Table of Contents | 2 |
Brand Overview | 3 |
ABOUT METRO ATLANTA LAND BANK | 3 |
TAGLINE | 3 |
VISION | 3 |
VOICE | 3 |
BUSINESS MODEL | 3 |
Metro Atlanta Land Bank’s purpose is to: | 3 |
UNIQUE SELLING POINT | 3 |
SWOT ANALYSIS | 3 |
STRENGTHS | 3 |
WEAKNESSES | 3 |
OPPORTUNITIES | 4 |
THREATS | 4 |
Social Media Strategy | 5 |
SOCIAL MEDIA VISION | 5 |
SOCIAL MEDIA MISSION | 5 |
OVERALL SOCIAL MEDIA GOAL | 5 |
SOCIAL MEDIA GOALS AND OBJECTIVES | 5 |
SOCIAL MEDIA TARGET AUDIENCE | 5 |
TARGET AUDIENCE PROFILES | 6 |
KEY IDENTIFIERS | 6 |
CHALLENGES/PAIN POINTS | 6 |
PROSPECTING STRATEGY | 6 |
BRANDED KEYWORDS | 6 |
KEYWORDS | 7 |
DIGITAL ASSETS TO UTILIZE | 7 |
PLATFORMS POPULAR WITH COMPETITION | 7 |
SOCIAL MEDIA PLATFORMS TO LEVERAGE | 8 |
Draft Website: | 9 |
http://yourcrescendo.com/sandbox/malb-bench/ | 9 |
AUDIT | 9 |
RECOMMENDATIONS | 9 |
FUTURE CONSIDERATIONS | 9 |
Newsletter/Mailing List | 10 |
AUDIT | 10 |
RECOMMENDATIONS | 10 |
| 11 |
AUDIT | 11 |
GOALS: | 11 |
By the end of December 2020, Metro Atlanta Land Bank will have: | 11 |
CONTENT STRATEGY | 11 |
ENGAGEMENT STRATEGY | 11 |
RECOMMENDATIONS: | 11 |
Linkedin: https://bit.ly/3iM0p5p | 12 |
AUDIT | 12 |
Current Insights, as of October 2020: | 12 |
Team Profiles: | 12 |
GOALS: | 12 |
By the end of December 2020, Metro Atlanta Land Bank will have: | 12 |
CONTENT STRATEGY | 12 |
ENGAGEMENT STRATEGY | 12 |
RECOMMENDATIONS: | 13 |
| 14 |
AUDIT | 14 |
GOALS: | 14 |
By the end of December 2020, Metro Atlanta Land Bank will have: | 14 |
CONTENT STRATEGY | 14 |
ENGAGEMENT STRATEGY | 14 |
RECOMMENDATIONS: | 14 |
Social Media Strategy Snapshot | 15 |
By end of 2020: | 15 |
Post: | 15 |
| 15 |
Page Engagement: | 15 |
Engagement per post: | 15 |
By end of 2020: | 15 |
Post: | 15 |
| 15 |
Page Engagement: | 15 |
Engagement per post: | 15 |
By end of 2020: | 15 |
Feed Post: | 15 |
| 15 |
Story Post: | 15 |
Engagement per post: | 15 |
Engagement: | 15 |
Social Media Action Plan | 16 |
Setup and Optimization | 16 |
Content | 17 |
Engagement | 17 |
Analytics and Reporting | 17 |
Social Media Content Plan | 18 |
VOICE | 18 |
CONTENT TOPICS | 18 |
About Metro Atlanta Land Bank (MALB) | 18 |
Talent Branding | 18 |
MALB Programs | 18 |
MALB Partners | 18 |
Distressed Properties | 19 |
Thought leadership | 19 |
Events/Workshops | 19 |
Reviews/Feedback | 19 |
Social Impact | 19 |
CONTENT TYPES | 19 |
Original Content | 19 |
Curated Content | 21 |
Campaigns | 21 |
#YourNewHomeInvestment | 21 |
Every Story Counts | 21 |
#LearnLandBank | 21 |
Brand Partners Engagement | 21 |
Posting Schedule | 21 |
Facebook Page | 21 |
LinkedIn Company Page | 21 |
| 21 |
Further Recommendations: | 22 |
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