Your complete guide to the 2026 Royal Queensland Show media kit
A B C D
F G H I
J K L M N
E
1
2
O’CONNELL TERRACE
5
3
STOCK PAVILION
4
LARGE ANIMAL PAVILION
STOCKMAN’S REST
5
KIDS ZONE
6
MACHINERY HILL
S
B
B105 SIDESHOW ALLEY
7
THE COURIER-MAIL SHOWBAG PAVILION
8
MAIN ARENA
9
MEMBERS’ STAND
6
QR
10
B105 SIDESHOW ALLEY
SUSHI HUB CAT PRECINC & SHEEP SHEARING
11
AAM WOODCHOP ARENA & BAR
LF
12
GOURMET PLAZA
P
13
REST & RECOVERY ZONE PRESENTED BY ADJUSTA
14
1
WOOLWORTHS FRESH FOOD PAVILION
15
2
16
17 A B C D E F G H I
J K L M N
Please note: The information contained in the Ekka Map is current at the time of printing and subject to change. An online version of the map is available at www.ekka.com.au and will be updated with any late changes. *Farriers & Blacksmiths only available Thursday 13 – Sunday 16 August.
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2026 map
O P Q R S T
1
Animals Beef Cattle
Rides Kids Carnival
Food & Bars Royal Queensland Steakhouse presented by Kilcoy Global Foods Lvl1 G-12 Winghaus L-13 Gourmet Plaza I-12 James Squire Plaza Bar I-12 Kuhl-Cher Coffee M-14 Queensland Country Women's Association I-8 Royal Queensland Cooking Stage J-14 Woolworths Fresh Food Pavilion J-15 3 Bros Korean Bistro M-14 Nugg Shack J-12 Bar Gusto J-14 Axeman’s Bar C-11 XXXX Stockmen’s Bar & Grill O-6 Retail
2
Gnd G-5
0-12, Q-15
Dogs presented by Sushi Hub Cats presented by Sushi Hub Cradle-a-Chick presented by Carnival Cruise Line
P-10 N-11
Kids Zone
L-5
4
B105 Sideshow Alley
E-10, G-7
3
Entertainment Esports
Gnd F-6 Lvl1 H-5 Lvl1 G-5
N
Dairy Cattle Dairy Goats
Lvl1 H-13
Royal Queensland Cooking Stage
J-14
Fish
C-17
4
EkkaNITES Night Show
L-8
Horses
P-8 & L-8
Joel the Juggler Lvl1 F-13 Human Marvels Sideshow CircusLvl1 F-13 Threads of Time Show Lvl1 F-13 Farmyard Friends Talent Show Lvl1 F-13 Plaza Music Stage I-13 XXXX Stockmen’s Bar & Grill Country Music Stage O-6 Education Education on Show H-13 Cluck ’n’ Collect Egg Collecting Gnd C-17 Get Kids Cooking with Australian Eggs Gnd C-17 The Butter Barn presented by Norco Gnd C-17 Little Backyard Farmers presented by Somerville House Gnd G-13 Strawberry Sundae Lane Gnd F-15 Wool Workshop presented by Toy Farm Gnd H-13 Showbags The Courier-Mail Showbag Pavilion D-8
Hollywood Hounds Demonstration
P-5
Poultry, Pigeons, Birds & Eggs
Gnd G-5
5
SHOW RING
Dairy Goat Experience
H-5 H-5
Norco Grass to Glass Experience
HORSE STALLS
Horsing Around Show presented by QOTT
P-5
XXXX STOCKMEN’S BAR & GRILL
6
Animal Nursery
Q-12
Sheep
Lvl2 H-5
Rest & Recovery Zone presented by Adjusta Sushi Hub Cat Precinct & Sheep Shearing John Reid Retail Pavilion
Sheep Shearing Demonstrations Venomous Snake & Reptile Show
N-11 L-14
HORSE STALLS
N-13
7
N-11 M-12
Exhibits/Displays Arts & Cookery Lvl1 G-13 District & School Produce Exhibits Gnd H-14 Farriers & Blacksmiths* N-5 Fleece Display Gnd H-13 Floristry Gnd F-14 Flower & Garden Gnd H-13 Heritage Exhibition Lvl1 G-12 Queensland Government Precinct Lvl1 G-12
King Street
L-14
8
Media Activations 4BC Radio
CREW ONLY
H-13 H-12
3
9
ABC Radio
B105
H-9
Triple M
N-10
10
Gnd = Ground Floor Lvl1= Level One Lvl2 = Level Two
SUSHI HUB DOG PAVILION
Quilts Across Queensland presented by Pillow Talk School Garden & Scarecrow
Lvl1 G-13
Gnd F-14 Woodchop Arena presented by AAM C-11
B
11
CT
Gates
Bus Dro O/Pic U
ATM
W
ANIMAL NURSERY
KIDS CARNIVAL Gates
12
Tax / Rideshar Tax / Rideshar Beef Cal Bus Dro O/Pic U
F W
Informatio Bths Informatio Bths Bus Dro O/Pic U Gates Beef Cal Informatio Bths Toilets Toilets Tax / Rideshar
Lcker Lcker Wdcho ATM
ATM
Fir Ai Flower & Garde Lamb Lcker
Bus Dro O/Pic U
Wdcho
Q F
Disable Dro O/ Pic U Dair Cal Tax / Rideshar
Informatio Bths
Lcker
13
Mobil Phon Chargin Cats Fir Ai Quilts
Tax / Rideshar
Femal Toile Disable Dro O/ Pic U Dair Cal Toilets
Flower & Garde
Publi Dro O Fleec Breeds Disable Dro O/ Pic U
C Q
Fir Ai
Toilets
Mobil Phon Chargin Quilts
Lo & Foun Dgs Mobil Phon Chargin Creativ Arts Kee Kids Saf Prgra Phtgraph Fis Lo & Foun
Disable Dro O/ Pic U
Fleec Breeds
Bik Racks Poultr, Pigeons, Birds & Eggs Publi Dro O
P C
Mal Toile Publi Dro O Femal Toile
LF LF
Femal Toile
14
Publi Dro O
Creativ Arts
Poultr, Pigeons, Birds & Eggs
Water Stations Water Stations Gats Bik Racks
C P
Disable Toile Disable Toile Mal Toile Parents’ Ro Gats Disable Toile
Bik Racks
Lo & Foun
Mal Toile
LF
LF
KIDS CARNIVAL
Bik Racks
Kee Kids Saf Prgra Phtgraph
Polic Statio P Polic Statio Coker Bees
Mil’ Magi Hores Water Stations
S C
Water Stations
Kee Kids Saf Prgra
Disable Toile
Prayer
15
Water Stations
Hores Parents’ Ro
Bus Dro O/Pic U Coker
Anima Trai - Hor Lamb Anima Trai - Hor Fu Pa Statio Mil’ Magi
Beef Cal Prayer Ro Polic Statio P Stag
Polic Statio P
ATM Parents’ Ro
Wdcho Mil’ Magi
S
Mil’ Magi
Tax / Rideshar Bus Dro O/Pic U Stag
Fu Pa Statio
Anima Trai - Dair Ga Cats Lamb Anima Trai - Dair Ga Anima Trai - Hor
Beef Cal
ATM
Flower & Garde Anima Trai - Hor Wdcho
Dair Cal
Lcker
16
Anima Trai - Hor
Anima Trai - Fis Dgs Cats Anima Trai - Fis Anima Trai - Dair Ga
Tax / Rideshar
Dair Cal
Quilts Flower & Garde Anima Trai - Dair Ga
Disable Dro O/ Pic U
Lcker
Fir Ai
Fleec Breeds
Anima Trai - Dair Ga
Anima Trai - Shee Fis Dgs Anima Trai - Shee Anima Trai - Fis
Creativ Arts Anima Trai - Fis Quilts
Publi Dro O Disable Dro O/ Pic U
Fir Ai
Poultr, Pigeons, Birds & Eggs Fleec Breeds
Mobil Phon Chargin
17
Anima Trai - Fis
Anima Trai - D Bees Fis Anima Trai - D Anima Trai - Shee
Bik Racks Publi Dro O
Gats Poultr, Pigeons, Birds & Eggs
Lo & Foun Mobil Phon Chargin
Phtgraph Anima Trai - Shee Creativ Arts
LF
O P Q R S T
Kee Kids Saf Prgra Anima Trai - Shee
Gats Lamb
Coker Phtgraph Anima Trai - D Beef Cal
Lo & Foun Bus Dro O/Pic U
Wdcho
Bik Racks
Prayer Ro Bees
Water Stations
Hores
F
Anima Trai - D
Hores Cats
Polic Statio P Kee Kids Saf Prgra Anima Trai - D Tax / Rideshar
Dair Cal
Mil’ Magi Water Stations Flower & Garde
Stag Coker
Fu Pa Statio
Prayer Ro
Mil’ Magi Quilts
Fu Pa Statio Dgs
Disable Dro O/ Pic U
Lamb Fleec Breeds
Anima Trai - Hor Beef Cal
Polic Statio P Wdcho
Stag
Fis
Flower & Garde Publi Dro O
Anima Trai - Hor Creativ Arts
Cats Poultr, Pigeons, Birds & Eggs
Anima Trai - Dair Ga Dair Cal
Quilts Bik Racks
Gats
Anima Trai - Fis Anima Trai - Dair Ga Fleec Breeds Phtgraph
Bees
Dgs
Creativ Arts Water Stations
Fis Hores
Anima Trai - Fis Poultr, Pigeons, Birds & Eggs Coker
Prayer Ro
Anima Trai - Shee
ekka media kit | Page 3 Bees Fu Pa Statio
Page 3
Anima Trai - D Anima Trai - Shee Gats Stag
Phtgraph Mil’ Magi
Coker Anima Trai - Hor
Anima Trai - D Hores
Prayer Ro
contents
Welcome Message
Daytime Entertainment Night-time Entertainment
4 5 6
38 50 66 68 74 76 78 84 86 92
Ekka Media Ekka History Essentials
Music
Education
12 16 17 18 20 22 26 30 36
Community Spirit
Rides
Fun Facts
Showbags
Tickets & discounts
Food & Beverage Royal Queensland Cooking Stage
Ekka Apps What’s New Beef week
100 Free Things To Do & See
Daily Program
Competitions
Sponsorship Partners
?? 152
interactive Animal Adventures
welcome
Queensland’s largest and most loved event, the Royal Queensland Show (Ekka) presented by Bank of Queensland (BOQ), returns from Saturday 8 to Sunday 16 August, marking an historic milestone — 150 years of the Ekka. For a century and a half, the Ekka has brought Queenslanders together to celebrate community, agriculture, and innovation. The Ekka proudly brings the country to the city each year and forms a rich part of Queensland’s social and cultural heritage. This year’s Show honours that rich legacy while embracing the future, delivering a program that is accessible, engaging and value driven. Affordability remains a major focus in this anniversary year, with more than 110 food vendors offering $10-and-under menu items and family meal bundles available from $25. The popular daily two-for-one rides session also returns from 9.30– 10.30am in B105 Sideshow Alley, Kids Carnival and the new Machinery Hill Kids Zone, while the Ekka Fun Pass App helps visitors skip ticket booths and access bonus ride credit. To help visitors make the most of this milestone event, the RNA is continuing the Back for More Pass, giving patrons the opportunity to return for a second day for just $23. Transport is also affordable and convenient, with 50-cent fares available to the upgraded Exhibition Station. Competitions remain at the heart of the Ekka, with more than 21,500 entries across 59 categories in 2026. From stud beef, woodchopping, and showjumping to dogs, cats, and cookery, the Show continues to showcase the very best of Queensland talent, agriculture, and animals. Strong growth has been recorded across beef cattle, dairy goat and horse competitions, alongside record entries in Arts and Cookery and Poultry, Pigeons, Birds and Eggs. In its 29th year, the Paddock to Palate Competition presented by JBS Australia attracted 226 entries, up 26 per cent on 2025, with almost $55,000 in prize money. Recognised as one of the world’s most commercially relevant competitions of its kind, it uses cutting-edge data collection to help producers benchmark their cattle.
Arts and Cookery reached a record 5,138 entries across eight sections, while Egg entries rose almost 150 per cent to 258 — an Ekka and Australian competition record. Entertainment will once again light up the Showgrounds across both day and night programs. The EkkaNITES show returns with a heart- warming new production — Heart of the Land — celebrating 150 years of Queensland Farming Spirit. Through stirring narration, a sweeping musical score, and breathtaking performances, Heart of the Land will honour the evolution of rural life and innovation that has driven the growth of Queensland’s agricultural industries. The Main Arena program will also feature X-Treme entertainment, including the V8 Utes Precision Driving Team, Hot Wheels Heroes and Freestyle Motor X Riders of the Night, alongside the much-loved fireworks and arena favourites. By day a vibrant line-up of roaming performers and variety acts will bring energy and surprise to every corner of the Showgrounds, with entertainment for visitors of all ages. Interactive and educational experiences are also a key feature of the 150th celebrations, including the new Butter Barn presented by Norco, the enhanced Strawberry Sundae Lane exhibit and the Ekka Learning Trail. For 150 years, the Ekka has been a place to come together — to showcase, celebrate and experience the very best of Queensland. This year’s Ekka Media Kit is your comprehensive guide to this landmark Show, outlining new additions, key highlights, and the full daily program. We thank you for your support and coverage and look forward to welcoming you to this year’s Show. We hope you enjoy celebrating our historic 150th milestone with us.
David Thomas RNA President
Brendan Christou RNA Chief Executive
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ekka media
Media Centre The RNA operates the Ekka Media Centre to support accredited media covering the Show. Located on the upper level of the Woolworths Fresh Food Pavilion, the Media Centre is open daily from 8am to 8pm. The Ekka Media Centre provides accredited media personnel with access to the following amenities: Phone Wi-Fi internet (a password will be provided) Lockers Light refreshments Media Accreditation and Access All media representatives covering the Show must be accredited by the Ekka Media team prior to the event. Please ensure you carry your accreditation pass at all times to gain access to the 2026 Ekka. Accredited personnel must display their pass while
Photographs and Vision High-resolution photographs and raw footage captured daily at the Ekka can be requested through the Ekka Media team to support Show-related stories. Media Releases and Alerts Ekka media releases and daily alerts will be distributed via email and can also be accessed on the Show website by clicking here. The daily alerts, providing Show highlights and information on the following day, will be uploaded to the website and emailed to media at the end of each day. Competition Results Competition results will be available daily on the website by clicking here. Our Websites Ekka - Information on the Ekka including entertainment, competitions, showbags, and rides. RNA - Corporate website with details on the Royal National Agricultural and Industrial Association Queensland which runs the Ekka. Royal Queensland Awards - Covers our retail food competitions. You’ll find RQA award-winning products on the Royal Queensland Cooking Stage in the Woolworths Fresh Food Pavilion. Brisbane Showgrounds - Original birthplace and home of the Ekka. Social Media Stay connected with the latest updates by following us on social media:
onsite at the Brisbane Showgrounds. Onsite Vehicle Access for Broadcast Media
Television news crews requiring onsite vehicle access for filming should contact the Ekka Media team to request a pass. Please note that availability is limited. Media Support The Ekka Media team is available in the lead-up to and during the Show to assist with story ideas, interview contacts (including competitors, entertainers, judges and stewards), and any other media inquiries. Media Contacts
Veronica Carew General Manager Communications M 0408 323 631
Ann Rainbow Senior Media Consultant M: 0411 482 792 E: arainbow@rna.org.au Nicole Clifton Media & Communications Advisor M 0417 451 775 E nclifton@rna.org.au
E vcarew@rna.org.au Natalie McKeering Senior Media Consultant M 0418 986 084 E nmckeering@rna.org.au
Facebook: @TheEkka
TikTok: @the_ekka
Ekka Spokespeople For interviews with authorised Ekka spokespeople, please contact the Ekka Media team. David Thomas - RNA President Brendan Christou - RNA Chief Executive Veronica Carew - General Manager Communications
Instagram: @theekka
YouTube: Ekka
X: @TheEkka
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Celebrating 150 Years of the Royal Queensland Show (1876–2026)
Ekka 150 – From the Ground Up Exhibition WHERE: 7NEWS Community Pavilion WHEN: 9am to 6pm daily Step into 150 years of Ekka history in a one-of-a-kind immersive experience where the past comes to life. This self-paced exhibition invites visitors to journey through the decades, exploring the sights, sounds, stories, and traditions that have shaped Queensland’s most loved annual event. More than a display of artefacts and photos, it’s a chance to walk through history, connect with generations of memories and experience the spirit of the Ekka. Don’t just read about the past – explore it, feel it, and become part of the story. Upstairs in the 7NEWS Community Pavilion, the walkthrough installation will feature a series of relics, a 12-metre heritage wall layered and aged decade by decade, interactive television sets presenting archival footage, a Hall of Living Legends showcasing some of the champions who built the Ekka, and vintage dodgem cars for the perfect Ekka 2026 photo moment. Designed for all ages, the Ekka 150 – From the Ground Up Exhibition is a must see for all visitors.
The Royal Queensland Show—affectionately known as Ekka—is Queensland’s largest and most loved annual event, attracting around 400,000 visitors each year. In 2026, Ekka marks a remarkable milestone: 150 years of bringing country and city together to celebrate agriculture, community and connection. This anniversary honours the Show’s rich heritage, recognises the people and communities who make it possible, and inspires future generations to create their own Ekka memories. Presented by the RNA over nine days each August at its original home, the Brisbane Showgrounds, Ekka showcases the very best of Queensland. The event enjoys around 21,000 competition entries—from woodchopping to quilting—over 10,000 animals, including beef cattle, cats and dogs, world- class entertainment, award-winning food and beverages, carnival rides, showbags, retail experiences, and a wide range of educational activities. First held in 1876, this iconic event is steeped in tradition and atmosphere and is the birthplace of many cherished memories that have been shared across generations of Queensland and Australian families.
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Who is Behind the Show? Founded in 1875, the RNA is an independent, not-for-profit member-based organisation that has freehold title to the iconic Brisbane Showgrounds. The organisation’s guiding mission is to bring people together to showcase, celebrate and experience agriculture and Queensland. Governed by 21 elected Councillors, the RNA showcases and rewards the best of the best in agriculture through the Royal Queensland Show (Ekka) and Royal Queensland Awards (RQA) competitions. Outside of Ekka, the Brisbane Showgrounds is a venue business which hosts more than 200 events each year including exhibitions, conferences, banquets, and music festivals.
How It All Began The RNA has a rich history stemming back to 1875 when a group of colonists joined together to encourage the development of Queensland’s primary industries. Leading members of the colonial society formed the first RNA Council, under the presidency of Governor Sir William Cairns, with most of the 35 members pastoralists and merchants. The RNA Council immediately committed themselves to organising the very first exhibition for Brisbane – from calling for tenders for the initial building to meeting with the Premier of Queensland to establish a public holiday on opening day. The result was the Intercolonial Exhibition of 1876 – the largest event to be held in the state up to that point. The RNA, along with the exhibition, continued to expand and grow in popularity and in 1921, the association was granted the prefix ‘Royal’ under warrant from His Majesty King George V. Since then, the shortened name ‘Ekka’ has replaced ‘Exhibition’ in the Queensland vernacular.
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The First Show On August 22, 1876, a crowd of more than 15,000 people made their way by horse, foot or carriage to experience the very first Ekka, at what is now known as the Brisbane Showgrounds. Some of today’s traditions stem back to this first exhibition. Competitions were a cornerstone of the Ekka right from the beginning with 1,700 entries across 650 classes with people competing for trophies, cash prizes, and medals. Visitors were treated to more than 1,000 exhibits and charged an entry fee of a half-crown, or one shilling if they waited until after the official opening. Celebrating the colony’s achievements, the Intercolonial Exhibition of 1876 was praised as the most significant event in Queensland since its separation from New South Wales. Since 1876 the Ekka has continued to grow in popularity and size, remaining one of the State’s most anticipated annual events.
Has the Ekka Ever Been Cancelled? The Ekka has been held annually at the Brisbane Showgrounds since its inception, except for four instances – in 1919 at the height of the Spanish influenza epidemic, in 1942 during World War II when the grounds were used as a staging depot for troops and most recently in 2020 and 2021 due to the
worldwide coronavirus (COVID-19) pandemic. The Strawberry Sundae Story
A beloved tradition for more than 70 years, the iconic Ekka Strawberry Sundae first made its delicious debut in the 1950s. The sweet sensation was born when Peter’s Ice Cream Company dreamt up the perfect combination – strawberry ice cream, fresh locally grown strawberries, and a generous swirl of whipped cream, all served in a crunchy ice cream cone. The result? An instant crowd favourite that’s remained a must- have treat at the Ekka ever since. More than just a dessert, the Strawberry Sundae is now a symbol of the Show itself – bringing smiles to faces, one scoop at a time.
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1876 The First Exhibition The Intercolonial Exhibition of 1876 was held at Bowen Park with an estimated 15,000-17,000 people attending out of Brisbane’s population at the time of just 20,600. 1877 First Ekka Ride The first ride was a merry-go-round in Sideshow Alley*. 1879 Introduction of Queensland’s Newest Technologies Ekka patrons were amazed by telephones, microphones, electric lights and even an electric thief detector. 1889 Sheepdog Trials Held for the First Time 1891 District Exhibits The first district exhibits contest was held – nine regions competed for a prize pool of £175*. 1894 First Fireworks Display 1n the Main Arena 1909 Jubilee Show The 12 day show was the largest agricultural show in Australia that year with more than 7,000 competition entries*. 1919 First Ekka Cancelled Due to Influenza Epidemic 1920 Edward, Prince of Wales Visits the Ekka 1926 Queensland Country Women’s Association Makes its First Appearance 1942 Second Ekka Cancelled Due to World War 11
1950’s Ekka Food Traditions The now symbolic Ekka fairy floss, butter board sandwiches, strawberry sundaes and dagwood dogs were introduced*. 1954 Queen Elizabeth II and Prince Phillip Visit the Ekka 1959 HRH Princess Alexandria of Kent Visits 1964 Animal Nursery at the Ekka First Introduced 1969 First Skymaster Ferris Wheel at Ekka 1988 Expo 88 Ekka achieved its highest attendance with an estimated 800,000 people flooding through the gates*. 2000 Sideshow Alley and Woodchop Inner city bypass constructed, Sideshow Alley and the Woodchop Arena redeveloped. 2010 One of the Most Successful Ekkas in History Held The 2010 Ekka saw a 20 per cent increase in crowd numbers. 2011 Grammy Award Winners Wolfmother Close Ekka’s Concert Series 2012 Australian First Ekka fans were able to customise their own fireworks on the show’s free interactive fireworks iPhone app.
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2013 Ekka Wins International Awards The Royal Queensland Show took home the prestigious Best in Show title, along with 13 other awards, at the 2013 International Association of Fairs & Expositions (IAFE) Awards. 2014 Million Dollar Night Show Australian-first million dollar night show EkkaNITES wowed the crowds each night of show. The Ekka ran over two full weekends for the first time in the show’s history. 2015 The Year of the Flying Pigs The Racing and Diving Pigs wowed the crowds at Ekka for the very first time, flying through the sky and diving into a pool of water. 2016 The Return of The Old Museum After 119 years, The Old Museum came back home to Ekka, housing the Flower and Garden Exhibition and Quilts Across Queensland. 2017 Ekka’s 140th Anniversary The Ekka celebrates its 140th anniversary! An early children’s fireworks display features in EkkaNITES for the first time in recent history. 2018 Investing in Agriculture The RNA invested in its charter of championing and celebrating agriculture, building two new event facilities that were used at Ekka for the very first time. The Pavilion was partially used to house beef and dairy cattle, dairy goats, and poultry, while Marquee 2 was the new Woodchop Arena
2019 New Park for Dogs Alexandria Park, completed in April 2019, became the new home of one of Ekka’s largest and most popular competitions – Canine. 2020 Ekka cancelled for only the third time in history due to the global Covid-19 pandemic 2021 Ekka cancelled one week before gates open, due to the continuing Covid-19 pandemic 2022 The historic return of the Ekka, attended by more than 345,000 people 2023 Return to pre-pandemic crowds of more than 400,000 people 2024 Despite three days of wet weather which saw the postponement of the Grand Parade for the first time in more than 40 years, 346,000 people attended the Show 2025 The biggest show in nearly 20 years, attracting 428,000 people 2026 The Ekka celebrates its 150th anniversary!
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ekka essentials
Accessibility The Ekka is committed to creating an inclusive and welcoming experience for all visitors, ensuring everyone can enjoy Queensland’s most iconic event. A range of services and facilities are available across the Brisbane Showgrounds to support accessibility, comfort, and ease of movement throughout the Show, including: 1. Step-free access at Exhibition Station, including ramps, lifts, and hearing loop technology. 2. Scooter, wheelchair, and stroller hire available daily from 9am to 5pm, located beneath the John MacDonald Stand. 3. Accessible restroom facilities located throughout the Showgrounds, including additional portable amenities. 4. Ramps providing easy access between roads, footpaths, and pavilion entrances. Lifts are also available on each level of the 7NEWS Community Pavilion and the Large Animal Pavilion. 5. Dedicated accessibility drop-off and pick-up zones for vehicles and taxis on Costin Street. 6. Two wheelchair-accessible viewing areas in the Main Arena. 7. Designated disability parking spaces available in the King Street Car Park. 8. Entry permitted for certified guide dogs, hearing dogs, and assistance animals. 9. Accessible pathways and wayfinding signage to assist visitors navigating the grounds. Visitors are encouraged to visit the Ekka website or Information Booths during the Show for the latest accessibility information
Recycling woodchop timber into firewood and mulch.
Repurposing animal bedding into mulch.
Making the switch to energy-efficient LED lighting across the Showgrounds.
Free water refill stations to encourage the use of reusable drink bottles.
Implementing waste reduction and recycling programs throughout the precinct. Through these initiatives, the RNA is working to ensure the Ekka remains a vibrant, responsible, and sustainable event for generations to come. Facilities ATM facilities are located around the Showgrounds. EFTPOS facilities are available near most ticket entry gates. Toilets are in most buildings around the Showgrounds. Locker facilities are primarily located under the John MacDonald Stand but can also be found at several other locations around the Showgrounds. Drinking tap water is located at several sites around the Showgrounds. Guest Wi-Fi The RNA will provide Wi-Fi to keep Ekka guests connected during their visit to the Show. Guests can access the Wi-Fi at five key locations around grounds – on the Plaza, in Expo Place, Sushi Hub Dog Pavilion and Animal Nursery, at XXXX Stockmen’s Bar and Grill and in the Members Bar. Mobile phone charging A secure mobile phone charging station can be found near the locker facilities under the John MacDonald Stand
and support services. Sustainability
The Ekka continues to build on its commitment to sustainability through the RNA’s long-term Environmental, Social and Governance (ESG) Strategy, which guides initiatives aimed at reducing environmental impact and creating a more sustainable future. Key sustainability initiatives across the Brisbane Showgrounds include:
Generating energy through 1,000 solar panels installed on the roof of the Royal International Convention Centre (Royal ICC).
Maintaining Green Globe Certification for the Royal ICC.
Partnering with OzHarvest to rescue surplus food from RNA-operated outlets.
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Information booths Four information booths will be conveniently located: At the Gate 1 entrance on Gregory Terrace In the Kids Carnival area near Sushi Hub Cat Pavilion (Building 8) Near the Woodchop Arena presented by AAM Investment Group in B105 Sideshow Alley In the 7NEWS Community Pavilion (ground floor) Lost children Lost Children is located at the Gregory Terrace Police Station, which is open from 9am to 8.30pm. As part of the Keep Kids Safe program, parents are encouraged to collect a free wrist band as soon as they arrive at the Ekka from every gate, every Ekka Information Booth, Guest services, and the police marquee on Gregory Terrace. They can write their mobile number on their child’s wrist band, so if they become separated, they can be reunited ASAP. Event control centre The RNA Operations Centre is located at the Gatehouse on Gregory Terrace and houses the Emergency Services, RNA Operations Team, OH&S and Security. Lost and found Lost and found is located at Guest Services on the lower level of the 7NEWS Community Pavilion. First aid There are three first aid locations which operate between 8am and 11pm daily: Under the John MacDonald Stand Near the toilet block in Kids Carnival Near the Large Animal Pavilion Parents’ rooms There are three parents’ rooms located around the grounds for those with babies and young children. The Ekka is smoke free Designated smoking areas will not be available within the Showgrounds precinct, but there will be two designated smoking areas located outside the Showgrounds. Road closures With all the excitement plus parades, livestock, entertainment and crowd movements, there will be some delays and road closures in the lead-up to and during Ekka. Gregory Terrace, King Street and O’Connell Terrace will be partially or fully closed from Wednesday 29 July.
OH&S Media personnel on site are required to follow all applicable OH&S rules and regulations set in place by the RNA, to ensure their own health and safety and the health and safety of others in the workplace. Membership Becoming an RNA Member – for an annual fee of $150 (country adult) or $165 (city adult) – is one of the best ways to experience the Ekka while supporting the organisation behind Queensland’s most iconic event. Members enjoy a range of exclusive benefits, including: unlimited entry to all nine days of Ekka; complimentary 9-Day guest pass; reduced competition entry fees for selected sections and categories; access to the Members’ Grandstand and Members’ Bar; and free use of member locker facilities. For membership options, pricing, and full member benefits, please click here. Major Pavilion, Attractions and Bars Opening Hours 10am – late: XXXX Stockmen’s Bar & Grill 9am – late: Gourmet Plaza, B105 Sideshow Alley, The Courier-Mail Showbag Pavilion 9am – 7pm: Woolworths Fresh Food Pavilion 9am – 6pm: Agricultural Education Hall, 7NEWS Community Pavilion, Ekka Emporium, John Reid Pavilion, Kids Carnival, Large Animal Pavilion 9am – 5:30pm: Sushi Hub Dog and Cat Pavilion, Animal Nursery 9am – 5pm: Woodchop Arena presented by AAM
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getting to show
Getting to Ekka 2026 is easy! Skip the traffic and take public transport straight to the Brisbane Showgrounds. The recently upgraded Exhibition Train Station is conveniently located in the heart of the event and offers an accessible and comfortable experience for patrons of all abilities and families with prams. The station features step-free access via ramps and lifts, hearing aid loops, a new entry plaza, a pedestrian link to Bowen Bridge Road, and improved signage and safety features. Coupled with 50 cent public transport fares on the Translink network, getting to the Show has never been cheaper or easier. The Tilt Train will also stop at Exhibition Station, with half-price Economy Seat fares for both adults and children on select services between Bundaberg and Brisbane. Other Public Transport and Travel Options Taxis & Rideshare A dedicated rideshare and taxi zone is located outside Gate 1, at the corner of Gregory Terrace and Costin Street, providing a convenient drop-off and pick-up point. Parking Several car parks are within walking distance of the Ekka, including: King Street Car Park Royal Brisbane and Women’s Hospital Valley Metro Car Park McWhirters Car Park Cycling While cycling is not permitted inside the Showgrounds, secure bike racks are available on Carriage Street
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community spirit
RNA Foundation The Ekka is proudly run by the Royal National Agricultural and Industrial Association of Queensland (RNA), a not-for-profit organisation dedicated to bringing people together to showcase, celebrate and experience agriculture and Queensland. The RNA Foundation is the charitable arm of the RNA, raising funds to support the preservation of agricultural heritage, agricultural education, and agricultural awareness and development. Throughout the year, the Foundation hosts a range of fundraising events that support important rural and regional initiatives, including the following: June Long Lunch event which supported three key initiatives: a two-day leadership development workshop for 25 young Queenslanders in agriculture, to be held during the 2026 Ekka and facilitated by Marcus Oldham; the Lachlan Hughes Foundation which works to enhance rural landscapes and communities; and a bursary for rural students to attend St John’s College and St Leo’s College both at the University of Queensland. High Tea on Ekka eve which this year supports the Isolated Children’s Parents’ Association (ICPA) – directly supporting Mt Isa, Tambo and Mitchell school students to attend their next camp by sponsoring transport, accommodation, facilitators and equipment; and Storyfest South West – providing opportunities for nine regional communities and schools to attend a writers’ festival in 2027. Ekka Gala on opening day which raises funds for Outback Futures. Visitors can also support the Foundation by recycling eligible containers in the green-lidded bins around the grounds as part of the Containers for Change refund scheme and by purchasing feed cups in the Animal Nursery, with a portion of the profits going to the Foundation. Strawberry Sundaes The iconic Ekka Strawberry Sundaes do more than delight showgoers — they help make a difference. As a not-for-profit organisation, the RNA reinvests funds raised through Strawberry Sundae sales back into the Ekka, including vital agricultural education programs that inspire future generations. Every scoop supports a sweeter future for agriculture! Children’s Hospital Foundation For more than a decade, the RNA and the Children's Hospital Foundation have partnered to bring the spirit of the Ekka to children receiving treatment in hospital. This much-loved tradition continues in 2026, with Ekka's new Farmyard Friends Stage Show and characters including Barbara- Ann Streisand the Sheep, Daisy the Cow and Milo the Sheep Dog visiting the Queensland Children's Hospital to spread smiles and deliver showbags. Ahead of Show, a group of children will also enjoy a special visit to the Brisbane Showgrounds, becoming some of the first to experience the excitement of Ekka and preview this year's showbag range.
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fast facts
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As a not-for-profit organisation, the RNA remains committed to delivering exceptional value for Ekka visitors. Recognising ongoing cost-of-living pressures, the Ekka continues to offer a wide range of affordable ticketing and value options to help keep the Show accessible for everyone. Tickets are available to purchase online at ekka.com.au, with subscribers receiving access to exclusive offers and savings. TICKETS AND DISCOUNTS Prices All tickets must be purchased online. Guests are required to nominate the day they plan to attend. Ticket Type Price Adult $42.95 Child (5 to 14 years) $27.95 Little Ekka (4 years & under) FREE Concession $31.95 Adult & Child $56.95 Family (2 adults & 2 children) $92.95 New – Back For More Pass* $23.00 Twilight Ticket (entry after 4pm) $27.95 Ekka After Dark Bundle $69.90 *Valid for a second day only. Super Saver Days
Save 20% when purchasing tickets for the following days: Monday 10 August, Tuesday 11 August, Thursday 13 August, Friday 14 August. Ticket Type Super Saver Price Adult $34.36 Child (5 to 14 years) $22.36 Little Ekka (4 years & under) FREE Concession $25.56 Adult & Child Combo $45.56 Family (2 Adults & 2 Children) $74.36 Twilight Ticket (entry after 4pm) $22.36
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Value offers Rides:
2-FOR-1 DOUBLE THE FUN Daily two-for-one rides from 9.30am to 10.30am in B105 Sideshow Alley, Kids Carnival, and the new Machinery Hill Kids Zone. Ekka Fun Pass $50 value for $45 $100 value for $85 $150 value for $120 See page 72 for more information on the Ekka Fun Pass. Food: $10 and Under Food Items More than 110 Show vendors will offer a value food item priced at $10 or less. Family Bundles Starting from $25, these bundle deals offer meals designed to feed a family of four. Pre-order Strawberry Sundaes When purchasing tickets online, visitors can pre-order one Strawberry Sundae for $7 or four sundaes for $26. Tickets: Back for More Pass Enjoy a second day at the Show for only $23 – which is less than a Child ticket. Free child’s ticket to Dreamworld Every child who attends the Ekka on Tuesday 11, Thursday 13, and Friday 14 August will receive a free child’s ticket (aged five to 14 years) to Dreamworld worth $124, valid for use from 1 September 2026 until 31 October 2026. Super Saver Days – 20% off Save 20% on tickets on Monday, Tuesday, Thursday and Friday.
FUN! DOUBLE THE
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Ekka App The Ekka App is the ultimate pocket-sized guide to the Show. Packed with interactive features, exclusive content and handy planning tools, the app helps visitors make the most of every moment at Ekka. MyEkka Day Builder Planning the perfect day at Ekka has never been easier. The MyEkka Day Builder allows users to create a personalised itinerary tailored to their interests. After completing a fun interactive quiz, visitors receive a customised Show-day plan featuring attractions, food, rides, animals, entertainment and more. Users can regenerate their itinerary with the tap of a button or personalise it further by adding and removing activities to suit their schedule. The app also features curated categories designed around different interests and budgets, including Family Day Out, All Things Country, Education, Showbags $10 & Under and more. Main features of the Ekka App Digital Map The interactive map, complete with blue-dot location tracking, helps visitors navigate the Brisbane Showgrounds with ease. Users can quickly locate pavilions, food outlets, amenities, rides, entertainment stages, and competition areas throughout the Show. Milo’s Magic - Augmented Reality Game Families can join Milo on a magical augmented reality adventure across the Ekka. By helping Milo complete his mission around the Showgrounds, users unlock interactive experiences and have the chance to win exciting prizes. Deals & Offers The app helps visitors get the best value from their Ekka experience, with a dedicated section featuring food, ride and retail offers available throughout the Show. Schedules & What's On Stay up to date with daily entertainment, competitions, demonstrations, and special events. Users can browse schedules, save favourites, and receive reminders so they never miss a must-see attraction. ekka apps
GET IT ON
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Ekka Fun Pass App The Ekka Fun Pass offers a fast, convenient, and cashless way to enjoy all the excitement, rides and games of B105 Sideshow Alley, Machinery Hill Kids Zone, and Kids Carnival. Replacing physical ride cards, the Ekka Fun Pass allows visitors to purchase credits directly through the app and simply tap their phone at participating rides and games. No ticket booths, no cards and less time waiting in queues. The Fun Pass continues to offer great value through bonus credit packages ($50 credit for $45 Pass; $100 credit for $85 Pass and $150 credit for $120 Pass), giving visitors extra spending power to enjoy even more of the Show. Credits can be purchased and topped up at any time via the app, at self-service kiosks throughout the Showgrounds or at information booths during Ekka. How it works 1. Download the app 2. Follow the instructions to preload credits 3. Tap and Ride or Tap and Play straight from the app – no need to visit a ticket booth 4. Top up credits whenever you need throughout the Show. With everything stored conveniently in one place, the Ekka Fun Pass makes it easier to spend more time enjoying the rides and less time waiting in line.
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what's new?
Joel the Juggler with Eric the Robotic Dog: Joel the Juggler and his robotic dog Eric will dazzle audiences with their jawdropping juggling feats, clever tricks, and interactive antics. Threads of Time: Celebrating 150 Years of Fashion: Fashion, theatre, and 150 years of history will collide in this showstopping, family-friendly production, celebrating style and storytelling. Human Marvels Side Show Circus: Perfect for the whole family, this high energy production features amazing acts of skill from three larger-than-life performers including international strongman, The Great Gordo Gamsby; the sword-swallowing Space Cowboy; and master contortionist Ruby Rubberlegs. Farmyard Friends Stage Show: Join us for a delightful adventure when everyone’s favourite farmyard friends take to the stage in a talent quest full of laughs. Sand Sculpture Display & Workshops: Mum and Dad can sit back and relax while the kids become kings and queens of the castle at the Ekka Sand Sculpture Display and Workshops. Beyblade Tournament: One of the world’s most exciting competitive toy phenomena is coming to the Ekka for the very first time, with a live Beyblade Tournament. Business in the Front, Party in the Back — Mulletfest hits the Ekka: Ekka’s inaugural Mulletfest competition supported by Farm Angels, will see competitors from across the country battle it out for mullet glory. Flanno for a Farmer by Farm Angels: Ekka crowds are invited to pull on their flannelette shirts and be part of a world record attempt for the most flannels in one place. Hour of Power presented by Horsey People: Take a break and enjoy an action-packed lunchtime entertainment show in the Main Arena.
A selection of what’s new at the 2026 Ekka. Competitions
Beef Cattle: This year, Charolais is the feature breed and will also be the largest group of cattle at the Brisbane Showgrounds with over 250 entered. Cake Decorating: This year’s new theme is “Sewing”. Creative Art and Craft: New classes including 150th Tapestry, Doll, Decorative Handcraft, Headpiece, Papercraft, and Ceramic/ Porcelain. Fashions on the Field: Two new stylish classes - Fashions of the Past (pre-1960) – and Fashions for the Future. Floristry: To celebrate Ekka’s 150th anniversary entrants are invited to create a dried and preserved floral arrangement that reflects “any era of Ekka”, an arrangement that reflects “the evolution of Ekka, or decorate real beards, moustaches, and hats in the revamped Beards, Mo’s and Big Hats class. Natural Fibres Make & Model: New themed classes: Denim through the Ages, “1940s” for senior school student entrants, and “1800s to 1930s” for Open Adults. Painting and Drawing: A new and exciting class – Urban/ Abstract (any medium). Poultry, Pigeons, Birds and Eggs: New Champion trophy - The Don Chandler Perpetual Councillors Award for Most Successful Exhibitor. Quilts: The new class - Ekka Memories – invites entrants to stitch together their memories of Ekka. Entertainment Ekka Dance Eisteddfod: The inaugural Ekka Dance Eisteddfod features top performers and standout routines from 24 Queensland dance schools and studios.
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EkkaNITES Celebrate 150 Woodchop: Queensland vs New South Wales: Queensland and New South Wales will go head-to-head in a thrilling interstate woodchop competition. Australian National Anthem featuring Chris Cobb and Felicity Kircher: Experience a stirring rendition of the Australian National Anthem and other iconic songs, brought to life by outstanding country music artists Chris Cobb and Felicity Kircher. Heart of the Land – Celebrating 150 years of Queensland Farming Spirit featuring Dave Manchon and Friends: Through stirring narration, a sweeping musical score, and breathtaking performances, this epic production will honour the evolution of rural life and innovation that has driven the growth of Queensland’s agricultural industries. Dave Manchon & Vegemite ride together: In a tribute to Queensland’s equestrian heritage, Dave Manchon and his horse Vegemite will celebrate the enduring bond between humans and horses by riding in a convertible. Ekka 150 – From the Ground Up Exhibition: Step into 150 years of Ekka history in a one-of-a-kind immersive experience where visitors are invited to journey through the decades, exploring the sights, sounds, stories, and traditions that have
shaped Queensland’s most loved annual event. Melbourne Cup joins the party!
The People’s Cup helps celebrate the 150th Ekka: Experience history in the making when the iconic $1 million Lexus Melbourne Cup joins the spectacular 150th Ekka celebrations. The Ekka’s historic anniversary is part of the national Lexus Melbourne Cup Tour with the Cup on show during Thoroughbred and Standardbred Day on August 10 and will form part of the beloved Grand Parade on People’s Day, August 12. Bringing the Cup to the Ekka symbolises the great synergy and similar traditions both the Ekka and the Melbourne Cup share in bringing community together and forming part of our nation’s social, cultural and sporting heritage. Education The Butter Barn presented by Norco: This hands-on activation invites children to become butter makers, food scientists, and dairy detectives as they uncover how one of Australia’s favourite foods begins its journey on the farm. Ekka’s Farm of the Future – AgTech Innovation Challenge: Ekka and STEMPunks Education’s ‘Farm of the Future - AgTech Innovation Challenge’ is a state-wide STEM education and innovation program that empowers Queensland students to design real-world agricultural solutions.
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Food & Beverage Pink Cheese Toasties from PINKS since 1963: Enjoy the Ekka-first colourful pink cheese toasties featuring golden, crispy bread sandwiched with oozing, melted cheese and a vibrant pink twist that’s as delicious as it is eye-catching. Sip & Dumpling Cup from Dumpling King: A perfectly paired cup featuring fragrant Lychee Jasmin Iced Tea underneath and freshly made dumplings in the top compartment for the ultimate grab and go treat. Bianco Lobster Bar: Indulge in rich garlic butter lobster, or fried ravioli with Vodka sauce while sipping on a refreshing Aperol Spritz or Champagne. Steak & Shake from Blackstone BBQ: Imagine bite-sized, perfectly seared steak nestled atop golden, crispy fries, accompanied by garlic herb butter in a convenient cup…then SHAKE IT UP! Dragon Breath Ice Cream Dumplings from Fruity Poppin: Bite into Fruity Poppin’s handcrafted sweetcorn puffs as cascading liquid nitrogen creates a mystical dragon’s breath effect. Dirty Soda Sisters: Each Dirty Soda is a canvas, letting you mix sparkling soda with flavoured syrups and cream. Hot Honey Fried Chicken + Chicken Nuggets with Caviar from Chicky Chicky Bang Bang: Get ready for a flavour explosion from Chicky Chicky Bang Bang who are serving up crispy, golden chicken with serious crunch. Scallop Burger + Nashville Hot Pickle on a stick from Burgerhead: The Nashville Pickle combines bold Nashville seasoning with the tangy snap of a pickle while their burger is sandwiched between two crispy golden potato scallops! Interactive Animal Adventures The Goat Shed – A Farm Experience: Get up close with friendly dairy goats and their kids, watch live milking demonstrations, meet the farmers, and learn where goat milk comes from at The Goat Shed.
Music Chris Cobb and James Blundell: Chris Cobb will perform at Ekka with special guest and country music legend James Blundell, bringing heartfelt storytelling and a modern country sound to the Plaza Music Stage. Jarrad Wrigley: Emerging Australian country artist Jarrad Wrigley will bring his high-energy country sound to XXXX Stockmen’s Bar & Grill, performing songs that celebrate rural life with honesty, humour and heart. Jaydin Shingleton: 2026 Toyota Star maker Grand Finalist and contestant on The Voice, Jaydin Shingleton is a rising country artist known for his powerful vocals, high-energy performances, and genuine connection with audiences both on and off the stage. ELEEA: singer-songwriter ELEEA blends the fearlessness of a solo backpacker with the polish of an award-winning folk/ country artist. NVR EVR - DJ Set: Èva Ilov’s NVR EVR DJ set will bring a high- energy mix of pop, dance, and rhythm to Ekka, drawing on her experience as an Australian Idol contestant, live performer, and DJ. Rides In 2026, Ekka has three vibrant carnival precincts delivering non-stop thrills and magical moments for the young and young- at-heart – B105 Sideshow Alley, Kids Carnival, and the new Machinery Hill Kids Zone. New rides include: Showbags 2026 brings 356+ showbags to The Courier-Mail Showbag Pavilion, with 93 new bags making their debut including: The Mandalorian – Grogu; Premier League Showbags; F1 Kit Kat; Ovaltine Showbag; Fuggler; Twinkle Glory Showbag; and Vegemite.
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