DRAFT FOR DISCUSSION PURPOSES ONLY
STRATEGIC ARTICULATION MAP nbmbaa.org
OUR PURPOSE
To LEAD THE CREATION of
WEALTH BUILDING
GROWTH
EDUCATIONAL
OPPORTUNITIES for those hi s tor ical l y under represented in L E A D E R S H I P throughout thei r career s as
PROFESSIONALS
ENTREPRENEURS
S T U D E N T S
DRAFT FOR DISCUSSION PURPOSES ONLY
VISION STATEMENT // What we want to see when we get there
Proposed:
Current:
Black business professionals connecting, collectively leading and thriving in corporate and entrepreneurial ecosystems for the enterprises that they own and work in. This vision of business with purpose, intention and impact brings to life our ancestors' wildest dreams.
Empowering visionaries intellectually and economically to create a world where diversity and inclusion are universal.
DIFFERENTIATORS // What we must do di erently
RELEVANCE • Value to Stakeholders • Understands & Meets Needs • O erings - Products, Programs, & Services
REVENUE • Growth Opportunities • Diversi ed Sources • Sustainability
RELATIONSHIPS • Engaging, Enduring
• Seeks, Uses Input & Feedback • Responsive, Easy To Work With
THE 5R FRAMEWORK
m a t t
RESULTS • Metrics-Based • Impact / Desired Outcomes • Reliable, Repeatable & Scalable
REPUTATION • “Go-To” Authority/ Brand • Expert At/ Access To • Knowledgeable Thought Leader
OUR TRANSFORMATION APPROACH How we will drive change to aspiration
STRATEGIC PRIORITIES & CRITICAL INITIATIVES What Will Be Done & When
DESTINATION Vision Snapshots – By a Time Certain, Describe the Future
III. Transformational - Think Big
II. Substantial - Scale Fast
I. Incremental - Start Small
CURRENT REALITY What’s Happening Today
ORGANIZATIONAL CAPABILITIES What abilities must we have in order to do the work (People, Processes, Knowledge, Systems & Environment)
DRAFT FOR DISCUSSION PURPOSES ONLY
VISION SNAPSHOTS // When we want to see it
THINK BIG 2024
LEAD THE CREATION
EDUCATIONAL OPPORTUNITIES
WEALTH BUILDING OPPORTUNITIES
GROWTH OPPORTUNITIES
Widely recognized as the leader in creating opportunities for Black professionals
Champion and enabler of academic excellence, resiliency, and achievement made evident by degrees enabled (direct) and in uenced (indirect through partners)
Convene, inform and equip accelerators of Black Wealth
Black professional development authority, advisor, coach and navigator
HISTORICALLY UNDERREPRESENTED
LEADERSHIP
THROUGHOUT THEIR CAREERS
CORPORATE PROFESSIONALS
Corporate leadership and entrepreneurship landscape look like our country’s demographics
Our membership is viewed as the go-to source for exemplary black leaders
The most proli c and impactful career conference for black professionals in the world presented by experts on Black Career Mobility
Philanthropic member mindset towards NBMBAA
ENTREPRENEURS
STUDENTS
Highly Sought by youth and young adults for education sponsorship and support
Recognized as THE Black owned business growth resource
DRAFT FOR DISCUSSION PURPOSES ONLY
START SMALL 2020
LEAD THE CREATION
EDUCATIONAL OPPORTUNITIES
WEALTH BUILDING OPPORTUNITIES
GROWTH OPPORTUNITIES
Referenced in major business publications
Actively tracking and growing academic achievement (degrees)
Complete understanding, thought leadership and expertise on Wealth building, inequities, disparities and their drivers (compensation, real estate, entrepreneurship, investments, etc)
Strengthened career and professional networks and talent pipelines
(domestic and international)
LEADERSHIP
THROUGHOUT THEIR CAREERS
CORPORATE PROFESSIONALS
HISTORICALLY UNDERREPRESENTED Partnering with other orgs to advance policy, practices
Exemplary Leadership Development provider for corporate partners
Epic 50th year celebration with high engagement members and corporate partners (create reserves for aggressive future investments)
• Stronger member engagement and testimonials • CRM updateable with ease (accurate info, reports easily accessed) - SYSTEM • Membership growth
ENTREPRENEURS
STUDENTS Campus based sessions for current students engaging students and business leaders in professional development
• Create and launch entrepreneurial conference (5 years) Entrepreneurs • (Start up --> Spin o ) Ecosystem - THE platform for black businesses to connect and grow
SCALE FAST 2022
LEAD THE CREATION
EDUCATIONAL OPPORTUNITIES
WEALTH BUILDING OPPORTUNITIES • Relationships with VCs, PE rms and capital / investment banking rms • Competitive educational, training, wealth building and growth opportunities outside of conference
GROWTH OPPORTUNITIES
Thought leaders on business trends culturally relevant to our community
Signi cantly increased funds available to support degrees and certi cations
Source for developmental relationships including mentoring, coaching and sponsoring
LEADERSHIP
THROUGHOUT THEIR CAREERS
CORPORATE PROFESSIONALS
HISTORICALLY UNDERREPRESENTED Equity, inclusion and diversity partner of choice for corporations with regard to black professionals ENTREPRENEURS • Innovation pipeline that creates more entrepreneurs, investment opportunities and social impact for partners and members • Black owned businesses grow exponentially
Black Leadership Development institution comparable to other notable o erings
NBMBAA enables members’ career trajectory through workshops, seminars, one-on-one / group coaching
• NBMBAA enables members through workshops, seminars, one/one coaching • More employable and quali ed members, evidenced by new hires and job promotions
STUDENTS • Robust internship program • Black admittance in MBA programs soar
DRAFT FOR DISCUSSION PURPOSES ONLY
FROM PURPOSE TO STRATEGY AND IMPLEMENTATION
START SMALL 2020 Breakthrough: Incremental
SCALE FAST 2022 Breakthrough: Substantial
THINK BIG 2024 Breakthrough: Transformational
VISION SNAPSHOTS
LEAD THE CREATION
Referenced in major business publications (domestic and international)
Thought leaders on business trends culturally relevant to our community
Widely recognized as the leader in creating opportunities for Black professionals, entrepreneurs, and students
What is our CURRENT STATE - 2019 • Not known by many AA students, entrepreneurs or professionals, membership growth is slow paced • Somewhat known as org that hosts the largest career expo for Black people • #1 MBA career fair, creating opportunities for all ethnicities, mainly internships • Today people who attend conference see potential. To others, we are unknown, or people feel we are best at the entry level. • The conference leads in the creation, but not so much outside of that • We are players but not the leaders; still in the explorer stage • Currently we are creating awareness of the lack of opportunities, but we could do a better job of creating the opportunities • We haven’t cracked into scale of business yet doing things more eciently • The conference leads in the creation, but not so much outside of that • We are players but not the leaders
What THINK BIG looks like • Revenue increased so that numerous programs are regional and year round • Member growth tripled from 14K • Preferred provider of professional development for Black professionals (Top Fortune 50+, Entry Sp/Ex) • Interview with Al Sharpton and NBMBAA leadership on what president’s focus should be for Blacks
CRITICAL INITIATIVES
2020 • Strengthen Public Relations placements to pro le opportunities created across association and within chapters • Add New Opportunities Campaign to Social Media Strategy (Pro le Members through chapters) • Re-Imagine BlackThink series for broader reach broader reach, more frequent, higher pro le panelists / subject matter experts, pull it virtual into a broadcast series • Attendance exceeds 300 • 2 sessions in 2020, 3 sessions in 2022 and 4 in 2024 • Begin brand strategy work
2022 • Identify and build member and leadership thought leader pro le through speaking, panels, personal branding support, etc. focused on building leadership and member thought leaders • Build membership opportunity exchange - Members share and are recognized (incentivized) for sharing career opportunities - Deployed and engaged through chapters • Develop advocacy, policy agenda and collaborate with relevant parties and organizations to implement • Commission and collaborate
2024 • Push and accelerate growth of Reputation and Brand through Brand Strategy
Headline Indicators • Number of Media
Placements regarding Opportunities Created (Educational, Wealth-Building and Professional Development) • Number of Requests for Appearance or inclusion in related organizations and events Planned for 2019-2020 • Fall Black Think, State of the Black Professional, Millennial Edition ($10K) • Spring 2020 Black Think: The Future of Work ($10K) • CBC 2020 participation and advocacy agenda
on relevant research that we will lead thought on through white papers
FROM PURPOSE TO STRATEGY AND IMPLEMENTATION DRAFT FOR DISCUSSION PURPOSES ONLY
START SMALL 2020 Breakthrough: Incremental
SCALE FAST 2022 Breakthrough: Substantial
THINK BIG 2024 Breakthrough: Transformational
VISION SNAPSHOTS
EDUCATIONAL OPPORTUNITIES
Actively tracking and growing academic achievement (degrees)
Signi cantly increased funds available to support degrees and certi cations
Champion and enabler of academic excellence and achievement made evident by degrees enabled (direct) and in uenced (indirect through partners)
What is our CURRENT STATE - 2019
What THINK BIG looks like
• Mediocre support for undergrad students • We enable over $1M in academic scholarships annually (money doesn’t come from NBMBAA, partner/funded through corporate partners) • We enable a small group of students with scholarships dollars in $1.7M • At current collegiate partner schools, we are seen as an enabler (scholarships). Unknown at most other HBCU schools or PWIs • Recognition currently is great at the MBA level but not so great at the undergrad level • We have a business Case Competition
• Black students are getting into schools, they are getting the support they need and they’re graduating • Scholarships from NBMBAA increased by 50% (is this enough?) • NBMBAA has 4 di erent endowed scholarship programs • NBMBAA opens 1st educational and leadership academy • # of Blacks increased by 25% in both undergrad and grad programs
CRITICAL INITIATIVES
2020
2022
2024
Headline Indicators • Number of Educational opportunities Created and Supported by NBMBAA programs, scholarships and partnership initiatives - Black student admittance - Academic performance - # of degrees • Growth of student members and chapters
• Complete / execute on existing studies of black business school students and develop, execute recommendations - Understanding Underrepresented Populations in the Business School Pipeline • Add or create scorecard to track pipeline including admittance, enrollment, degrees and certi cations • Pilot student chapters (e.g. University of Alabama) • Pro le member business leaders by the schools they graduated and connect to current black business students • Heighten urgency and investment of HBCU and collegiate partnership programs
• Develop and implement education endowments with partnership strategy • Develop undergraduate / graduate student chapters at HBCUs and PWIs driven by NHQ with engagement by chapters - Migrate focus from Leaders of Tomorrow to Black Business School Students
• Link and leverage educational endowments to corporate partnership strategies to create more funds available for academic pursuits of black students
Planned for 2019-2020 • Academic Advisory Council 2019, Increasing Black student enrollment • Enriching collegiate partnership program • HBCU initiative
FROM PURPOSE TO STRATEGY AND IMPLEMENTATION DRAFT FOR DISCUSSION PURPOSES ONLY
START SMALL 2020 Breakthrough: Incremental
SCALE FAST 2022 Breakthrough: Substantial
THINK BIG 2024 Breakthrough: Transformational
VISION SNAPSHOTS
WEALTH BUILDING OPPORTUNITIES
Complete understanding, thought leadership and expertise on Wealth building, inequities, disparities and their drivers (compensation, real estate, entrepreneurship, investments, etc)
• Established relationships with VCs, PE rms and capital / investment banking • Competitive educational, training, wealth building and growth opportunities outside of conference
Convene, inform and equip accelerators of Black Wealth
What is our CURRENT STATE - 2019
What THINK BIG looks like
• Nonexistent other than SCALE UP • Have a gap here
• NBMBAA has a $10M VC fund • 5 programs within the entrepreneurship channel and scale up prize at $250K • NBMBAA partners with major nancial institutions to aid in funding businesses • NBMBAA has supported and grown a cohort of entrepreneurs from SCALE UP to w/network of VC, PE • NBMBAA has provided access and opportunities for retail product or service placements with established businesses
• Assisted 3 entrepreneurs(winners) through SCALE UP • Only in the event space (SCALE UP pitch challenge) • Need more expertise in wealth creation and some outside of the box thinking. • Q: In terms of wealth building, we are not close to our goal • Don’t have the capital in uence yet still not moving the needle • I think we can de nitely do more to o er real estate opportunities.
CRITICAL INITIATIVES
2020 • Inventory, evaluate and prioritize net worth resources and develop programs and campaign to get them to members • Develop compensation disparity task force and implement improvement recommendations through members • Pilot focused e ort on select members to grow their net worth and implement ndings in future cohorts / scales (consider di erent member pro le cohorts – eg, new professionals, entrepreneurs, experienced professionals) • Mobilize corporate and aliate partners and engage in developing focused initiatives and programs (for example, JP Morgan, Atlanta Wealth Building, etc.) • Expand and re-imagine Scale-Up as part of Entrepreneurial Institute (consider rebranding); leverage and convene chapters best entrepreneurial events and experiences. • De ne accelerators of black wealth • Pilot o ering for students to move them from debt to wealth and then deploy more broadly
2022 • Create Venture Capital / Private
2024 • Create and
Headline Indicators • Wealth Building Opportunities - # of New Businesses - Members’ Compensation increased through programming • Member Average Net Worth Gain (per member reported) • % of Members as business owners
Execute Wealth Building Conference
Equity Engagement Initiative (consider for 2024) • Launch Wealth Building Symposiums focused on education and awareness with a bias for action oriented takeaways (start in chapters with vision of a national conference with similar strategy of career conference) • Develop member o ering on housing and real estate development support for wealth building'
leveraging current career conference success
Planned for 2019-2020 • Empowering Entrepreneurs Initiative • Extending Expo in 2020 to include diversity suppliers • Wealth building sessions at conference 2020 ($12K)
FROM PURPOSE TO STRATEGY AND IMPLEMENTATION DRAFT FOR DISCUSSION PURPOSES ONLY
START SMALL 2020 Breakthrough: Incremental
SCALE FAST 2022 Breakthrough: Substantial
THINK BIG 2024 Breakthrough: Transformational
VISION SNAPSHOTS
GROWTH OPPORTUNITIES
Strengthened career and professional networks and talent pipelines
Source for developmental relationships including mentoring, coaching and sponsoring
Black professional development authority, advisor and navigator
What is our CURRENT STATE - 2019
What THINK BIG looks like
• Only at conference for 2 days • Long track record on delivering at conference • Conference execution is good • Revived the institutes in conference at NHQ, some done within chapters year long • Black Think/webinar series • Not the authority currently. Need more discounts on certi cations other than CAPM/PMP Planned for 2019-2020 • Academic Advisory Council 2019, Increasing Black student enrollment • Enriching collegiate partnership program • HBCU initiative
• “Ivy League” MBA grads and undergrads are members of NBMBAA as Black MBA is viewed as much of a career accelerator as ivy leagues • Professional development series with 25 corporate partners sending their employees through the program • Major Fortune 500 companies waitlisted – enrolling employees in educational and leadership academy • “Expert” at diversity and inclusion and providing culturally relevant and sensitive PD for Blacks (revenue generator)
CRITICAL INITIATIVES
2020
2022
2024
Headline Indicators • Number of members promoted • New career opportunities (job o ers)
• Develop member professional
• Develop and implement developmental relationships o ering (mentors, coaches and sponsors) • Develop business model for member-to-member services • Develop business model for talent-member to corporate-partner services • Implement Promotion Readiness Coaching Circles
• Implement and o er black professional
development portal that captures Member, Role, Company, Career goal role for 1-, 3- and 5 year time horizons • Identify members in talent development space (career and business coaches, HR – Talent Development, HR – Talent Acquisitions); Capture
development series to companies delivered by members
Planned for 2019-2020 • Career Success Network platform to include learning tools and resources ($60K) • Leadership Institute ($60K)
interest in providing services for members
• HBCU Professional Development series • West Coast Forum planning session • Webinar series ($12K)
FROM PURPOSE TO STRATEGY AND IMPLEMENTATION DRAFT FOR DISCUSSION PURPOSES ONLY
START SMALL 2020 Breakthrough: Incremental
SCALE FAST 2022 Breakthrough: Substantial
THINK BIG 2024 Breakthrough: Transformational
VISION SNAPSHOTS
HISTORICALLY UNDERREPRESENTED
Partnering with other orgs to advance policy, practices
Equity, inclusion and diversity partner of choice for corporations with regard to black professionals
Black representation in our corporate leadership and entrepreneurship landscape looks like our country's demographics.
What is our CURRENT STATE - 2019
What THINK BIG looks like
• Small percentage of Blacks in corporate roles, C level even less • Gold key with 260 mentors to help build the C-suite pipeline • Primarily focus on entry/access • We are making progress and are recognized • A viable option for D&I at large corporations.
• 10 companies based on West Coast (because they seem to need the most guidance) utilize NBMBAA to implement sustainable diversity and inclusion • NBMBAA enters 2nd years of diversity and inclusion training and development certi cation for Fortune 100 • Key sponsors of NBMBAA have achieved 50% of their goal
CRITICAL INITIATIVES
2020
2022
2024
Headline Indicators • Number of members that are: - Entrepreneurs / business owners - corporate leadership • % of black professionals in corporate leadership
• Identify and engage diversity, inclusion and equity practitioners and partners • Develop thought leadership development program • Inventory diversity, equity and inclusion partners and engage in speci c partnered programs
• Inventory and build equity, diversity and inclusion programs in companies and convene
• Host conference / summit of diversity, equity and inclusion professionals and ERGs to share best practices, thought leadership and leadership development
Planned for 2019-2020 • Revamping Gold Key Access program ($10K) • Leadership and Entrepreneurship Institute ($100K)
FROM PURPOSE TO STRATEGY AND IMPLEMENTATION DRAFT FOR DISCUSSION PURPOSES ONLY
START SMALL 2020 Breakthrough: Incremental
SCALE FAST 2022 Breakthrough: Substantial
THINK BIG 2024 Breakthrough: Transformational
VISION SNAPSHOTS
LEADERSHIP
Exemplary Leadership Development provider for corporate partners
Black Leadership Development institution comparable to other notable o erings
Our membership is viewed as the go-to source for exemplary black leaders from entry-level to executives.
What is our CURRENT STATE - 2019
What THINK BIG looks like
• If so, I don’t know it • Not today • Nothing/Zero • Some of • Lacking Leadership development outside conference • We’re in the very beginning stages
• Gold Key is a major source of revenue (over 25 companies are supported) • Highest percentage ever of NBMBAA members employed in Fortune 500 companies • Headhunters and talent scouts call us to source dean opportunities and CEO roles • Our members are regularly called upon to be on thought leadership panels, boards
CRITICAL INITIATIVES
2020
2022
2024
Headline Indicators • Increase in percentage of black leaders
• Re-imagine and grow Gold Key • Identify and engage diversity, inclusion and equity practitioners and partners • Develop thought leadership development program • Inventory diversity, equity and inclusion partners and engage in speci c partnered programs
• Inventory and build equity, diversity and inclusion programs in companies and convene
• Host conference / summit of diversity, equity and inclusion professionals and ERGs to share best practices, thought leadership and leadership development
Planned for 2019-2020 • Revamping Gold Key Access program ($10K)
FROM PURPOSE TO STRATEGY AND IMPLEMENTATION DRAFT FOR DISCUSSION PURPOSES ONLY
START SMALL 2020 Breakthrough: Incremental
SCALE FAST 2022 Breakthrough: Substantial
THINK BIG 2024 Breakthrough: Transformational
VISION SNAPSHOTS
THROUGHOUT THEIR CAREERS
Epic 50th year celebration with high engagement members and corporate partners (create reserves for aggressive future investments)
NBMBAA® enables members’ career trajectory through workshops, seminars, one-on-one / group coaching
The most proli c and impactful career conference for black professionals in the world presented by experts on Black Career Mobility
What is our CURRENT STATE - 2019 • We have the number one career conference in the country • We have a pipeline, but it’s not equitable in it’s program delivery (how we shore up each area of the pipeline) • We’re not there as experts • Handful of sessions at conference, networking opportunities at a chapter level to assist in the process • Not the experts but have a great foundation for student leaders (LOT), gap above student level • Note: Add Progression and Mobility • Not currently the experts for career mobility; however, we could be with more relationship building among members intra and outer state • I'd say we are slightly behind the curve of taking advantage of marketing and promoting our 50th anniversary.
What THINK BIG looks like • Mid to Upper Level members stay engaged to vet their next roles and get prepared for success (increase members) • 4 NBMBAA® members are C suite of Fortune 100 companies • Mobility Pathways Tracking Model with time comparison. • NBMBAA® published in Fortune magazine, etc. (on keys to Black progression)
CRITICAL INITIATIVES
2020 • Reimagine career conference to grow attendance, optimize stakeholder experience and improve experience and engagement • Promotion Strategies - Homecoming Promotion Campaign leading up to 50th - Reclamation Strategies and Programming • Coalesce and curate black talent development and acquisition professional services and take them to corporate sponsorship markets • Develop black professional career mobility framework with mandates, points of view and thought leadership • Link chapter and NHQ career programming and activity by framing best practices, making them available to all and fusing the synergies of the work e orts • Celebrate and recognize founding date and founders' legacy • Recognize and honor key visionaries at conference (Impact Awards)
2022 • Annual career
2024 • NBMBAA
Headline Indicators • Number of attendees at conference • Number of partciipants in career programming
conference has virtual participation throughout the year with programming, webinars, career pathing • Participants attend in person once a year; they engage programming while growing members and registrants throughout • Build out NBMBAA talent development and acquisition professional services • Strengthen reputation as
presence and black talent partner in 80% of Fortune 500 companies
Planned for 2019-2020 • Webinar series and Career Success Network ($72K) • Revamping Gold Key Access program ($10K) • Expanding LOT programing elements on STE(a)M
black career mobility experts and thought leaders
FROM PURPOSE TO STRATEGY AND IMPLEMENTATION DRAFT FOR DISCUSSION PURPOSES ONLY
START SMALL 2020 Breakthrough: Incremental
SCALE FAST 2022 Breakthrough: Substantial
THINK BIG 2024 Breakthrough: Transformational
VISION SNAPSHOTS
Stronger member engagement and testimonials
CORPORATE PROFESSIONALS
• NBMBAA® enables members through
Philanthropic member mindset towards NBMBAA
workshops, seminars, one/one coaching • More employable and quali ed members, evidenced by new hires and job promotions
CRM updateable with ease (accurate info, reports easily accessed) - SYSTEM
Membership growth
What is our CURRENT STATE - 2019
What THINK BIG looks like
• We are known for this, what we do well • We do this really well at local chapter level • At chapter level and at conference • Known by members and conference attendees • National conference yes; otherwise no
• Annual member giving is over $250k • High pro le members donate their time to speak at conferences • Strongest member growth and engagement due to training resources (programming within the association) • Active engagement of professionals beyond 7 years of experience
CRITICAL INITIATIVES
2020 • Capture member experiences, narratives and impact moments • Develop membership go-to-market and growth strategy • Develop member engagement strategy • Develop member brand ambassador program (ie employer recommended sponsors, brand ambassador programming, etc) • Pilot and launch ‘BlackTalk’ speaker development program • Improve return to members by increasing member readiness and bene ts (i.e. expand opportunities pipeline)
2022 • Develop member learning exchange platform with
2024 • Develop and implement
Headline Indicators • Number of professional members • Increased member satisfaction (net promoter score) Planned for 2019-2020 • Leadership and Entrepreneurship Institute ($100K) • Annual Giving Plan • HBCU Speaker Series • Member Communication Strategy • Conference Sessions ($100K) • West Coast Forum planning sessions and networking • Webinar series and Career Success Network ($72K)
member giving program to
webinars, virtual workshops and coaching partnerships that provide high-demand bene ts and credentials
encourage giving of their time, talent and invested funds
• Build strong
FROM PURPOSE TO STRATEGY AND IMPLEMENTATION DRAFT FOR DISCUSSION PURPOSES ONLY
START SMALL 2020 Breakthrough: Incremental
SCALE FAST 2022 Breakthrough: Substantial
THINK BIG 2024 Breakthrough: Transformational
VISION SNAPSHOTS
ENTREPRENEURS
Conduct Entrepreneurial Institute in the Regions
• Innovation pipeline that creates more entrepreneurs, investment opportunities and social impact for partners and members • Black owned businesses grow exponentially
Recognized as THE Black owned business growth resource
(Start up --> Spin o ) Ecosystem - THE platform for black businesses to connect and grow
What is our CURRENT STATE - 2019
What THINK BIG looks like
• We have only assisted a handful of start ups • At zero today but making strides w/Entrepreneur Institute • Not considered or known for this (as a growth resource) • Opportunity for growth here, need more planning to strengthen • Scale up pitch
• The Founders Pledge has provided gis back to NBMBAA® of $250K • Entrepreneur members provide gis back to NBMBAA® of $250K
CRITICAL INITIATIVES
2020 • Expand Regional ScaleUp Pitch Challenge events to include Entrepreneurial Institute o erings - Add additional cities - Add supplier diversity experience for entrepreneurs at conference • Focus Beyond Big Company Employment • Consider ways the NBMBAA® could play a greater role in the creation of black wealth and opportunity. • Advocate for entrepreneurship as a path to creating Black wealth and opportunity • Cultivate more relationships with venture capitalist and angel investors • Consider hiring a consultant to develop new programs, services, and products targeting entrepreneurs, VCs and angels • Consider hiring a consultant to develop new programs, services, and products for the big company space
2022 • Develop and launch
2024 • Launch media / publicist campaign to build business launch / growth engine campaign
Headline Indicators • Number of Entrepreneurs in Membership • Access, Opportunity and Impact Provided to Entrepreneurs • Number of Chapters O ering Entrepreneurial Institute Programming • Attendance at EI Regionals
entrepreneurial conference leveraging the current
conference strength and resources • Build capability as business launch / growth engine • Partnerships with corporate partners to give market access to our network of entrepreneurs
Planned for 2019-2020 • Empower Entrepreneurs Initiative • Engage Entrepreneurs Initiative (Pitch Challenge)
• SCALE UP
submissions grow 10x to 1,500
• Provide Access to Information • O er Business Development Opportunities • Provide Access to Funding
FROM PURPOSE TO STRATEGY AND IMPLEMENTATION DRAFT FOR DISCUSSION PURPOSES ONLY
START SMALL 2020 Breakthrough: Incremental
SCALE FAST 2022 Breakthrough: Substantial
THINK BIG 2024 Breakthrough: Transformational
VISION SNAPSHOTS
STUDENTS
Robust internship program within NBMBAA®
Highly sought by students and young adults for education sponsorship and support and viewed as completive advantage to being career ready
Campus based sessions for current students engaging students and business leaders in early-stage professional development
Black admittance in MBA programs soar
What is our CURRENT STATE - 2019
What THINK BIG looks like
• We are sought in LOT but not at undergrad level. Also at the conference for young adult professionals • Starting collegiate partnership (academic advisory council help us de ne the needs and gaps to build foundation) • When people know about us they consider us a source for this. Not widely known to be - opportunity • Sparsely known in the space. More so for high school than college • Decent exposure with LOT program • little exposure with undergrad programs
• NBMBAA® has brand recognition access top 50 MBA programs • PWI and HBCUs leverage NBMBAA® for training and development resources for students • Corporate partners, PWIs and HBCUs leverage NBMBAA® for training and early-stage development resources for students • Entry level development program for prep before employment and post (paid by employer)
CRITICAL INITIATIVES
2020 • Implement Student Membership Growth Strategies • Target Pro le: Black Business Students • Where to Find Them: - Business Schools (HBCU’s and PWIs) - Former Black MBA Association Members - Campus Black Student Associations (Current Students and Alum) • Grow participation in case competition • Prospecting: - Grow participation in case competition including sponsored teams - Homecoming Promotion Campaign leading up to 50th • Provide Mentorships, Scholarships, Internships, and Other Work Experience • Teach Brand Control • Provide Access to Admissions Assistance and Financial Support
2022 • Help prospective black business school students • Identify organizations that have similar missions for partnering • eg. Get In BottomLine - Get In, Graduate and Go Far - College Access and Success, INROADS, YearUp)
2024
Headline Indicators • Number of Student Members • % Growth in Student Members • Net Promoter Score • Number of Placements of NBMBAA® members in internships and full-time positions
• Establish
scholarship endowment strategy and
engage partners
Planned for 2019-2020 • NHQ Internship Program • LOT Program/Summit ($150K) • Enhancing collegiate partnership program • HBCU Initiative
STRATEGIC PRIORITY DRAFT FOR DISCUSSION PURPOSES ONLY
LET’S GROW REVENUE AND INNOVATION
Develop and implement an innovative and transformational growth plan for the organization. Identify new revenue models and diversify funding sources. Reinforce the value proposition of the organization to all stakeholders.
START SMALL 2020 Breakthrough: Incremental
SCALE FAST 2022 Breakthrough: Substantial
THINK BIG 2024 Breakthrough: Transformational
• Clearly articulated value propositions with ‘start-up’ mentality • E ective enrollment process that provides valuable member data
Strengthened feeders that create greater pipeline sustainability
Diverse portfolio of revenue sources from monetized value propositions from a range of stakeholders
CRITICAL INITIATIVES 2020
2022 • Accelerate
2024 • Business units managed by P&Ls as social enterprises
Headline Indicators • Revenue Portfolio
NAC Future of Work Key Recommendations • Develop alternative revenue streams that reduces reliance on corporate sponsorships and membership and membership fees • Focus on revenue streams that have no or relatively low barriers to entry but high rates of return • Develop strategies to navigate competition and prioritize which growth opportunities should be pursue and when • Aer strengthening U.S. programming and position, cultivate international pipeline that provide corporate partners with access to Black talent outside of the U.S. • Revenue Streams - E-Learning/ Continuing Education Platform - Endowment Capital Campaign - Virtual Access to Senior Leaders - Access to Talent Database - Grants (Foundations) - Events: Mini or regional conferences; Pitch Competitions/ Shark Tanks (expand Scale-Up) - Talent, Executive, & Board Member Search Services - Outplacement & Employee Transition Services - Supplier Diversity Procurement Services - NBMBAA Learning Centers - Merchandise - Investment Income • Launch Incubator Start-ups of members aligned to clearly articulated value propositions - Clearly articulated value propositions with ‘start-up’ mentality and incubated entrepreneur development - Examples - talent acquisition – executive search - black leadership development - career and performance coaching - Select members to intrapreneur start-ups - Identify sponsor and capital sources to fund start-ups - Expand membership pipeline by driving online enrollment, engagement with feeder sources and retention - Close gaps between LOT, undergraduate and graduate member segments
growth through member advocacy focused grow-to-market strategies
percentages • Membership Growth • Retention Improvement
NAC Future of Work Recommendations For CORPORATE PARTNERS • Increase Access to Skilled, Diverse Candidates • Increase Their Brand Awareness with Diverse Candidates
• Provide Talent Assessments & Analytics • O er Tracking D&I Metrics, KPIs and ROI
STRATEGIC PRIORITY DRAFT FOR DISCUSSION PURPOSES ONLY
LET’S GROW CULTURE OF INNOVATION AND ACHIEVEMENT Instill an organizational culture of innovation, and achievement. Clearly articulate goals and success metrics. Provide inspirational leadership that emphasizes accountability, engagement and commitment to common goals
START SMALL 2020 Breakthrough: Incremental
SCALE FAST 2022 Breakthrough: Substantial
THINK BIG 2024 Breakthrough: Transformational
• Association and Chapter level scorecards with focused management discussions to drive • Innovation stage-gate process with programming pipeline
Deeper impact for members in senior leadership and retirement
Diverse portfolio of revenue sources from monetized value propositions from a range of stakeholders
CRITICAL INITIATIVES 2020
2022 • Accelerate
2024 • Business units managed by P&Ls as social enterprises
Headline Indicators • Growth in
• Implement design thinking programming to develop and manage pipeline programming • Build knowledge share of chapter programs and elevate chapter best practices • Build high-performing team through eliminated dysfunction and strengthened engagement - High Performing Team Building programming and retreat - Purpose driven career paths to improve role alignment
growth through member advocacy focused grow-to-market strategies
Performance Measures (you get what you measure)
STRATEGIC PRIORITY DRAFT FOR DISCUSSION PURPOSES ONLY
LET’S GROW ENGAGE CHAPTERS
Execute on a strategy to aggressively grow, retain, support and engage Chapters and Members. Ensure consistency in Chapter operations and continuity in delivering local programs to enhance the NBMBAA value proposition year-round. IN-MARKET DELIVERY, PIPELINE & RETURN TO MEMBERS (From Strategic Plan – Phase 2) • The organization improves its chapter model and strives to achieve better retention and in-market delivery of its PSP • The organization increases the size of its membership and cultivates more feeders • The enrollment process improves and the organization closes gaps between its student member segments • Members start getting a better return outside of conference and impact deepens for members in senior leadership roles and retirement
START SMALL 2020 Breakthrough: Incremental
SCALE FAST 2022 Breakthrough: Substantial
THINK BIG 2024 Breakthrough: Transformational
• New ways of working through connected and engaged NHQ and Chapters
• Strengthened chapter operations through engagement • Consistent quality and delivery market-to-market • E ective model that serves and ful lls at-large members
• Consistent member experience across chapters
CRITICAL INITIATIVES 2020
2022 • Standardize chapter operations models
2024 • Compare and
Headline Indicators • Consistent growth across chapters • Health of chapters • More chapters that meet performance and operations standards • Reduction in chapter risks
• Reimagine, develop and design chapter – NHQ operating model • Improve in-market delivery by implementing a streamlined chapter operations model that reduces risks, enables better performance and serves at-large members • Develop cross-chapter growth strategy with chapter leadership representatives and chapter level execution
resolve member experience variation across chapters
STRATEGIC PRIORITY DRAFT FOR DISCUSSION PURPOSES ONLY
BRAND, THOUGHT LEADERSHIP & INNOVATION
START SMALL 2020 Breakthrough: Incremental
SCALE FAST 2022 Breakthrough: Substantial
THINK BIG 2024 Breakthrough: Transformational
• The organization focuses on strengthening its brand presence and relationships with stakeholders
• Thought leadership becomes a key priority and the organization begins building an innovation pipeline that creates more entrepreneurs, investment opportunities and social impact
• The organization both increases and improves its engagement • Acclaim for attracting thought leaders who want to innovate and inform policies and practices around professionalism, inclusion, diversity and social justice for Blacks
CRITICAL INITIATIVES
2020 • Improve relationships with prospects, members, sponsors and partners • Grow brand presence
2022 • Strategically pursue partnerships with other strong brands • Leverage thought leadership and innovation to increase in uence on the policies and practices of education, corporate and government partners
2024 • Deeper community leadership
Headline Indicators • More engagement from key target groups
STRATEGIC PRIORITY DRAFT FOR DISCUSSION PURPOSES ONLY
LEAD ON THE FUTURE OF WORK
Based on Future of Work trends, the NAC identi ed 8 emerging trends that will impact NBMBAA® and its membership • Technology Advancement (A.I., automation, quantum computing, machine learning etc.) • International Opportunities & Global Economy • Changing Education & Labor Policy • Changing Demographics • The Gig Economy and Increased Entrepreneurial Opportunities • Space Exploration • Diminishing Value of the Traditional MBA Degree • The Acceleration of Ill-De ned “Disruption” as a Risk Factor to Business
START SMALL 2020 Breakthrough: Incremental
SCALE FAST 2022 Breakthrough: Substantial
THINK BIG 2024 Breakthrough: Transformational
• Prioritization & Re ning Nbmbaa®’s Scope Of Service • Strengthening Nbmbaa®’s Value Of Proposition
• Technology Integration • Enhanced Programming • Branding
CRITICAL INITIATIVES
2020 Prioritization & Re ning NBMBAA®’s Scope of Service • Determine 2 to 3 things the Association is best at providing . What problems is the NBNBAA uniquely positioned to solve? • Leverage third-party partners who may be better suited to provide services outside of the Association’s scope • Re ning the Association’s scope will better position the organization to compete and have the needed impact for the future Strengthening NBMBAA®’s Value Proposition • Develop an understanding of where the workforce of the future is headed • Understand clearly how to add value for Stakeholders, as a function of the newly identi ed ’re ne’ • Enhance the Association’s value propositions to meet Technology Integration • Its paramount for NBMBAA® to embrace technology as a tool for accelerating progress or else it will not be able to deliver on any required aspect of the Future of Work • Actively incorporate, integrate, and leverage technology into its strategy across all aspects of operations and programming • Increase pro ciency as a data-driven organization • Make technological pro ciency a vital provide of skills training for members both the future needs and the future state of Stakeholders over the full life cycle of their engagement with the NBMBAA
2022
2024 • Compare
Headline Indicators
Branding • Seismic changes in the marketplace and professional landscape has a ected NBMBAA®’s ability to keep
and resolve member experience variation across chapters
up with demand, negatively impacted the Association’s perception and brand u
• Consider renaming the Association to make it clear that membership is not limited to those who have an MBA • Take active measures to improve and more clearly de ne brand in all respects • This may involve rede ning the organization’s ecosystem, developing a new business model, and possible restructuring • De ne thought leadership • Improve in-house knowledge of emerging workforce trends • Increase exchange among C-Suite executives • Build meaningful relationships with government ocials • Recon gure relationships with universities (e.g. research commissions, faculty engagement, etc.) • Expand relationships with career services, technology, and agriculture education
DRAFT FOR DISCUSSION PURPOSES ONLY
CRITICAL INITIATIVES (continued)
2020
2022 • Form strategic partnerships that increase in uence within NBMBAA®’s ecosystem • Rede ne ecosystem • Clarify value proposition • Re ne vision and mission to re ect new focus and scope with brand shi • Ramp up o erings that address the needs of mid and senior level executives • Expand value beyond career fair • Under promise and over deliver
2024
Enhanced Programming • Train members for the gig economy, entrepreneurial ventures, and virtual work • Train members on leading through times of technological evolution • Counsel members on the ‘new age’ skills required to succeed in the workforce of the future • Create investment opportunities • Focus less on high school students and more on college students where the impact has a shorter time horizon • Make recommendations on how the Association could address these trends for di erent stakeholder groups PROFESSIONALS • Increase New Skills Development • Prepare for Promotions and Career Growth • Develop Activities for Senior Leaders and Retirees
• Provide Investment Opportunities • Create Environments for Networking
STRATEGIC PRIORITY DRAFT FOR DISCUSSION PURPOSES ONLY
ORGANIZATION CAPABILITY
OUR TRANSFORMATION APPROACH Howwewilldrivechange toaspiration
STRATEGIC PRIORITIES & CRITICAL INITIATIVES WhatWillBe Done&When
DESTINATION Vision Snapshots – Bya TimeCertain, Describe the Future
III. Transformational - ThinkBig
II. Substantial - Scale Fast
I. Incremental - Start Small
CURRENT REALITY What’sHappening Today
ORGANIZATIONAL CAPABILITIES Whatabilitiesmustwehave inorder todo thework (People,Processes,Knowledge, Systems& Environment)
START SMALL 2020 Breakthrough: Incremental
SCALE FAST 2022 Breakthrough: Substantial
THINK BIG 2024 Breakthrough: Transformational
• PEOPLE – High performance culture with focus and clarity of organizational purpose metrics and accountability • PROCESSES – Captured (documented) processes across association • KNOWLEDGE – Knowledge sharing platform • SYSTEMS – Clearly identi ed and established integrated systems • ENVIRONMENT - strong work ethic and heighted member service acumen
• PEOPLE – Emerging thought leaders on black business excellence • PROCESSES – Process improvement driven • KNOWLEDGE – Inter-chapter content sharing and member to member connectivity • SYSTEMS – Streamlined systems • ENVIRONMENT – Abuzz with business and professional development activity
• PEOPLE – Black leadership, entrepreneurship and business ambassadors • PROCESSES – Process excellence environment • KNOWLEDGE – Knowledge is housed and shared with partners and stakeholders • SYSTEMS – Easily accessible for members • ENVIRONMENT – Co-working space, professional development academy open to members along with a substantial virtual presence
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