Why SAP?
Die Beauftragte der Bundesregierung für Kulturund Medien
• IT Structures that are compatible with the administration of the federal budget and enable proper disbursmentof funds • Comprehensive solutions package from a single source, including SAP Business Technology Platform (SAP BTP) and cloud solutions from SAP, as well as reliable implementaionin short time. • SAP Commerce Marketing Management application by Mirakl, supporting an online marketplace for culture offerings with functionality from transaction management to payment processing
Public Sector | Germany Industry Cloud
>250,000 18-year-olds activating their virtual credit in the first six months
> 8700 Cultural providers involved
Empowering young people to embrace culture
Senior Desk Officer , Die Beauftragteder Bundesregierung für Kultur und Medien - Dr. Roland Witzel “The KulturPass mobile app based on SAP solutions is a great example of how digitalization and mobile solutions can quickly enable funds disbursement and secure user administration in the German public sector.” Cultural providers such as theaters, concert halls, and cinemas have largely bounced back from the closures and restricted audience numbers caused by the COVID-19 pandemic. As these institutions deploy ever-more creative ways to keep people engaged, attracting young audiences is of key importance. Die Beauftragte der Bundesregierung für Kultur und Medien, Germany’s supreme federal authority for culture and the media, saw an opportunity to help. It set out to create a mobile app that would spur these digital natives to participate in local cultural events. Encouraging young people to experience the vast array of cultural activities on offer would not only enrich their lives but also generate revenue for organizations, from bookstores to cinemas and museums.
Challenges
• Innovation Constraints • Lack of collaboration and capability to scale
Outcomes
• Expand business networks and collaborations • Improved employee productivity and customer experience/satisfaction • Improved sustainability and innovation • Increased revenue growth
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