VAŠ PRIMERAK - YOUR COPY TO KEEP
THE SKY OVER BERLIN NEBO NAD BERLINOM U FOKUSU / IN FOCUS
MODA: SVE BOJE NOVOG PROLEĆA / FASHION: ALL COLOURS OF THE NEW SPRING • MARINA ABRAMOVIĆ SE VRAĆA KUĆI / MARINA ABRAMOVIĆ RETURNS HOME • SVE TAJNE NAJVEĆE SRPSKE DINASTIJE / ALL THE SECRETS OF SERBIA’S GREATEST DYNASTY • RTANJ, TAJANSTVENA TERASA SRBIJE / RTANJ, SERBIA’S MYSTERIOUS TERRACE INTERVJU / INTERVIEW: DULSE PONTEŠ / DULCE PONTES, BORA ĐORĐEVIĆ
2018 YEAR OF NEW POSSIBILITIES
GODINA NOVIH MOGUĆ NOSTI
Dear Guests,
Dragi gosti,
Ovog meseca činimo još jedan veliki korak napred u želji da vam ponovo pružimo više izbora prilikom putovanja sa Er Srbijom . S ponosom možemo da kažemo da od 1. marta uvodimo no- vu uslugu Elevate Deli & Bar, u okviru koje će gosti na našim letovima imati veliki izbor prvoklasne hrane i pića koje će moći da kupe. U zavisnosti od toga koliko traje let, u džepovima sedišta naći će- te jednu od dve postojeće brošure u kojima možete da vidite šta je od hrane i pića dostupno na vašem letu. Ako putujete na kratkim linijama, obično do jednog sata, možete da birate slatke i slane grickalice, kao i tople i hladne napitke, uključu- juci našu čuvenu srpsku rakiju. Ova usluga takođe uključuje i posebnu
This month we’re taking another big step forward in providing you with more choice when travelling with Air Serbia. From 1 st March, we are proud to introduce our new Elevate Deli & Bar service, offering a range of great value food and drinks for purchase on our flights. Depending on the length of your flight, you’ll find one of two brochures in the seat pocket in front of you showing what is available. If you’re travelling on a short-haul flight, typically around hour, you can choose from a selection of sweet and savoury snacks, as well as hot and cold beverages, including our famous Serbian rakia. This also includes a special deal where you can choose tea or coffee and pair it with a pack of Plazma biscuits, or a beer and a can of Pringles. For our longer, medium-haul
ponudu, u kojoj čaj ili kafu možete da dobije- te uz pakovanje plazma keksa ili da uz pivo dobijete limenku pringls čipsa. Za duža putovanja gostima su na raspo- laganju i sendviči i vrapovi, kao i naše tradici- onalne srpske orasnice i vanilice. Uz proizvode lokalne i internacionalne kuhinje, kao i ukusne sendviče spremljene sa svežim namirnicama iz Srbije, sigurni smo da ćete uvek naći nešto baš po svom ukusu. Novi meni napravljen je primarno za na- šu ekonomsku belu i plavu tarifu, dok će go-
S ponosom možemo da kažemo da od 1. marta uvodimo novu uslugu Elevate Deli & Bar
From 1 st March, we are proud to introduce
flights, guests will also have a choice of sandwiches and wraps, as well as our traditional Serbian walnut and vanilla cookies. Featuring local and international cuisine, as well as lovingly prepared sandwiches with fresh ingredients sourced from Serbia, we’re sure you’ll find something that tickles your taste buds.
our new Elevate Deli & Bar service
sti u biznis srebrnoj klasi moći da uživaju u posebnoj ketering usluzi. Osim toga, za goste koji lete na našoj prekookeanskoj liniji Beograd– Njujork nastavićemo da služimo izbor obroka koji su uračunati u cenu avionske karte. Mi u Er Srbiji uvek pokušavamo da pronađemo nove načine da vam ulepšamo putovanje, pa se nadamo da ćete uživati u našem Ele - vate Deli & Bar servisu. Hvala vam što ste izabrali da letite sa nama i želimo vam prijat- no putovanje.
Our new menu has been primarily designed for Economy White and Economy Blue guests, while Business Silver guests will be able to enjoy a separate catering service. Also, for guests flying between Belgrade and New York on our transatlantic service, we will continue to offer a choice of inflight meals included in the airfare. At Air Serbia, we’re always looking at ways to enhance your travel experience, and we hope you enjoy our new Elevate Deli & Bar service. Thank you for choosing to fly with Air Serbia today and we wish you a pleasant journey.
Iskreno vaša Er Srbija
Faithfully yours Air Serbia
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The inflight magazine of Air Serbia
Sadržaj / Inside Aktuelno Happenings Kultura i umetnost Culture & Art 84 Rtanj: Tajanstvena terasa Srbije Rtanj: Serbia’s mysterious terrace
Priče iz Srbije Tales from Serbia
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Njujork Izložba jugoslovenske arhitekture New York Exhibition of Yugoslav architecture Beč Vreme je za uskršnje bazare Vienna Time for Easter bazaars
Marina pre Marine Još jedan izazov prisutnima Marina before Marina Another challenge for attendees Priča o Dori Mar Oči koje su očarale Pikasa The story of Dora Maar The eyes that enchanted Picasso
Srbija u slikama Kadrovi netaknute lepote Serbia in pictures Shots of pristine beauty Nemanjići Sve tajne najveće srpske dinastije Nemanjićs All the secrets of Serbia’s greatest dynasty Gurmanska klasika u novom ruhu: Pravda za uštipke i sutlijaš Gourmet Classics in a new style: Justice for fritters and rice pudding
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Ljudi People
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Bora Đorđević 40 godina teranja po svom Bora Đorđević 40 years of doing his own thing
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Intervju Dulce Ponteš, diva iz
Brisel Najslađi sajam na svetu World’s sweetest fair
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Portugala Interview: Dulce Pontes, Portuguese diva
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The inflight magazine of Air Serbia
VAŠ PRIMERAK - YOUR COPY TO KEEP
the Sky over berlin Nebo Nad berliNom drugačije / different
Moda: Sve boje novog proleća / Fashion: all colors oF the new spring • Marina abraMović Se vraća kući / Marina abraMović returns hoMe • Sve tajne najveće SrpSke dinaStije / all the secrets oF serbia’s greatest dynasty • rtanj, tajanStvena teraSa Srbije / rtanj, serbia’s Mysterious terrace intervju / interview: dulse ponteš (dulce pontes), bora đorđević
Fotografija na naslovnoj strani: Hugo Cattelain / Getty images Cover page photo: Hugo Cattelain / Getty images
Gradovi Cities
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Ne vode baš svi putevi u Rim Not all roads lead to Rome Ritam grada Kulturne baze Novog Sada Rhythm of the town Cultural base of Novi Sad
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Berlin u fokusu Berlin in focus
56–67
26 Veselo modno proleće Joyful spring of fashion
Najveća kulturna ekstravaganca The greatest cultural extravaganza
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Er Srbija u fokusu / Air Serbia close up
Er Srbija obeležila 90 godina od svog prvog leta
Air Serbia commemorates 90 years since first flight Elevate Deli Elevate Deli & Bar: New inflight food and drinks service Er Srbija na Sajmu
& Bar : Ponuda hrane i pića u avionima
turizma
Air Serbia at the Belgrade Tourism Fair 3 pitanja za kapetana Nikolu Ćuluma
Three questions for
captain Nikola Ćulum 10 projekata koji će promeniti Beograd
10 projects that will change Belgrade Zaposleni Er
Sejšela očistili stazu Morn Blank Jet Airways: Joy of Giving Programme
Air Seychelles staff clear Morne Blanc trail Džet ervejz: Radost poklanjanja
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The inflight magazine of Air Serbia Glavna i odgovorna urednica / Editor in chief Jelena Isaković
Izvršne urednice / Executive Editors Jelena Pantović, Katarina Sretenović Šef tehničke redakcije / Chief of the design and layout team Zoran Stojković Tehnički urednik / Design and layout editor Aleksa Vasović Dizajn i lejaut / Design and layout Branko Mitrović, Jelena Nalbantjan Urednik fotografije / Photo Editor Vladislav Mitić Fotografije / Photography Mitar Mitrović, Vesna Lalić, Robert Getel, Predrag Dedijer, Vladislav Mitić, Aleksandar Jagodin Dejanović, Aleksandar Dmitrović Foto agencije / Photo agencies Profimedia, Getty Images, iStock Lektori / Copy editing Bojana Đurić, Nebojša Nestorović Prevod na engleski / Translation to English Mark Pullen Lektor za engleski / English Copy Editing Mark Pullen Oglašavanje / Advertising Media Impact Srbija Snežana Stojsavljević, izvršni menadžer prodaje oglasnog prostora / Executive Advertising Manager snezana.stojsavljevic@mediaimpact.rs, elevate@mediaimpact.rs Urednički odbor Er Srbije / Air Serbia Editorial Committee Nikola Vukomanović, Arsen Rudan, Jack Rigby Izdavač / Publisher Ringier Axel Springer Srbija Žorža Klemansoa 19, 11000 Beograd elevate@ringieraxelspringer.rs
U Hramu Svetog Save krajem februara zvanično je predstavljen mozaik centralne kupole hrama, visine od 65 metara, koja je jedan od najvećih projekata mozaičkog ukrašavanja u svetu. Mozaik je nastajao godinu dana u radionici ruskog akademika Nikolaja Muhina u Moskvi, a u maju 2017. godine delovi mozaika su stigli do Beograda. Late February saw the formal unveiling of the 65-metre-high mosaic of the central dome of Belgrade’s Saint Sava Temple, which is one of the world’s largest mosaic decoration projects. The mosaic was created over the course of a year in the Moscow workshop of Russian academic Nikolai Muhin, while its parts arrived in Belgrade in May 2017.
Saradnici
U ovom broju / This issue’s contributors
Generalni direktor Ringier Axel Springer Srbija / CEO Ringier Axel Springer Serbia Jelena Drakulić Petrović Direktor izdanja / Publishing Director
Jelena Galešić ima 23 godine i rođena je u Berlinu. U ovom fenomenalnom gradu živi ceo život i poznaje toliko njegovih različitih lica. S nama je u ovom broju podelila listu svojih deset omiljenih mesta, onih dobro poznatih, kao i onih tajnih. Nemojte se iznenaditi ako ih ne pronađete u vodičima. Jelena Galešić is 23 and was born in Berlin. She has lived in this phenomenal city her entire life and knows just as many of its various faces. For this issue she shared with us her list of 10 favourite places in the city, including those that are well-known sites, but also her secret spots. Don’t be surprised if you don’t find them in the guidebooks.
Ana Lađarević je urednik u dnevnim novinama Blic. Teme o kojima piše su njena pasija – filmovi, muzika, kultura, putovanja, tehnika. Ana je autor IT bloga digitaALa.rs, a u ovom broju magazina Elevejt donosi priču s dizajnerkom koja je spojila modu i tradiciju kroz motive ornamentike.
Nemanja Madžarević radi kao novinar, a slobodno vreme provodi u pisanju blogova o književnosti, umetnosti, društvenim i ličnim temama. Oduvek su ga zanimali ljudi koji su obeležili živote velikana, pa u ovom broju piše o ženi s naših prostora koja je bila muza Pabla Pikasa. Nemanja Madžarević works as a journalist, but he also spends his spare time writing blogs about literature, art, social issues and personal themes. He has always nurtured an interest in the people who marked the lives of the greats, and so for this issue he wrote about the woman from our area who was a muse of Pablo Picasso.
Nataša Gološin je urednica Kluba putnika, sajta koji promoviše geokulturu i edukativna putovanja. Detinjstvo je provela uz obalu Dunava, živi na obali Atlantika, a sanja da se penzioniše negde na Pacifiku. U ovom broju vodi nas kroz čudesni Berlin i otkriva tajne gradove koji nisu prestonice. Nataša Gološin is ed- itor of the Traveller’s Club, a website that promotes geo-culture and education- al travels. She spent her childhood beside the Dan- ube and now lives on the coast of the Atlantic, while she dreams of retiring somewhere in the Pacific. In this issue she guides us through the wondrous Ber- lin, but also reveals the se- crets of cities that are not capitals.
Sreten Radović Štampa / Print Rotografika Subotica
Distribucija / Distribution Besplatno na svim letovima Er Srbije Free of charge on all Air Serbia flights
Materijali objavljeni u ovom izdanju vlasništvo su izdavača ili Er Srbije i ne mogu se reprodukovati bez pisanog odobrenja izdavača. Stavovi izneti u tekstovima su stavovi autora i ne mogu se dovoditi u vezu sa Er Srbijom ili izdavačem. Izdavač i Er Srbija odriču se odgovornost za sadržaj oglasa. All material is copyrighted and all rights are reserved. No part of this publication may be reproduced in whole or in part without the written permission of the publisher. Opinions expressed are those of the authors and cannot be related to Air Serbia. Air Serbia does not accept responsibility for advertising content. Air Serbia Review - besplatno na svim letovima Er Srbije / Air Serbia Review - free of charge on all Air Serbia ights / CIP - Каталогизација у публикацији Народна библиотека Србије, Београд • 659 • ELEVATE : the inflight magazine of Air Serbia / glavni i odgovorni urednik Jelena Isaković. - 2014 (avg.)- . - Beograd : Ringier Axel Springer Srbija, 2014 - (Subotica : Rotografika). - 27 cm • Mesečno. - Tekst uporedo na srp. i engl. jeziku. - Je nastavak: Air Serbia Review • ISSN 2466-4073 • Elevate (Beograd) • COBISS.SR-ID 222113804 • Copyright 2013 © Air Serbia All rights reserved
Ana Lađarević is an editor at daily newspaper
Blic. The topics she writes about are her
passions – films, music, culture and travel, but also technology. Ana is also the author of the IT blog ‘digitaALa.rs’, and for this issue of Elevate she brought us the story of a designer who has fused
fashion and tradition through ornamental motifs.
Godina izlaženja / Anoo XLIII Broj / Issue No. 290 Naslovna strana / Cover Jelena Janković
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na putu /on the road
JOVANA JOKSIMOVIĆ I SRĐAN PREDOJEVIĆ, TV VODITELJI JOVANA JOKSIMOVIĆ AND SRĐAN PREDOJEVIĆ, TV PRESENTERS ČOVEK JE BOGAT ONOLIKO KOLIKO JE PROPUTOVAO
Tekst / Words: Biljana Stefanović Fotografije / Photography: Aleksandar Krstović, TV Prva AND THE PLACES THEY’VE VISITED A PERSON IS ONLY A RICH AS THE THINGS THEY’VE SEEN
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BEZ ČEGA NE KRE ETE NA PUT? Jovana: Dok nisam dobila decu, nisam nosila ručni prtljag, samo taš- nu. Kako sam dobila prvo dete, uvek uz sebe imam flašicu vode, neki keks i jednu kombinaciju za presvlačenje. Srđan: S obzirom na to da sam ja i pilot, sve zavisi od toga da li upravljam avionom ili sam samo putnik. Ako idem na odmor, nosim što manje prtljaga ka- ko bih izbegao gužve oko otpremanja i preuzimanja kofera. Ako upravljam avi- onom, u pilotsku torbu stane sve: AIP, vazduhoplovne karte, lenjiri-ploteri, do- zvole, log-book i civilna garderoba.
WHAT DON’T YOU TRAVEL WITHOUT? Jovana: Until I got children, I didn’t carry hand luggage, just a handbag. Since I got my first child, I always have a bot- tle of water, some biscuits and a change of clothing. Srđan: Considering that I’m also a pi- lot, it all depends on whether I’m flying the plane or am just a passenger. If I’m going on holiday, I carry as little luggage as possible, in order to avoid crowds when checking in and collecting my suitcase. If I’m flying an aircraft, everything fits in my pilot bag: AIP, aeronautical charts, protractor-plotter, per- mits, log book and civilian clothes.
SE ATE LI SE PRVOG PUTOVANJA U INOSTRANSTVO?
Jovana: Mene su roditelji od rođenja vodili na duga putovanja, pa ta- ko godišnje po tri meseca nismo bili u Beogradu. Sećam se da smo išli u Trst i Veneciju i ti gradovi i danas, kad ih posetim, u meni bude neku po- sebnu emociju. Srđan: Još dok sam bio dete, sa porodicom sam često išao u Beč. To je grad koji pamtim po slatkišima koji se deci kupuju na svakom ćošku. Ka- da je kasnije uspostavljena avio-linija, takođe smo često odlazili u glavni grad Austrije, samo mnogo brže i udobnije. DO YOU RECALL YOUR FIRST TRIP ABROAD? Jovana : My parents took me on long trips from the time I was born, so we wer- en’t in Belgrade for three months a year. I remember that we went to Trieste and Ven- ice, and those cities still stir some special emotions in me when I visit them today. Srđan: While I was still a child I often went with my family to Vienna. That’s a city I remember for the sweets that kids buy on every corner. When a regular flight was later established, we also often went to the Austrian capital, only now much faster and more comfortably.
KOJA MESTA NAJVIŠE VOLITE U
WHICH PLACES DO YOU LOVE THE MOST IN BELGRADE? Jovana: Belgrade is a city that I really love very much, where generations of my fam- ily grew up. I love it because it changes and because it accepts outsiders, and I enjoy myself the most in its parks – the beauti- ful Tašmajdan, Kalemegdan and Topčider Park. Srđan: In Belgrade I most like the rivers, which emanate tranquillity and relax you from an everyday life that is more than dynamic. I have also ac- customed my children to them, so we often enjoy fishing and spending days in nature right beside the city.
BEOGRADU? Jovana: Beo-
grad je grad koji mnogo volim. Ge- neracije moje po- rodice su odrasta- le u njemu. Volim ga zato što se menja i za- to što prihvata ljude sa strane, a najviše uživam u parkovima – prelepom Tašmajdanu, Kalemegdanu i Topčiderskom parku. Srđan: U Beogradu najviše
volim reke, odišu mirom i opu- štaju od svakodnevice, koja je vi- še nego dinamična. Na njih sam navikao i decu, pa često uživamo u pecanju i danu koji smo proveli u prirodi u neposrednoj blizini grada.
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KAKO BISTE SE UKRATKO PREDSTAVILI? Jovana: Ja sam obična, normal- na i ponosna majka troje dece. Vred- na sam, volim svoj posao i svog muža. Srđan: Zaljubljenik u televiziju i avione. Diplomirani komunikolog i pi- lot. Na televiziji najviše volim da gle- dam emisije o vazduhoplovstvu, a u avionu volim da gledam televiziju. HOW WOULD YOU INTRODUCE YOURSELF? Jovana: I am an ordinary, normal and proud mother of three children. I am hard- working, and I love my job and my children. Srđan: A lover of television and planes. A graduate communications ex- pert and pilot. On television I prefer watching shows about aviation, while on planes I like to watch television. ČEMU STE POSVE ENI NA POSLOVNOM PLANU Jovana: Promena radne sredine i televizije donela mi je novu energi- ju i radost. Posvećena sam postavlja- nju jutarnjeg programa na TV Prva, sadržajima koji će se tu naći, kao i vi- zuelnom identitetu. Od menadžmen- ta smo dobili priliku da napravimo program onako kako bismo mi že- leli. Nadam se da će i gledaoci biti zadovoljni. Srđan: Imamo sjajan i mnogo- brojan tim, odlične produkcijske uslo- ve i jedva čekamo ponedeljak 5. mart da svima kažemo Dobro jutro. WHAT ARE YOU DEDICATED TO ON THE WORK FRONT? Jovana: The change in the work- ing environment and television compa- ny brought me new energy and joy. I am dedicated to establishing the morning pro- gramme on TV Prva, the contents it will in- clude, as well as its visual identity. Manage- ment gave us the opportunity to create the programme in the way that we would like. I hope the viewers will also be satisfied. Srđan: We have a brilliant and large team, as well as excellent production condi- tions, and we can hardly wait to wish every- one a good morning on Monday 5 th March.
KOJE PUTOVANJE PAMTITE? Jovana: Volim putovanja i u nji- ma uživam. Mislim da je čovek bogat onoliko koliko je video i proputovao. Ne bih mogla da izdvojim posebno nijedno putovanje zato što sam u sva- kom uživala. Volela bih da u bliskoj budućnosti obiđem Južnu Ameriku i Australiju. Srđan: Zahvaljujući poslovima kojima se bavim, imao sam sreću da obiđem dosta zemalja i vidim i na- učim mnogo toga. Najlepše sam se osećao u Jerusalimu, Amerika se ne zaboravlja, Francuska će uvek imati posebno mesto u sećanju, dok Afri- ka kao da stalno zove da se ponovo sretnemo.
WHICH JOURNEYS DO YOU RECALL? Jovana: I love travelling and en- joy it. I think a person is only as rich as the things they’ve seen and the places they’ve visited. I couldn’t set aside any trip in particular, because I enjoyed them all. In the near fu- ture I’d like to tour South America and Australia. Srđan : Thanks to the work I do, I have been fortunate enough to tour plenty of countries and see and learn a lot. I had the most beauti- ful feelings in Jerusalem, America is unforgettable, France will always have a special place in my recollec- tions, while Africa seems to be con- stantly calling for us to meet again.
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TRENUTAK / FLASH
Amsterdam Prva parking-garaža ispod kanala
Amsterdam First parking garage under a canal
Amsterdam is set to become the world’s first city to have a parking garage under an existing canal. The garage will have room for 600 cars and 60 bicycles and will liberate space above the ground for pedestrians, cyclists and greenery. This is the first time that such a facility has been constructed in Amsterdam, which is why the project has gained so much attention among the professional public. The project has a price tag of 35 million euros, while the price of parking will be the same as a street-level. This subterranean garage should open during the course of this year. New York Exhibition of Yugoslav architecture New York’s famous MoMa, Museum of Modern Art, will present an exhibition of Yugoslav architecture this summer entitled “Towards a Concrete Utopia: Architecture in Yugoslavia 1948-1980”. This will be the first major U.S. exhibition addressing the architecture of the former Yugoslavia, and visitors will be able to view more than 400 sketches, photographs, models and film footage from city archives and private and museum collections. The exhibition will run from 15 th July 2018 until 13 th January 2019.
Amsterdam je prvi grad na svetu koji će uskoro imati parking-garažu ispod postojećeg kanala. Garaža će imati prostor za 600 automobila i 60 bicikala i oslobodiće prostor iznad zemlje za pešake, bicikliste i zelenilo. To je prvi put da se u Amsterdamu gradi jedan takav objekat ispod vode, i zbog toga se našao u centru pažnje stručne javnosti. Cena projekta je 35 miliona evra, a cena parkiranja biće ista kao na ulici. Podzemna garaža bi trebalo da bude otvorena ove godine. Njujork Izložba jugoslovenske arhitekture Čuveni njujorški Muzej savremene umetnosti (MoMA) na leto će
Er Srbija leti 7 puta nedeljno iz Beograda za Amsterdam Air Serbia flies 7 times a week from Belgrade to Amsterdam
predstaviti izložbu jugoslovenske arhitekture Ka betonskoj utopiji:
arhitektura u Jugoslaviji 1948–1980. To će biti prva velika izložba u Sjedinjenim Američkim Državama o arhitekturi bivše Jugoslavije, a posetioci će moći da pogledaju više od 400 crteža, fotografija, modela i filmskih snimaka iz gradskih arhiva, privatnih i muzejskih kolekcija. Izložba će biti otvorena 15. jula i trajaće do 13. januara 2019. godine.
Er Srbija leti 2 puta nedeljno iz Beograda za Njujork
Air Serbia flies twice a week from Belgrade to New York
VOŽDOVE KAPIJE – OSIGURAJTE MIRAN ŽIVOT Svako od nas mašta da pije svoju prvu jutarnju kafu na terasi svog doma, zagledan u zelenu oazu. Prvi kondominijum na Voždovcu, Voždove kapije, svojim stanarima omo- gućiće baš to – mir u stambenom kompleksu koji ima svetsku arhitekturu, a prostire se na više od 70.000 kvadratnih metara. U sklopu Voždovih kapija biće izgrađen privat- ni park za sve stanare s prilagođenim sadržajima za sve starosne grupe. Ovaj mali grad imaće ukupno 700 stambenih jedinica, a u toku je izgradnja druge faze, čiji je završetak planiran za kraj 2018. godine. Iza ovog projekta, koji predstavlja investiciju od 170 mili- ona evra, stoji renomirani izraelski investitor Shikun & Binui Group, vodeća kompanija u izgradnji najsavremenijih stambenih i poslovnih kompleksa širom sveta. Ekskluzivna prodaja stanova poverena je kompaniji CBS International, vodećoj konsultantskoj ku- ći za nekretnine u Srbiji. Budite mudri prilikom donošenja životne odluke, rezervišite svoj dom i pobrinite se da vaši najmiliji bezbedno odrastaju.
Počela izgradnja druge faze prvog kondominijuma na Voždovcu Construction of phase II of the first condominium in Voždovac is underway
DUKE’S GATES - SECURE YOUR TRANQUIL LIFE All of us dream of drinking our first morning coffee on the balcony of our own home while gazing at a green oasis. The first condominium in Voždovac, the Duke’s Gates (Voždove kapije), will provide its tenants with precisely that – tran- quillity in a residential complex that has world-class architecture and extends over an area of 70,000 square metres. A private park for all tenants, with cus- tomised facilities for all age categories, will also be built within the Duke’s Gates complex. This mini city will have a total of 700 housing units, and construc-
tion of Phase II of the project is underway and planned for completion by the end of 2018. Behind this project, which represents a 170-million-euro invest- ment, stands renowned Israeli investor Shikun & Binui Group, a leading compa- ny in the construction of state-of-the-art residential and commercial complexes worldwide. Apartment sales have been entrusted exclusively to CBS Interna- tional, the leading real estate consulting firm in Serbia. Be wise when making life decisions, reserve a home that will ensure the safe upbringing of your dearest.
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Beč Vreme je za uskršnje bazare
London Oxford Street becomes pedestrian zone London’s Oxford Street, famous as a venue for shopping, will be converted into a pedestrian zone by 2020, announced city authorities. This street, which is traversed by around four million people a week, has become synonymous with traffic congestion and is one of the city’s largest sources of air pollution. That’s why things are soon set to change. In addition, the announced construction of completely new infrastructure for bicycles is aimed at turning London into a city tailored to people and nature. Vienna Time for Easter bazaars Vienna’s Easter markets have become a genuine magnet for tourists, with many choosing the specific period of the Easter holidays to visit this imperial city. From as early as 17 th March, on the bazaar in front of the imperial backdrop of Schönbrunn Palace, 60 exhibitors will present a variety of home-made specialities and a large selection of Easter decorations to curious visitors. Meanwhile, on Freyung Square, as in previous years, Europe’s largest hill of decorated Easter eggs will also erected, while a bazaar offering special ideas for handmade Easter gifts will also open on Am Hof Square.
Bečki uskršnji bazari postali su pravi magnet za turiste jer se mnogi od njih odluče za obilazak carskog grada baš tokom uskršnjih praznika. Tako će na bazaru ispred carske kulise dvorca Šenbrun već od 17. marta 60 izlagača radoznalim posetiocima predstaviti razne domaće specijalitete i veliki izbor dekorativnog uskršnjeg nakita. Na Trgu Frajung, kao i prethodnih godina, biće napravljeno najveće brdo od oslikanih uskršnjih jaja u Evropi.
Er Srbija leti 14 puta nedeljno iz Beograda za Beč
Air Serbia flies 14 times a week from Belgrade to Vienna
London Oksford postaje pešačka zona
Londonska ulica Oksford, poznata po šopingu, biće pretvorena u pešačku zonu do 2020. godine, najavile su gradske vlasti. Ova ulica, kojom za nedelju dana prođe oko četiri miliona ljudi, postala je sinonim za saobraćajne gužve i jedan je od najvećih izvora vazdušnog zagađenja. Zbog toga će se uskoro stvari promeniti, a najavljena je i izgradnja kompletno nove infrastrukture za bicikliste s ciljem da se London pretvori u grad po meri čoveka i prirode.
Er Srbija leti 7 puta nedeljno iz Beograda za London
Air Serbia flies 7 times a week from Belgrade to London
Brisel Najslađi sajam na svetu
Brussels World’s sweetest fair
The word’s sweetest teeth are set to gather at the Brussels Tour & Taxis Centre from 2 nd to 4 th March for a chocolate fair, which attracts a great amount of public and media attention each year. The slogan of this year’s fair is “Chocolate and Cocoa: Great Adventure” and events will include the presentation of an unusual exhibition of chocolate sculptures, as well as a fashion show featuring chocolate dresses. Visitors will also be able to see numerous presentations connected to the earliest days of chocolate production around the world, as well as sample specific types of chocolate that are only produced in Belgium.
Najveći sladokusci sveta okupiće se u briselskom centru Tour & Taxis od 2. do 4. marta za vreme Sajma čokolade, koji svake godine privuče veliku pažnju javnosti i medija iz celog sveta. Slogan ovogodišnjeg sajma glasi Čokolada i kakao: velika avantura, a u okviru manifestacije biće predstavljene izložbe neobičnih skulptura od čokolade, kao i revija čokoladnih haljina. Posetioci će moći da pogledaju i brojne prezentacije u vezi s počecima proizvodnje čokolade u svetu i da degustiraju posebne vrste čokolade koja se proizvodi samo u Belgiji.
Er Srbija leti 4 puta nedeljno iz Beograda za Brisel
Air Serbia flies 4 times a week from Belgrade to Brussels
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Agenda dobre zabave / Agenda of great fun
THIS MONTH IN BELGRADE … OVOG MESECA U BEOGRADU…
Jubilee Cat Show
The traditional Inter- national Cat Show is this year celebrating its jubilee 10 th anni- versary. On 3 rd and 4 th March, the Belgra- de Fair will host the event, which will see competing cats eva- luated by seven jud- ges from Austria, Den- mark, France and the UK. The selection of the most beautiful cat will be made in each competition category. So, if you love these soft furry beauties, be sure not to miss this event.
Jubilarna izložba mačaka Tradicionalna međunarodna izložba mačaka ove godine slavi jubilarnih deset godi- na postojanja. Na Beogradskom sajmu će 3. i 4. marta mace ocenjivati sedam su- dija iz Austrije, Danske, Francuske i Velike Britanije. U svakoj takmičarskoj katego- riji biće organizovan izbor za najlepšu mačku. Pa ako volite meke krznene lepotice, ne propustite ovaj lepi događaj.
Pop-art u Kući legata U Kući legata do 12. marta moći ćete da uživate u kolekciji grafika najčuvenijih američkih predstav- nika pop-arta – En- dija Vorhola, Roja Lihtenštajna, Ro- berta Raušenberga, Džona Čemberle- na, Džejmsa Rozen- kvista i Toma Ve- selmana. Dela ikona američkog pop arta su reprezentativni i prepoznatljivi ra- dovi nastali u perio- du kada su pop-ar- tisti dostigli vrhunac umetničkog izraža- vanja.
Pop Art at Heritage House At Belgrade’s Heritage House until 12 th March you will be able to enjoy a colle- ction of graphics by the most renowned representatives of American Pop Art - Andy Warhol, Roy Liechtenstein, Robert Rauschenberg, John Chamberlain, Ja- mes Rosenquist and Tom Wesselmann. These iconic works of American pop art were created during the period when pop artists reached the pinnacle of the- ir artistic expression.
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Fantomska nit na Festu Pretposlednjeg dana beogradskog filmskog festival Fest, 2. marta, u Velikoj dvorani Centra Sava , biće prikazan dugoočekivani film Fantomska nit. U glamuroznom posle- ratnom Londonu pedesetih godina prošlog veka čuveni modni kreator, zakleti neže- nja, sreće Almu, koja ubrzo postaje opsesija njegovog života… Film je režirao Pol To- mas Anderson, a glavne uloge tumače fenomenalni Danijel Dej Luis i Viki Krips. Phantom Thread at FEST The penultimate day of this year’s Belgrade Film Festival, FEST, 2 nd March, wi- ll see the Great Hall of the Sava Centre host a screening of the long-awaited film Phantom Thread. In the glamorous post-war London of the 1950s, a celebrated fashion designer and sworn bachelor meets Alma, who soon becomes his obse- ssion... The film was directed by Paul Thomas Anderson, while the lead roles are played by the phenomenal Daniel Day-Lewis and Vicky Krieps.
NOVA MESTA
Share Square U Beogradu je otvoren
Guitar Art festival Devetnaesto po redu izdanje Guitar Art festivala održaće se od 16. do 21. mar- ta pod sloganom Be connected. Festi- val od ove godine predstavlja još jed- nu novu aktivnost – Belgrade Guitar Day, koji će se održati 17. marta na Trgu re- publike i koji će okupiti više hiljada gita- rista. Više informacija o programu i festi- valskom rasporedu može se pronaći na www.gaf.rs. Guitar Art Festival The 19 th edition of the Guitar Art Fe- stival will take place from 16 th to 21 st March under the slogan “Be Conne- cted”. As of this year, this festival also presents another new event – Belgra- de Guitar Day, which will take place on 17 th March on the city’s Republic Squa- re and will bring together several tho- usand guitarists. For more information about the festival programme and sc- hedule, visit www.gaf.rs.
U GRADU / NEW SPOTS IN TOWN
Share Square, kafić u ko- jem ne morate da platite kafu ili mafin, već vreme koje ste u njemu proveli. U sklopu tog vremena mo- žete piti kafe, sokova i jesti slatkiša koliko vam je volja. Plaćate sate koje provodite u prostoru od 600 kvadra- ta u popularnom delu gra- da Savamali. Moderni am- bijent zamišljen je da se koristi kao otvoreni prostor za rad ili uživanje. Ipak, tu možete da steknete nova znanja. Svako može da se prijavi da drži ili sluša časo- ve, a korisnicima su na ras- polaganju četiri specijali- zovane učionice, moderno opremljenu kuhinja, soba za IT i soba za muziku.
Share Square Belgrade has welcomed its own Share Square, a café where you don’t need to pay for coffee or muffins, rather the time you spend there. During that time, you can drink coffee or juices and eat sweets to your heart’s content. You spend by the hour for the time you spend in this 600-square-metre venue in the city’s po- pular Savamala neighbourhood. The modern ambience has been designed in or- der for this café to be used as an open space for work or pleasure. You can also attend a course there and acquire new knowledge. Everyone can sign up to le- ad or attend classes, with users able to take advantage of four specialised classro- oms, including a modern-equipped kitchen, IT room and music room.
Čikaške perverzije slave 25. rođendan Izvođenjem 10. marta u Velikoj dvorani beogradskog Centra Sava hit predstava Čikaške perverzije slavi 25 godina. Toliko dugo se priča o ljubavi, o prijateljstvu, o odnosima između že- na i muškaraca, a to su teme za sva vremena. Rađena po mo- tivima drame čuvenog Dejvida Memeta Seksualne perverzi- je u Čikagu, predstava u režiji Omara Abua el Ruba premijerno je izvedena 9. marta 1993. u Jugoslovenskom dramskom pozo- rištu u Beogradu. Chicago Perversity celebrates 25 th birthday The hit show “Chicago Perversity” will celebrate its 25 th anni- versary with the 10 th March performance in the Great Hall of Belgrade’s Sava Centre. For a quarter of a century it has spo- ken about love, friendship and relations between women and men. And these are timeless themes. Developed on the basis of the themes of David Memet’s famous drama “Sexual Perver- sity in Chicago”, the show, under the direction of Omar Abu El Rub, premiered on 9 th March 1993 at the Yugoslav Drama The- atre in Belgrade.
Vatre Anadolije u Centru Sava
Fire of Anatolia at the Sava Centre
Legendarna turska plesna grupa Fire of Anatolia sa čuvenim umetničkim direk- torom Mustafom Erdoganom na čelu nastupiće 7. marta u Centru Sava. Pred- stava sadrži kombinaciju turske kulture i istorijskog narodnog plesa iz različitih područja Turske, uz savremeni ples, ba- let i akrobatske elemente.
Legendary Turkish dance group “Fire of Anatolia”, led by renowned artistic director Mustafa Erdogan, will perform at Belgrade’s Sava Centre on 7 th March. The show com- prises a combination of Turkish culture and historical folk dances from different regions of Turkey, accompanied by contemporary dance, ballet and acrobatic elements.
Fotografija / Photography Mitar Mitrović
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Scena / The Scene
ŠTA BI REKAO DEGA Impresionizam je rođen u studiju čuvenog fo- tografa koji je dozvolio da mladi slikari okupljeni u udruženje nepoznatih umetnika, slikara, vajara, grafičara i drugih izlože svoja dela. Veza impresio- nizma i fotografije ostala je neraskidiva od te prve izložbe do danas. U drugoj polovini 19. i početkom 20. veka na impresioniste je veoma uticala fotogra- fija, a na fotografe danas, ako je suditi prema foto- grafiji pred vama, uticaj teče iz pravca slikarstva. Slikari su težili da zabeleže trenutak i pokret na način na koji je to činio fotoaparat. A opet, že- leli su i da pobegnu iz te monotonije crnog i be- log, pa je počela neverovatna, do tada neviđena igra bojama i svetlom. Baš bojama su impresio- nisti uspeli da sačuvaju značaj slike i spreče da je fotografija u potpunosti zameni sliku. Ali fotograf Mitar Mitrović nam je na ovoj slici pokazao da je moguć i obrnut proces. On je jednoj uobičajenoj fotografiji kišnog podneva u Knez Mi- hailovoj ulici u Beogradu udahnuo duh impresio- nizma primenjujući tehniku produžene ekspozici- je. Igra svetla se nastavlja, a granice brišu…
WHAT WOULD
DEGAS SAY
Impressionism was born in the studio of a famous pho- tographer who permitted young painters gathered in the “Association of Unknown Artists, Painters, Sculptors, Graph- ic Artists and Others”to exhibit their works.The connection between impressionism and photography has remained unbreakable since that first exhibition to this day. In the second half of the 19 th and the early 20 th centuries, pho- tography had a great impact on the impressionists, while the influences on photography today, judging by the pho- tograph in front of you, flow from the direction of fine art. The impressionist painters sought to record the mo- ment and movement in the same way as the camera. Yet they also wanted to escape its black and white monoto- ny, which led to the start of an incredible and unprece- dented dance of colours and light. It was precisely by us- ing colours that impressionists succeeded in preserving the importance of paintings and preventing the photo- graphic image from completely replacing painted pictures. But with this picture photographer Mitar Mitrović shows us that it is also possible to reverse the process. With the use of the technique of prolonged exposure, he breathed the spirit of impressionism into an ordinary photograph of a rainy midday on Belgrade’s Knez Mihailova Street. The dance of light continues, and the boundaries are erased...
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VESELO MODNO PROLEĆE JOYFUL SPRING OF FASHION B J E SU NA NAŠOJ STRANI
Tekst / Words: Sofija Kuzmanović Fotografije / Photography: Profimedia.rs
K lasični komadi op- staju, slip-haljine se ne predaju, a ta- mni džins caruje. U igri je ceo kolorit, nose se jar- ke i pastelne boje, redizajnira- ni trenčkot i trodimenzionalni detalji. Mnogo je toga dozvo- ljeno, ali pripazite, tanka je li- nija između šika i šoka. Pred- stavljamo vam deset trendova koji će obojiti proleće 2018. Milano razradio, a Pariz dao poslednju reč. Modna sezona proleće–leto 2018. i zvanično počinje Njujork je predstavio nove trendove, London ih je nadogradio, new trends, London upgraded them, Milan elaborated them, and Paris gave them the finishing touch. And the spring- summer 2018 fashion season can officially begin... C New York presented lassic pieces survive, slip dresses don’t capitulate and dark jeans rule. The full colour palette is in play, with both bright and pastel colours worn, redesigned trench coats and three-dimensional de- tails. There is a lot that’s permitted, but beware, there’s a thin line be- tween chic and shock. Here we pres- ent ten trends that will bring colour to spring in 2018.
COLOURS ARE ON OUR SIDE
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SVE NIJANSE SLADOLEDA Sve modele u pastelnim bojama koje imate postavite na centralno mesto u or- manu. Čuvena Koko Šanel naučila nas je da se boje biraju prema tenu, a ne pre- ma trendu, pa je dovoljno da znate da su u igri hladni tonovi. Sportskim jezikom re- čeno, modeli u pastelnim tonovima su si- gurica, a u njima ujedno izgledate mlađe. Arrange all of your pastel coloured piec- es in the central part of your wardrobe. The famous Coco Chanel taught us to se- lect colours according to tones and not ac- cording to trends, so it’s sufficient for you to know that cold tones are in play. Ex- pressed in the language of sport, pieces in pastel tones are a safe bet and simultane- ously make you appear younger. ALL SHADES OF ICE CREAM
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TRANSPARENT ON POLKA DOTS A trend which, alongside its undoubted attrac- tiveness, aims to see us walking around in our underwear in 2018! Is it a creators’ conspiracy or indulgence in a generally accepted trend? Every fashion week has featured transparent dresses made of airy materials. They do not leave any- thing to the imagination, everything is on show, but in some strange way they still appear so- phisticated. Milan Fashion Week passed in the sign of tulle. PROVIDNO NA TUFNE Trend koji, pored nesumnjive atraktivnosti, ima za cilj da se 2018. šetamo u vešu. Krea- torska zavera ili povlađivanje opšteprihva- ćenom trendu? Providne haljine od prozrač- nih materijala pojavile su se na svakoj nedelji mode. Ne ostavljaju prostora da se nešto do- mašta, sve je na izvol’te, ali na neki čudan način ipak deluju sofisticirano. Milanska ne- delje mode prošla je u znaku tila.
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POVRATAK TAMNOG DŽINSA
Kad Tom Ford i Nina Riči propuste tamni džins kroz svoje skice, dobijete modele ko- je bi svaka žena poželela u garderoberu, ia- ko smo ih se lako odrekli 15 godina ranije. Pored inspiracije tamnim džinsom name- njenim svim prilikama i onim neobrađenih ivica iz kruz kolekcija, drugo pravilo je – od glave do pete.
THE RETURN OF DARK DENIM season is – from head to toe. 3
STO LICA TRENČKOTA Opredelite se za jedan komad iz baze osnovnih modela i eksploatišite ga do maksimuma. To je regularno i u životu i u modi. Nova apdejtovana verzija kla- sičnog mantila prati sve modne ino- vacije, ima dekonstruisanih, duplih, s metalik ivicama.
When Tom Ford and Nina Ricci sketch dark denim, we get pieces that every woman would desire in her wardrobe, even though we abandoned them effortlessly fifteen years ago. Alongside being an inspiration, with dark denim intended for all occasions and having those untailored edges from the cruise collection, the other rule to them this
A HUNDRED FACES OF THE TRENCH COAT
Opt for one piece from a base of basic models and exploit it to the max. This is a regular prac- tise in both life and fashion. The new updated version of this classic coat follows all the latest innovations; there are deconstructed versions, doubled ones, and those with metallic edges.
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6 5 MO NA JARKA PALETA Ako imate dovoljno poverenja u modnu kreatorku Roksandu, ove sezone nećete se uzdržati od nošenja garderobe u jakim pri- marnim bojama. Da, bićete u centru pa- žnje i moraćete da promislite svaki komad koji stavite na sebe, ali ako znate i ho- ćete, efekat će biti neodoljiv. Jedna boja od glave do pete ili kombinacija mode- la u nekoliko jakih boja, takozvani ko- lor-blok, sve je u igri. NOSI EMO PLASTIKU? Prošle jeseni, Raf Simons kreirao je mo- dele od vinila za jesen. Krajnje neočeki- vano, ideju su prihvatili mnogi, ali su je sproveli sezonu kasnije – u prolećnim ko- lekcijama, od nekad aktuelnih pelerina, do haljina i čizmica. Modeli deluju neoče- kivano i futuristički, ali da li će zaista za- živeti na ulicama, tek ćemo videti. Noge će verovatno ostati suve, ali zamaglje- ne čizme nisu baš izazovne, osim u Ve- neciji, na Trgu Svetog Marka, ako je pred- viđena kiša. POWERFUL VIBRANT PALETTE If you have sufficient trust in fashion designer Roksanda, you won’t avoid wearing outfits with strong primary colours this season. Yes, you will be at the centre of attention and will have to consider every piece you wear, but if you know how and have the desire, the effect will be irresistible. One col- our from head to toe or a combination of pieces in several strong colours, as a so-called colour block, everything is in play.
PENSIL-SUKNJA ODUVEK I ZAUVEK
PENCIL SKIRTS, ALWAYS AND FOREVER Balenciaga and Hermes built their col- lections around the irresistible pencil skirt. You may think it impossible to in- novate such a classic again and again, breathing freshness and modernity in- to the design, but try it with little socks and shoes with whale heels and an ul- tramodern upper part, like a sweat- shirt or translucent blouse. Regardless Balensijaga i Hermes izgradili su svoje kolekcije oko neodoljive pensil-suknje. Mislite da je nemoguće jedan takav klasik inovirati iznova i iznova i udah- nuti mu dašak svežine i savremenosti? Probajte sa čarapicama uz cipele sa ki- ten-štiklom i ultramodernim gornjim delom, recimo duksom ili transparen- tnom bluzom. Kako god da je ponesete, krajnji rezultat je uvek prefinjen izgled.
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WILL WE WEAR PLASTIC? Last autumn saw Raf Simons create autum- nal pieces from vinyl. Beyond all expecta- tion, the idea was accepted by many, but they were implemented a season later - in the spring collections. From the once current pelerine capes, to dresses and ankle boots. The pieces appear unexpected and futur- istic, but we have yet to see whether they will really come to life on the streets. Legs are likely to remain dry, but vapoury boots aren’t really challenging except in Venice, on St Mark’s Square, if rain is forecast.
9 8 10 DETALJI KOJI OSVAJAJU PROSTOR Pustite mašti na volju i ponesite neki komad kome se marabu talasa na rubu ili mu je okovratnik obrubljen perjem. Tu su i tufne, koje su porasle i postale lopti- ce, kao i rese, koje i dalje zavodljivo lelujaju oko ode- će. Ovakvi detalji dominirali su na kolekcijama prika- zanim u Italiji. ŠORTS Vitke noge su uvek u trendu, a ponosne vlasni- ce ne libe se da ih pokazuju. Ipak, mini-suknje spakujte do daljnjeg. Prolećem vladaju šortsevi. Kratki, dugi, duboki, široki, sa faltama ili uski bi- ciklistički. Nije bitno. Bitno je da, ako želite da ista- knete vitke noge, to ove sezone uradite u šortsu. Sa sakoom ili bez njega. Vi odlučite. SHORTS Slim legs are always in fashion. And their proud owners aren’t reluctant to show them off. However, you should pack away your miniskirts for the fore- seeable future. Spring is ruled by shorts. Short, long, deep, wide, pleated or narrow cycling shorts. It’s not important which. It’s only important that those wanting to highlight their slender legs this season do so in shorts. With a jacket or without. You decide. SLIP-HALJINE SE NE PREDAJU
Slip haljine, one nalik spavaćicama, i dalje suvereno vladaju modnim pista- ma. Opušteni izgled zaboravite, mora- ju da budu upadljive, sjajne i seksi. Kao da ste pošli u diskoteku osamdesetih. SLIP DRESSES DON’T CAPITULATE The slip dress or night gown still walks freely along fashion catwalks. Forget the relaxed look, now they must be striking, shiny and sexy. As though you’re head- ing for a 1980s discotheque.
DETAILS THAT CONQUER SPACE
Leave your imagination to its will and wear some piece which has marabou waving on the edges, or a collar trimmed with feathers. There are also polka dots that have matured into little balls, as well as tassels that continue to seductively swing around clothes. These kinds of details were dominant in the collections pre- sented in Italy.
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ČARAPE U GLAVNOJ ULOZI Sokne su nas osvojile i nosićemo ih i dalje, uz sandale ili ci- pele. Što upadljivije, neobičnije i originalnije, to bolje. Ipak, sa ovim trendom nema šale, tanka je linija između šik i šok kombinacije. Novitet su različite čarape, takozvane raspa- rene, kao i dokolenice, koje vešto koketiraju sa ženstve- no-školskim izgledom. SOCKS IN THE MAIN ROLE Socks have won us over and we still wear them, alongside san- dals or shoes. The more striking, unusual and original, the bet- ter. However, with this trend there is no joke: there’s a thin line between chic and shock combinations. A new trend is differ- ing socks, so-called odd socks, as well as knee-length ones that flirt skilfully with the womanly-schoolgirl look. TRI MINI-TRENDA THREE MINI TRENDS
0 DÉCOLLETÉ – BOTH DEEP AND WIDE DEKOLTEI - I DUBOKI I ŠIROKI Poput filmskih diva starog Holivuda, ponesite model koji naglašava dekolte. To može da bude i obična be- la košulja. Nove verzije ima- ju širi vratni izrez, koji deluje glamurozno. Klasičnoj košulji otkopčajte jedno dugme vi- še i dobićete isti efekat.
DRAPIRAJTE SVE ŠTO MOŽETE Vragolasti volani, nezaobi- lazni prošle godine, nisu baš demode, ali definitivno su ih potisnuli drapirani mode- li. Od majica, bluza, suknji i haljina do pantalona. Ako ih pametno izaberete, eto jed- nog modela koji prikriva i poneki višak ili nabor.
DRAPE EVERYTHING
The writhing steering wheels of the unavoidable previous year are not totally out of fashion, but they are definitely being pushed by draped models. From t-shirts, blouses, skirts and dresses to trousers. If you select them wise- ly you will have a piece that also covers some surplus or blemish.
Like the film divas of old Hollywood, wear a piece that highlights the neck- line. This can even be a plain white shirt. The new versions have a wider neckline that has a glam- orous effect. Unbutton a classic shirt one button lower and you will gain the same effect.
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Lorem ipsum dolor / Lorem ipsum dolor
ORNAMENTIKA MODA / FASHION KOJA SE NOSI WORN ORNAMENTATION
Jelena Atanacković prenela je autentičnu manastirsku šaru na žakard-trake i tako spojila tradiciju i identitet regiona s modnim trendovima i snažnom savremenom ženom
Jelena Atanacković transferred an authentic monastic pattern to jacquard ribbons, combining the tradition and identity of the region with fashion trends and the notion of strong contemporary women
Tekst / Words: Ana Lađarević Fotografije / Photography: Predrag Dedijer, Aleksandar Dmitrović
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Ornamentika koju je izabrala potiče iz manastira širom bivše Jugoslavije The ornamentation she chooses originates from monasteries throughout the former Yugoslavia
J elena Atanasković is a Cetinje native with a Belgrade address. She is the woman who introduced authentic monastic ornamentation to domestic fashion and thus began the fusion and re- vival of Balkan cultural heritage. The idea of transferring large ornamentation formats to jacquard ribbons and combining them with modern cuts, for both clothing and items for the home, with perseverance and inex- haustible optimism, has gained its final form after less than two years of work, under the name “Fantasia di Yeya”. The driving force behind her work is the belief that people will recognise the importance of cultural heritage represented through this prism, coupled with a desire to preserve the iden- tity of the region in this way. Her fashion line includes shirts, tunics, skirts, dresses etc. However, she links them with something unique: the ornamental mo- tif embedded within them as a vivid and ef- fective detail. - My personal style always had its“final touch”, and thus the brand also gained its own stamp through the fusion of authentic monastic ornamentation with contempo- rary trends. Why ornamentation in particu- lar? Tradition in modern clothing is some- how my characteristic signature which has followed me throughout my life, imposed primarily, on the one side, by the nurturing in my home and growing up in a family that loves and emphasises its origins. But, on the other side, there is also the freedom I had to direct my own life and achieve self-realisa- tion in the roles I aspired to. It’s sometimes hard to strike that balance, but it’s very pos- sible – says Jelena. The ornamentation she chooses origi- nates from monasteries throughout the for- mer Yugoslavia and represents part of the great wealth of the cultural heritage of the peoples of the Balkans. That is also perhaps most evident in the waistbands that Jelena creates. In Serbian folk costumes they are called ‘kanice’, but how do they fit into the style of today’s modern women? - Waistbands have somehow imposed themselves as a trademark. All those no-
J elena Atanasković je Ceti- njanka sa beogradskom adre- som. Žena koja je u domaću modu uvela autentičnu ma- nastirsku ornamentiku i tako počela da spaja i oživljava balkansku kultur- nu baštinu. Ideja da se veliki formati ornamenata pretoče na žakard-trake i spoje s modernim krojevima odeće i predmeta za dom, uz istrajnost i ne- presušni optimizam, dobija svoj ko- načni oblik za manje od dve godine pod imenom Fantasia di Yeya . Vera da će ljudi prepoznati značaj kultur- nog nasleđa kroz ovu prizmu i želja da se i na taj način sačuva identitet regiona njena su pokretačka snaga. Njena modna linija sadrži košu- lje, tunike, suknje, haljine, međutim, povezuje ih nešto jedinstveno, motiv ornamentike utkan u njih kao živopi- san i efektan detalj. – Oduvek je moj lični stil imao svoj final touch, pa je tako i brend dobio svoj pečat spajajući autentične mana- stirske ornamente sa aktuelnim tren- dovima. Zašto baš ornament? Tradicija u modernom ruhu negde je moja ka- rakterna crta koja me prati ceo život, nametnuta prvenstveno mojim kuć- nim vaspitanjem i odrastanjem u po- rodici koja voli svoje poreklo i ističe ga. Ali tu je i sloboda koju sam ima- la da život usmerim i ostvarim se u ulogama kojima sam težila. Ponekad je teško napraviti taj balans, ali vrlo moguće – kaže Jelena. A ornamentika koju je izabrala potiče iz manastira širom bivše Ju- goslavije i predstavlja deo velike ri- znice kulturnog nasleđa balkanskih
naroda. Ona je možda i najvidljivija u pojasevima koje Jelena pravi. U srp- skoj narodnoj nošnji oni se nazivaju kanice, a kako se one uklapaju u stil današnjih, savremenih žena? – Pojasevi su se nekako nametnuli kao zaštitni znak. Sve te otmene, pre- lepe žene koje s ponosom ističu svoj struk i žive na zdravim životnim i mo- ralnim principima u sadašnjem vreme- nu moje su muze. Čak i najjednostav- niji modeli odela ili haljina obogaćeni ovakvim pojasom dobijaju jednu sa-
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