Why SAP?
• SAP Omnichannel Promotion Pricing solution, an Industry cloud Solution, to provide one repository for all price master data and promotions and enable consistent promotional pricing across sales channels • Automatic calculation of sale prices by applying promotional rule using the calculation service for SAP Omnichannel Promotion Pricing • Native integration with SAP Customer activity repository application and commerce solutions in the SAP Customer Experience portfolio • Access to SAP’s open API’s for visibility into pricing and calculation engines
Gebr. Heinemann Retail | Germany
Industry Cloud
Creating a unified view of pricing and promotions for consistent omnichannel experiences
Increased Speed of data distribution and increased its reliability by shortening the process
100% Elimination of local infrastructure required for mobile point-of-sale data distribution
Gebr . Heinemann SE & Co. KG is one of the world’s leading retailers and distributors in the international travel market. In Europe, the company is the market leader and the only family- owned company among the global players in the travel retail sector. Gebr. Heinemann operates duty free and travel value shops, brand boutiques, and concept stores under license at international airports, as well as shops at border crossings and on board cruise ships.
Challenges • Complex system landscape & integration. No Single source of truth
• Lack of collaboration and capability to scale • Lack of standardization and automation • Slower time to market new products and services
“Thanks to the SAP Omnichannel Promotion Pricing solution, we have the same pricing and promotions online and offline, with pricing updated and available for everyone across all our channels at the same time.”
Outcomes
• Improved employee productivity and customer experience/satisfaction • Manage Governance, risk and compliance • Reduced costs • Improved decision making
Senior Consultant, Gebr. Heinemann SE & Co. KG Christian Schwidlinski
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