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Versuni Consumer Products | EMEA SAP Commerce Cloud | SAP Service Cloud SAP Emarsys Customer Engagement SAP Customer Identity, Access Management
Consumer Products
Formed in 2021 in when the Philips Domestic Appliances division became an independent company, Versuni has a mission to excite customers and turn houses into homes. The company has a global innovation, commercial and manufacturing footprint, in more than 100 countries.
for B2B | SAP Customer Profile SAP Customer Data Platform RISE w/SAP S/4HANA, private cloud
>100 Countries With digital customer engagement 18 Months To transform the business, including the delivery of a new technology landscape
Headquarters Amsterdam, Netherlands
Products Home appliance manufacturer
Web Site
Featured Partner
versuni.com
TATA Consultancy Services Limited
Business Challenges • Versuni’s retail customers were using manual processes to order products and services, resulting in a suboptimal experience when making purchases. • The direct EDI integrations for automatically exchanging business-critical information, such as purchase orders and invoices, with external ERP systems were often found to be expensive. • Versuni wanted to create a self-service ordering portal and digital experience for its retail partners. It also wished to gather insights on their behaviors and needs. Customer Benefits • Migration of a wall-to-wall technology environment that included the implementation of 40 new networks and more than 60 new cloud applications within an aggressive timetable. • With SAP CX solutions, the company gains a 360-degree view of each B2B customer. It can integrate the solutions with its ecosystem, including CRM and ERP applications, and streamline order management processes for a cohesive and efficient customer experience. • In combination with SAP S/4HANA, SAP CX solutions help deliver measurable customer insights, increased market share in new markets, and stronger business models. “SAP Customer Experience solutions are pivotal to our digital-first, insight-driven strategy. They help us gain a 360-degree view of our B2B customers, streamline order management processes, deliver self-service portals, use analytics for actionable insights, and integrate with our other systems.”
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Anne Marie van Gerwen Global Commerce Platform Leader Versuni Netherlands B.V.
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