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Vorwerk Consumer Products | MEE SAP Commerce Cloud SAP Customer Data Cloud
Consumer Products
Vorwerk is the #1 direct sales company in Europe and the world-leading direct seller of high-quality household appliances. Vorwerk’s core business is the production and sale of kitchen and household appliances. As a direct sales company, Vorwerk always seeks direct contact with its customers.
75% Reduction Of urgent e-commerce issues for IT resolution 4x Increase In deployment speeds 15% Higher In page views due to omnichannel implementation
Headquarters Germany
Products Household appliance manufacturer and sales
Web Site
Vorwerk.com
Business Challenges • Vorwerk needed a more scalable e-commerce solution with a future-proof architecture that would facilitate faster innovation. • The online business was vulnerable to downtime. There were frequent high-priority issues for IT resolution, plus downtime required for frequent upgrades, and other scheduled and un-scheduled maintenance. • IT was heavily engaged in non-core business activities, which demanded significant operational effort and incurred high costs, diverting IT's attention away from value- creating projects that could benefit Vorwerk’s employees, advisors, and customers. • Business Outcomes • The platform supports growing sales of Thermomix and Kobold, with advisors playing a key role and campaigns running without system stress. • With SAP Commerce Cloud, Vorwerk embraces an ambitious release cycle, offering continuous innovation without downtime risks. • The zero-impact migration ensured uninterrupted operations, feature development, and online campaigns, eliminating "priority one" disruptions and scheduled downtimes that previously affected online sales and campaigns. “By integrating SAP Commerce Cloud, we’ve built a scalable and future- proof digital commerce experience. Our omnichannel approach empowers direct-selling advisors, connecting personal consultation with digital convenience to provide the best possible support for the advisor.”
Heidi Immer Domain Lead Sales Vorwerk SE & Co. KG
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