1 Table of contents 165

2025 Marketing & Communication Strategy

Slide 1: 2025 Marketing & Communication Strategy		1
Slide 2: 01		2
Slide 3: Our target: Supporting business growth		3
Slide 4: How we will play it: Our core objectives		4
Slide 5: How we will play it: Our core objectives		5
Slide 6: 02		6
Slide 7: Reinforcing our marketing pitch impact with an alignment of marketing, sales & fund management perspectives		7
Slide 8: Seismic: Implementation of a new business development tool		8
Slide 9: First impact of Seismic on our Standard Presentations		9
Slide 10: Push Fixed Income: our 360° Marketing & Communication Strategy in practice		10
Slide 11: Client Marketing Solutions: continue to reinforce our strategic partnerships		11
Slide 12: Marketing 2025 in practice		12
Slide 13: 03		13
Slide 14: Communication 2025 in practice		14
Slide 15: Editorial calendar: a two-stage communication		15
Slide 16: Editorial line: focused on impactful messages		16
Slide 17: Corporate: communicate beyond expertise		17
Slide 18: IA integration: the future of language and motion design		18
Slide 19: Use complementary tools and channels		19
Slide 20: LinkedIn: still a positive trend for followers growth		20
Slide 21: LinkedIn: make it a business tool		21
Slide 22: Client newsletters: the monthly meeting with our clients		22
Slide 23: Website: our business showcase		23
Slide 24: 04		24
Slide 25: Partnerships: buying regular visibility		25
Slide 26: Partnerships: buying regular visibility		26
Slide 27: Partnerships: buying opportunistic visibility		27
Slide 28: Press relations: a strategy aligned with our business DNA		28
Slide 29: 05		29
Slide 30: Events: A unique experience with Rothschild & Co Asset Management		30
Slide 31: Events: our brand is one of our main assets		31
Slide 32: Events: our brand is one of our main assets		32
Slide 33: Webinar: offering professional quality to our clients		33
Slide 34: Goodies, Stands, Rolls-up: the power of a Tailor-Made approach to branding		34
Slide 35: Events: being close to our clients is key		35
Slide 36: Events: being close to our clients is key		36
Slide 37: Q&A		37
Slide 38: Macroeconomics & Strategy by Didier Bouvignies		38
Slide 39: Market performances: risk rewarded in 2024		39
Slide 40: Market performances: American exceptionalism / Short and sharp rise in China / French decorrelation		40
Slide 41: Market performances: French equity underperformance and markets valuation appreciation		41
Slide 42: Economy: American exceptionalism		42
Slide 43: Ambiguous growth: industry weak, services diverge between zones		43
Slide 44: Inflation decelerates but services inflation holds up		44
Slide 45: We need to keep a close eye on the slowing job market		45
Slide 46: Is this time different ?		46
Slide 47: China: still a difficult situation		47
Slide 48: China: close to deflation		48
Slide 49: Two scenarios: slowdown or recovery?		49
Slide 50: United States: a slowdown due to the delayed effects of rising interest rates		50
Slide 51: Growth dependent on the savings rate and productivity		51
Slide 52: ...due to twin deficits in the United States...		52
Slide 53: ...on top of accumulated deficits		53
Slide 54: United States: Above-potential growth financed externally, particularly from the eurozone...		54
Slide 55: What hope for Europe?		55
Slide 56: Can Europe overcome its energy cost disadvantage?		56
Slide 57: Bond market has been wrong to predict recession, so far…		57
Slide 58: United States bond yield back to pre-financial crisis		58
Slide 59: Real interest rates are rising		59
Slide 60: Interest rates: spreads at historically low levels but Investment Grade yields still satisfactory		60
Slide 61: American bond yield back to pre-financial crisis		61
Slide 62: Markets and earnings are at the historical top		62
Slide 63: The Unites States market valuation is demanding		63
Slide 64: American equities rocketed despite jump in bonds yield		64
Slide 65: Value vs. Growth is less relevant since post Covid-19 and rate normalisation		65
Slide 66: Exceptional performance and flows		66
Slide 67: The election of Donald Trump and the Republicans to Congress		67
Slide 68: Trump 2.0 in a very different context from Trump 1.0		68
Slide 69: Summary – Outlook		69
Slide 70: Why we could be wrong		70
Slide 71: International Equities		71
Slide 72: R-co Valor: asset allocation		72
Slide 73		73
Slide 74: R-co Valor: track record over the years		74
Slide 75: R-co Valor Balanced: asset allocation		75
Slide 76: R-co Valor Balanced: fixed income pocket		76
Slide 77		77
Slide 78: R-co Valor Balanced: track record over the years		78
Slide 79: A particularly favourable context for blockchain		79
Slide 80		80
Slide 81		81
Slide 82: R-co Thematic Blockchain GE: track record over the years		82
Slide 83: R-co Thematic Blockchain GE: key selling points to keep in mind		83
Slide 84		84
Slide 85: R-co Gold Mining: track record over the years		85
Slide 86: Q&A		86
Slide 87: Fixed Income		87
Slide 88: Eurozone and US rate cut expectations are diverging		88
Slide 89: Divergence reflected in the spread between the two regions		89
Slide 90: Eurozone no better than US in terms of financing trajectory		90
Slide 91: Swap spread shows smaller appetite for government bonds		91
Slide 92: European credit is not at extreme historical valuations		92
Slide 93: High quality credit looks the most attractive		93
Slide 94: Sectoral dispersion has started to take place		94
Slide 95: Financials still offer excess spreads relative to corporates		95
Slide 96: R-co Conviction Credit Euro – A flexible strategy adjusting to the credit cycle		96
Slide 97: R-co Conviction Credit Euro: positioning vs. benchmark		97
Slide 98: R-co Conviction Credit Euro: bond yields back to attractive levels		98
Slide 99: Performances attributions – 2024 YTD results summary		99
Slide 100: R-co Conviction Credit Euro: track record over the years		100
Slide 101		101
Slide 102: R-co Conviction Credit Euro: risk indicators		102
Slide 103: Our new pure target-maturity fund strategies		103
Slide 104: R-co Target 2030 IG: track record		104
Slide 105		105
Slide 106: R-co Valor Bond Opportunities – Key points		106
Slide 107: Seizing opportunities in interest rate markets		107
Slide 108: A flexible approach offering exposure to the main geographical regions		108
Slide 109: Investment themes: a portfolio positioned for a convergence of world interest rates and optimising the carry-on credit		109
Slide 110: Lower European and US rates		110
Slide 111: Rates convergence in Europe		111
Slide 112: Lower interest rate volatility		112
Slide 113: High-quality credit in EUR hedged with CDS		113
Slide 114: Short dated HY bonds in EUR		114
Slide 115: Financial subordinated debt with close call dates		115
Slide 116: A balanced risk allocation between Sovereigns and Credit		116
Slide 117: Raising portfolio duration in the 4th Quarter		117
Slide 118: Low exposure to credit sensitivity		118
Slide 119: R-co Valor Bond Opportunities: track record over the years		119
Slide 120: Wide dispersion of fixed-income markets		120
Slide 121: High Yield: Key takeaways		121
Slide 122: R-co Conviction High Yield SD Euro – Key points		122
Slide 123: Portfolio positioning		123
Slide 124		124
Slide 125: Short Duration Funds Flows		125
Slide 126: R-co Target 2029 HY – Key points		126
Slide 127: Portfolio positioning WAL under 1 year. [max 3 years] We will reinvest maturing bonds progressively to benefit from higher rates/wider spreads Positionning : Underweight Hybrids (TCom, Utilities), Banks (esp. Tier2) as well as refinancing risk		127
Slide 128		128
Slide 129: Q&A		129
Slide 130: European Equities		130
Slide 131: Is it a good timing to invest in European Equities?		131
Slide 132: Is it a good timing to invest in European Equities?		132
Slide 133: Is it a good timing to invest in European Equities?		133
Slide 134: Is it a good timing to invest in European Equities?		134
Slide 135: Is it a good timing to invest in European Equities?		135
Slide 136: Is it a good timing to invest in European Equities?		136
Slide 137: Is it a good timing to invest in European Equities?		137
Slide 138: Is it a good timing to invest in European Equities?		138
Slide 139: Is it a good timing to invest in European Equities?		139
Slide 140: Is it a good timing to invest in European Equities?		140
Slide 141: Is it a good timing to invest in European Equities?		141
Slide 142: Is it a good timing to invest in European Equities?		142
Slide 143: Is it a good timing to invest in European Equities?		143
Slide 144: How to play European equities?		144
Slide 145: R-co Core Equity Europe: investment Themes		145
Slide 146: R-co Core Equity Europe: investment Case		146
Slide 147: R-co Core Equity Europe: track record over the years		147
Slide 148		148
Slide 149: R-co Core Equity Europe: key selling points to keep in mind		149
Slide 150: R-co Conviction Equity Value Euro: investment Themes		150
Slide 151: R-co Conviction Equity Value Euro: investment Case		151
Slide 152: R-co Conviction Equity Value Euro: track record over the years		152
Slide 153		153
Slide 154: R-co Conviction Equity Value Euro: key selling points to keep in mind		154
Slide 155: R-co 4Change Net Zero Equity Euro: investment Themes		155
Slide 156: R-co 4Change Net Zero Equity Euro: investment Cases		156
Slide 157: R-co 4Change Net Zero Equity Euro: track record over the years		157
Slide 158		158
Slide 159: R-co 4Change Net Zero Equity Euro: key selling points to keep in mind		159
Slide 160: R-co Thematic Real Estate: the interest of listed real estate		160
Slide 161: R-co Thematic Real Estate: key selling points to keep in mind		161
Slide 162: R-co Thematic Real Estate: investment Cases		162
Slide 163: R-co Thematic Real Estate: track record over the years		163
Slide 164: R-co Thematic Real Estate: key selling points to keep in mind		164
Slide 165: Q&A		165

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