VAŠ PRIMERAK - YOUR COPY TO KEEP
The inflight magazine of Air Serbia
INTERVJU: TONI PARSONS / INTERVIEW: TONY PARSONS I MOJA RUSIJA, KONSTANTIN KOSTJUKOV / MY RUSSIA, KONSTANTIN KOSTYUKOV I GASTRONOMSKO CARSTVO NOVOG PAZARA / GASTRONOMIC KINGDOM OF NOVI PAZAR I KAKO JE PUPIN OSVOJIO NJUJORK / HOW PUPIN CONQUERED NEW YORK DANCE WITH SAINT PETERSBURG
PLES SA SANKT PETERBURGOM
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Dragi gosti, Lideri smo u uslugama koje pružamo gostima
Dear Guests, Leading the way in guest experience
Kada smo osnovali Er Srbiju, naša vizija bila je da budemo najbo- lja avio-kompanija u jugoistočnoj Evropi, zbog čega smo akcenat sta- vili na kvalitet usluge i ponude za naše goste. Uveli smo prijavu na let putem interneta, pokrenuli nov servis pod nazivom Wi-Fly , koji vam omogućava da budete onlajn na našim leto- vima, otpočeli sa Elevate Play , uslugom striminga sadržaja, predstavi- li Sky Au Pair uslugu brige o deci na našim letovima za Njujork, a pre nešto više od godinu dana otvorili smo i vrata Premijum salona na Ae- rodromu Nikola Tesla . Danas je naša ponuda, zahvaljujući svemu tome, među najboljima. Nedavno sam imao zadovoljstvo da razgovaram sa našim gosti- ma u Premijum salonu Er Srbije. Imali su vremena da prezalogaje pre leta za Njujork i bio sam oduševljen slušajući koliko su uživali u ambi- jentu, vrhunskoj i modernoj usluzi. Čim kroče u naš Premijum salon, goste dočekuje ljubazno i posve- ćeno osoblje. Onima koji su samo u prolazu na raspolaganju je bife, a gosti koji imaju malo više vremena između dva leta mogu da uživa- ju u kvalitetnim à la carte obrocima, među kojima su i najpopularni- ja tradicionalna jela - ćevapčići i mućkalica. Tu je i poseban meni za decu, kao i izbor najboljih srpskih pića, uključujuci rakije i vrhunska vi- na, ali i najbolja ponuda odabranih vrsta kafe koju prave iskusni bari- sti Kafeterije. Kada se još uzmu u obzir vrhunske tuš-kabine i moderni poslovni centar, nije teško zaključiti zašto je naš Premijum salon postao toliko popularan i ugostio više od 23.000 putnika u poslednjih 12 meseci. Na početku četvrte godine poslovanja želimo da pomeramo gra- nice još dalje kada su u pitanju naši proizvodi i usluge, te da obezbe- dimo najbolje moguće iskustvo svima vama koji putujete Er Srbijom. S tim u vezi, posebno se radujemo prelasku na nov rezervacioni sistem Sabre koji startuje početkom 2017. godine, što ce nam omoguciti da za vas uvedemo još mnogo uzbudljivih novina. Približavamo se našem trećem rođendanu 26. oktobra i u slede- ćem izdanju Elevate , našeg magazina u avionima, moći ćete da proči- tate specijalnu retrospektivu svega onoga što smo postigli do sada. Nadam se da uživate na našim letovima i zahvaljujem još jednom što birate Er Srbiju.
When we launched Air Serbia, our vision was to be the best airli- ne in Southeast Europe, and to do that we placed a huge emphasis on guest experience. We introduced web check-in, launched a new service called Wi-Fly, allowing you to connect to the internet on our flights, debuted Eleva- te Play, our content streaming service, started offering the Sky Au Pa- ir inflight childcare service on our New York flights, and just over a year ago, opened the doors to our Premium Lounge at Nikola Tesla Airport. Today, our offering is easily up there with the best. I recently had the pleasure of talking to some guests, who were having a bite to eat at our Premium Lounge before their flight to New York. I was delighted to hear that they had really enjoyed its ambien- ce, excellent service and stylish setting. As soon as they step inside, guests are welcomed to the Premi- um Lounge by our attentive, friendly staff. We have a great buffet service for those on the go, while travellers with a bit more time ha- ve a restaurant-quality selection of à la carte meals, including tho- se for children with signature dishes such as ćevapčići and mućkali- ca. The finest Serbian beverages are available including rakija and top wines. Trained baristas from Kafeteria also serve special artisan roa- sted coffee. When you factor in deluxe showers and modern business facili- ties, it’s easy to see why our Premium Lounge has proven so popu- lar, welcoming more than 23,000 travellers over the past 12 mont- hs alone. As we move forward, we are committed to pushing the envelo- pe further when it comes to our products and services, to make sure you have the best experience possible with Air Serbia. As part of this we are especially looking forward to switching to the Sabre reservati- on system in early 2017, which will enable us to introduce many exci- ting innovations for you. We’re also coming up to our third anniversary on 26 October and in the next edition of Elevate, our inflight magazine, you’ll be able to read a special retrospective of our many achievements so far. I hope you enjoy this flight and thank you once again for cho- osing Air Serbia.
Dane Kondić, Generalni direktor Er Srbije
Dane Kondić Chief Executive Officer Air Serbia
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The inflight magazine of Air Serbia
Sadržaj / Inside Trenutak / Flash Toni Parsons o Beogradskom sajmu knjiga / Tony Parsons on the Belgrade Book Fair Kultura i moda / Culture & fashion
Selfi / Selfie 14 Jelisaveta Orašanin
Poslužite se / Dine & Wine
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Pariz Počinje Sajam automobila / Paris Motor Show begins Njujork Parada za Noć veštica / New York Halloween Parade
Antonio Serano na Beogradskom džez
Priča o boršču u tuđini / The story of borscht in a foreign land
festivalu / Antonio Serrano at the Belgrade jazz festival
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MADE Moda iz drugog ugla
Gastronomsko carstvo Novog Pazara / Gastronomic kingdom of Novi Pazar
Šta nosite sa sobom u avion? / What do you take onboard?
/ MADE Fashion from another perspective
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Beč Vijenale, praznik filma / Vienna Film Festival Moskva Solo u slavu monodrame / Moscow Solo in praise of monodrama
Miloš Radović: Čekajući nagradu Američke akademije / Miloš Radović: Awaiting an American Academy award
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Na naslovnoj strani: Balerina pleše na trgu u Sankt Peterburgu On the cover page: A ballerina dances on a square in St. Petersburg
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The inflight magazine of Air Serbia
Sadržaj / Inside Sport i avantura / Sports and adventure Putovanje / Travel Er Srbija na Nedelji mode u Njujorku / Air Serbia at Fashion Week in New York
Vodič / Guide
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Naši srebrni kajakaši / Our silver kayakers
Avantura sa Sankt Peterburgom / Romance with Saint Petersburg Moja Rusija, Konstantin Kostjukov / My Russia Konstantin Kostyukov Oktoberfest: Krigla piva, radost živa / Oktoberfest: Mug of beer, living joy
Plava kuća na početku šora / Blue House at the beginning of the country lane Novi život starih zanata / New life for old crafts
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Legenda o prvom srpskom vampiru / Legend of the first Serbian vampire
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Intervju / Interview Milica Dabović
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Er Srbija u fokusu / Air Serbia close up
Hotelski smeštaj za goste u tranzitu Air Serbia offers stop over paid by carrier, Er Srbija leti za Hamburg cele godine Air Serbia extends Hamburg flights to year-round, Srpski diplomci na obuci u Etihadu Serbian graduates in Etihad training, Novi meni: Jagnjeći kotleti i pačetina u sosu! New menu: Lamb cutlets and duck with sauce, Podrška deci migrantima i mališanima bez roditelja Support provided for refugee children and orphans, Otkrijte Indiju uz Etihad i partnere Let Etihad Airways and Partners introduce you to India, Etihad povećava broj letova do Australije Etihad to increase flights to Australia, Podrška Er Sejšela za 7.800 radnih mesta Air Seychelles will support 7,800 jobs, Erberlin vas ove zime vodi na skijanje Visit ski resorts this winter with Airberlin
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The inflight magazine of Air Serbia Glavna i odgovorna urednica / Editor in chief Jelena Isaković
Materijali objavljeni u ovom izdanju vlasništvo su izdavača ili Er Srbije i ne mogu se reprodukovati bez pisanog odobrenja izdavača. Stavovi izneti u tekstovima su stavovi autora i ne mogu se dovoditi u vezu sa Er Srbijom ili izdavačem. Izdavač i Er Srbija odriču se odgovornost za sadržaj oglasa. All material is copyrighted and all rights are reserved. No part of this publication may be reproduced in whole or in part without written permission of the publisher. Opinions expressed are those of the authors and cannot be related to Air Serbia. Air Serbia does not accept responsibility for advertising content. Air Serbia Review - besplatno na svim letovima Er Srbije / Air Serbia Review - free of charge on all Air Serbia ights / CIP - Каталогизација у публикацији Народна библиотека Србије, Београд • 659 • ELEVATE : the inflight magazine of Air Serbia / glavni i odgovorni urednik Jelena Isaković. - 2014 (avg.)- . - Beograd : Ringier Axel Springer Srbija, 2014 - (Subotica : Rotografika). - 27 cm • Mesečno. - Tekst uporedo na srp. i engl. jeziku. - Je nastavak: Air Serbia Review • ISSN 2466-4073 • Elevate (Beograd) • COBISS.SR-ID 222113804 • Copyright 2013 © Air Serbia All rights reserved Distribucija / Distribution Besplatno na svim letovima Er Srbije Free of charge on all Air Serbia flights Izvršne urednice / Executive Editors Jelena Pantović, Katarina Sretenović Direktor fotografije / Photo Director Slobodan Pikula Dizajn i lejaut / Design and layout Goran Ratković , Milan Jovičić, Jelena Nalbantjan Fotografije / Photography Nadezhda Koltsova, Vladislav Mitić, Zoran Lončarević, Petar Marković, Goran Srdanov Foto agencije / Photo agencies Getty Images, Profimedia, iStock Lektori / Copy editing Bojana Đurić, Nebojša Nestorović Prevod na engleski / Translation to English Mark Pullen Lektor za engleski / English Copy Editing Mark Pullen Oglašavanje / Advertising Media Impact Srbija Goran Radulović, direktor prodaje za specijalne projekte / Sales Manager for special projects goran.radulovic@mediaimpact.rs, elevate@mediaimpact.rs Urednički odbor Er Srbije / Air Serbia Editorial Committee Arsen Rudan, Đorđe Vukotić Izdavač / Publisher Ringier Axel Springer Srbija Žorža Klemansoa 19, 11000 Beograd elevate@ringieraxelspringer.rs Generalni direktor Ringier Axel Springer Srbija / CEO Ringier Axel Springer Serbia Jelena Drakulić Petrović Direktor izdanja / Publishing Director Sreten Radović Štampa / Print Rotografika Subotica
Manastir Manasija, Đavolja varoš, Viminacijum, Fruška gora... samo su neke od lokacija čiji obilazak obavezno preporučuju autori turističke publikacije o Srbiji čuvenog izdavača Dorin Kindersli , koja će se u svetskim knjižarama pojaviti početkom oktobra. Na 176 strana kvalitetne štampe predstavljene su lepote Srbije, ali i mnoštvo praktičnih saveta, od toga gde odsesti i šta jesti, preko informacija o valuti i javnom transportu... Manasija Monastery, Devil’s Town, Viminacium, Fruška Gora ... these are just some of the locations recommended by the authors of the tourism publication about Serbia of renowned publishing house “Doreen Kindersley” that will appear in bookshops around the world in early October. On 176 pages, printed in high quality, the beauty of Serbia is presented, but also lots of practical advice, from where to stay and what to eat, to information about the currency and public transport...
Saradnici
U ovom broju / This issue’s contributors
Marina Evgrafova Mihajlović napisala je priču o matrjoškama. Marina već 30 godina živi u Beogradu, po obrazovanju je muzičar, ali potpuno se predala želji da Srbima približi Rusiju. Tako je pre 14 godina nastala knjižara Ruska knjiga. Marina Evgrafova Mihajlović wrote the story of Matryoshka. She has spent 30 years living in Belgrade. A musician by profession, she has devoted herself completely to her desire to bring Serbs closer to Russia. Which is how she created the bookshop Russian book 14 years ago.
Vera Sergejevna Biron , dramaturg, režiser i zamenica direktora Muzeja Dostojevskog za stvaralačke projekte, slikovito nam priča o atmosferi na ulicama Sankt Peterburga tokom gradske slave Dan Dostojevskog. Ove godine fešta će biti veća no ikada. Vera Sergeyevna Biron , dramaturg, theatre director and deputy director of the Museum of Dostoevsky for creative projects, tells us in vivid detail about the atmosphere on the streets of St. Petersburg during the city’s celebration of Dostoevsky Day. This year’s festival will be bigger than ever.
Aleksandra Ninković Tašić je istoričarka nauke i turistički vodič specijalizovane ture o Mihajlu Pupinu u Istorijskom muzeju. Zbog nje je život jednog od najvećih srpskih naučnika i filantropa postao zanimljiviji od rijalitija. Aleksandra Ninković Tašić is a historian of science and travel guide specialising in Mihajlo Pupin tours at the historical museum. It is thanks to her that the life of one of the greatest Serbian scientists has become more interesting than reality.
Jednog proleća pisac Milisav Savić otisnuo se na putovanje dolinom Ibra i Raške. Utiske je sabrao u putopisno- romanesknu knjigu Dolina srpskih kraljeva, a za Elevate piše o sreći i uzbuđenju koje svaki put oseti kada ugleda manastir Žiču. One spring, writer Milisav Savić embarked on a journey through the valley of the Ibar and Raška. He gathered his impressions in the travelogue-novel The Valley of Serbian Kings, and for Elevate he writes about the happiness and excitement he feels every time he see Žiča Monastery.
Godina izlaženja / Anoo XLII Broj / Issue No. 274 Naslovna strana / Cover Shutterstock
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Ručni prtljag / Cabin Baggage
GLUMICA / ACTRESS JELISAVETA ORAŠANIN
SELFIE: WHAT DO YOU TAKE ONBOARD? SA SOBOM U AVION? SELFI: ŠTA NOSITE Sa sobom uvek vodim moju malu jazavi- čarku Ljubicu. Udomila sam je pre pet me- seci. Dakle, kad krećem na put, ona mi je u jednoj ruci, a u drugoj tašna i u njoj čepi- ći za uši, slušalice, parfem, knjiga i naoča- re za sunce. U avionu sam prilično asoci- jalna, valjda zato što na put obično krećem mrtva umorna. Naočare me štite od sve- tla koje dopire kroz prozor, a knjiga mi prija. Kad mi dosadi čitanje, slušam muziku. Ta- kođe, uvek sa sobom imam i štikle. Žena ni- kad ne zna kad će joj zatrebati, baš kao i cr- veni karmin.
Ima 27 godina, a od četvrte zna da će biti glumica. Možete je videti u serijama Ubice mog oca i Vojna akademija , ali i u mnogim predsta- vama Beogradskog dramskog pozori- šta. Dobre kritike retko pamti, obično se fokusira na ono što treba da pro- meni. Ne plaši se ničega i ne podno- si neobrazovane tipove. Trenirala je veslanje, a ima još jednu strast – stra- ne jezike. Jelisaveta is 27 years old and knew she would be an actress from the age of four. You can see her in the TV shows “The murderers of my father” and “Military Academy”, and also in many performances of the Belgrade Drama Theatre. She rarely remembers positive critiques, usually focusing on what she needs to change. Jelisave- ta’s not afraid of anything and cannot stand uneducated “types”. She trained rowing, and has another passion – fo- reign languages.
I always carry with me my li- ttle dachshund Ljubica. So, when I set out she is in one hand and my handbag is in the other, and in it I have earplugs, headphones for music, perfume, a book and sun- glasses. On the plane I’m pretty antisocial, I guess that’s becau- se I’m usually dead tired when I set off. My glasses protect me from the light that comes throu- gh the window, and I enjoy a bo- ok. When I get bored of reading, I listen to music. I also always ha- ve high heels with me. A woman never knows when she will need them, just like red lipstick.
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TRENUTAK / FLASH
Pariz Počinje Sajam automobila Više od milion ljubitelja
Paris Motor Show begins
London Museums at night Museums and galleries across London will be open for three consecutive nights from 27 th to 29 th October. This is a unique opportunity to get to know the culture and history of London from a completely different angle – through storytelling, special tours and effects, exhibitions and special gastronomic experiences. In the House of Dr Johnson interesting stories will be told about sex scandals and the lives of 18 th -century writers. The Charles Dickens Museum is preparing a Victorian version of Halloween. At Keats House they will cook as they did in the Regency era... More than a million car lovers and thousands of journalists eagerly await October and the world’s largest international car show in Paris. This year's Paris Motor Show is being held from 1 st to 16 th October in the Port de Versailles, with organisers having promised varied content – from a traditional exhibition of the latest models, through the creating of personalised logos and designing a dream car to a bicycle race. You can even visit the show virtually – check out how on the official website www. mondial-automobile.com.
četvorotočkaša i na hiljade novinara iščekuje oktobar i najveću međunarodnu reviju
automobila u Parizu. Ovogodišnji Pariski sajam održava se od 1. do 16. oktobra u Port de Versaju, a organizatori najavljuju raznolik sadržaj – od tradicionalne izložbe najnovijih modela, preko kreiranja personalizovanih logoa, dizajniranja automobila snova do biciklističke trke. Sajam možete obići i virtuelno, pogledajte kako na zvaničnoj stranici www.mondial-automobile.com.
Er Srbija leti 2 puta dnevno iz Beograda za Pariz Air Serbia flies twice a day from Belgrade to Paris
London Muzeji noću
Rim Veliki koncert velikog benda Engleski rok sastav Kjur (The Cure) spreman je za veliki koncert u rimskoj sportskoj dvorani Pala Lotomatika 31. oktobra. U sklopu evropske turneje, posle desetogodišnje pauze, Večni grad biće 14. po redu gde će nastupati Robert Smit i članovi legendarnog alternativnog benda. Osnovana 1976. godine, grupa Kjur prodala je više od 50 miliona albuma širom sveta. Muzeji i galerije širom Londona biće otvoreni tri noći zaredom, od 27. do 29. oktobra. Jedinstvena prilika da upoznate kulturu i istoriju Londona iz sasvim drugačijeg ugla – kroz pripovedanja, specijalne ture i efekte, postavke i posebne gastronomske ugođaje. U Kući dr Džonsona će se pripovedati zanimljive priče o seksualnim skandalima i životima pisaca 18. veka. U Muzeju Čarlsa Dikensa sprema se Noć veštica u viktorijanskoj verziji. U Kitsovoj kući će se kuvati kao u regentskom periodu....
Er Srbija leti 9 puta nedeljno iz Beograda za London Air Serbia flies nine times a week from Belgrade to London
Rome Great concert of the great band
English rock band The Cure is ready for a major concert in Rome’s Pala Lottomatica sports hall on 31 st October. As part of their European tour, after a ten- year break, the Eternal City will be the 14 th location where singer Robert Smith and members of the legendary alternative band will perform. Established in 1976, The Cure has sold more than 50 million albums worldwide.
Er Srbija leti svakoga dana iz Beograda za Rim Air Serbia flies daily from Belgrade to Rome
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TRENUTAK / FLASH
Njujork Parada za Noć veštica Krajem oktobra Velika jabuka pretvoriće se u ogromnu bundevu tradicionalno slaveći Noć veštica. Nekoliko dana zaredom širom grada biće organizovane fešte za decu, odrasle, pa čak i za kućne ljubimce. Svi su u trci za što originalnijim kostimom, jer je 31. oktobra kulminacija slavlja i najveća svetska parada u čast praznika. Šestom avenijom počinje defile orkestara, plesača, umetnika i na hiljade Njujorčana, stilizovanih na horor način.
New York Halloween Parade In late October, the Big Apple will transform into a huge pumpkin for the traditional celebration of Halloween. For several days in a row, festivities for children, adults, and even pets, will be organised across the city. All are competing to have the most original costume, with 31 st October culminating in the world's largest celebration and parade in honour of this holiday. Sixth Avenue provides the location for the start of the parade of orchestras, dancers, artists and thousands of New Yorkers with horror styling.
Er Srbija leti 5 puta nedeljno iz Beograda za Njujork Air Serbia flies five times a week from Belgrade to New York
Moskva Solo u slavu monodrame Jedinstveni festival monodrame, od 1. do 10.
Moscow Solo in praise of monodrama This unique festival of
monodrama proves that a single actor on stage can do everything that is needed. And this year Solo will again be marked by incredible diversity. The audience will see Dostoevsky’s monodrama Krotkaya performed by Yevgeni Stychkin, then Travel Journal, the philosophy of Blessed Augustine performed by the French troupe Artépo...
oktobra u Moskvi, dokazuje da jedan glumac na sceni može da uradi sve što je potrebno. I ove godine Solo će biti u znaku neverovatne raznovrsnosti. Publika će videti monodrame Krotka Dostojevskog u izvođenju Jevgenija Stičkina, zatim Putni dnevnik , filozofiju Avgustina Blaženog u izvođenju francuske trupe Artepo …
Er Srbija leti 2 puta dnevno iz Beograda za Moskvu Air Serbia flies twice a day from Belgrade to Moscow
Frankfurt Ovaj Sajam knjiga se ne propušta Za sve koji su na bilo koji način povezani s knjigom, bilo da su
Frankfurt This Book Fair is not to be missed
For all those who are connected with books in any way, whether they are avid readers, publishers or exhibitors, the Frankfurt Book Fair is an event that is not to be missed. This year it will be held from 19 th to 23 rd October and will be dynamic, global and important. And there will be room for everything – for a mini-fair of books that deal with political hot topics, publishers from Asia, editions in English, discussions of current problems of copyright issues, authors and all lovers of the written word.
pasionirani čitači, izdavači, izlagači, Frankfurtski sajam knjiga je događaj koji se ne propušta. Ovog oktobra održava se od 19–23. i biće dinamično, globalno i važno. I biće mesta za sve – za mini-sajam knjiga koje obrađuju politički vruće teme, izdavače iz Azije, izdanja na engleskom jeziku, tribine na kojima će se razmatrati aktuelni problemi autorskih prava, autore i sve zaljubljenike u pisanu reč.
Er Srbija leti svakog dana iz Beograda za Frankfurt Air Serbia flies daily from Belgrade to Frankfurt
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TRENUTAK / FLASH
Ljubljana Stiže Cirque du Soleil Najpoznatija umetnička kolonija na svetu Circue du Soleil stiže u Sloveniju s predstavom Varekai. U ljubljanskoj Dvorani Stožice , 14. i 15. oktobra, triput nastupaju neverovatni izvođači u savršenoj produkciji i u mnoštvu boja predstavljaju Varekai, svet skriven duboko u šumi. Reč varekai znači „gde god“ na romskom jeziku. Predstavu je, kao fuziju drame i akrobacije, osmislio Dominik Šampanj u čast nomadskim dušama, duhu i umeću cirkuske tradicije za one koji s beskrajnom strašću prate put koji vodi do Varekaia. Beč Vijenale, praznik filma U najmodernijim bečkim bioskopima od 20. oktobra do 2. novembra biće prikazano 200 igranih, kratkih i dokumentarnih filmova jer počinje najveći međunarodni filmski događaj u Austriji, bečki Vijenale. Među dokumentarnim filmovima publiku očekuju politički aktuelni filmovi i portreti režisera Brajana de Palme, muzičara Frenka Zape... Vijenale 2016. odaje počast glumcu Kristoferu Vokenu i režiseru Piteru Hatonu. Specijalni gost festivala je režiser i glumac Džon Karpenter, koji predstavlja svoj film They live .
Vienna Film Festival
Ljubljana Cirque du Soleil Arriving The most famous art colony in the world, Cirque du Soleil, arrives in Slovenia with the show Varekai. In Ljubljana’s Stožice Hall, on 14 th and 15 th October, these amazing artists will perform three times in perfect production and in a multitude of colours, presenting Varekai, a world hidden deep in the woods. The word Varekai means “wherever” in the Romany language. The show was designed as a fusion of drama and acrobatics by Dominic Champagne, in honour of nomadic souls, the spirit and ability of the circus tradition for those who follow with infinite passion the path that leads to Varekai. The most modern Viennese cinemas will, from 20 th October to 2 nd November, screen 200 feature films, shorts and documentaries ... Why? Because the largest international film event in Austria, the Viennale, will be starting. Among the documentaries, audiences can expect current political films and portraits of director Brian de Palma, musician Frank Zappa... Viennale 2016 pays tribute to actor Christopher Walken and director Peter Hutton. The special guest of the festival is cult American director and actor John Carpenter, who presents his film They Live.
Er Srbija leti 2 puta dnevno iz Beograda za Beč Air Serbia flies twice a day from Belgrade to Vienna
Er Srbija leti 2 puta dnevno iz Beograda za Ljubljanu Air Serbia flies twice a day from Belgrade to Ljubljana
Copenhagen LEGO architect
Kopenhagen LEGO arhitekta Povedite dete u Dečji grad da
Take your child to the Children's City to become a LEGO architect for a day. The Danish architectural centre will convert a part of the city in the heart of Copenhagen into LEGO city that should be built by visiting children. On this occasion, their hands are absolutely freed, which means they can make whatever they imagine – from roller coasters to Candy Land. All visitors who make tangible models have the right to participate in an Instagram competition and to compete for the title of best LEGO architects. This interactive exhibition runs from 13 th to 25 th October.
postane LEGO arhitekta na jedan dan. Danski arhitektonski centar će u srcu Kopenhagena pretvoriti jedan deo grada u LEGO grad koji treba da izgrade deca posetioci. Tom prilikom su im ruke apsolutno odrešene, što znači da mogu da prave šta god zamisle – od rolerkostera do Zemlje slatkiša. Svi posetioci koji naprave konkretan model imaju pravo da učestvuju u Instagram takmičenju i da se bore za titulu najboljeg LEGO arhitekte. Ova interaktivna izložba traje od 13. do 25. oktobra.
Er Srbija leti svakoga dana iz Beograda za Kopenhagen Air Serbia flies daily from Belgrade to Copenhagen
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Šta vam je na umu / What’s on your mind
Scena / The Scene
Trka
Jutra u Beogradu su lepa, grad odahne posle lude noći, ali to septembarsko bilo je posebno. Ulicama su zujali ol- dtajmeri, a u pozadini su se čuli uzdasi oduševljenja. Fini svet izašao je u elegantnim haljinama i odelima da pozdra- vi učesnike Memorijal Grand Prix Beograd. Baš tako je bilo i 3. septembra 1939. Na Kalemegdanskoj stazi okupilo se više od 75.000 ljudi, a u formulama su se nadmetali naj- bolji automobilisti. Bio je to poslednji gran-pri održan na početku Drugog svetskog rata, a priređen u čast mladog kralja Petra II Karađorđevića. Ove godine, u organizaciji 24 sata Elegancije (www. 24hoursofelegance.com ) , Beograd je slavio 77. godina našeg gran-prija.
Race
Mornings in Belgrade are beautiful, with the city breathing after a wild night, but that September morn was special. The streets were buzzing with old-timers, and in the background could be heard sighs of delight. The cultu- red world came out in elegant dresses and suits to greet participants in the Memorial Grand Prix Belgrade. That’s also just how it was on 3 rd September 1939. More than 75,000 people had gathered along the Kalemegdan circuit, and the best drivers competed in racing cars. That was the last Grand Prix to be held at the beginning of World War II, and it was staged in honour of the young King Peter II Karađorđević. This year, under the organisation of 24 Hours of Elegance (www. 24hoursofelegance.com ) , Belgrade celebrated 77 years of our grand prix.
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Tekst / Words: Katarina Sretenović Fotografije / Photography: Petar Marković
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Lorem ipsum dolor / Lorem ipsum dolor INTERVJU: TONI PARSONS, ZVEZDA MEĐU SAVREMENIM PISCIMA INTERVIEW: TONY PARSONS, A STAR AMONG CONTEMPORARY WRITERS NEKAD SAM MISLIO SAMO NA DEVOJKE SAD MISLIM NA DRVEĆE
ONCE I ONLY THOUGHT ABOUT GIRLS, NOW I THINK ABOUT TREES O As I get n je britanski pisac i svetska zvezda. Knji- ge su mu prevedene na više od 40 jezika, a u Srbiju ga je dovela izdavačka kuća Laguna. Uoči 61. međunarodnog beogradskog sajma knjiga otkrio nam je da upravo završava če- tvrti nastavak o londonskom detektivu Maksu Vulfu. Pre dve godine bili ste specijalni gost Beograd- skog sajma knjiga. Kakve uspomene nosite s ovog događaja? Razgovarale / In discussion: Katarina Sretenović, Tatjana Čanak Fotografije / Photography: Zoran Lončarević, Getty images
Što sam stariji, sve više verujem u to da čovek pravi mir može da pronađe u prirodi. Ništa mi ne prija kao duga šetnja po šumi sa psom
He is a British writer and world star. His books have been translated into more than 40 lan- guages, and he was brought to Serbia by the publishing house “Laguna”. On the eve of the 61 st In- ternational Belgrade Book Fair, he revealed to us that he is just fini- shing his fourth instalment abo- ut London-based detective Max Wolfe Two years ago you were a special guest of the Belgrade Book fair. What recollections do you have of this event? The Belgrade Book Fair attra- cts readers and that is why it is the best of the book fairs. Frankfurt is all about business. London is mostly about business. Both Lon- don and Frankfurt forget that the most important thing is writers and readers. Belgrade Book Fair celebrates the bond between wri- ters and readers. And of course every writer is also a reader. Wri- ting is a lonely process – you are
older, I think the greatest solace for modern man is found in nature. Nothing gives me such peace as walking my dog in miles of forest
– Beogradski sajam knjiga privlači čitaoce i zato je to najbolji sajam na svetu. Frankfurt je vezan isključivo za biznis. London je uglavnom vezan za biznis. I Fran- kfurt i London zaboravljaju da je veza između pisca i čitaoca najvažnija. Beogradski sajam knjiga slavi upra- vo tu vezu. Pisanje je samački proces, možeš da radiš samo kad si sam u sobi, ali ja nikada nisam usamljen u Srbiji zahvaljujući mojim divnim čitaocima. Kako biste opisali svoju publiku u Srbiji? – Presrećan sam što imam takve čitaoce. Oni su obrazovani, strastveni i gostoljubivi. Kada sam prvi put bio na Beogradskom sajmu knjiga, nisam imao dovoljno vremena da porazgovaram sa svakim zato što su mi intervjui bili zakazani do kasno uveče. Sada više ne pravimo takvu grešku i svi odlaze kući srećni. Prvi put ste došli u Beograd pre 40 godina. Da li se sećate prvog utiska? – To mora da je bila 1973. Sećam se da sam stigao
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vozom, pošto sam proveo nekoliko meseci lutajući Evropom. Svi su mi rekli da se prošetam ulicama čim stignem i da će mi vrlo brzo neko s prozora ponuditi smeštaj. Upravo se to i dogodilo. Divna stara beograd- ska dama iznajmila mi je sobu za to veče, ujutru je do- šao njen sin, popili smo čašicu strahovito jakog alko- hola pre doručka. Nemam ideju šta je to bilo. Pamtim Beograd kao izuzetno prijateljski grad u kojem su svi delovali srećno što me vide, iako sam bio dvadeseto- godišnjak bez dinara u džepu. Volite li da putujete? – Da, mada što sam stariji, to sam i probirljiviji. Uglavnom mi prija da idem na mesta na kojima sam već bio, valjda. Potičem iz siromašne porodice, nika- da nismo išli u inostranstvo, osim u Norvešku, gde je jedan od mamine šestorice braće otišao posle rata. Svake dve godine obilazili smo ujaka i njegovu nor- vešku porodicu, ali nikad nismo leteli, već smo hva- tali brod do Osla ili smo se vozili kroz Dansku. Kada sam postao novinar, bilo mi je zanimljivo da letim avi- onom. Ali u poslednje vreme sam toliko putovao da me to čini nesrećnim. Moja žena je Japanka, tamo od- lazimo dva puta godišnje, a imam i bliskog prijatelja u Hongkongu, pa i tamo idem jednom, dva puta godiš- nje. Obožavam dvanaestočasovne letove zato što je to prilika da se diskonektujem od sveta. Mislim da je to zdravo za pisca. Primećujete li neku sličnost između Britanaca i Srba? Londona i Beograda? – Mislim da je London drugačiji od svih mesta na svetu i zato svi dolaze u London. Ovo ne važi ni za je- dan drugi grad, čak ni za Njujork ili Tokio. Zajedničko za Srbe i Britance jeste to što ih nije lako upoznati, ali kad jednom postanete prijatelji i kad vas zavole, onda imate prijatelja za ceo život, pravog prijatelja. Ovo je ludo vreme, očajnički jurimo za srećom, a nikad nije bilo više nesrećnih. Šta mislite da je najveća greška savremenog čoveka? – Što sam stariji, sve više verujem u to da čovek pravi mir i utehu može da pronađe u prirodi. Ništa mi ne pri- ja kao duga šetnja po šumi sa psom. Kad sam bio mlađi, stalno sam mislio o devojkama, a sad mislim o drveću. – Ljudi misle da zaslužuju više od jedne šanse da uživaju u pravoj ljubavi. I ja mislim da je to istina. Čo- vek zaista može da dobije više. Greška je to što se lju- di zanesu, pa misle da će dobiti neograničeni broj šansi. Ali ne, ponestaje nam vremena. I sami ste imali mnogo uspona i padova. Šta vas je guralo da idete dalje? – Raditi posao koji voliš je uživanje i blagoslov. I pisanje, definitivno pisanje romana, jeste jedan vid terapije koji mi pomaže da nađem smisao. Svi imaju dobre i loše faze u životu. Mislim da sam srećniji od većine. Znam da bih se sklupčao i umro kad ne bih pi- sao, upravo me to i tera da ne prestanem. Šta mislite, zašto je sve više razvoda? Zašto ljudi više ne veruju u porodicu? Spremate novu knjigu? Koje vas teme inspirišu? – Trenutno pišem seriju krimi-novela o london- skom detektivu Maksu Vulfu. Upravo završavam knji- gu broj četiri, a onda ću napraviti pauzu jer moram da smislim šta će se dešavati u knjigama pet i šest. Posle toga ne znam šta ću raditi, verovatno ću se posvetiti pisanju psiholoških trilera.
not doing your job unless you are sitting alone in your room. But I am never lonely in Serbia, thanks to all my readers in that beautiful country. How would you describe them? I am very lucky with my rea- ders, because they are knowledge- able, passionate and friendly. On my very first trip to the Belgrade Book Fair, there was not enough time to meet everyone because in- terviews had been scheduled for later in the day. Now we no longer make that mistake. And everyone seems to go home happy! You came to Belgrade for the first time 40 years ago. Co- uld you tell us what impres- sions you carry from our ca- pital? It must have been 1973. What I remember about that trip – I arri- ved by train and I was spending a couple of months wandering Eu- rope – was that everyone said that when you get to Belgrade you just walk through the streets and so- meone will shout out of a window and ask you if you need a room for the night. And that is exactly what happened! A lovely old Bel- grade lady gave me a room for the night and in the morning her son came round and we had a drink of some incredibly strong alcohol before breakfast. I have no idea what it was! What I remember is a very friendly city where everyone seemed happy to see me although I was just a 20-year-old kid with no money in his jeans. Do you like to travel? I do like to travel, although as I get older I get fussier about where I travel to – I mostly like to go to places I have been to befo- re, I guess. When I was growing up I came from a poor family and we never went abroad – apart from Norway, where one of my mum’s six brothers had settled af-
Svi imaju dobre i loše faze u životu. Mislim da sam srećniji od većine. Znam da bih se sklupčao i umro kad ne bih pisao, upravo me to i tera da ne prestanem Everyone has ups and downs in their life. I think I have been luckier than most. But what makes me keep writing is that I think I would curl up and die if I didn’t
ter the war. So every two years we would go to see my uncle and his Norwegian family – but we wo- uld never fly, we would catch the ferry to Oslo or drive across Den- mark. So for years, after I beca- me a journalist, it was exciting to catch a plane. My wife is Japane- se and we go there once or some- times twice a year. I have a clo- se friend who has lived in Hong Kong and I go there once or twice a year. I do like to be on a long- haul twelve-hour flight becau- se then you are completely dis- connected from the world for a while, and I think that is healthy for a writer. Do you notice any similari- ties between Brits and Ser- bs? London and Belgrade?
Pamtim Beograd kao izuzetno prijateljski grad u kojem su svi delovali srećno što me vide, iako sam bio dvadesetogodišnjak bez dinara u džepu I remember Belgrade as a very friendly city where everyone seemed happy to see me although I was just a 20-year- old kid with no money in his jeans
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KADA ĆETE NA SAJAM? Obožavamo Fest, ponosni smo na Bitef, ali najčešće pi- tanje svake godine u poslednjoj nedelji oktobra je – ka- da ideš na Sajam knjiga? Za 61. godinu, koliko traje, sve je ozbiljniji, lepši, veći. Neodoljiv za domaćine, za goste, za one koji vole da čitaju, kao i za one koji od knjige žive. Prošetati se centralnim ulicama Borislava Pekića i Ive An- drića, vencem Miloša Crnjanskog i Danila Kiša, znači vi- deti gotovo sve važnije ljude od pera u zemlji u kojoj se, uprkos svemu, mnogo piše i čita. Sajam knjiga mesto je susreta prijatelja, čitalaca i pisaca, izdavača i nekih budu- ćih književnika, ali i događaj za koji se objavljuje gotova celokupna književna produkcija tokom godine. Lep začin svake godine predstavljaju zemlje počasni gosti. Ove go- dine svoju prelepu književnost predstaviće nam Iran.
I don’t think London is like anywhere else in the world, be- cause I think everyone comes to London – and I don’t think that’s true of anywhere else, not even New York or Tokyo. The thing that is common among both Ser- bs and Brits is that they are hard to get to know, but once you be- come their friend, or once they like you, then you have a friend for life – a real friend. We live in hectic times, mad- ly racing for happiness, yet there have never been more sorrowful people. In your opinion, what is the biggest mistake of modern men? As I get older, I think the greatest solace for modern man is found in nature. Nothing gi- ves me such peace as walking my dog in miles of forest. When I was young, I used to think abo- ut girls all the time. But now I think about – trees! Why is there an increase in divorces? Why don’t people believe in family anymore? I think people think that they deserve more than one chance at getting love right. And I think
that’s true – you do get more than one chance. But the mistake peo- ple make is thinking that we get endless chances to get it right. And we don’t – we run out of time. You yourself had ups and downs in life. What motiva- ted you to move forward? It is a joy and a blessing to do something you love as a job. And writing – certainly writing novels – is also a kind of therapy; it helps you to make sense of the world. Everyone has ups and downs in their life. I think I have been luc- kier than most. But what makes me keep writing is that I think I would curl up and die if I didn’t! Are you preparing a new book? What topic currently inspires you? At the moment I am writing a series of crime novels about my London Detective, Max Wolfe. I am just finishing number four and then I will take some time to work out what happens in bo- oks five and six. So I am writing a six-book series in six years. Af- ter that, I don’t know what I will do – I think probably a psycholo- gical thriller.
WHEN ARE YOU GOING TO THE FAIR?
We adore Fest and we’re proud of Bitef, but the most common question every year in the last week of October is - when are you going to the Book Fair? For the 61 ye- ars that it has existed it has become ever more serious, beautiful, bigger. It is irresistible for locals, for guests, for those who like to read as well as for those who live from books. To walk the central streets of Borislav Pekić and Ivo Andrić, the wreaths of Miloš Crnjanski and Danilo Kiš, means to see almost all of the more important figures of literature in a country in which, despite everything, many both read and write. The Book Fair is a meeting place for friends, readers and writers, publishers and some futu- re literary figures, but it’s also a place that reveals almost the entire literary production during the year. It is provi- ded with a nice flavor each year by the special guest of honour country. This year will see Iran present its beauti- ful literature to us.
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Lorem ipsum dolor / Lorem ipsum dolor
ANTONIO SERANO NA BEOGRADSKOM DŽEZ FESTIVALU ANTONIO SERRANO AT THE BELGRADE JAZZ FESTIVAL SVE JE TO BLUZ! WHAT IS COMMON TO FLAMENCO AND JAZZ? IT IS ALL BLUES! ŠTA JE ZAJEDNIČKO FLAMENKU I DŽEZU?
Tekst / Words: Jelena Pantović Fotografije / Photography: Alamy, promo
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B eogradski džez festival ove jeseni ponovo dovodi srpsku prestonicu u sam centar kulturnih zbiva- nja. Pod sloganom Plane- ta džeza , ovogodišnji 32. festival predstavlja najveće svetske umet- nike, a među njima i najbolji fla- menko-džez kvartet na svetu Fla- me&Co , na čijem je čelu Španac Antonio Serano. Publika će 27. oktobra u Sava centru moći da uživa u čudesnim zvucima njegove usne harmonike, koju je zasvirao kada mu je bilo samo sedam godina. U razgovoru za Elevate Serano kaže da je za tu ljubav kriv njegov otac… – Moj otac je bio čovek od na- uke, ali i čovek sa neverovatnom strašću za muziku. Naročito je vo- leo usnu harmoniku, a sve ono što je naučio kao inženjer primenio je u načinu sviranja. Mnogo sam na- učio od njega. Za mene je to bilo kao igra. Tek godinama kasni- je poželeo sam da se time bavim profesionalno. Poželeo sam i da budem kao moj otac. Nije mnogo prošlo do pozi- va čuvenog Larija Adlera. Virtuoz usne harmonike čuo je malog An- tonija 1987. godine i pozvao ga da s njim zasvira na sceni u Parizu. Seranu je tada bilo tek 13. – Bio sam uzbuđen, ali pre- mlad da bih uopšte shvatio važ- nost toga što mi se dogodilo. Na- učio sam još tada nešto od Larija što nikada nisam zaboravio. Mo- raš da voliš ono što radiš. Samo tako će ono što radiš uspeti da te nadmaši. Antonio svira mnogo instru-
The Belgrade Jazz Festival is once again bringing the Serbian capital into the centre of cultural events this autumn. Under the slo- gan “Planet Jazz”, this year’s 32nd edition of the festival presents the world’s greatest jazz artists, inc- luding the best flamenco jazz qu- artet in the world, “Flame & Co”, which is led by brilliant Spaniard Antonio Serrano. On 27th October at the Sava Centre the public will be able to enjoy the wonderful sounds of his harmonica, which he began playing when he was only seven years old. In this exclusive inter- view for Elevate, Serrano says that his father is to blame for that love. - My father was a man of scien- ce who had an amazing passion for music and especially for the harmonica. What he learned from studying engineering he applied to teaching, and I benefited a lot from that. For me, it was like a game. It was only years later that I decided I wanted to be a professi- onal. I wanted to be like my father. It was not long before that- Serrano received call from the gre- at Larry Adler. Larry heard him play in 1987 at a harmonica festi- val and invited him to play in Pa- ris. Serrano was only 13 years old at the time. - I was excited, but I was too young to really understand the si- gnificance of what happened. But there is one thing I learned from Larry that I never forgot: you have to love what you do. Serrano play lots of instru- ments, but has chosen the
Flamenko je veoma sofisticiran. Da biste ga svirali, morate biti puni strasti, ali i ozbiljno poznavati ritam, melodiju i harmoniju Flamenco is very sophisticated. To play it requires a lot of passion, but also an understanding of rhythm, melody and harmony.
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harmonica as the main one be- cause, as he says himself, it’s what he plays best. His harmonica mo- ves easily through jazz, pop, fla- menco and classical music. He finds himself at home in all these genres… - I feel comfortable in any situ- ation where I can express myself freely, regardless of the style. Jazz was not my first choice, but then I heard Louis Armstrong and Toots Thielemans. They blew my mind! Serrano combines flamenco, which is authentically Spanish, with jazz, which is authentically Ameri- can, and has a very interesting an- swer to the question of where is the connection between the two… - In the Blues! African Ame- rican and Spanish gypsies have suffered in similar ways throug- hout history and what they expre- ss through their music is a similar feeling, although technically they are very different. For me, flamen- co is a very sophisticated kind of popular music. To play it requires a lot of passion, but also a serious understanding of rhythm, melody and harmony. He was lucky to spend ten ma- gical years playing with one of the greatest guitarists in the wor- ld, the unforgettable Paco de Lu- cia, which gave him a lot of expe- rience. “He was a genius and I feel very lucky to have attracted his attention”, says Serrano, who has also played with many top pop and rock artists in Spain, and made an contribution to music for the films of the great Spanish dire- ctor Pedro Almodóvar. - Alberto Iglesias, who wrote the scores, wanted a harmonica and called me in for the recording sessi- on. I didn't meet Pedro until many years later. Although Serrano is the grea- test at what he does, he has remai- ned modest and dedicated to hard work. That is actually what he te- aches those who look up to him as a role model. He says: Work hard and focus on one thing at a time. Also, don't forget that music is more about listening than abo- ut playing. So, even now, he is still searc- hing for beautiful sounds, claiming that there is no end to music. - Music will always exist and evolve.
Deset godina Antonio je svirao sa Pakom de Lusijom, za kojeg kaže da je genije Antonio played with Paco de Lucia for ten years, saying that he was a genius
menata, ali je za glavni izabrao usnu harmoniku jer je to, kako sam kaže, instrument koji svira najbolje. Nje- gova harmonika s lakoćom klizi kroz džez, pop, fla- menko i klasičnu muziku. I u svim ovim žanrovima se oseća kao kod kuće… – Udobno mi je u svakoj situaciji u kojoj sebe mogu da izrazim. Stil je nevažan u tom smislu. Džez nije bio moj prvi izbor, ali onda sam čuo Luja Arm- stronga i Tutsa Tilmansa. Oni su me bukvalno razbi- li. Tako sam se zaljubio u džez. Serano kombinuje flamenko, koji je izvorna špan- ska muzika, i džez, koji je originalno američki pravac. Interesantan je njegov odgovor na pitanje gde se ta dva muzička stila ukrštaju… – U bluzu! Američki crnci i španski Cigani žive- li su sličnu patnju i tugu, pa kroz svoju muziku izra- žavaju sličnu emociju, iako su tehnički ovi pravci, naravno, veoma različiti. Za mene je flamenko veo- ma sofisticiran oblik pop muzike. Da biste ga svirali, morate biti puni strasti, ali i ozbiljno poznavati ritam, melodiju i harmoniju. Imao je sreće da provede deset magičnih godina sa jednim od najvećih gitarista svih vremena, neza- boravnim Pakom de Lusijom, sa kojim je stekao ogro- mno iskustvo. „On je bio genije, imao sam neverovat- nu sreću da me prepozna i posveti mi pažnju“, kaže Antonio, koji je svirao sa većinom pop i rok umetni- ka u Španiji, između ostalog doprinoseći muzici za filmove velikog Pedra Almodovara. – Alberto Iglesijas, koji je komponovao muziku za film, želeo je usnu harmoniku i pozvao me je. Tek mnogo kasnije upoznao sam Pedra. Iako je jedan od najvećih u svom poslu, Serano je i dalje skroman čovek posvećen radu i muzici. Upra- vo su to osobine kojima uči mlade muzičare koji bi voleli da krenu njegovim stopama. On kaže: „Radi naporno, radi jedno po jedno i nikada ne zaboravi da je muzika u slušanju, a tek onda u sviranju!“ Tako čak i sada, posle toliko godina uspešne kari- jere, Antonio još traga za divnim zvucima, tvrdeći ne- pokolebljivo da u muzici nema kraja… – Muzika će uvek postojati, uvek će se menjati i transformisati – kaže on.
BEOGRAD JOŠ ODZVANJA U MENI Serano je svirao sa Pakom de Lusijom na Gitar art festivalu u Beogradu 2010. godine. Nikada nije zaboravio srpsku prestoni- cu. Večerao je u finom restora- nu, gde je grupa muzičara svi- rala samo za njega i ekipu. Kaže da još može da ih čuje u sebi. A u Beogradu ćemo ga opet slušati sa čuvenim kvartetom zahvaljujući Institutu Servan- tes. Budući da je rođen u Madri- du, Antonio kaže da svako bar jednom u životu mora da poseti njegov rodni grad. – Ljudi su druželjubivi, žene su prelepe, a hrana fantastična! Zar to nije dovoljno? BELGRADE IS IN HIS MIND Serrano performed with Paco de Lucia at the Guitar Art Festi- val in Belgrade in 2010, and has never forgotten the Serbian ca- pital. He enjoyed a nice dinner at a restaurant with live mu- sic that he can still recall. Serra- no will be playing in Belgrade again courtesy of the Cervan- tes Institute. Having been born in Madrid, his parting words are that everybody should vi- sit thecity at least once in the- ir lifetime. - People are friendly, the wo- men are beautiful and the food is excellent! Do you need anyt- hing more?
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MADE MODA IZ DRUGOG UGLA MADE, FASHION FROM ANOTHER PERSPECTIVE
Revija cipela Kloi Goselin, na kojoj su u prvom planu bile samo noge; dole: Atmosfera iz DGTL bara, za koju je bio zadužen Etihad ervejz sa partnerima Show of Chloe Gosselin shoes, which had only legs to the fore; below: The atmosphere in the DGTL Bar, for which Etihad Airways and its partners were responsible
Prezentacija Njubarkovih ručno rađenih
ravnih cipela
Presentation of Newbark, handmade flat shoes
Tekst / Words: Ida Dragičević Sarević Fotografije / Photography: Air Serbia
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Nj Budućnost pripada kreativcima poput onih iz njujorškog haba MADE, koji kolekcije prezentuju u ležernijem tonu. Modeli dua Otolinger, koji je debitovao u Njujorku zahvaljući podršci Er Srbije, jesu alternativni, ali samo u ideji, dok je pristup izradi ozbiljan kao i kod modela visoke mode The future belongs to creative people like those from New York’s MADE hub, which presents its collection in a leisurely tone. The models of duo Ottolinger, which debuted in New York thanks to the support of Air Serbia, are alternative, but only in terms of the idea, while the approach is as serious as is the case with high fashion models svetski modeli… Sve je to moda da- nas i sve je to deo jednog od najve- ćih modnih događaja današnjice u najuzbudljivijem gradu sveta. Ali Njujorška nedelja mode je i MADE u Milk studijima, kreativni hab, jedna vrsta umetničkog festi- vala koji okuplja mlade, alternativ- New York Fashion Week. Fa- mous names from the world of de- sign, luxury brands, crowds, glam- our, the jet-set in the first row, the world’s highest paid models ... All of this is fashion today, and all of it is part of one of today’s big- gest fashion events, in the world’s most exciting city. But New York Fashion Week also means MADE in Milk Stu- ujorška nedelja mode. Ču- vena imena svetskog di- zajna, luksuzni brendovi, gužva, glamur, džet-set u prvom redu, najplaćeniji
Atrakcija Njujorka: stjuardese Er Srbije, Džet
ervejza, Etihada, Alitalije New York attraction: flight attendants of Air Serbia, Jet Airways, Etihad and Alitalia
Dizajnerke Krista Beš i Kozima Gadijent sa Đorđem Petkovićem, regionalnim direktorom za Severnu i Južnu Ameriku, i stjuardesom Er Srbije Mateom Bokan; gore revija Optik Blumental Designers Christa Bösch and Cosima Gadient with Đorđe Petković Air Serbia’s Vice President for the Americas and flight
attendant Matea Bokan, above: the Optic Blumenthal show
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