Right Start Transfer Manual

MOLLY MAID, INC. December 1, 2014

Table of Contents 1.1

Entering the Right Start Program.......................................................................... 4 Getting Started ............................................................................................................. 5 Right Start Modules .................................................................................................... 5 Computer Hardware .................................................................................................. 6

1.2 1.3 1.4

1.5 Contact a Qualified Accountant and Lawyer...................................................... 6 1.5.1 Legal Organization of Your MOLLY MAID Business..................................................... 7 1.5.2 Apply for a Federal Employer Identification Number (E.I.N.) ................................ 9 1.5.3 Establish a Relationship with a Bank................................................................................ 9 1.6 Investigate and Secure Proper Insurance Coverage.....................................10 1.7 Yellow Pages ............................................................................................................... 14 1.8 Familiarize Yourself with Your Territory ........................................................14 1.8.1 Site Selection/Office Location ................................................................................... 15 1.9 Acquire Two Pre-Approved MOLLY MAID Vehicles ......................................15 1.10 Conduct a Telephone Search of Your Competition........................................16 1.11 Develop Your Financial Projections ...................................................................17 1.12 Marketing Your Business ....................................................................................... 18 1.12.1 Investigate Local Advertising Opportunities ......................................................... 18 1.12.2 Develop Your Marketing Plan ................................................................................... 19 1.13 Contact State Agencies for Required Forms, Licenses, and Permits .......19 1.13.1 Contact City and County Governing Offices ........................................................... 20 1.14 Have Your Telephone Service Installed ............................................................20 1.15 Getting Set Up on Email........................................................................................... 21 1.16 Investigate and Develop Employee Recruitment Resources.....................22 1.16.1 Employee Referrals ..................................................................................................... 22 1.16.2 Community Recruiting Options ................................................................................ 22 1.16.3 Plan Your Strategy for Recruiting Home Service Professionals ........................ 25 1.16.4 Sample Recruitment Calendar .................................................................................. 27 1.16.5 Begin Your Recruitment Effort Today .................................................................... 28 1.17 Your MOLLY MAID Business Attire .....................................................................30 1.18 Set Up Your Office Space ......................................................................................... 31 1.19 Customer Care System Live Module and Workbook.....................................33

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1.19.1 Computer Accounting Systems ................................................................................. 33 1.20 Required Informational Postings........................................................................34 1.20.1 Federal and State Postings ........................................................................................ 34 1.21 Ecolab will Install Your Cleaning Product Dispensing Unit ................. Error! Bookmark not defined. 1.22 Order Your Initial Package .................................................................................... 34 1.23 Set Up Your Vehicle Maintenance Program .....................................................35 1.24 Establish a Relationship with a Local Urgent Care Center .........................36 1.25 Schedule Customer Advertising Distribution .................................................36 1.25.1 Schedule Employee Advertising ............................................................................... 36 1.26 Watch the Molly Maid Cleaning Training DVD................................................36 2.1 What is Initial Training? ......................................................................................... 39 2.1.1 What is covered during Initial Training Week? .................................................... 39 2.2 What to Bring With You .......................................................................................... 39 2.2.1 Training Materials are provided for you ................................................................ 39 2.2.2 Materials You Need to Provide ................................................................................. 40 2.2.3 Attire for Initial Training Week ................................................................................ 40 3.1 MOLLY MAID Field Training at Owner Training Centers ............................42 3.2 Objectives and Areas of Focus ..............................................................................42 3.2.1 Objectives ...................................................................................................................... 42 3.2.2 Areas of Focus .............................................................................................................. 42 4.1 Business Launch ...................................................... Error! Bookmark not defined. 4.2 Initial Field Visit ........................................................................................................ 46 4.3 MOLLY MAID Franchise Owner Support ...........................................................47

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Right Start Program-Phase One

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1.1 Entering the Right Start Program WT heel cMo mO LeLtYo MMAOILDL Ys yMs tAe mI D ,htahse awporrol vdelne at dr aecrki nr epcroorfde,sas ni odn ianl er evseirdye cnat si ael thhoemdee gc rl eeaenoi nf igt ss es ruvciccees. s isstadritreedc.tly related to the ability of MOLLY MAID franchise owners like you to dig in and get Af r sa ny cohui sbee goiwn nt he resRhi ag vh et Sa tdaorpt tperdo gt hr ea sme , bweel i ewf as ni nt tt oh es ihraor we nw ibt uh syi no eusos ue sr ag nu di dfi onug nbde lt iheef sm. Mt oa nb ye valuable. We hope you feel the same way. MOLLY MAID Beliefs  Integrity, honesty, respect, and responsibility are the foundation of MOLLY MAID.  By serving others, we help them succeed.  Relationships matter.  Teamwork is vital to our success.  We lead through innovation and continuous improvement.  We care about our communities by getting involved.  We work hard and have fun! SRti ag rhtti nS gt aar tb wu si li lnhe es sl p, aynoyu bpursei pn ae rses , t ios laanu ne xc hc i tyi onug rc bh ua lsliennegses . aSsu sc mc eos os ft uh ll lyy acnodmqpul ei ct ki nl yg aa sl l ppohsassi eb sl eo. f Iytosusrt eepn-ebryg-isetse opndme sai gxni mgiuziidnegst yhoe ue xt hc irtoi nugg ho pt hpeo rf itrusnt iftei ews mt hoant tahrse oafvyaoi luarb lset.a r t - u p a n d f o c u s e s Ty ohue rebnut isrien eMs Os . LBLuYt Md oAnI ’Dt ftoeragme tl ot hoakts i ft os ruwl tai mr datt oe as us scicset si ns gd ye opue ni nd sg eo tnt iynoguorf fa bt oi l iat yR ai gnhdt dS et as ri rt ewtiot h achieve your objectives, and your commitment to make it happen. The Right Start program consists of three phases: Phase One: Business Set Up and Office Preparation (4-6 weeks) Phase Two: Initial Training Program at the Home Office (5 days) Phase Three: Owner Training Center at a successful Molly Maid business (5 days) This manual is your guide to completion of Phase One  preparation for Initial Training. Dg ouvrei nr ng mP he anst ea gOennec, iyeos u, f iwn idl l orfef iacde tsrpaai nc ei n, gn emgaottei ar ti ae l lse, ai ns ev se,sdt iegvaet leoypoyuorucrofmi npaentci ti ai ol np, l ai nnt, edreavc et lwo pi t h apnrodppelralcye. your marketing plan, and handle many other details necessary to start your business Tp ao rat sosfi st th ye oRui gi nh tt hS tea sr tt atreta- ump. Fp or or ct ehses n, ye ox ut swe vi l el rwa ol rwkewe ki tsh, yaoNu er wN eBwu sBi nu es si ns eMs sa nMaagnear g, ewrhwo i il sl ba e yBouus ri npersismMa rayn ac go enrt awc ti l al tg ut hi de ehyoomuet ho rf foi cueg. hUtph et hpr roeupgahr at ht ieo nt hpr er oe cpehs as saensdoaf sRs ii gs ht ty oS tua irnt , sytoa uy ri nNg eown tBruascikn we sist hMtahneamg earnwy itlal shkesl py oyuo umsuestt ucpo ma rpel ea tl ies tpi rc i op rl atno tl oa ucno cmhpi nl egt ye ot uh re bpur es ipnaersast.i oY no uprr oNceews s f o r ItnhiattiagloTarl.aining and Owner Training Center and work right alongside you to help you achieve

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MOLLY MAID Right Start Transfer Manual Copyright  2015, Molly Maid, Inc. Tt hhrios umg ho od uu tl et ha el l oRwi gshyt oSut atrot lperaorcne ws sh. aYt oyuoruNr eNwe wB uBsui ns iensess Ms Ma naangaegrewr ’ si l lr oe xl ep il sa i n t h e Ro fi gyhotuS. tAa rtti mp reolci neesso, fwt hhea tPyhoaus eca1nt ea xs kpse cwt ial lnbdewrehvaitetwheedR. i g ht S t a r t t e a m wi l l e xp e c t  Marketing Modules (Live): The marketing modules present a step-by-step process fporre cs er enat at itni og nt sh ea rbee (s1t )mr ae rs ke ea tricnhgi npgl ayno fuorr t ye or rui rt obruys; i(n2e)s lse. aTr nh ien sgt et hpes Mi n Oc lLuLdYe dMi An I tDh e ma nadr k( 5e t) i snug bsmt riat tt ei nggy ,t (h3e) i inni vt ieasl tpi gl aa nt i nf ogr vceonndsourl st , w( 4i t)hctrheea tMi nOgLaLnY i Mn i At i IaDl mmaarrkkeetti inngg pdl ea pn t, .  Quick Books (Live): A CPA with several years of QuickBooks and accounting eg xe pt ea rbi ea ns icce uhnods et sr st thains dmi nogd uo fl eh. oYwo ut ol ema rank he oewn t troi ens ai vn itgoa Qt eu ti chkr oBuogohk Qs uu isci kn gB oo uo rk s a n d required Chart of Accounts. Page 5 Proprietary and Confidential Information D( FuCr)i .nYgoIunri tFi aCl , Tarma ienmi nbgewr eoef kt hyeooupwe ri lal tmi oenest taenadms, pweinl ldwt oi mr ke wwiitthh yyoouu ri nF trha en cl ahui snec Ch oonf syuol ut arn t bbuussiinneessss atonditsasfusilsl tpyooteunitniatlh. e implementation of the MOLLY MAID system, growing your Awni t hi mMpOo rLtLaYn tMkAe IyDt oa ns du cycoeus rs fNu lel wy sBt aurstiinnegs ys oMuar nbaugsei rn. eOs ns ei sotfot hmeafi inr tsat i tnh gi nogosd ycooumwmi lul ndioc a t i o n tyoogue st ht aeyr oi sn t tor as ec kt ut op aa t st ee nr ide st hoef tI ni mi t ei al il nTersa fi on ri nt gh ec lma sasnyyoiut eamr es ttaor bg ee tci no gmapnl edt eg de t. Ty ho ui sr wb iul ls ihneel sps lPahuanscehOedn.e of Right Start generally takes four to eight weeks to complete. All requirements mb uussi tn be sesceos mh apvl eet ebde etno ltahuenhcihgehde si nt stthains df aasr hd isoonf, qa nu da l wi t ye. aMr ae nayn sxui ocuc se st sof ua ldMd Oy oLuLrYs Mt oAtIhDa t gcoromwpilnegtenduPmhbaesre.OTnhee.structure and effectiveness of Initial Training assumes that you have 1.2 Getting Started Bf aemg ii nl i aPrhi zaes ey oOun we bi tyh rtehaedbi nugs itnhees sR iagshpteSc tt as rot f MMaOnLuLaYl aMn Ad ItDh ea nOdp et hr ae twi oonrskMt ha antuyaol . uTnhei se dw ti lol complete prior to Initial Training. 1.3 Right Start Modules Tr eoc bo redbeedt tme ro pd ruel epsa. r eTdh et os el amu no dc hu lyeos uarr eb ua suidnieos as ,nydo auuadrieo -rveiqs uu iarle. dY ot ou antet ee dn dy os eu vr eprhaol nl i ev ea na nd df oprr e - tAhde easucdr ii po t- vi oi snuoafl epaocrht i oo fntahnedmaocdouml epsui tsebr ewl oi twh. aPnl eI na st eercnoent scuolnt nweict ht i oyno.u r N e w B u s i n e s s M a n a g e r to schedule the modules:  Introduction to Right Start (Live): The first module is Introduction to Right Start.

 Lead Management System Module (Recorded): The Lead Management System (dLeMs i Sg )n eTde cahn dMbo ud iul tl ei ngti evrens ayl ol yubay sMt eopl lbyyMs at ei dp, iInntcr. otdo uhcet il po ny ot ou ab se ot tfet wr ma raenaapgpe l yi coaut iro n cl euasdt os mf oerral es apde sc irf ei egda rf rdal enscsh oi sfewf rhoemr e tthhee Ml eoaldl yoMr i ag ii dn awt eedb.sLi tMe St haruotuogmh aRt iecqaul leysrt es cf eoirv e s Sa ne rdv oi ct eh. eIrt saol suor cael lso. wLsMySo au l lt oo wms aynouua tl loy ter na tcekr cl oe na dv es rassa tt ihoenys caonmd ea icnt i forno smp tehr ef opr hmoende, sseynstdemem. ails, generate reports and export the new customer to the Customer Care 1.4 Computer Hardware Ap asrot l oi df awMo rOkLi nLgY kMn Ao wI Dl ef rdagne cohfi speeer’sso“npar locf eo sms ipountaelr t uo soel baonxd” Mo f i cbruossi no fets–sbsaks iel dl s .aYpopul i cma ut isotnbsei s cMoamnfaogret ma bel ne tuasni ndgCyuosut or mP Ce rbCe ac ar eu,saeroe uarnpirnot pe gr ireatlapr ayrbt uosf iynoeus sr mb uasni na ge es sm. e n t s o f t w a r e , L e a d Ty ohue ri nr ei tqi auleps at . c kYaogue mi nacyl uddeef es rotnhee cdoeml i pv eurt ey rosf yysot ue mr nperwe -cl oo amdpeudt we ri tuhnst oi l f yt wo ua rhea svhe i pmpoevde da t i n t o yshoiuprpoefdfi.ce. Please let your New Business Manager know when and where you would like it MC uasnt yo mn eewr Sfer ar vnicchei sReeepsr pe sr ee nf etra tt iov eh )a. v Ce h2eccokmwpi tuht eyrosu(ro Nn ee wf o rB ut hs ei noews snMe raannadg eornbeeffoorr et hyeo u ocordmepraatisbelceoonudrcsoymstpemut.er to be sure you get one with the correct specifications to be 1.5 Contact a Qualified Accountant and Lawyer Aa cqc ouua lni ftiiendg af oc rcmo usnut anndte ra nwdh/iocrh aytot ourrnbeuyswi niel ls hs eslhpoyuol du ot op edreatteer m( i .ien. e t h e b e s t l e g a l a n d incorporation or limited lYi ao bu i lai ltsyocnoeme pd atnhye) swe rhvi il ceecsooufnasne lai nt tgo yr no euyotno srpeevci ei fwi c, luapwdsagt eo vaenrdn ai npgp yr oo vuer ypoa ur tri cEuml aprl oa yr eeae. Ad og cr eu emme ennt st s, haen od rHsahnedmb ou os tk saunbdmSiat fae twy rMi t at ennu al el .t t Oe rn cc oe nyfoi rumr iant gt oar pn pe ryohvaasl oa pf tphr eosvee dd oycouumr e n t s tAoftyeoruyroNu'BvMe .made a decision about your business form, you must determine two business names. The first is the name of your corporation or Limited Liability Company. You may not use MOLLY MAID in any corporate or limited liability company name . N“ deoxi tn yg obuuns ieneeds st oa es ”s )t .aSbtlai snhd ya or du rf oarsms uamt feodr nMaOmLeL (Yt yMpAi cI aDl l ay srseuf me rer de dn at omaess yaorue r“ DMBOAL Lf oYr M A I D oo ff f _e_r_ _s_o_ m_ _ ”e as nu dg gsehsot ui ol dn sc, obnatsaei dn oa nd ey socurri pgteoorgor fa py oh ui cr agreeoag. rOanpchei cyaol us ehravvi ce er ea cr ee iav. eOdu ar pt pe ar omv awl i ol l f your DBA from our Legal Department, you must file it with the state for approval.

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1.5.1 Legal Organization of Your MOLLY MAID Business Ownhei cohf itthwe iflilros pt et hr iant eg .s Ct oo ncfoenr swi di et hr ay to ut hr el eoguatls ae nt do fasctcaorut inntgi nygo au dr vbius os irns efsosr igs ut ihdea lnecgea. l Uf ol tri mm aut ne ldye, r ymoeueat nydouyronuerebduss.iness advisors must choose the appropriate legal form for the business to The two primary issues involved in deciding which type of entity to choose are: 1. 2. LTiaaxbaitliiotynfoofrtthheebaucstiionnesssa.nd debts of the business. TL ihme i bt eads i Lc i faobriml i tsy oCf oomp epraant yi o(nL Li nC w) . hE iacchh bhuassi ni tess os wi s nc ol engdaul catnedd taarxe :c ht haer accotrepr oi srtai ct isotnh aa tn dd et theer m i n e its relationship to the individual owner(s) and to society in general. Corporation AS h“aCr”e Ch oo rl dpeorr al itai ob ni l i (t ryeigs ugl ea nr eorratl al yx -l pi ma yi tiendg tCootrhpeo ra amt ioounn) ti sc oanster pi baur taet de loerg pa la ai dn df o tratxh ee nsttiot yc k. . A rtheegnultaor tchoerpsohraarteihoonl’ds einr scowmheenisdsiustbrjiebcut tteod“adsoduibvliedteanxdast.ion”: first at the corporate level and Major advantages are:  Limited liability  Continuous life  Tax advantages, in some cases The disadvantages are:  Relatively high cost of formation and administration  Relative lack of freedom  Double-taxation of income in some cases Subchapter S Corporation Tt hhei sI ni st ear rneagl uRl ea vr ecnour pe oCroadt ieo. nT ht hi sa tf oerl me c thsatso mb ea nt ryeoaft et hd ebaydtvhaenItRa Sg easc coof rt dh iencgotrop So ur abtci ho an pbt ue rt iSs o f tprreoabtleedma)s. a partnership or proprietorship for tax purposes (avoiding the double taxation Isfi nacneSacnoSrpcoorraptoi orant ieol encitsi oonn liys ma caodned, iunict ofomret a(xl ops su)rpi sotsaexse. d di r e ct l y t o t h e s ha r e ho l de r s Rp reogvairddel esshsaor fe hi tos l sdteartsu sw(i rt he gtuhlea ra d“ Cv ”a notra“gSeusbocfhlai mp tiet er dS ”l i)afboirl ittayxapnudrapno si ne sd,ecpoernpdoer na tt i loengsa l existence apart from its owners. Limited Liability Company An ol ni m- Ui t. Se d. LlLi aCbsi lai tsywceolml . pTahneyLiLsCa ilseagna leenntti ittyyscerpeaartaetde uf rnodme ri tsst aotwe nl aewr s, .a l t h o u g h t h e r e a r e

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The advantages are:  It allows complete pass-through tax advantages  Operational flexibility of a partnership  Corporation-style limited liability (under state law)  Management participation by all members The disadvantages are:

 Because of the newness of LLCs, many issues are yet unsettled  Some states do not sanction LLCs  There are restrictions on transferring membership interests

LIMITED LIABILITY COMPANY (LLC)

TOPIC

CORPORATION (“C” or “subchapter S”) Ts thoec kbhuos li dneersss-aonwdniet rss a r e sbeupsai nr ea st es ei snat i ltei egsa. l Tuhnei t u n t o iotws enl f n, caampea balnedorf iagchtti.n g i n i t s Ba sussei tnseas rs ea enndt pi reerl ys osneapla r a t e . Ls ui mb si tcer di pttoi oann lyi aubni lpi tai ieds si tno c k as pb es ec inacl ec iorfc furma usdt aonrc eost h. e r Sd hi vai rdeedn di nsddi reeccl at lrye tdhbr oy u g h da pi rpeocrt ot irosnoeudt aomf po rnogf itthsea n d outstanding shares of stock. Ap a“yr se gt auxl aor n” ci tosr ipnocroamt i oe na s a sc eo pr pa or ar taet i toanx -t pa ax ya bi nl eg iennctoi tmy . eS (itlsosssh)airseahpopldoerrtsio. ned among

Ts thoec kbhuos li dneersss-aonwdniet rss a r e sbeupsai nr ea st es ei snat i ltei egsa. l Tuhnei t u n t o iotws enl f n, caampea balnedorf iagchtti.n g i n i t s Ba rues iennet si rs eal yn ds eppearrsaotne a. l a s s e t s Na bospe ne rcseoonfaflrlai ua bdi ol i rt yo, tihne r special considerations. BOyr gfai lni ni zgaAt irotni cwl eist ho ft h e at hpepnl i ca anbol ewSneecrrsehtiapr y o f S t a t e , agreement. Mp reomf i tbsear ns dd el ot es rsme si nwei lhl obwe distributed.

Relationship of Owner to Business

Liability of Owner for Firm Debts

Creation and Organization Bauytchoonrsizeanttioanndof state law afoftremracloitmiepsl.iance with the

Sharing of Profits

Taxation ApanyLinLgC eisntniotyt;aitspeproavraidtee,stax- ptoasosw-tnherrosu. gh tax treatment Period of Life Pt eerrmp es toufacl ,huanr tl ee sr s, bl iym- l iat we ds , boyr Pt eerrmp es toufaAl , rut inclleesss. l i m i t e d b y

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statute. Effect of Death of Owner

Bi nudsei np ee snsd ceonnt tl ienguael se xi tiss t e n c e ws t oi tchkthhoel ddeerc’ es assheadr e s passing to estate and heirs.

Bi nudsei np ee snsd ceonnt tl ienguael se xi tiss t e n c e wi n ittehr et hs te pdaescsei na sgetdo oews tna et er ’ s and heirs.

MOLLY MAID Right Start Transfer Manual Copyright  2015, Molly Maid, Inc. LLC. Some include both . Share your business plan with your banker . It is always important to develop a rweiltaht iyoonus rh ibpa nwki tehr , yhoeu/rs bh ae nwk iel lr .bBe ya swhaarrei nogf yy oo uu rr bb uu ss ii nn ee ss ss pp lraong raensds /aonr df i ancacnocmi apl lpi srho mj e ec tni tosn. s TAhskistwheillbbanektofoyrour benefit as your business grows. starter checks . These will be helpful in case of any printing delays or dsleippsle, tsioonitsisofnyoot unrescuepsspalryy. Yfooruyr oInuittoiapl Puarcchkaasgee tihneclmudferos mMOyoLuLrYbManAkID. checks and deposit FMaAxI aD vToei adme dSsi tt ae r, )t et or cyhoeucrkN, aelwo nBguws iint he sysoMu ra nNaegwe rO. Iwt nweirl l Ibnef oursme da t fi oo rn pFloarcmi n,g( oy on ut rh ec hMe cOkL L Y op rods et -ri ta nn odt se e, tptui nt gi t uopn ytohue rcEh leecckt raonndi cf aFxu/nedms aTi lr ai tntsof eyrosu(rENF Te w) . YBouus imn easys wMrai tnea “gveor i ad n” do nh aav e use of the check. Proprietary and Confidential Information 1.5.2 Apply for a Federal Employer Identification Number (E.I.N.) Ty oouarplpolcya, lsIuRbSmoiftf iFcoe romr ySoS u- 4mt oa yt hdeoIwn nt el or naadl iRt ef rvoemn uteh eS eI nr vt ei cren. eTth, ai st f o r m m a y b e o b t a i n e d f r o m www.irs.gov . Obtain a business tr ae xq uk ii rt ,e cmo ennt at si n. Ti nog ef xopr me dsi taentdh ei nps rt rouc cetsi so, nasf tfeorr ymo eue' vt ienfgi l fl ee dd eoruatl Fr eopr mo r tSi Sn-g4aynodu t ma xa dy ecpaol ls ti ht e nT ahtei yo nwaill lnausmk byeoru f foorrt shoemI Re Soof ftfhi ceei n( 8f o0r0m) a8t2i o9n- 3r6e7q6u et os t fei dn do nt hteh IeRfSo rhme aadnqdu ga irvt ee rysoiun ayno uErI Na rreiag.h t oi nvceorrtphoer apthi no gn,ey. oTuhre ya twt oirl lnsetyi l lonr eaecdc oFuonrtma nStSc-a4nf ial lpepdl yo uf ot ra ynodus. e n t t o t h e m . I f y o u a r e 1.5.3 Establish a Relationship with a Bank FDienvde laofpu lal -rseelravt ii coen sbhainpkwwi ti ht ht ha ec obna vneknbi er annt cl ohcma tai onna gaenrd. Thhoeu rcsl of soerrytohuerrbe ul astiinoenssshai pc cyoouun t . dcoenvseildoepr,athtieonbsetatserfuytouurer cnheaendcseasroisfee.stablishing credibility and obtaining a loan or special  Iafni dn cRoerspool ruat it oe nd , wy oi tuh wB yi l -l l na we esd. Ff rroomm yt ho eu rS ea ct troert na reyy :oAf rSttiactl ee ,s yoof uI ns choorupl od roabt itoani n ac acne rt taikf iec as toemoef taisms ue m, t he de rneaf omr ee , (porreDp Ba rAe -a“hDeoaidn go fBtui ms ien,eisf spAo ss s” )i b. Tl eh. e s e i t e m s  If set up as an LLC, you will need the title of your company, EIN, and ihdeel pn ft ui fli ct aot liiosnt tfho er iar l Dl sBi gAnnoarms oenotnhtehaeci rc ocuhne ct .kNs Or aTtEh:eMr tohsat no wt hneenr as mf i ne do if tt h e i r Page 9

Yoroduesrh. ould receive your personalized business checks about ten days after you place the 1.6 Investigate and Secure Proper Insurance Coverage Wt o ec os nt rsoi dn eg rl yi tr ef oc ro my omu re nc do vtehrea Mg eOnLeLeYd Ms . AO IuDr nt wa toi opnraelf ei nr sr eu dr avnecnedporros gl ri satme da bn edl oe wn c: o u r a g e y o u WEST Insurance-Geoff Raef T “m he o ( s n 8 e o 4 p - 7 l r i ) n o 6 e g 2 ” r a 3 p m - o 0 l s 4 i c i 5 n ie 6 c s l .uTdheeael lnrheaqnuci er emdecnot vs earraegde i ar encdt es de vsepreacl i ef inc ah lal yn caet mp oe nt et ns tni aolt rui ss kusa lal ys soofcf ei arteedd i n wd i isthhoMn eOsLt yL ,Yc Mo mA pI Dl e bt euds ionpees rs ae tsi.oAnms , omn og nt thhol syepcaoyvme reangt es ,/ oe nn eh-asnt oc epms he no pt spai nr eg :, ee xmc pe pl otyi oene a l l y cI no cm. apse tai nt i va ed dr ai ttieosn, apl rien-sauprperdo, vaendd ucnodv ee rr wa grei t ri ne gq uf oi rrenme ewn tbsutshi na te sms eoewt nMeOr sL, Ll Yi s tMi nAgI DM mo l li yn iMmaui md , l L e i v st e e ls d . below are some of the benefits of the program:  Includes all the required coverage in accordance with your franchise agreement.  Includes additional coverage not included in standard individual policies.  Is extremely competitive in most markets.  Can be supplemented with additional coverage.  w i tPhe Mr hOa Lp Ls YmMo sAt I vDa ol uwa nb el er ,st ah ne di ni ss uf ar amni cl iea rc awr ri ti he rohuar st yh pa de oe fx tbeunssi invees es xapnedr ii et sn cc he awl loe rnkgiensg. Isfuyr oe ut hcehyo oi nscel ut od eo bt ht aei nmci no immpuemt i tri ev qe ubi irdesm, aenndt sw. Tehdeomr ei nc iommumme cnodvtehraatg ye orue qg ue it rtehmr eeen tbsi da sr ,eml i as kt eed ibnelyoowu,riFnrbaonlcdh.ise Disclosure Document (FDD) and are also listed within the information listed HMaAvIeDtTheeaqmuowteesbbsritoekteoncdoomwpnarseufrfaictieesn. tly for you to use the worksheets found on the MOLLY RU el tmi meamt ebleyr, tthhea taMg eonl ltymMuasitdb, eI nacb. lme ut os tcboen vl iisntceed tahseaunnaddedr wi t iroi nt earl, iwn shuor ceodn. t r o l s t h e t e r m s a n d cyoonudciotinotnasctotfhteheinqsuuoraten.cYeoaugceanntsf.ind a letter on the MOLLY MAID Team web site to use when Te mh eprleo ya er ee ss, i yx ot uy rp ec su sotfoimn seurrsa, na nc ed tMh aotl lyyoMu awi di l, l Innec e. Hd at ov ep trhoet eacgt eynocuy, ryeopurrebs euns itna et isvse, yf ooru trh e MmOeeLtLinYgM/eAxIcDeeindsinugratnhceempirnoigmraummexplain the additional benefits of the program in requirements that follow:

MOLLY MAID Right Start Transfer Manual Copyright  2015, Molly Maid, Inc.

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Proprietary and Confidential Information

MOLLY MAID Right Start Transfer Manual Copyright  2015, Molly Maid, Inc.  proYviodueesvearlvuicaete. the customer’s home during the in-home estimate before agreeing to BT he issui rs ec toov ei nr ca lguedteh“afti npirsohteedc tps ryooduu ci nt scaans ed as ecruvsi tcoems ”eor ri s“ ci on mj u pr el edt ei nd tohpeei rr ahtoi omnes ”ocr oi vnec ruargs e . damage as a result of something that is associated with the actions of your HSPs. Proprietary and Confidential Information General Liability Insurance Tu shui sa li lnys bu ar as endc eu pp roonv ai dceesr ltiaaibni lpi teyr cceonvteargaeg eo ff oe rmbpol od yi leyei npjauyrryoal ln. dI t ps hr oopuel dr t by edha img ha eg re .i fI tyios u r legal counsel recommends it. MOLLY MAID Requirements: Cwoi tvhe rnaog ee xf colru “sbi oond iol yr li inmj ui trayt, ”i o“np raopppel yr ti ny gd taomt ahgeep, ”r ao nd du c“tpse/r scoonma pl al ent de da do vpeerrtai tsiionng si nl i jaubriyl i”t, y cc oo vmepr laegtee.d Loipmeirt as tmi ounsst abgeg raet gl ea at es ,t $$12, ,000000, ,000000 pgeernseornaal laagng dr eagdavt ee ,r $t i2s ,i0n0g 0i n, 0j0u0r yplri mo di ut catnsda n d $p 1e r, 0s 0o 0n ,a0l 0i 0n j pu er yr oe cncduorrrseenmc ee nl itmmi tu. sCt obne t irnaccltuudael dl i at ob icl iot vy ecrotvheer ai ng de ei nmcnl ui tdyi np gr ot vh ies iaosns su mo f etdh e Fc or av ne rcehdi sceoAngt rr ae cetmu ae lnl yt . aTs hs ue me xecdl ul isai bo inl i ftoy rcel ami mp lso. ySeur c’ shl ipaobliilci yt ysshhaal ll lcnoontt aaipnpal ywt aoi vc leari mo fs f o r snuabmreodg aatsi oann eandddoi trisoenma le inntsausr et od colna itmh iss apgoaliinc syt oMn oal lpy rMi ma ai dr ,yI annc .d Mn oonl lcyoMn tariidb, uI tnocr. ,ysbhaasl li sb, ea n d wThitehpareGmrainutmosr oarfeFrbaanscehdisoen:Form CG2029 or an insurer’s comparable form.  Coverage limits.  Deductible amounts.  Estimate of annual payroll (or sales). Use the figures from your financial projections. It ifsloiwm.portant to be as accurate as possible because this will have an impact on your cash  Classification(s) of work activities. Be sure you are quoted in the correct risk classification .  Experience factor.  Imputed salary of owner (try to waive). It fh ye or eu acrheo ss ee vneor ta lt oi mg po owr ti tahn to fuarc nt oart si otnh aa lt iynos uu rsahnocuel dp rmo ag kr ae my oaunrdaogbe tnati na wi nasrue r oa fn tcoe rl eo dc aulcl ye , yInofuorrmpryemouirumagse.nYtotuhawti:ll be more effective if you discuss this with your agent in person.  You have a formal training program for all employees.  everTyhsaet rtvhiecreeaisssaocliimatietdedwriathngheooufsewcolrekanyionugr. employees perform. You do not provide  You have a formal safety program. Page 11

Au nn daenrn- uo ar l oavuedr i-tpiasycmo ne nd tu cotf epdr et omvi ue rmi fsy. aTchteusael pa ua dy ri tosl lafri eg uurseusa al lny dd aodnjeu sbtymme na itls, ba ur et mm aa yd eb ef o r done by a pre-scheduled personal visit by an insurance company auditor. Umbrella Insurance:  You shall maintain a commercial umbrella liability insurance policy with a limit of al i ta bl ei al ist ty ,$a1u, 0t o0 m0 , 0o b0 i0l eplei ar boicl ictuyrar ne nd cwe oarnkde ar sg’gcroemg apt ee nsshaatlilolni s/tetmh ep lcooyme rms ’elri ca ibaill igt ey npeorlai cl i e s a s scheduled underlying policies. Automobile Insurance  You shall maintain insurance with a combined single limit, CSL, of $1,000,000 for ba no dd inl yo inn- jouwr yn ea dn de npdr oo pr seermt yednat m. Aa dg ed iftoi or naal ll loyw, unneidn sour rleeda sme do tvoerhi si ct laens da nu dn di ne cr l- ui ndseuar ehdi r e d motorist coverage will be equal to the CSL. The insurance coverage must not have a deductible or self-insured retention greater than $5,000. Tawhearreeathreats:everal favorable factors that will help to lower your premiums. Make your agent  You hire mature people who take their job seriously and are responsible.  Tdrhievemrsa.jority of your employees are women who statistically are proven to be better  There is an assigned driver for each car - not just any employee can drive any car.  Twhhei lree iins pa no sesme spsliooynmoef nt ht ea gc raer eamn ednat vt hi oalta et ixopnl aj ei nosp tahr ed irzeessptohnesi ri bj iol ibt .i e s o f t h e e m p l o y e e  You (the business owner) inspect cars weekly - when HSPs don’t expect it.  You have a maintenance program on all cars.  You have safety restrictions - no one else drives the car (no husbands, boyfriends, etc.).  TonhleycdarrisveanreboentwlyeuesnecduMstoonmdearyst’ hhroomuegsh. Friday, between 8:00 a.m. and 5:00 p.m. and  The cars are left at the office (according to your company policy).  The cars typically go to 4 houses per day and spend most of their time parked.  The T b v a h a s e l i u c c e : a a r o u s f t a t o h r m e e a r c a t a i r r c e w t l r y i a l p l n a h s r m a k v e i e s d s a i o o d n n e , t t h a e i e r r m s c t i o r n n e i e n d t g i . t ifoanctinorg,inantdheacroasdtioo.f insurance. Cars should be Dprifefmerieunmt sd.eductible amounts for comprehensive and collision coverage will affect the cost of When comparing auto insurance quotes make sure that the Property Damage and Bodily Injury coverage and deductibles are consistent from quote to quote.

MOLLY MAID Right Start Transfer Manual Copyright  2015, Molly Maid, Inc.

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Proprietary and Confidential Information

Workers Compensation Insurance A( nl toht oaul lg)hs tWa toersk, ei tr si s Cao rme qp ue ni rseadt icoonv ae nr adgEe mf oprl oe vy ee rr ’ys ML iOa bL iLl iYt yMI An sI Du rbaunscien ei ss sm, ae nv edna tief dn oi nt amsotsatt e mg i va ensd ua tpe t. hI tei sr i ag hntot-of asuul et at hg reeeemmpelnotybe er tfwo re el ons tt hwe oermk pt ilmo yeeaenadn md ee md i pc al ol yc eors.t Ts .hTeheemepml opyl oeyee r gwivoerks-urpelathteedriigllhntetsos colraiimnjuthrye.re was contributory negligence on the part of the employee in Statutorily required workers’ compensation insurance and employer’s liability insurance s$ h5 a0l0l ,b0e0 0m pa oi nl itcayi nl ei md iwt . i tI hn l“iMmoi tns oopf oal ti sl tei ac sSt t $a 5t e0s0” ,, 0s0u0c hb ya sa Oc chi idoe, nNt o, $r t5h0 D0 ,a0k0o0t ab, yWdai ssehai ns eg taonnd, Wt h ey oCmG Li npg oal ni cdy .W“ eS st ot pV iGr ga ipn”i ai n“ SOthoipo Gmaups”t cnoovte cr oa ng et ami nuesxt cbl eu spi uo nr cwh ai tshe dt hsee p" saurba st et al yn toi ra lal yd d e d t o certain to occur" language. Workers Compensation and Employers Liability is required. Premiums for this type of insurance are based upon:  Ar ant ee sptei mr $a1t e0d0 ppaayyrroollll .f rFoomr eax raema pl i lset ,i ci f f yi noaunecsi at ilmp ar ot ej eycot iuornp. aTyhreoyl latroet aqlufootre ad yaes aar tyoo ub re c$o1s0t 0w, 0o0u0l da bn ed $y 6o ux r1W, 0 o0 r0k oe rr ’ $s 6C, o0 m0 0p. eI nt si sa ti mi o np orrattaenits n$o6t. 0t o0 /u$n1d0e0r spt aa yt er ot lhl ,e pL iakyerwo lils. eI f, iyt oi us idmop, yo or tua nwti lnl or te ct oe iov ve ear sl at ar gt ee tahses epsasymr oe lnl .t Taht itshreees nu dl t so if nt haecyaes ahrd. r a i n . Pwoi llli cni ee es da rteo apur do ivtiedde e9v4e1r’ys ,yWe a-r3, uf osruma l loyr boyt hl eetrt epra. yIrf ot lhl erye caor reddso. n e i n p e r s o n , y o u  Ca nl ads st hi f ei c caot idoen i -s U0 s9u1a7l .l yT ht hi se mc l aa ys svi fai rc ya tiino ns oi ms “eI nasriedaes .RIens Ci dael inf ot iranl iHa ,oiut si se cCllaesasni fi inegd” a s 9E 0m9p6l o( yReers iOdregnatni ai zl aCtlieoann, isnhgo) ual nd db Ne Oa bTl e9 0t o0 8h e( lJpa nwi ti ot hr i tahl )e. aApPpEr Oo p, Pr iraot fee s s i o n a l ct el aasms i fl iecaadt ei or nd. oI te si s hi amvpe osret va enrt atlhraetsypoounrs iabgiel int itebs e( ia. ew. , acroel ltehcat ti n, egvpe anytmh oe un gt sh, dt hr ei v i n g , and cleaning) most of their time is spent cleaning.  AG ernaet irnagl l yp,l ar antwe shai crhe ei ss tdaebrliivsehde df raonmd af i cxleadi mb ys hy iosut or rsyt .a t e , i n a c c o r d a n c e w i t h t h e Nr eattaiionntahl eCi or uonwcni l jounr iCs do imc tpi oe nn sraetgi oa nr dIinnsgucrlaanscs ei f i(cNaCt iCoIn). g u i d e l i n e s . S o m e s t a t e s 1. Bonding Insurance l oYsosuasnhdasl lumc ha icnotvaei nr aegme ps hl oayl le ae l sdoi schoovneers at yc tisn os uf rs at enaclei nwg i at hg ami ni ns ti mt hui rmd lpi ma rittise os .f $ 2 5 , 0 0 0 p e r Minimum limit $25,000 per loss.  Yamouoruangtesnotfschaoshu.ld be made aware that your employees don’t normally handle large

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Proprietary and Confidential Information

 Ii nf ao trhdeefrt foocrc tuhres , cilma immes dpi raot ec leys sc ot on tbaec gt iyno, ut hr ei ncsuusrt aonmc ee ramg eunstt ffoi lre aadpv oi cl ei c. eI nr eapl locrat saensd, pursue the matter. 2. Employment Practices Liability Insurance (EPLI): Non-required supplemental Insurance covering items such as sexual harassment. 1.7 Yellow Pages Af osr pt hu er cMh aOsLi nL gY hMa Ab iI tDs bc ou ns itni ne us se. tCooenvt oa cl vt eb, ot ht he yYoeul lro lwo cPaal gpehsosnt ei l lbroeomk api nu sb lai smh ea rr(kse) t ai nngd voeuhri c l e nc laotsi oi nnga dl Ya teel l oo nw tPhaegneeaxdt vperri nt i tsiinngg opfl at hc ee mt eel ne pt hs eornvei cbeofookr . aUsssei sttha en ci ne fionr md eattei romn iynoi nu gr et hc ee i v e t o dY ee tl leorwm iPnaeg tehs ep bl aecset mp leancte sme er vn itc feo cr ayno ug irv pe hyoonue i nb fooorkmaadt vi oenr t oi sni nhgi gi hn eysot upre ar cr ee an .t aOguer onfa t i o n a l rBeea adwe rasrhei pt htahtatthwe iml l ibnei ma nu mi mrpeoqrut iarnetmf aecnttofroirnyyoouurrYpellal oc ewmPeangteds eacdi svieornt .i s i n g o u t l i n e d i n yGoi vuer tFhrea nn caht iios ne aAl gYreelel omwe nPta igseas tardavdeermt i sairnkgl issetri nv gi c ient yh oe unrapmr ei moaf rt yh eY et el lloe wp hPoangeeds ibr eocotko. r y t h a t yd oi rue' cl lt owraynut steodui sne yf oo ur ry ao rueraY, ec ol l no swu lPt awg ei tsh aydovuerr tNi seiwn gB. uI f sti hn ee rs es iMs amnoargee rt hoann wo hn iec ht e ol enpeh( os )n teo ufrsaen.cIhnissoemowe ncaesress. , you may be able to share costs with other proximate MOLLY MAID 1.8 Familiarize Yourself with Your Territory De mr i pv el otyhereosuagnhdycouusrt ot emr reirt so. rBy oatnhdoffatmh ei lsi ea rfiazcet oy rosu pr sl aeyl f awni ti hm tphoer tbaenstt rpool et einnt itahleacroe na ss i fsot re n t gMrooswttMhOoLf LyoYuMrAbIuDsitneersrsit.ories have a balance of newer and more established areas. This bMaal ka ne cyeo iusrisme lpf oarwt aanr et ionf dl oecvaetlioopnisn gw ph learnesafdovr erretci sr iuni gt i nmgabt eort iha lcsufsot ro mc uesrt so ma nedr se mc apnl ob ye el ee sf t. bAel shoi nwda, ti c. eh. df orry gcol eoadnleorcsa, tdi oa yn sc awrhe ecreenpt eortse,nrtei aa ll tHo rSsP, shma i ri gdhr te sf rseeqr su,eenttc. . L a u n d r o m a t s , g r o c e r y sc teonrteesr,sa, pe tacr. t, ma reenpt oc sosmi bpi ll ei txi el se aws hi negr eo fyfoi cue sc ,acnohnavne dn ioeuntc eo rs tl eo ar ev se, bc eh hu irncdh eesm, cpol omymmuennitt y oFpampoilritaurnizietyypoousrtseerlsf wanitdhbluocsianlebsusscinaredsss.owner networking groups and inquire about mp reomv ibdeerss ahni pefxeceesl liennyt oouprploorctaul nCi thya mt o bneert wo f oCr ok mwmi t eh roc teh. eJ or i anri ne ag bt hues iCnhe as ms obwe rn oe rf sC ao nmdmt ae kr cee abduvsiannetsasgeinotfhCehaarmeab.er sponsored events that are helpful and educational for a new

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Proprietary and Confidential Information

1.8.1 Office Location Find a mutually agreed upon time for you and the seller to meet at the office. You can assess the space and make sure it includes the following:  Your office must be located within your protected territory.  Be aware that your office location should be close to your largest employee base.  Sues el epc tui bn lgi ca tnr aonf fsi cpeo rl ot ac taitoi onna nc odnsvoemn ieewn ti lflodrryi voeu ro re mg ept l ao yrei dees . tSoowmoer ekm. p l o y e e s m a y  Adequate and safe parking to accommodate future growth.  Access to major traffic arteries.  Lease terms and conditions, in particular: o Rent o Do fuyroa ut iro nb uosfi nl eeassse. :Ysohuo rwt -i ltlenr me e (d1m- 2oyr ee asrp)alceea saesst ha reebruescionme sms egnr odwe ds . a t t h e s t a r t o Ancillary expenses: taxes, utilities, common area o Required/permissible signage o Required insurance coverage o Timely occupancy to permit business phone installation  A et d c e . quate space (750 - 1000 square feet for a start-up) for office, supplies, storage,  Cbuosstinoefsnse(ci.ees. swarayll lpeaarsteihtioolndsi,mwpartoervelimnee,nettsct.)o accommodate your MOLLY MAID  Af o rs oyuorucre col ef ar nu innngi npgr owdautcetrs ,f oprr et hf eer ai nbsltyailnl ayt ioounr ooff tf ihcee .d i l u t i o n a n d d i s p e n s i n g s y s t e m  Washer and Dryer hook ups  Convenience of restroom facilities. 1.9 MOLLY MAID Vehicles 1.9.1 Taking Over the Payments/Leases of the MOLLY MAID Cars? De xi si sctui ns sg wl eiat shetshfeo pr rt eh ve i oMuOs LoLwYnMe rA wI Dh va et hniecel edss. tAonbees dc roonwe taor rtar na ng es fme re nt itt lwe si l ol er nr se ua rs es i tghna t b o t h pF ianrdt i eosupt ahrotwi c itpoagt eo faubl ol yuttot reaffnescftevrreihnigc laentyrawnasrf er arsn.t i e s o r s e rv i c e a g r e e m e n t s . A l so determine if the insurance is transferable. If so, are the rates and limits consistent with the

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Proprietary and Confidential Information

MOLLY MAID Right Start Transfer Manual Copyright  2015, Molly Maid, Inc. conditioning, power steering, automatic transmission, and a radio. If you are debating whether to lease or purchase your vehicles, you can find a document on the MOLLY MAID Team Web site with the Right Start documents and forms that discusses the aspects of each. 1.10 Conduct a Telephone Search of Your Competition Sa reeaar .c Ch aol nl ol irn ee mu na idl et rh e“ Hmoauns de cilneqa un ii rneg ”a bo or u“ Mt tahiedi rS se er vr vi ci ce e, ”. aI fntdh es uy rdvoe yi nt-hheo cmoemepset itmi t iaotne si n, hyaovuer them come out to do one in your home. You will want to determine:  What price they charge?  Itsheanpheostnime, antoetcionntdhuechteodmien.)the home? (Use this question only if you are asking over  Is there an hourly or per service charge?  What is their hourly charging rate?  Do they require a contract to secure specific pricing? Proprietary and Confidential Information roebqtauiinreedd cthorvoeuragghet?hCeomn.tact our representative from Enterprise if the vehicles were Imn as pi netcetnaanndc ee vpaelruf ao tremtehde oc on nt dh iet icoanr ?o Wf t hh ea tc aa rr es tf oh re sl ea af estey r. eDsoi de su ae la vc ah l uc aers ?h Wa v he oa wr ei lcl orredc eoifv e tDhoetlheeasteeadmeploesaidtewrshetanktehtehceacrairssthuornmeedoinr?are they parked at the office at night? Personal uDsisecoufstshtehivsewhiictlhesyobuyrthneewhobmuseinseersvsicmeapnraogfeers.sionals is tied into employee compensation. IMf Ay oI Du nT ee ea dm t Wo leeba ssei t oe rf opru trhc eh apsree -aadpdpi trioovneadl ml i sat r, ko er tti anlgk/tsoe ryvoi uc er nv ee hwi cbl eu ss ,i nl oeos ks mo na nt haeg eMr O. (LTLhYi s lAi sstpcahratnogfeysoaunrnpuraolcl ye sass omf ov edhe li sc laenadc qc uo lios irtsi ocnh,acnognet.a) c t y o u r D e p a r t m e n t o f M o t o r V e h i c l e s tMo OdLeLt eYr Mm Ai nIeD tvheehai cplpe rsodpor inaot et rcel aqsusiirf ei c caot imo nmfeorrcliiaclelni cseenps lea pt el as .t eI ns . tMh ea kmeasj ou rr iet yt oo vf es rt ai ftye sa,n d oEbactahinfrtahnechpirsoepoewr cnlearssmifuicsat tpiornovfiodreyaopuprrloovceadtiovne.hicles for their teams. The cars can be new oMrAuI sDe dl o, gmo us . s (t I hn as tvreu ac tpi or no fsefsosri oanpapl l ay pi npge tahr ea nl oc ge o, as nadr eml ou cs at tbeed i od ne nt thi ef i eMdObLyL aYpMp rAoI vDe Td eMa mO LwL Ye b seisttea.b) lYisohueadr.e responsible for purchasing or leasing additional vehicles as each team is Your vehicles must be dark blue subcompacts. Our official MOLLY MAID color is reflex ba lcuoen, vbeunt itehnec ce otloo ryso rueraedmi l yp laovyaeiel as b, wl e ea rreecuosmu ma l leynddeysoc rui be eqdu iaps y“onuarv yc ”a rbsl uwei tohr a“ di ra r k ” b l u e . A s Page 16

MOLLY MAID Right Start Transfer Manual Copyright  2015, Molly Maid, Inc. iknncoluwdleeddgweiothf wyoourrkiRnigghint SMtiacrrtopsaocftkEagxec.eDl.eveloping the financial projection assumes a basic Iutni ds ei mr s pt aonr dt ai nn gt toof ct ho emwp loert ke i pn rgecl ai mp ii tnaal rrye qf i un iarne cmi ael npt rs o. Tj ehcitsi oi sn sa nr i igmh tp aowr t aa yn tt oc ognest i ad es roal itdi o n a s yI foyuoeuvrafliunaatnecoi aflf ipc er orjeenc tt iaonnds ha uo wt osmtohbaitl ea dl edai tsieo/npa luor cuht saisdeepi na yvme set mn tesn. t i s o r m a y b e n e e d e d, develop a full business plan. Most lenders are reluctant to loan working capital to service Page 17 Proprietary and Confidential Information  Do they charge for an initial clean?  How many service people are sent out?  Do they provide insurance and bonding for their employees? What types?  What services do they provide?  What areas of your territory do they service?  How long have they been in business?  How many employees do they have?  What discounts do they offer? Ta nh de bi nefnoer fmi t as tti ho an t ypoout el enat iranl ac ub sotuotmc oe mr s pwe it lilt or er cs ewi vi lel farl ol omw My oOuL Lt oY eMmApI hDassei zr ev itchee. Ta hd ivsa wn ti al lgbe e particularly useful information during in-home estimates. Continue to check your competition periodically, after starting your business, to see if there are any changes in the way that they do business. 1.11 Develop Your Financial Projections Ts ohlei dnruema lbi semr ocnoen cr ee rans oi nngf yo or ubru fsiinnaens cs efsa.i lTuhree si su cucnedses rf u- cl al apui tnacl ihz aotfi oy no .uYr oMu OmLuLsYt Md eAvIeDl o p a bp ur os -i nf oersms am, uf i sntainnccilaul dper yo oj eucrt iporne. pDaur raitni og nP ahna ds ei nO-ndee potf hRui gnhdteSr tsat ar tn, dyionugr oNf eawc oBmu ps irneehsesn s i v e , Mp earnf oa rgme ra wn ci lel iansfsoi rs mt yaot ui o inn, uh no wd eervset ar ,nydoi nu gmt uy ps ti csaul pepxlpyetnhsee rs e, pq eu ri rceedn ti angf oe rs m, aantdi oonpsepr ea ct ii of inc at lo yTohuisribsuosnineeosfst.he most crucial aspects of Phase One in Right Start, and we take it very seriously. There are two key time line checkpoints regarding this Right Start task. Checkpoint #1: Approved preliminary projection prior to any contractual agreements Ya gorue me mu es tn ht sa. vSei gpnrienlgi ma ni noa frfyi cfei noarnvcei ahli cplreoljeeacst ieo/npsuirnc hpal as ceec po nr itorra ct ot sewn toeurlidn gn oAtNbYe cwo inster a c t u a l wB ui tshi no eust skMn oawn ai ng ge rwt ho adt eyvoeul or pb uy od ug re tpwr ei ll il ma fi fnoarrdy f foi rn at hn ec si ael tpwr oo j ae rcet iaosn. sW–oyr ok uwwi tihl l yf ionuer- tNuenwe t h e pTlhaentoenmcpelaytoeufcoorntdhuecftinaallnocfiaylopurrorjeecsteiaornchca. n be found on the thumb drive that was

bTuhsei nl eensds iensguinnlsetsi tsuptri oi onrma rarya nr egqeumi reenat sf fuol lr baubsui nsei nsesspsl al ona. n o r l i n e o f c re d i t h a ve b e e n m a de . Checkpoint #2: Approval of Final Financial Projections Incorporate the specifics of your business (payroll taxes, office lease, vehicle lease/purchase payments, etc.) into your financial projections as you continue through Right Start . Your plan must ensure that growth and expense projections are realistic and wT oi l lqaucacl ui fryaftoerl ye nr et rf lye ci nt tcoa st hh ef lIonwi t ifaolrTyroaui nr ifni rgsct ltaws so, yyoe aurms iuns tb suus bi nme si ts .y o u r f i n a l f i n a n c i a l pp rl aonj ewc tiilol nb se troe vt hi eewHeodma en dO fafpi cper foovreadpbpyr oyvoaulraNt el ewa sBt u1s wi neees ks Mp rai no ra gt oe rI na ni t di a yl oTur ar iFnri na ng .c Yh iosuer Consultant. Do not schedule air travel to the home office training if you can’t have the final plan finished on this time line. 1.12 Marketing Your Business Minavreksetmtinegntistoesdsreivnetiarel vtoenthuee,cnoonttijnuusteadngeroxwpetnhsoef. your business. It is an ongoing Ts eor ibeesgoi nf pt hheo nmeacraklel st i wn gi t ph l ay no un ianngdptrhoec eMs sO, LyLoYu rMNAeIwD MB uasrikneetsi ns gMMa na angaegre rw. i l l s c h e d u l e a TmhaerklievteinmgotdrauclkeisnwgiallnddeasncrailbyesiMs. olly Maid’s marketing strategy, vendor partners, Ts thaer ti nt of oirnmv east ti oi gna twei dt hi fifne rt he ne st emparrekseetni nt agt ivoenhsi cwl eisl l ihneyl po uyro auraesak. t h e r i g h t q u e s t i o n s a s y o u 1.12.1 Investigate Local Advertising Opportunities OMnacnea gy eo ru, ’ vt heec no emxpt lsetteepd itnh tehsee mc oanrdk el itvi ne gmpal raknentiinngg pmr oo cdeusl se iws ittoh cMo nOtLaLc Yt tMh eA rI De cMo ma rmk ee tni dn eg d voef nbdoothr opnarlitnneerasntdoodffeltienremaidnveeirftitsheerrse. is coverage in your area. It is important to have a mix Tr ehceorme ma reenmd ea dn yt oa db ve eg ri nt i swi ni tgh vpernedf eorrrseadvMa i ol al lbyl eMi ani dt hveemn daor kr eptaprl tanceer, sh foowr et vh ee rf oi tl lios w i n g reasons:  Vetted, tested and proven successful  Streamlined program and pricing  Dedicated account service representatives  Approved Molly Maid artwork  National reporting and sharing of best practices Cwoi lnl tnaec et de aacl lhorfetchoi ms imn feonrdmeadt ipoanr ti nn eorr tdoe rv et or i fcyo nc os tvreurcatgye o, cuor smt aanr kdedt ii ns tgr ipbl ua nt i .o n s c h e d u l e . Y o u

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Proprietary and Confidential Information

A marketing vendor list is included on the thumb drive that was sent with your Right Start package. If you work with suppliers other than those listed on the approved vendor list , be aware that you must have all marketing pieces approved by us prior to distribution. Research advertising sources, but DO NOT launch anything until after your first week of bCuhseicnkewssi.th the seller to see what marketing is in place. 1.12.2 Develop Your Marketing Plan Yf i or sutr yMe aarr koef toi np ge rPaltai no nw. Mi l l obl el y aMvai si du apl rmo vairdkeest ian Mg caar lkeent di nagr Pf ol ar na lSl pardevaedrst hi sei ne tg i anc Mt i vi ci trioessoffot r t h e Emxackeel.aPdlajunsttomceonmtspaleftteer1t2hemfiornstth6smofotnhtehsm. arketing planner, but realize you will likely Ty ohue rt eRmi gphltaSt et afrotrptahcekpa lgaen. Ya on ud ri nNsetwr u Bc tui os innse as sr eMf oa un na gdeor nc at hneatshs ui smt ybodur ii vn epirnecpl ua rdiendg wy oi tuhr plan. Your final marketing plan must be approved one week prior to Initial Training . Yo roduerrmt oa rmk ae xt iinmgi zpel aynomu rugs rt obwe tdheavne dl o pp reodf iitna bc oi lni tjyu, nycot ui omn uwsitt ha lyl oocuart ef i nt ha en cpi raol pper ro jaedcvt ieornt i. sIinn g bI nu nd ge ewt ob ra sf reidn goen my oaur kr et et rarriet oa sr y, t. hOef mc oaurrkseet, i tnhgi si nmv ea syt vmaer ny tdme pa ey nbdei nhgi gohne ry oi nu ro rgdr eo rwttoh bguoial dl s . aI nwoarrde enre st os or ef at hc he ab se nmeaf int ys oh fotuhsee hs eorl dv isc ae sa ps ows es il bl al es, by uo iul dmi nugs tt hues eMdOi fLf eL rYe Mn tAmI Da rbkreatni nd g. m e d i a . The most important things to remember are:  Frequency – have advertising planned 3 out of the 4 weeks a month  Cbeofnosriestaesnsceyss–inmgake sure you remain with an advertising vehicle for 6-8 months  Rc aetaecgho r–i ehsa voef Faopulna nd atthiaotni, nAccl uqduei ssi tai ogno oadn dmLeedviearma gi xe o n l i n e a n d o f f l i n e a n d i n a l l Plan to invest between $2,000 and $5,000 per month on marketing during the first year. 1.13 Contact State Agencies for Required Forms, Licenses, and Permits Apply for your State Tax Identification Number , if needed, and any withholding tax forms afonrdatables at the State Treasury Department. If your state has a sales tax on services, apply Sales Tax Permit and gather the Sales Tax Tables.

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