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Vileda Consumer Products | MEE SAP Commerce Cloud | SAP Sales Cloud SAP Service Cloud | SAP ERP
Consumer Products
As part of the Freudenberg Group, Vileda is a cleaning products and solutions company with brands such as O-Cedar, Oates, Gimi, Gala, Wettex and Marigold, which reach consumers worldwide primarily through retailers in 35 countries.
35 Countries Around the world converge on a digital platform that forms the central basis for a uniform international presence >10% Improvement In the sales forecast deviation in some countries 400 Active Users Of SAP Sales Cloud and SAP Service Cloud solutions
Headquarters Germany
Products Cleaning products and solutions
Revenue
Web Site vileda.com
Featured Partner Valantic
€1.3 B
Business Challenges • Provide field sales representatives with a tool to track customer data and projects and to analyze this information to help make informed decisions • Better position Vileda products so they are more easily recognized and found by customers worldwide, as well as identify product issues at an early stage Customer Benefits • Rolled out SAP Sales Cloud and SAP Service Cloud to 400 active users across 20 countries • Gained buy-in from sales representatives and service teams due to the availability of centralized, high- quality, real-time data and ability to conduct accurate analysis for decision-making and problem-solving • Migrated most of the Web shops to SAP Commerce Cloud, with a uniform look and feel • Delivered reporting functionality in SAP Service Cloud to identify serious product issues early on
“For us, master data is the key to success. It’s crucial that our SAP ERP application and the SAP Commerce Cloud, SAP Service Cloud, and SAP Sales Cloud solutions all work in perfect harmony so we can share real- time insights to inform decision-making in our sales and service processes.”
Annika Glock Global IT Manager CRM Processes Freudenberg Home and Cleaning Solutions GmbH, parent company of Vileda
Read the Success Story
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