SAP Value Stories

Why SAP?

Vodafone

• The Adverity Marketing Data Analytics Platform – available on SAP® Store – provides an end-to- end single source of truth for all digital marketing, call center, sales, and provisioning data sources. • Adverity’s solution is part of SAP’s Industry Cloud portfolio of solutions. It integrates with SAP Marketing Cloud and SAP Business Technology Platform, connecting offline and online data sources

Telecommunications | Italy

Industry Cloud Solution

75% reduction in wasted time on assembling and analyzing reports

12 hours a day saved by automating data across multiple CRM systems and data stores for 20+ people

Industry Cloud Story

Transforming Campaign Data Reporting and Reducing Wasted Time Vodafone is a British multinational telecommunications company. One of the main challenges it experienced in a highly competitive market was linking online prospect activities with lead, sales, and activation data that was handled offline and through different customer relationship management (CRM) systems. Vodafone worked with Adverity to seamlessly integrate its data across multiple CRM systems and data stores and provide secure and tailored data access for different levels of stakeholders. By automating and streamlining its data operations, Vodafone gained a new way of getting insights needed to strengthen its marketing capabilities and offer more valuable insights to stakeholders. Digital Marketing & Performance Data Analyst, Vodafone Italy -Emiliano Bozzi “With Adverity, we were finally able to transition to generating the level of analysis that offers more value to our stakeholders and strengthens our marketing strategies and decisions. Adverity’s data integration solution freed up significant time for our digital marketing team, giving us more control over our data and rapid results"

Challenges

• Complex system landscape & integration. No Single source of truth • Lack of collaboration & capability to scale • Lack of standardization & automation • Lack of visibility of business processes, 360˚ view of customers

Outcomes

• Improved employee productivity and customer experience/satisfaction • Improved decision-making • Reduced Costs

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