Why SAP?
Breakthru Beverage Group
• SAP has expertise in helping companies navigate complex pricing and rules and a myriad of federal, state, and local regulations pertaining to the sale and distribution in the industry • SAP for streamlining the processes and providing contactless data transfer reducing risks of employees getting exposed to covid-19
US$8.4 Million Generated from incremental purchases from existing accounts
166,000 Fewer calls or text inquiries to customer support
27% Of all point of distribution purchases are new
Wholesale Distribution | United States SAP Commerce Cloud
Pouring better custom experiences with SAP. Breakthru Beverage Group LLC is one of the leading alcohol wholesalers in the United States and the largest broke in Canada representing a beverage alcohol portfolio of spirits, wine, and beer. Breakthru Beverage is committed to diversity, equity, and inclusion and supports a wide range of notable organizations as well as local charitable initiatives across its North America footprint. Leading wine and spirits distributor Breakthru Beverage Group LLC leveraged the SAP Commerce Cloud Solution and SAP Data Platform to build its business-to-business (B2B) e-commerce offering, "Breakthru Now." Its Consumer like experience has transformed interactions for retailers, suppliers, and sales reps, helping lift company revenue.
Challenges
• High operating & maintenance costs • Innovation constraints • Lack of system support & features for sustainability
Outcomes
• Optimized operations, inventory and supply chain management • Increased revenue growth • Improved employee productivity and customer experience/ satisfaction
“ Our Strategy is to be the easiest distributor to work with. Using SAP Commerce Cloud and Breakthru Now, we're able to provide enhanced services in a Customer's portfolio, including order history, bill pay, and more
-Mike Bosewell
Vice President, Digital and E-Commerce, Breakthru Beverage Group LLC
Access the Reference Asset!
303
© 20234 SAP SE or an SAP affiliate company. All rights reserved.
Made with FlippingBook Digital Publishing Software