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TSG 1899 Hoffenheim Sports & Entertainment | MEE
Sports & Entertainment
TSG 1899 Hoffenheim is a German professional football club based in Hoffenheim, a village of Sinsheim, Baden-Württemberg.
SAP Commerce Cloud | SAP Sales Cloud SAP Sports One | SAP SuccessFactors SAP Customer Checkout | SAP Event Ticketing SAP ERP
50% Time Savings Expected at stadium sales kiosks with pre-ordering and fast lane pickups 25,000 Transactions Processed in the PreZero® Arena on sold-out match days 350+ Employees Benefit from improved HR processes
Headquarters Germany
Products Professional football club
Web Site
tsg-hoffenheim.de
Business Challenges • In one of the world’s most competitive soccer leagues, it is crucial to stay one step ahead of the competition. Using technology is important to maintain an excellent talent development program. • Another important key to success is offering fans an unforgettable experience in the stadium. Customer Benefits • Fans can order the jersey of their favorite player at any time via TSG Hoffenheim’s online store, which is based on the SAP Commerce Cloud e-commerce platform. A chatbot is available during the purchasing process to answer questions. • With SAP Sales Cloud, the club connects data and sales processes to SAP ERP, helping it to identify and take advantage of synergies. • The cloud-based SAP Sports One solution simplifies sports administration in all areas and unifies it in one platform. With connected HR, sales, and business management systems, TSG Hoffenheim is also equipped for a bright future off the pitch. “Innovation and digitalization are cornerstones of the future development of TSG Hoffenheim. Through the targeted application of modern approaches in the field of sports science and data analysis, we’re building the foundations for sustainable success.”
Watch the Video
Prof. Dr. Jan Mayer Managing Director TSG Hoffenheim
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