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TATA Hitachi Automotive | APJ SAP Commerce Cloud | SAP Sales Cloud SAP Service Cloud SAP Business ByDesign | SAP BI/BW
Automotive
TATA Hitachi Construction Machinery Company Private Limited is the leader in construction equipment in India, enhancing the operational performance of its customers,
as well as improving profitability and competitiveness with its solutions.
50% Reduction In time taken for onboarding new dealer 2X Generation Service tickets have become twice as fast 50% Time Saved Reduction in time to generate a quote
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PwC India
TATAHitach.co.ini
Business Challenges • An uncompromised digital and visual customer experience for product views and transactions • An online portal to facilitate discussions between dealers and customers • Better warranty, claims, and service tickets creation, as well as processing times • Access to transaction history for the customer and lower operations costs Customer Benefits • Real time connected machines, systems and applications, empowered customers and provided them a seamless user experience and uniform view of information • Seamless integration of SAP Commerce Cloud, SAP Sales Cloud and SAP Service Cloud, and Business ByDesign, BI/BW empowered dealers and employees with a single unified platform to manage their day-to-day operations and decisions • Latest market trending features like chatbot, AR/VR along with quote, order and service tickets management, reduced turnaround time “TATA Hitachi wanted to disrupt the customer experience during the pandemic era with a special focus to the rural customer who are not very familiar with digital platforms. The transformation enabled a single, unified customer experience for all transactions across all the stakeholders.”
Ram M. Iyer AVP and Head of Customer Support TATA Hitachi Construction Machinery Company
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