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Universal Destinations Sports & Entertainment | GC SAP Commerce Cloud SAP S/4HANA
Sports & Entertainment
Universal Destinations & Experiences, part of Comcast NBCUniversal, offers globally popular, immersive theme park attractions. Key locations include Universal Studios Hollywood, Universal Orlando Resort, Universal Studios Japan, Universal Studios Singapore, and Universal Beijing Resort.
Track Visits and Engagements
Headquarters China
Products Global parks and recreation destinations
Web Site
universaldestinationsandexperi ences.com
Capture digital data touchpoints interaction rate using SAP Commerce Cloud's omni- channel capabilities Scalable, Flexible Platforms SAP Commerce Cloud and SAP S/4HANA supports diverse needs, optimizing operational efficiency and guest service
Business Challenges • Successfully tracking and integrating guest activities before, during, and after their visit is crucial for understanding customer behavior and enhancing the overall guest experience. This directly influences strategic decisions and marketing efforts. • Given the complexity and number of these customer engagement touchpoints, ensuring they work together coherently is a significant challenge that impacts guest satisfaction and operational efficiency. • Implementing scalable omni-channel platforms supports diverse resort needs, impacting operational capabilities, guest interactions, and handling peak loads effectively. Customer Benefits • Seamless integration of guest activities for cohesive experiences before, during, and after their visit, enhancing overall satisfaction and engagement. • Effective management of numerous digital touchpoints ensures a consistent, smooth guest experience across all interactions, improving customer loyalty and satisfaction.
“We're able to integrate all these touchpoints together, making it an enjoyable, seamless, and delightful experience.”
Dang Ly SVP, Chief Technology Officer Universal Destinations and Experiences
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