Ekka Media Kit 2025

media kit

Your complete guide to the 2025 Royal Queensland Show

A B C D

F G H I

J K L M N

O’CONNELL TERRACE

STOCK PAVILION

STOCKMAN’S REST

LARGE ANIMAL PAVILION

MACHINERY HILL

B105 SIDESHOW ALLEY

THE COURIER-MAIL SHOWBAG PAVILION

MAIN ARENA

MEMBERS’ STAND

B105 SIDESHOW ALLEY

SUSHI HUB CAT PRECINC & SHEEP SHEARING

AAM WOODCHOP ARENA & BAR

GOURMET PLAZA

EKKA EMPORIUM

WOOLWORTHS FRESH FOOD PAVILION

17 A B C D E F G H I

J K L M N

Please note: The information contained in the Ekka Map is current at the time of printing and subject to change. An online version of the map is available at www.ekka.com.au and will be updated with any late changes. *Farriers & Blacksmiths only available Thursday 14 – Sunday 17 August.

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O P Q R S T

2025 map

Animals Beef Cattle

Food & Bars Winghaus

Rides Kids Carnival

Gnd G-5

L-13 I-12 I-12

0-12, Q-15 E-10, G-7

Dogs presented by Sushi Hub Cats presented by Sushi Hub Cradle-a-Chick presented by Carnival Cruise Line

P-10 N-11

Gourmet Plaza

B105 Sideshow Alley

James Squire Plaza Bar

Kuhl-Cher Coffee

M-14

Entertainment 7 LIVE Studios

Gnd F-6 Lvl1 H-5 Lvl1 G-5

Queensland Country Women's Association Royal Queensland Cooking Stage Woolworths Fresh Food Pavilion

I-8

Lvl1 G-12 Lvl1 H-13

Dairy Cattle Dairy Goats

J-14 J-15 M-14 J-12 J-14 C-11

Esports

Royal Queensland Cooking Stage

J-14

Fish

C-17

SHOW RING

3 Bros Korean Bistro

EkkaNITES Night Show

L-8

Horses

P-8 & L-8

Nugg Shack

Main Stage

Lvl1 F-13

HORSE STALLS

Lights Action Paws Dog Show Poultry, Pigeons, Birds & Eggs

P-5

Bar Gusto

Multicultural Music Stage Natural Fibres Fashion Parade presented by Channel 7

I-13

Gnd G-5

XXXX STOCKMEN’S BAR & GRILL

Axeman’s Bar

Norco Milking Barn

H-5 H-5

XXXX Stockmen’s Bar & Grill

O-6

Lvl1 F-13

Norco Grass to Glass Experience Horsing Around Show presented by Queensland-Off-The-Track

Trademarked Children’s Shows G-13 XXXX Stockmen’s Bar & Grill Stage O-6 Education Education on Show H-13 Cluck and Collect Egg Collection Gnd C-17 Get Kids Cooking with Australian Eggs Gnd C-17 Harvest to Home: A Grain Story Gnd F-15 Little Backyard Farmers presented by Somerville House Gnd G13 Strawberry Sundae Lane presented by BOQ Gnd F-15 Wool Workshop presented by Toy Farm Gnd H-13 Showbags The Courier-Mail Showbag Pavilion D-8

Retail Ekka Emporium

HORSE STALLS

P-3

N-13

Animal Nursery Racing Ducks

Q-12

Sushi Hub Cat Precinct & Sheep Shearing John Reid Retail Pavilion

F-5

N-11 M-12

Sheep

Lvl2 H-5

Sheep Shearing Demonstrations Venomous Snake & Reptile Show

N-11 L-14

King Street

L-14

Media Activations 4BC Radio

CREW ONLY

Exhibits/Displays Arts & Cookery Lvl1 G-13 District & School Produce Exhibits Gnd H-14 Farriers & Blacksmiths* N-5 Fleece Display Gnd H-13 Floristry Gnd F-14 Flower & Garden Gnd H-13 Flower Crowns Gnd F-14 Heritage Exhibition Lvl1 G-12 Queensland Government Precinct Lvl1 H-12

H-13 H-12

ABC Radio Channel 7

Lvl1 G-12

Gnd = Ground Floor Lvl1= Level One Lvl2 = Level Two

SUSHI HUB DOG PAVILION

ANIMAL NURSERY

Quilts Across Queensland presented by Pillow Talk School Garden & Scarecrow

KIDS CARNIVAL

Lvl1 G-13

Gnd F-14 Woodchop Arena presented by AAM C-11

Gates

Bus Dro O/Pic U

ATM

Tax / Rideshar Tax / Rideshar Beef Cal

Informatio Bths Informatio Bths Bus Dro O/Pic U

Lcker Lcker Wdcho

Gates

ATM

Fir Ai Fir Ai Flower & Garde Lamb

Beef Cal

KIDS CARNIVAL Tax / Rideshar Bus Dro O/Pic U

Wdcho

Disable Dro O/ Pic U Dair Cal

Toilets Toilets Tax / Rideshar

Informatio Bths

Lcker

Mobil Phon Chargin Quilts Cats

Femal Toile Femal Toile Disable Dro O/ Pic U Dair Cal

Flower & Garde

Publi Dro O Fleec Breeds

Fir Ai

Toilets

Mobil Phon Chargin Quilts

Lo & Foun Dgs

Disable Dro O/ Pic U

Fleec Breeds

Bik Racks Poultr, Pigeons, Birds & Eggs

Mal Toile Mal Toile Publi Dro O

LF LF

Femal Toile

Creativ Arts

Fis

Publi Dro O

Creativ Arts

Poultr, Pigeons, Birds & Eggs

Ura Utilities Water Stations Ura Utilities Water Stations Gats

Disable Toile Disable Toile

Bik Racks

Kee Kids Saf Prgra Phtgraph

Lo & Foun

Mal Toile

Disable Toile Bik Racks

Parents’ Ro Ura Utilities Water Stations Gats

Phtgraph

Polic Statio P Polic Statio Coker Bees

Mil’ Magi Hor es

Kee Kids Saf Prgra

Pray

Ura Utilities Water Stations

Hor es

Bus Dro O/Pic U Coker

Beef Cal Prayer Ro

Lamb Fu Pa¡ Statio

Polic Statio P

ATM Parents’ Ro

Wdcho Mil’ Magi

Stag

O P Q R S T Lcker Tax / Rideshar ATM Bus Dro O/Pic U ATM Bus Dro O/Pic U Mil’ Magi Stag

Fu Pa¡ Statio

Cats

Dair Cal

Lamb

Beef Cal Beef Cal

Flower & Garde

Wdcho Wdcho

Lamb

Quilts Flower & Garde Flower & Garde

Dgs

Disable Dro O/ Pic U

Fir Ai

Fleec Breeds

Cats

Tax / Rideshar Tax / Rideshar

Dair Cal Dair Cal

Lcker

Cats

Lcker

Fis

Publi Dro O Disable Dro O/ Pic U Disable Dro O/ Pic U

Mobil Phon Chargin

Creativ Arts

Poultr, Pigeons, Birds & Eggs Fleec Breeds Fleec Breeds Gats Poultr, Pigeons, Birds & Eggs Poultr, Pigeons, Birds & Eggs

Quilts

Dgs

Fir Ai

Quilts

Dgs

Fir Ai

Bik Racks Publi Dro O Publi Dro O

Phtgraph

LF Mobil Phon Chargin Mobil Phon Chargin Lo & Foun

Fis

Bees

Creativ Arts Creativ Arts

Fis

Ura Utilities Water Stations Bik Racks Bik Racks

Hor es

Gats

Coker Phtgraph Phtgraph

Lo & Foun Lo & Foun

Prayer Ro Bees Bees

Kee Kids Saf Prgra

Gats

Polic Statio P Kee Kids Saf Prgra Kee Kids Saf Prgra

Mil’ Magi Ura Utilities Water Stations Ura Utilities Water Stations

Hor es

Stag Coker

Fu Pa¡ Statio

Prayer Ro Prayer Ro

Hor es

Coker

Polic Statio P Polic Statio

Mil’ Magi Mil’ Magi

Stag

Fu Pa¡ Statio Fu Pa¡ Statio

Stag

ekka media kit | Page 3

Page 3

contents

Welcome Message

Night-time Entertainment

4 5 6 9

34 42 44 50 52 54 58 60 62 68 ??

Ekka Media Essentials

Music

Education

Community Spirit

Rides

Fun Facts

Showbags

10 12 13 14 18 20 26 40 32

Tickets & discounts

Food & Beverage Royal Queensland Cooking Stage

Ekka Apps What’s New Beef week

Ekka History

100 Free Things To Do & See

Competitions

Daily Program

interactive Animal Adventures

Sponsorship Partners

Daytime Entertainment

Fashion

welcome

Queensland’s largest and most loved event, the Royal Queensland Show (Ekka) presented by Bank of Queensland (BOQ), this year runs from Saturday 9 to Sunday 17 August. In 2025, the Show is set to be more budget-conscious than ever, with a strong focus on delivering value offerings that make the Ekka more accessible and affordable for all. Building on the success of last year’s cost-saving initiatives, more than 110 food vendors will once again offer a value menu item priced at $10 or less. In a first for the Show, the food outlets will also feature family bundles, with meals starting from just $12 to feed a family of four. Another exciting addition this year is the option to pre-order the iconic Ekka Strawberry Sundae when purchasing tickets online. A new four- for-$25 bundle will allow showgoers to plan ahead and enjoy one of the Show’s sweetest traditions at a discounted price. The popular daily two-for-one rides session is back, offering one hour of discounted rides from 9:30-10:30am in the B105 Sideshow Alley and Kids Carnival areas. Making the rides experience even more seamless this year is the launch of the Ekka Fun Pass App - designed to eliminate the need to visit a ticket booth. The Ekka Fun Pass will also deliver bonus ride credit to give showgoers even more value. In a further effort to help visitors get the most out of their Show experience, the RNA has introduced the new Back for More Pass, giving patrons the chance to enjoy a second day at the Ekka for just $22 - less than the price of a Child ticket. Transport is more affordable too, with 50-cent fares available, including to the newly upgraded Exhibition Station reopening for this year’s Ekka. For the first time since 2022, visitors can arrive and depart by train from directly inside the Brisbane Showgrounds. This year’s Ekka will also offer a greater focus on interactive, educational experiences that complement our beloved competitions. Visitors can learn more about Queensland’s beef industry and meet some of the Show’s largest bulls at the new Queensland Beef Up Close presented by Meat &

Livestock Australia. They can also discover how goats are cared for and how fresh goat milk is collected at the new Dairy & Kid Experience. Competitions remain at the heart of the Ekka and in 2025 we’re expecting around 21,000 entries across 46 categories. There has been strong growth in several areas, particularly our beef competitions. Entries in Paddock to Palate presented by JBS Australia have increased by 35 per cent, while Stud Beef and Led Steer have each grown by more than 10 per cent. Our Poultry, Pigeons, Birds and Eggs Competition has seen a 50 per cent increase in egg entries, and the Art and Cookery Competitions are thriving with more than 4,700 entries submitted. Interest in Wearable Art and Natural Fibres Make and Model has surged, with a 30 per cent increase in both categories. Entertainment remains a highlight of the Show and this year is no exception. The EkkaNITES night show returns with a bold new Inferno theme - a fiery tribute to the land, the people and the stories that burn brightly in the heart of Australia’s outback. The Ekka is all about bringing people together to showcase, celebrate and experience agriculture and Queensland. The Ekka Media Kit is your comprehensive guide to the 2025 Show, outlining all the new additions, key highlights, and the full daily program. The RNA sincerely appreciates your support and coverage, and we look forward to welcoming you to this year’s Show.

David Thomas RNA President

Brendan Christou RNA Chief Executive

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ekka media

Media Centre The RNA operates the Ekka Media Centre to support all accredited media personnel reporting on the Show. The Media Centre is located on the upper level of the Woolworths Fresh Food Pavilion and is open daily from 8am to 8pm. The Ekka Media Centre provides accredited media personnel with access to the following amenities: Phone Wi-Fi internet (a password will be provided) Lockers Light refreshments Media Accreditation and Access All media representatives covering the Show must be accredited by the Ekka Media team prior to the event. Please ensure you carry your accreditation pass at all times to gain access to the 2025 Ekka. Accredited personnel must display their pass while

Photographs and Vision High-resolution photographs and raw footage captured daily at the Ekka can be requested through the Ekka Media team to support Show-related stories. Media Releases and Alerts Ekka media releases and daily alerts will be distributed via email and can also be accessed on the Show website by clicking here. The daily alerts, providing Show highlights and information on the following day, will be uploaded to the website and emailed to media at the end of each day. Competition Results Competition results will be available daily on the website by clicking here. Our Websites  Ekka - Information on the Ekka including entertainment, competitions, showbags, and rides.  RNA - Corporate website with details on the Royal National Agricultural and Industrial Association Queensland which runs the Ekka.  Royal Queensland Awards - Covers our retail food competitions. You’ll find RQA award-winning products on the Royal Queensland Cooking Stage presented by Saveful in the Woolworths Fresh Food Pavilion.  Brisbane Showgrounds - Original birthplace and home of the Ekka. Social Media Stay connected with the latest updates by following us on social media:

onsite at the Brisbane Showgrounds. Onsite Vehicle Access for Broadcast Media

Television news crews requiring onsite vehicle access for filming should contact the Ekka Media team to request a pass. Please note that availability is limited. Media Support The Ekka Media team is available in the lead-up to and during the Show to assist with story ideas, interview contacts (including competitors, entertainers, judges and stewards), and any other media inquiries. Media Contacts

Veronica Carew General Manager Communications M 0408 323 631

Kelly Hawke Senior Media Consultant M 0438 340 989 E khawke@rna.org.au Nicole Clifton Media & Communications Advisor M 0417 451 775 E nclifton@rna.org.au

E vcarew@rna.org.au Natalie McKeering Senior Media Consultant M 0418 986 084 E nmckeering@rna.org.au

Facebook: @TheEkka

TikTok: @the_ekka

Ekka Spokespeople For interviews with authorised Ekka spokespeople, please contact the Ekka Media team.  David Thomas - RNA President  Brendan Christou - RNA Chief Executive  Veronica Carew - General Manager Communications

Instagram: @theekka

YouTube: Ekka

X: @TheEkka

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ekka essentials

Accessibility The Ekka is dedicated to providing ease of access for all visitors, ensuring everyone can enjoy Queensland’s most iconic event. A range of services and amenities will be available to support accessibility across the Brisbane Showgrounds including:  Exhibition Station upgrades featuring step-free access via ramps and lifts, as well as hearing aid loops  Scooter, wheelchair and stroller hire available daily from 9am to 5pm, located under the John MacDonald Stand  Accessible restrooms located throughout the grounds, including additional portable facilities  Ramps to provide easy access between roads and footpaths, as well as into pavilion entrances. Lifts are also available on each level of the Channel Seven Pavilion and the Large Animal Pavilion  Dedicated accessibility drop-off and pick-up zones for cars and taxis on Costin Street  Two wheelchair-accessible viewing areas in the Main Arena  Disability parking spaces available in the King Street Car Park  Certified guide, hearing and assistance dogs permitted entry to the Ekka

Sustainability The Ekka’s commitment to sustainability continues to grow in 2025, guided by the RNA’s 10-year Environmental, Social and Governance (ESG) strategy launched in 2023. It is an organisational-wide approach that adjusts the RNA’s environmental, social and governance practices to increase business sustainability.

Green Globe Certification achieved for the Royal International Convention Centre (Royal ICC)

Generating energy through 1,000 solar panels on the Royal ICC roof

Food rescue partnership with OzHarvest for RNA-run outlets

Recycling of woodchop timber into firewood and mulch

Recycling of animal bedding into mulch

Making the switch to LED lighting across event spaces

Water refill stations to help reduce single-use plastic bottles

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Facilities ATM facilities are located around the Showgrounds

Parents’ rooms There are three parents’ rooms located around the grounds for those with babies and young children. The Ekka is smoke free Designated smoking areas will not be available within the Showgrounds precinct, but there will be two designated smoking areas located outside the Showgrounds. Road closures With all the excitement plus parades, livestock, entertainment and crowd movements, there will be some delays and road closures in the lead-up to and during Ekka. Gregory Terrace, King Street and O’Connell Terrace will be partially or fully closed from Wednesday 30 July. OH&S Media personnel on site are required to follow all applicable OH&S rules and regulations set in place by the RNA, to ensure their own health and safety and the health and safety of others in the workplace. Membership Those who become RNA members for an annual fee of $130 (country adult) or $145 (city adult) receive a range of benefits at the Ekka. These include free nine-day entry to the Show, a nine-day guest pass, VIP seating passes for the fashion parade, reduced competition fees for selected sections and categories, access to the Members’ Grandstand and Bar; and free use of the locker facilities. For more information, please click here. Major Pavilion, Attractions and Bars Opening Hours  10am – late: XXXX Stockmen’s Bar & Grill  9am – late: Gourmet Plaza, B105 Sideshow Alley, The Courier-Mail Showbag Pavilion, Woolworths Fresh Food Pavilion  9am – 6pm: Agricultural Education Hall, Channel Seven Pavilion, Ekka Emporium, John Reid Pavilion, Kids Carnival, Large Animal Pavilion  9am – 5:30pm: Sushi Hub Canine Pavilion, Animal Nursery  9am – 5pm: Ekka Woodchop Arena presented by AAM Investment Group

EFTPOS facilities are available near most ticket entry gates Toilets are located in most buildings around the Showgrounds Locker facilities are primarily located under the John MacDonald Stand, but can also be found at several other locations around the Showgrounds Drinking tap water is located at several sites around the Showgrounds Guest Wi-Fi The RNA will provide Wi-Fi to keep Ekka guests connected during their visit to the Show. Guests can access the Wi-Fi at five key locations around grounds - on the Plaza, in Expo Place, Sushi Hub Dog Pavilion and Animal Nursery, at XXXX Stockmen’s Bar and Grill and in the Members Bar. Mobile phone charging A secure mobile phone charging station can be found near the locker facilities under the John MacDonald Stand Information booths Four information booths will be conveniently located:  At the Gate 1 entrance on Gregory Terrace  In the Kids Carnival area near Building 8  Near the Woodchop Arena in Sideshow Alley  In the Channel 7 Pavilion (ground floor) Lost children Lost Children is located at the Gregory Terrace Police Station, which is open from 9am to 8.30pm. As part of the Keep Kids Safe program, parents are encouraged to collect a free wrist band from the police marquee on Gregory Terrace as soon as they arrive at Ekka. They can write their mobile number on their child’s wrist band, so if they become separated, they can be reunited ASAP. Operations centre The RNA Operations Centre is located at the Gatehouse on Gregory Terrace and houses the Emergency Services, RNA Operations Team, OH&S and Security. Lost and found Lost and found is located at Guest Services on the lower level of the Channel 7 Pavilion.

First aid There are three first aid locations which operate between 8am and 11pm daily:

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getting to show

Exhibition Station is back on track for Ekka 2025 The newly upgraded Exhibition station will reopen for this year’s Ekka, welcoming patrons back for the first time since 2022. With major construction now complete, the station is ready to temporarily open for large-scale events including Queensland’s largest, the Ekka. For the first time in years, Ekka-goers will be able to arrive and depart by train from right inside the Brisbane Showgrounds, with the station located in the heart of the event. Getting to the Ekka will be easier than ever, especially for visitors with accessibility needs and families with prams. The upgraded station features step-free access via ramps and lifts, hearing aid loops, a new entry plaza, a pedestrian link to Bowen Bridge Road, and improved signage and safety features. Plus, with 50 cent public transport on the Translink network, getting to the Show has never been cheaper. The Tilt Train will also stop at Exhibition Station, with half-price Economy Seat fares for both adults and children on select services between Bundaberg and Brisbane. Exhibition Station also offers an exciting glimpse of what’s to come for the Brisbane Showgrounds, with the station set to open for daily use in 2029, alongside major precinct upgrades ahead of the 2032 Olympic and Paralympic Games.

All aboard for a milestone moment Queensland Rail is celebrating 160 years of connecting communities with the return of steam train journeys to the Ekka for the first time since 2019. On Wednesday 13 August, eight special steam train services will depart from Roma Street Station, offering Queenslanders a nostalgic and family-friendly way to travel to the Show – all for just 50 cents. This journey is more than a ride – it’s a tradition that dates back to 1882 when Exhibition Station first opened, and a fitting tribute to the legacy of rail in Queensland. Leading the celebrations will be the historic BB18 ¼ steam engine ‘Betty’ - what a fantastic way to come to the Show with the kids on People’s Day! Roma Street Depart Ekka Arrive 09:05 09:17 09:50 10:03 10:35 10:49 11:20 11:33 12:05 12:17 12:50 13:02 13:35 13:47 14:20 14:32

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Other Public Transport and Travel Options Buses High-frequency, free shuttle buses will operate between Woolloongabba and Herston busway stations every 7.5 minutes from 8.30 am to 11pm daily during the Ekka. Taxis & Rideshare A dedicated rideshare and taxi zone is located outside Gate 1, at the corner of Gregory Terrace and Costin Street, providing a convenient drop-off and pick-up point. Parking Several car parks are within walking distance of the Ekka, including:  King Street Car Park  Royal Brisbane and Women’s Hospital  Valley Metro Car Park  McWhirters Car Park Cycling While cycling is not permitted inside the Showgrounds, secure bike racks are available on Carriage Street

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community spirit

RNA Foundation The Ekka is run by the Royal National Agricultural and Industrial Association of Queensland (RNA), a not-for-profit organisation dedicated to bringing people together to showcase, celebrate and experience agriculture and Queensland. The RNA Foundation is the charitable arm of the RNA, raising funds to support the preservation of agricultural heritage, education, and awareness. The Foundation also hosts special fundraising events in the lead-up to and during Show, including the High Tea on Ekka eve which this year supports the Longreach School of Distance Education, and the Ekka Gala on opening day which raises funds for Outback Futures.

A Long Lunch event was also held in May, supporting three key initiatives: a two-day leadership development workshop for 20 young Queenslanders in agriculture, to be held during the 2025 Ekka and facilitated by Marcus Oldham; the Lachlan Hughes Foundation which works to enhance rural landscapes and communities; and a bursary for a rural student to attend St John’s College at the University of Queensland. Strawberry Sundaes The iconic strawberry sundaes do more than delight - they continue to make a difference. As a not for profit, the RNA will reinvest the money raised from the strawberry sundaes back into the Ekka, including our vital agricultural education programs. Every scoop supports a sweeter future for agriculture! Children’s Hospital Foundation For more than a decade, the RNA and Children’s Hospital Foundation have worked together to bring the spirit of the Ekka to sick Queensland kids. This heartwarming tradition continues, with the Ekka’s Farmyard Friends and The Smurfs to visit the Queensland Children’s Hospital in early August to spread smiles and deliver showbags. In July, a group of children were also treated to a special visit to the Brisbane Showgrounds, where they became the first to preview this year’s showbag range.

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fast facts

400,000 people expected through the gates $200+

$687,000+ Total competition prize pool 32,000+ ribbons, rosettes and sashes to be awarded

million injected into the Queensland economy 3,500 jobs created 46 competitions

21,000+ competition entries 730+ Judges and stewards 300+ free things to do and see 3 tonnes of fireworks 120+ hours of live music 250+ volunteers

10,000 animals 170+

commercial exhibitors 180,000 strawberry sundaes expected to be consumed 149 years of tradition since the first Ekka in 1876

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TICKETS AND DISCOUNTS As a not-for-profit organisation, the RNA is committed to

Value offers Rides: 

providing outstanding value for Ekka attendees. In response to cost of living pressures, the Ekka offers a range of affordable options to ensure the Show remains accessible to everyone. Tickets are available online at ekka.com.au. Attendees are encouraged to subscribe for exclusive offers and savings.

2-FOR-1 DOUBLE THE FUN Daily two-for-one rides from 9.30am to 10.30am in B105 Sideshow Alley and Kids Carnival  NEW - Ekka Fun Pass (formerly Ride Card) $50 value for $45 $100 value for $85 $150 value for $120 See page 50 for more information on the Ekka Fun Pass. Food:  $10 and Under Food Items More than 110 Show vendors will offer a value food item priced at $10 or less  NEW - Family Bundle s Starting from $12, these bundle deals offer meals designed to feed a family of four  NEW - Pre-order Strawberry Sundaes When purchasing tickets online, visitors can pre-order four sundaes for $25 Tickets:  NEW – Back for More Pass Enjoy a second day at the Show for only $22 – which is less than a Child ticket price  NEW – Free child’s ticket to Dreamworld Every child who attends the Ekka on Thursday 14 and Friday 15 August will receive a free child’s ticket (aged five to 14 years) to Dreamworld worth $119, valid for use from 1 September 2025 until 31 October 2025. Additional adult and child tickets may be purchased to be used in conjunction, with adult tickets available at children's prices ($119) for the same time period.  Super Saver Days – 20% off Save 20% on tickets on Monday, Tuesday, Thursday and Friday

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Prices All tickets must be purchased online. Guests are required to nominate the day they plan to attend. Ticket Type Price Adult $40.95 Child (5 to 14 years) $26.95 Little Ekka (4 years & under) Free Concession $30.95 Adult & Child $54.95 Family (2 adults & 2 children) $90.95 New – Back For More Pass* $22.00 Twilight Ticket (entry after 4pm) $26.95 *Valid for a second day only. Super Saver Days Save an additional 20% on the following days: Monday 11 August, Tuesday 12 August, Thursday 14 August, Friday 15 August Ticket Type Super Saver Price Adult $32.76 Child (5 to 14 years) $21.56 Little Ekka (4 years & under) FREE Concession $24.76 Adult & Child Combo $43.96 Family (2 Adults & 2 Children) $72.76 Twilight Ticket (entry after 4pm) $21.56

Ekka Fun Pass Credit Value

Cost

$50

$45 $85

$100 $150

$120

Extra Savings For Subscribers Subscribers to ekka.com.au will receive exclusive ticket discount offers in the lead-up to the Show.

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ekka apps

Ekka app The Ekka App is the ultimate pocket-sized guide to the Show. Packed with interactive features, exclusive content and helpful information, it makes planning the perfect Show day easier than ever before. NEW! MyEkka Day Builder The new MyEkka Day Builder lets the app do the planning for you. Users can take a fun, interactive quiz to generate a personalised itinerary based on their preferences from food and rides to animals, entertainment and more. If the suggested plan isn’t quite right, they can simply tap ‘Remake Day’ to create a new itinerary in seconds,or customise it by adding or removing items. The app also allows users to explore themed categories to suit their style, including Family Day Out , All Things Country , Education , $10 & Under Showbags and more. Main features of the Ekka app  Digital Map The interactive map with blue-dot tracking helps users navigate the Show with ease, from pavilions and food outlets to amenities and live entertainment shows.  Milo’s Magic - Augmented Reality Game Children and families can join Milo on a magical augmented reality adventure around the Ekka. By helping Milo find his lost sheep, users go in the draw to win a free showbag and a $100 Visa gift card thanks to BOQ. Two winners are drawn daily.  You Be The Judge - Educational & Family-Friendly Fun This interactive, hands-on feature lets users step into the role of a judge and learn what it takes to evaluate champion animals and produce. Along the way, players collect 10 digital badges. Those who complete all badges will receive the title of Honorary Chief Judge.  Deals & Offers The app makes it easy to find the best value at the Show, with a dedicated section showcasing food and ride deals at the tap of a button.

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New! Ekka fun pass app Enhancing this year’s ride experience is the new Ekka Fun Pass, designed to eliminate the need to visit a ticket booth. Replacing physical ride cards, visitors simply need to download the Ekka Fun Pass app, purchase credits and scan their phone at each ride or game – making queues at ticket booths a thing of the past. The Fun Pass continues to offer the popular bonus credit system previously available through the Ekka Ride Card ($50 credit for $45 Pass; $100 credit for $85 Pass and $150 credit for $120 Pass). Credits can be topped up via the app, at self-serve kiosks or at information booths throughout the Show. How it works 1. Download the app 2. Follow the instructions to preload credits 3. Tap and Ride or Tap and Play straight from the app – no need to visit a ticket booth

GET IT ON

Download both apps at the App Store or Google Play!

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what's new?

Painting and Drawing: A new Grand Champion Exhibit Prize has been introduced to recognise standout artistic talent Poultry, Pigeons, Birds and Eggs: New Champion trophies honouring poultry legends, plus a new commercial class in the eggs section Ekka apps MyEkka Day Builder: Take a quick quiz in the app to generate a personalised itinerary based on your interests – from rides and food to animals and entertainment Ekka Fun Pass: Replacing physical ride cards, visitors simply need to download the Ekka Fun Pass app, purchase credits and scan their phone at each ride or game – making queues at ticket booths a thing of the past. Tickets Pre-order Strawberry Sundaes: When purchasing tickets online, visitors can pre-order four sundaes for $25. Back for More Pass: Enjoy a second day at the Show for only $22 – which is less than a Child ticket. Dreamworld Ticket: Thanks to an exciting new partnership between the Ekka and Dreamworld, every child ticket holder aged 5–14 who attends the Show on Thursday or Friday will receive a free Dreamworld child ticket, valued at up to $119!

A selection of what’s new at the 2025 Ekka. Competitions Bush Poetry: A new hat-themed class challenge Cookery: New classes include Jellies – Any Variety, Student Relish, and Pickled Vegetables or Fruit Cookery: Queensland in a Jar: A fresh theme invites entrants to create a relish, chutney or jam featuring a key ingredient grown in Queensland Cake Decorating: This year’s new theme is Nursery Rhymes Creative Art and Craft: Expanded with new classes including Crocheted Toy or Doll – Other, Needle Felting, and Painted Model Figure Dairy Cattle: Guernsey, Ayrshire and Brown Swiss breeds to be judged in a new Combined Breeds class Dairy Goats: Introduction of an All Other Breeds class Education on Show: Two new Minecraft Education classes presented by Norco Minecraft Flavoured Milk Horse: New Equestrian Fancy Dress classes Natural Fibres Make & Model: New themed classes: Rockabilly and Australian Country & Western

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Entertainment Melville’s Duck Racing: A quirky, fast-paced live duck racing show starring Captain Quack Sparrow and Quacky Ga Ga. Smurfs – The Lost Village Live Show : A heartwarming children’s adventure following Smurfette’s journey of self- discovery. Lights, Camera, Action, Paws!: A thrilling performance by film and TV animal trainer Heidi Mackay and her superstar dogs. Natural Fibres Fashion Parades presented by Channel 7: For the first time, the runway will feature all dancer-models including past Moulin Rouge performers and acrobats. Parade of Livestock: A brand-new weekend showcase featuring a spectacular line-up of cattle, horses, goats, and sheep. Circus Firemen: This high-energy Aussie comedy duo brings the heat with juggling, acrobatics and outrageous slapstick. Entertainment - EkkaNITES Night Show UniSC Mechatronic Robotic Sheep Dogs: Witness robodogs herd sheep in the Main Arena in a fascinating fusion of technology and tradition. Queensland Police Pipes & Drums – AC/DC Tribute: A high- voltage opener blending bagpipes with iconic AC/DC hits like Thunderstruck and It’s a Long Way to the Top.

eMDee : Globally renowned didgeridoo artist eMDee brings his explosive sound to the Main Arena, performing live during the National Anthem and fireworks spectacular. Education Strawberry Sundae Lane presented by BOQ : Discover the journey of strawberries, milk, sugarcane and wheat from Queensland farms to the show to see how the iconic Ekka strawberry sundae comes about - behind every scoop lies a story of agriculture. Wool Workshop presented by Toy Farm: Experience the journey of wool from sheep to yarn with hands-on activities such as spinning and weaving, then make your own bracelet to take home. Cluck and Collect: Kids become little farmers in this hands-on egg-collecting adventure, learning how eggs journey from farm to table. Giant Pineapple Display: A 3-metre-high pineapple sculpture made from 200–300 real pineapples, celebrating Queensland horticulture and highlighting challenges facing the pineapple industry. Wings of Wonder: Kids fold, decorate and add their own origami to a giant butterfly mural, creating a colourful, collaborative art installation.

Melville's Duck Racing is sure to be a hit!

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Food & Beverage Strawberry Sundae Mega Outlet: With nine registers (up from just two last year), your favourite sweet treat will be quicker and easier to grab than ever before. Located on the corner of Gregory Terrace and King Street. Hot Honey Chipotle Chicken in a Funnel Cake: Crispy, golden funnel cake meets spicy, sweet chicken glazed with a fiery honey chipotle sauce. Blockbuster Burger: A towering feast served in a hollowed half loaf of bread, packed full of juicy burger fillings and topped with melted cheese. Deep-Fried Dessert Sandwiches: Choose from irresistible fillings like crème brulee, pistachio and chocolate, Biscoff crumble, cookies and cream, banoffee, matcha or chocolate ganache, and banana and chocolate. Loaded Dorito Nachos in the Bag: Loaded Dorito nachos piled high with melty cheese, tangy jalapeños, fresh salsa, and all your favourite toppings - served straight in the bag. Family Bundles: starting from $12, these bundle deals offer meals designed to feed a family of four. Interactive Animal Adventures Qld Beef Up Close presented by Meat & Livestock Australia: Meet some of the largest bulls at the Ekka, while discovering more about the Queensland beef industry.

Dairy Cattle Exercise Area: See dairy cattle in action as they are exercised throughout the day, and chat with passionate exhibitors to learn about life on a dairy farm. Dairy Kid Experience: Watch a live milking demonstration, then meet the cheeky goats up close in this fun and interactive experience. Music Will Day: Brisbane country artist Will Day will deliver powerful vocals and heartfelt storytelling in a dynamic live performance. Phoenix Rising Rock Cover Band: Making their Ekka debut, Phoenix Rising delivers high-energy rock classics and party anthems that get everyone on their feet. Dee Jaye Bux: A ustralia’s top country DJ spins every night at Ekka with his signature mix of country and funky remixes, keeping the party alive. Showbags Following movie releases in 2025, the Stitch Backpack and Stationery bags, and Jurassic World bag are sure to be popular. There are also new fan favourites like The Simpsons and Sonic. For foodies, the Bake Kneads bag is sure to be a hit, plus there are new trendy cosmetics bags such as Wicked Cosmetic Bag and Fashion Trendz.

Viral Tik Tok Craze Tik Tok Famous Dubai Chocolate Bars: A rich, gooey dessert layered with crispy pastry, creamy cheese and a decadent chocolate drizzle.

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steamin' in

Travel: Exhibition Station: The newly upgraded Exhibition station will reopen for this year’s Ekka, welcoming patrons back for the first time since 2022. Plus, with 50 cent fares, getting to the Show has never been cheaper Queensland Rail Steam Train: Queensland Rail is celebrating 160 years of connecting communities with the return of steam train journeys to the Ekka. Eight special steam train services will depart from Roma Street Station on People’s Day.

*Historical information and statistics sourced from ‘Showtime – A History of the Brisbane Exhibition’ by Joanne Scott and Ross Laurie, 2008; and RNA Archives. ekka media kit | Page 19

beef week

Ekka Beef Week kicks off on Monday 4 August and remains the largest and most prestigious annual gathering of its kind in the Southern Hemisphere. More than 1,380 head of cattle will take centre stage in the Main Arena, competing in both Stud and Led Steer competitions. Showcasing 28 impressive breeds and the best in Australian beef genetics, Ekka Beef Week is a celebration of the remarkable achievements of our beef industry. It also provides a place for our cattle farmers to reconnect with friends. The Ekka’s beef cattle competitions date back to the very first show in 1876 when there were just three breeds of beef cattle.

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Ekka Beef Week Daily Schedule Led Steer Date Event

Time 12pm

Venue

Monday 4 August Tuesday 5 August

Led Steer School Paraders Competition Junior Led Heifer Judging Junior Led Steer Judging Inter School Steer Competition Judging School Steer Young Judges Competition Inter School Steer Herdsperson finishes Queensland Ag Shows Prime Beef Young Judges Competition (using Led Steers) Speckle Park Led Steer Feature Show

Main Arena Main Arena Main Arena Main Arena Main Arena Main Arena

8.30am 9.15am 10.30am 11.30am After school judging 12pm

5pm

Main Arena

Wednesday 6 August

Open Led Steer Judging Led Steer Auction 8am

Main Arena Main Arena

After completion of judging (approximately 1.30pm)

Thursday 7 August Queensland Ag Shows Prime Beef Young Judges Competition (using Led Steers) Paddock to Palate Awards & Beef Industry Dinner

10.40am

Main Arena

6pm

Royal International Convention Centre

Friday 8 August

2025 Ekka Led Steer Presentation

6pm

XXXX Stockmen’s Bar and Grill

Stud Beef Date

Event

Time 8am

Venue

Thursday 7 August RNA Stud Beef Young Judges Competition and Queensland Ag Shows Stud Beef Young Judges Competition

Main Arena

RNA Stud Beef Paraders Competition and Queensland Ag Shows Stud Beef Paraders Competition

1.30pm

Main Arena

Paddock to Palate Awards & Beef Industry Dinner

6pm

Royal International Convention Centre

Friday 8 August Saturday 9 August

Stud Beef Judging Stud Beef Judging

8am 8am

Main Arena Main Arena

Parade of Champions Champion of Champions Judging

After completion of judging After parade

Main Arena Main Arena

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competitions A Judging Highlights Date Saturday 9 August

Time Location 10am Royal

Future Directions Feature Class – Rocky Road with a Twist

Queensland Cooking Stage,

Apiculture WHERE: Agricultural Education Hall

Woolworths Fresh Food Pavilion

The Agricultural Education Hall will be abuzz with activity as the Apiculture Competition entries are showcased during Ekka. The competition received 280+ entries , including extracted honey, native honey, pollen, comb honey, beeswax and mead. Each entry is judged on its aroma, colour, flavour, density, clearness, brightness and finish. Young beekeepers have also taken part, with the Junior Beekeeper Liquid Honey class for those under 18 years of age. Judging of the Apiculture Competition will take place ahead of the Show on Saturday 2 August at 10am in the Royal International Convention Centre. Jamie Grant (RNA Councillor in Charge) T 0409 207 105 Arts and Cookery WHERE: Channel 7 Pavilion (level one) The Arts and Cookery competitions continue to be a crowd favourite, attracting more than 4,760+ entries in 2025 across eight sections: Cake Decorating, Cookery, Creative Art & Craft, Natural Fibres Make & Model, Painting and Drawing, Photography, Sculpture, and Wearable Art. Entries are displayed on level one of the Channel Seven Pavilion during Show. This year, the Cookery Competition includes new classes such as Jellies – Any Variety, Student Relish, and Pickled Vegetables or Fruit. These additions are expected to inspire even more creativity from home cooks of all ages. Queensland in a Jar returns in 2025 with a new theme. Presented in partnership with ABC Radio Brisbane, the competition invites entrants to create a preserve – relish, chutney or jam – made from a key ingredient grown in Queensland. Cake Decorating welcomes a fresh challenge this year with the new Nursery Rhyme theme. Entrants will decorate a cake to reflect a nursery rhyme of their choice, offering a delightful mix of storytelling and sugar art. In Creative Art and Craft, new classes include Crocheted Toy or Doll – Other, Needle Felting, and Painted Model Figure, expanding the competition to reflect the growing diversity of handmade art. Natural Fibres Make & Model introduces exciting new themes in 2025 including Rockabilly and Australian Country & Western. These creative themes give designers the opportunity to explore retro influences and rural inspiration through sustainable fashion design. In Painting and Drawing, there is a new and exciting Grand Champion Exhibit Prize.

Natural Fibres Make & Model and Wearable Art Parade Queensland in a Jar – preserve celebrating Qld produce

Saturday 9 August

3pm

Channel Seven Pavilion, Main Stage

Monday 11 August

1.30pm ABC Broadcast Tent, Ground

Floor, Royal International Convention Centre

Queensland’s Best Dark Rich Fruit Cake (Queensland Ag Shows)

Tuesday 12 August

3pm Royal

Queensland Cooking Stage,

Woolworths Fresh Food Pavilion

Wally Boydell (RNA Councillor in Charge) T 0407 728 522 Anna Marsden (RNA Councillor in Charge) T 0414 407 162 Australian Young Farmer Challenge presented by Dairy Farmers WHERE: Main Arena

Watch the next generation of agricultural talent take centre stage in this high-energy, hands-on competition led by the RNA Future Directions Committee. The Australian Young Farmer Challenge presented by Dairy Farmers returns with eight teams of four (aged 18 to 35) tackling a series of practical farm-inspired tasks in a fast-paced relay format. From building cattle enclosures and treating mock snake bites to rolling out swags and wrangling hay bales, the action unfolds in the Main Arena on Sunday 10 August from 4.30pm. B Beef Cattle WHERE: Main Arena The Ekka’s beef cattle program remains one of the largest and most prestigious in the country, showcasing 1,380+ head of cattle across the Stud Beef and Led Steer competitions. The

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Cat Competition presented by Sushi Hub WHERE: Sushi Hub Cat Precinct From fluffy Persians to sleek Siamese, 130 cats across 24 breeds will pounce into the spotlight at this year’s Cat Competition presented by Sushi Hub. Judging begins on Saturday 9 August and continues through to Wednesday 13 August, with expert judges from the United States and Hong Kong assessing kittens, longhairs, shorthairs and companion cats. The popular Pat-a-Cat and Cat Breed Showcase supported by Plush Puppy returns from Thursday 14 to Saturday 16 August, featuring informative displays and scheduled breed talks at 10.30am, 12.30pm and 2.30pm. Visitors can also enjoy the much-loved ‘Pat a Cat’ sessions - an interactive opportunity to meet and learn about the breeds up close. The Cat Competition wraps up on Sunday 17 August with the judging of desexed cats and the dedicated Kitten Show, giving feline fans one last chance to catch these purr-fect pets in action. Lionel Blumel (RNA Councillor in Charge) T 0419 798 779 D Dairy Cattle Competition presented by Aussie Helpers WHERE: Large Animal Pavilion (Level 1) and Main Arena Australia’s top dairy exhibitors will compete for a share of $32,000 in prize money in this year’s Dairy Cattle Competition presented by Aussie Helpers, showcasing the milk quality, conformation and production potential of their animals. Cattle will be housed on Level 1 of the Large Animal Pavilion, with judging held both in the pavilion ring and on the Main Arena. The competition runs from Wednesday 13 to Friday 15 August with 180+ entries received. Highlights include the All Breeds Youth Show at 2:30pm on Wednesday and the crowning of the Supreme Dairy Cow on Friday 16 August from 2:30pm in the Main Arena. New for 2025, Guernsey, Ayrshire and Brown Swiss cattle will be judged under a ‘Combined Breeds’ category, while Illawarra, Jersey and Holstein classes remain separate. There is also a new Dairy Cattle Exercise Area where visitors can chat with the exhibitors to learn more about the dairy industry – more information on page 29. For a full schedule of dairy cattle judging highlights, please see page 121. Kerri Robertson (RNA Councillor in Charge) T 0407 651 022

Stud Beef Competition, the largest of its kind in the southern hemisphere, returns to the Main Arena on Friday 8 and Saturday 9 August as part of Ekka Beef Week. This year, Speckle Park takes centre stage as the feature breed, bringing even more excitement to the judging ring. The Led Steer Competition will see Junior classes on Tuesday 5 August and the Open classes on Wednesday 6 August. Exhibitors will celebrate the very best in beef at the Ekka Premier Beef Presentation, held on Friday 8 August at 6pm in the XXXX Stockmen’s Bar and Grill. For a full schedule of beef judging highlights, please see page 122. Gary Noller (RNA Councillor in Charge)

T: 0408 700 949 Bush Poetry WHERE: Stockman’s Rest (and virtually)

Bush poetry will once again echo through Stockman’s Rest at the Ekka, as talented performers bring the art of the Aussie ballad to life. On Sunday 10 August from 9am, a line-up of both seasoned and student poets will deliver powerful renditions - many themed around the new ‘hat’ theme. The competition has this year attracted 70+ entries , including students, highlighting how bush poetry is helping to build creativity and confidence in classrooms. For those unable to attend in person, a virtual competition is judged in the lead-up to Show on Wednesday 16 July, with videos submitted from right across Queensland and New South Wales. David Fagan (RNA Councillor in Charge) T 0413 080 931 C Canine Competition presented by Sushi Hub WHERE: Sushi Hub Dog Pavilion and Stockman’s Rest More than 1,500 dogs representing around 180 breeds will take to the ring over nine days in one of Ekka’s most popular competitions. From toys to working dogs, terriers to hounds, this diverse lineup will be judged by experts from China, Hungary, Portugal, the United States and Australia - bringing international expertise to the ring. The action extends to Stockman’s Rest with the Canine Obedience (Saturday 9 August, 10am), and Agility, Jumping (Monday 11 August, 10am) and Scent Work Trials (Wednesday 13 August, 10am). The Canine Competition highlight is the highly anticipated Best in Show judging on Saturday 16 August at 2pm in the Sushi Hub Dog Pavilion, before the competition finishes with Rally, Dances with Dogs and

Trick Dog on Sunday 17 August from 10am. Lionel Blumel (RNA Councillor in Charge) T 0419 798 779

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