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Toyota Motors Philippines APJ – Philippines
Automotive
The largest automotive company in the Philippines, Toyota Motor Philippines Corporation (TMP) manufactures more than 55,000 cars a year, fielding a lineup of 24 Toyota models across more than 70 dealers, including the best-selling Innova and Vios brands.
SAP Commerce Cloud SAP Customer Data Cloud SAP Sales Cloud | SAP Service Cloud
>200,000 Users Of the new customer mobile app in one year ~1000 Daily Logins To the mobile app
Headquarters Philippines
Products Automotive manufacturer
Web Site
toyota.com.ph
Business Challenges • Digital technology, increasing competition, rising customer expectations, and the COVID-19 pandemic significantly influence market structures, consumer behavior, and vehicle usage in recent years • TMP set out to develop innovative offerings based on accurate data that helps it identify and anticipate customer needs Customer Benefits • TMP knew SAP Customer Experience solutions would help it take its operations to the next level, supporting the innovative tools, products, and services and the consistent experience that today’s customers • With connected solutions, the myTOYOTA mobile app offers customers a new experience by letting them manage their needs across a vehicle’s lifecycle • SAP Commerce Cloud enables enterprise-grade e-commerce, while SAP Sales Cloud and SAP Service Cloud solutions, integrated with third-party systems, help TMP better understand, engage, and serve its customers. Together, these offerings enable scalability across the sales and service business, allowing TMP to manage multiple customer service inquiries more efficiently and increase its customer base
“With SAP Business Technology Platform enabling smooth data flows across SAP Customer Experience solutions, our dealers can offer customers a consistent experience whether they are online or at the showroom or service center.” Lyna Garcia VP, Vehicle Sales Operations Marketing Division Toyota Motor Philippines Corporation
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