institute • Not considered or known for this (as a growth resource) • Opportunity for growth here, need more planning to strengthen • Scale up pitch

• The Founders Pledge has provided gis back to NBMBAA® of $250K • Entrepreneur members provide gis back to NBMBAA® of $250K

CRITICAL INITIATIVES

2020 • Expand Regional ScaleUp Pitch Challenge events to include Entrepreneurial Institute oerings - Add additional cities - Add supplier diversity experience for entrepreneurs at conference • Focus Beyond Big Company Employment • Consider ways the NBMBAA® could play a greater role in the creation of black wealth and opportunity. • Advocate for entrepreneurship as a path to creating Black wealth and opportunity • Cultivate more relationships with venture capitalist and angel investors • Consider hiring a consultant to develop new programs, services, and products targeting entrepreneurs, VCs and angels • Consider hiring a consultant to develop new programs, services, and products for the big company space

2022 • Develop and launch

2024 • Launch media / publicist campaign to build business launch / growth engine campaign

Headline Indicators • Number of Entrepreneurs in Membership • Access, Opportunity and Impact Provided to Entrepreneurs • Number of Chapters Oering Entrepreneurial Institute Programming • Attendance at EI Regionals

entrepreneurial conference leveraging the current

conference strength and resources • Build capability as business launch / growth engine • Partnerships with corporate partners to give market access to our network of entrepreneurs

Planned for 2019-2020 • Empower Entrepreneurs Initiative • Engage Entrepreneurs Initiative (Pitch Challenge)

• SCALE UP

submissions grow 10x to 1,500

• Provide Access to Information • Oer Business Development Opportunities • Provide Access to Funding

FROM PURPOSE TO STRATEGY AND IMPLEMENTATION DRAFT  FOR DISCUSSION PURPOSES ONLY

START SMALL 2020 Breakthrough: Incremental

SCALE FAST 2022 Breakthrough: Substantial

THINK BIG 2024 Breakthrough: Transformational

VISION SNAPSHOTS

STUDENTS

Robust internship program within NBMBAA®

Highly sought by students and young adults for education sponsorship and support and viewed as completive advantage to being career ready

Campus based sessions for current students engaging students and business leaders in early-stage professional development

Black admittance in MBA programs soar

What is our CURRENT STATE - 2019

What THINK BIG looks like

• We are sought in LOT but not at undergrad level. Also at the conference for young adult professionals • Starting collegiate partnership (academic advisory council help us dene the needs and gaps to build foundation) • When people know about us they consider us a source for this. Not widely known to be - opportunity • Sparsely known in the space. More so for high school than college • Decent exposure with LOT program • little exposure with undergrad programs

• NBMBAA® has brand recognition access top 50 MBA programs • PWI and HBCUs leverage NBMBAA® for training and development resources for students • Corporate partners, PWIs and HBCUs leverage NBMBAA® for training and early-stage development resources for students • Entry level development program for prep before employment and post (paid by employer)

CRITICAL INITIATIVES

2020 • Implement Student Membership Growth Strategies • Target Prole: Black Business Students • Where to Find Them: - Business Schools (HBCU’s and PWIs) - Former Black MBA Association Members - Campus Black Student Associations (Current Students and Alum) • Grow participation in case competition • Prospecting: - Grow participation in case competition including sponsored teams - Homecoming Promotion Campaign leading up to 50th • Provide Mentorships, Scholarships, Internships, and Other Work Experience • Teach Brand Control • Provide Access to Admissions Assistance and Financial Support

2022 • Help prospective black business school students • Identify organizations that have similar missions for partnering • eg. Get In BottomLine - Get In, Graduate and Go Far - College Access and Success, INROADS, YearUp)

2024

Headline Indicators • Number of Student Members • % Growth in Student Members • Net Promoter Score • Number of Placements of NBMBAA® members in internships and full-time positions

• Establish

scholarship endowment strategy and

engage partners

Planned for 2019-2020 • NHQ Internship Program • LOT Program/Summit ($150K) • Enhancing collegiate partnership program • HBCU Initiative

STRATEGIC PRIORITY DRAFT  FOR DISCUSSION PURPOSES ONLY

LET’S GROW  REVENUE AND INNOVATION

Develop and implement an innovative and transformational growth plan for the organization. Identify new revenue models and diversify funding sources. Reinforce the value proposition of the organization to all stakeholders.

START SMALL 2020 Breakthrough: Incremental

SCALE FAST 2022 Breakthrough: Substantial

THINK BIG 2024 Breakthrough: Transformational

• Clearly articulated value propositions with ‘start-up’ mentality • Eective enrollment process that provides valuable member data

Strengthened feeders that create greater pipeline sustainability

Diverse portfolio of revenue sources from monetized value propositions from a range of stakeholders

CRITICAL INITIATIVES 2020

2022 • Accelerate

2024 • Business units managed by P&Ls as social enterprises

Headline Indicators • Revenue Portfolio

NAC Future of Work Key Recommendations • Develop alternative revenue streams that reduces reliance on corporate sponsorships and membership and membership fees • Focus on revenue streams that have no or relatively low barriers to entry but high rates of return • Develop strategies to navigate competition and prioritize which growth opportunities should be pursue and when • Aer strengthening U.S. programming and position, cultivate international pipeline that provide corporate partners with access to Black talent outside of the U.S. • Revenue Streams - E-Learning/ Continuing Education Platform - Endowment Capital Campaign - Virtual Access to Senior Leaders - Access to Talent Database - Grants (Foundations) - Events: Mini or regional conferences; Pitch Competitions/ Shark Tanks (expand Scale-Up) - Talent, Executive, & Board Member Search Services - Outplacement & Employee Transition Services - Supplier Diversity Procurement Services - NBMBAA Learning Centers - Merchandise - Investment Income • Launch Incubator Start-ups of members aligned to clearly articulated value propositions - Clearly articulated value propositions with ‘start-up’ mentality and incubated entrepreneur development - Examples - talent acquisition – executive search - black leadership development - career and performance coaching - Select members to intrapreneur start-ups - Identify sponsor and capital sources to fund start-ups - Expand membership pipeline by driving online enrollment, engagement with feeder sources and retention - Close gaps between LOT, undergraduate and graduate member segments

growth through member advocacy focused grow-to-market strategies

percentages • Membership Growth • Retention Improvement

NAC Future of Work Recommendations For CORPORATE PARTNERS • Increase Access to Skilled, Diverse Candidates • Increase Their Brand Awareness with Diverse Candidates

• Provide Talent Assessments & Analytics • Oer Tracking D&I Metrics, KPIs and ROI

STRATEGIC PRIORITY DRAFT  FOR DISCUSSION PURPOSES ONLY

LET’S GROW  CULTURE OF INNOVATION AND ACHIEVEMENT Instill an organizational culture of innovation, and achievement. Clearly articulate goals and success metrics. Provide inspirational leadership that emphasizes accountability, engagement and commitment to common goals

START SMALL 2020 Breakthrough: Incremental

SCALE FAST 2022 Breakthrough: Substantial

THINK BIG 2024 Breakthrough: Transformational

• Association and Chapter level scorecards with focused management discussions to drive • Innovation stage-gate process with programming pipeline

Deeper impact for members in senior leadership and retirement

Diverse portfolio of revenue sources from monetized value propositions from a range of stakeholders

CRITICAL INITIATIVES 2020

2022 • Accelerate

2024 • Business units managed by P&Ls as social enterprises

Headline Indicators • Growth in

• Implement design thinking programming to develop and manage pipeline programming • Build knowledge share of chapter programs and elevate chapter best practices • Build high-performing team through eliminated dysfunction and strengthened engagement - High Performing Team Building programming and retreat - Purpose driven career paths to improve role alignment

growth through member advocacy focused grow-to-market strategies

Performance Measures (you get what you measure)

STRATEGIC PRIORITY DRAFT  FOR DISCUSSION PURPOSES ONLY

LET’S GROW  ENGAGE CHAPTERS

Execute on a strategy to aggressively grow, retain, support and engage Chapters and Members. Ensure consistency in Chapter operations and continuity in delivering local programs to enhance the NBMBAA value proposition year-round. IN-MARKET DELIVERY, PIPELINE & RETURN TO MEMBERS (From Strategic Plan – Phase 2) • The organization improves its chapter model and strives to achieve better retention and in-market delivery of its PSP • The organization increases the size of its membership and cultivates more feeders • The enrollment process improves and the organization closes gaps between its student member segments • Members start getting a better return outside of conference and impact deepens for members in senior leadership roles and retirement

START SMALL 2020 Breakthrough: Incremental

SCALE FAST 2022 Breakthrough: Substantial

THINK BIG 2024 Breakthrough: Transformational

• New ways of working through connected and engaged NHQ and Chapters

• Strengthened chapter operations through engagement • Consistent quality and delivery market-to-market • Eective model that serves and fullls at-large members

• Consistent member experience across chapters

CRITICAL INITIATIVES 2020

2022 • Standardize chapter operations models

2024 • Compare and

Headline Indicators • Consistent growth across chapters • Health of chapters • More chapters that meet performance and operations standards • Reduction in chapter risks

• Reimagine, develop and design chapter – NHQ operating model • Improve in-market delivery by implementing a streamlined chapter operations model that reduces risks, enables better performance and serves at-large members • Develop cross-chapter growth strategy with chapter leadership representatives and chapter level execution

resolve member experience variation across chapters

STRATEGIC PRIORITY DRAFT  FOR DISCUSSION PURPOSES ONLY

BRAND, THOUGHT LEADERSHIP & INNOVATION

START SMALL 2020 Breakthrough: Incremental

SCALE FAST 2022 Breakthrough: Substantial

THINK BIG 2024 Breakthrough: Transformational

• The organization focuses on strengthening its brand presence and relationships with stakeholders

• Thought leadership becomes a key priority and the organization begins building an innovation pipeline that creates more entrepreneurs, investment opportunities and social impact

• The organization both increases and improves its engagement • Acclaim for attracting thought leaders who want to innovate and inform policies and practices around professionalism, inclusion, diversity and social justice for Blacks

CRITICAL INITIATIVES

2020 • Improve relationships with prospects, members, sponsors and partners • Grow brand presence

2022 • Strategically pursue partnerships with other strong brands • Leverage thought leadership and innovation to increase inuence on the policies and practices of education, corporate and government partners

2024 • Deeper community leadership

Headline Indicators • More engagement from key target groups

STRATEGIC PRIORITY DRAFT  FOR DISCUSSION PURPOSES ONLY

LEAD ON THE FUTURE OF WORK

Based on Future of Work trends, the NAC identied 8 emerging trends that will impact NBMBAA® and its membership • Technology Advancement (A.I., automation, quantum computing, machine learning etc.) • International Opportunities & Global Economy • Changing Education & Labor Policy • Changing Demographics • The Gig Economy and Increased Entrepreneurial Opportunities • Space Exploration • Diminishing Value of the Traditional MBA Degree • The Acceleration of Ill-Dened “Disruption” as a Risk Factor to Business

START SMALL 2020 Breakthrough: Incremental

SCALE FAST 2022 Breakthrough: Substantial

THINK BIG 2024 Breakthrough: Transformational

• Prioritization & Rening Nbmbaa®’s Scope Of Service • Strengthening Nbmbaa®’s Value Of Proposition

• Technology Integration • Enhanced Programming • Branding

CRITICAL INITIATIVES

2020 Prioritization & Rening NBMBAA®’s Scope of Service • Determine 2 to 3 things the Association is best at providing . What problems is the NBNBAA uniquely positioned to solve? • Leverage third-party partners who may be better suited to provide services outside of the Association’s scope • Rening the Association’s scope will better position the organization to compete and have the needed impact for the future Strengthening NBMBAA®’s Value Proposition • Develop an understanding of where the workforce of the future is headed • Understand clearly how to add value for Stakeholders, as a function of the newly identied ’rene’ • Enhance the Association’s value propositions to meet Technology Integration • Its paramount for NBMBAA® to embrace technology as a tool for accelerating progress or else it will not be able to deliver on any required aspect of the Future of Work • Actively incorporate, integrate, and leverage technology into its strategy across all aspects of operations and programming • Increase prociency as a data-driven organization • Make technological prociency a vital provide of skills training for members both the future needs and the future state of Stakeholders over the full life cycle of their engagement with the NBMBAA

2022

2024 • Compare

Headline Indicators

Branding • Seismic changes in the marketplace and professional landscape has aected NBMBAA®’s ability to keep

and resolve member experience variation across chapters

up with demand, negatively impacted the Association’s perception and brand u

• Consider renaming the Association to make it clear that membership is not limited to those who have an MBA • Take active measures to improve and more clearly dene brand in all respects • This may involve redening the organization’s ecosystem, developing a new business model, and possible restructuring • Dene thought leadership • Improve in-house knowledge of emerging workforce trends • Increase exchange among C-Suite executives • Build meaningful relationships with government ocials • Recongure relationships with universities (e.g. research commissions, faculty engagement, etc.) • Expand relationships with career services, technology, and agriculture education

DRAFT  FOR DISCUSSION PURPOSES ONLY

CRITICAL INITIATIVES (continued)

2020

2022 • Form strategic partnerships that increase inuence within NBMBAA®’s ecosystem • Redene ecosystem • Clarify value proposition • Rene vision and mission to reect new focus and scope with brand shi • Ramp up oerings that address the needs of mid and senior level executives • Expand value beyond career fair • Under promise and over deliver

2024

Enhanced Programming • Train members for the gig economy, entrepreneurial ventures, and virtual work • Train members on leading through times of technological evolution • Counsel members on the ‘new age’ skills required to succeed in the workforce of the future • Create investment opportunities • Focus less on high school students and more on college students where the impact has a shorter time horizon • Make recommendations on how the Association could address these trends for dierent stakeholder groups PROFESSIONALS • Increase New Skills Development • Prepare for Promotions and Career Growth • Develop Activities for Senior Leaders and Retirees

• Provide Investment Opportunities • Create Environments for Networking

STRATEGIC PRIORITY DRAFT  FOR DISCUSSION PURPOSES ONLY

ORGANIZATION CAPABILITY

OUR TRANSFORMATION APPROACH Howwewilldrivechange toaspiration

STRATEGIC PRIORITIES & CRITICAL INITIATIVES WhatWillBe Done&When

DESTINATION Vision Snapshots – Bya TimeCertain, Describe the Future

III. Transformational - ThinkBig

II. Substantial - Scale Fast

I. Incremental - Start Small

CURRENT REALITY What’sHappening Today

ORGANIZATIONAL CAPABILITIES Whatabilitiesmustwehave inorder todo thework (People,Processes,Knowledge, Systems& Environment)

START SMALL 2020 Breakthrough: Incremental

SCALE FAST 2022 Breakthrough: Substantial

THINK BIG 2024 Breakthrough: Transformational

• PEOPLE – High performance culture with focus and clarity of organizational purpose metrics and accountability • PROCESSES – Captured (documented) processes across association • KNOWLEDGE – Knowledge sharing platform • SYSTEMS – Clearly identied and established integrated systems • ENVIRONMENT - strong work ethic and heighted member service acumen

• PEOPLE – Emerging thought leaders on black business excellence • PROCESSES – Process improvement driven • KNOWLEDGE – Inter-chapter content sharing and member to member connectivity • SYSTEMS – Streamlined systems • ENVIRONMENT – Abuzz with business and professional development activity

• PEOPLE – Black leadership, entrepreneurship and business ambassadors • PROCESSES – Process excellence environment • KNOWLEDGE – Knowledge is housed and shared with partners and stakeholders • SYSTEMS – Easily accessible for members • ENVIRONMENT – Co-working space, professional development academy open to members along with a substantial virtual presence

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