The official and exclusive publication of Arabian Travel Market, the ATM Yearbook 2026, is a definitive guide to the Middle East’s travel and tourism sector. The publication explores the ideas, innovation and opportunities shaping travel towards 2040, bringing together insights from leading voices across the global tourism industry. #ATMYearbook #ATMDuabi #ATM2026
An official Arabian Travel Market publication
atm yearbook
Strong foundations, new horizons: travel to 2040
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Contents
48
06 Editor's comment 07 ATM foreword 08 Leadership statement 10
54 LEISURE TRAVEL 56 Leisure travel to 2040 60 Ajman 64 Elevate World 66 TECH & INNOVATION 68 AI in travel 72 Visa 74 New travel technology 78 Accor commercial leadership 80 HOTEL TRENDS
UAE Minister of Economy Industry timeline 2025-2026 Global tourism performance Regional tourism performance
12 16 18
20 PROJECTS 22 Upcoming tourism developments 28 Industry quotes of the year 32 Top trends to 2040 36 RESILIENCE 42 Emirates 48 Dubai 50 Accor strategic leadership 52 Sharjah
84 TIME Hotels 86 Hotel pipeline 90 Accor operations leadership 92 Hotel brands roadmap
96 Accor Holy Cities 98 Tourism real estate
4 | ATM YEARBOOK 2026
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60
104 118
104 BUSINESS EVENTS 108 IGTM 110 LUXURY TRAVEL 112 Luxury travel trends 118 Seychelles 120 RESPONSIBLE TOURISM 122 Decarbonising the travel economy
126 TRENDS 128 Travel trends round-up 134 Postcards 138 Industry leaders
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ATM YEARBOOK 2026 | 5
• EDITOR
atm yearbook
atm 2026 Strong foundations, new horizons for travel The ATM Yearbook 2026 reflects an industry moving forward with confidence, clarity and long-term ambition.
Published by GT Media ME Ltd
SCAN QR CODE TO VIEW DIGITAL EDITION
2 0-22 Wenlock Road, London N1 7GU. United Kingdom +44 207 9812579 www.gtmediame.com Contacts Publisher Khaled Algaay ENVELOPE kalgaay@gtmediame.com Editorial Director Gemma Greenwood ENVELOPE gemma@gtmediame.com Publishing Consultant Lucie Winter ENVELOPE lucie.winter@gtmediame.com Director of Markets Beth Thomas ENVELOPE beth.thomas@gtmediame.com Partnerships Manager Hayley Field ENVELOPE hayley.field@gtmediame.com
T ravel and tourism is an industry not only defined by the movement of people, but of ideas, investment, partnerships and possibility. This year, that sense of movement carries particular weight. The Middle East has navigated a turbulent period, and the impact on travel confidence, connectivity and business planning has been real. Yet the region’s response has also reminded us of something equally real: its ability to adapt quickly, act decisively and keep moving. That is not new. The UAE, GCC and wider Middle East have repeatedly demonstrated an instinct for reinvention. During the pandemic, Dubai was among the first destinations in the world to reopen safely, supported by clear protocols, public-private coordination and a willingness to find practical ways forward. Since then, the region’s recovery has provided one of the clearest examples of tourism’s ability to rebound. Recent performance proves the point. Travel and tourism delivered its best year on record globally in 2025, contributing US$11.6 trillion to global GDP, according to WTTC. The Middle East remained the world’s strongest- performing region against 2019 levels in 2024, with 95 million international arrivals, 32% above pre-pandemic levels, according to UN Tourism. Dubai welcomed 19.59 million international overnight visitors in 2025, marking its third successive record-breaking year. Those figures not only reflect increased demand, but the continued success of the systems behind the destination – airports that continue to operate, hotels that continue to welcome, governments and industry leaders that coordinate, and communities that offer reassurance
through action when conditions change. That is why ATM’s 2026 theme, “Travel 2040: Driving New Frontiers Through Innovation and Technology”, feels especially relevant. The foundations for long-term growth are already in place, but the next chapter will depend on confidence, investment, adaptability and responsible progress. The ATM Yearbook 2026 reflects that bigger picture, with insight from destination leaders and hotel groups, data-led market analysis, and features exploring aviation, hospitality, technology, sustainability, luxury travel, talent and the trends influencing travel’s road to 2040. Across these pages, the message is one of measured confidence. The industry is adjusting, but it is also advancing. It is drawing on hard-won experience, strengthening partnerships and continuing to invest in the future. For this region, that has long been the approach: find a way, or make one.
Editorial Contributor Felicity Cousins
DISCLAIMER The ATM Yearbook 2026, an official Arabian Travel Market publication, is published by GT Media ME Ltd. The publisher, editor and contributors reserve their rights in regards to copyright of their work. No part of this work covered by the copyright may be reproduced or copied in any form or by any means without the written consent of the publisher. No person, organisation or party should rely or on any way act upon any part of the contents of this publication without first obtaining the advice of a fully qualified person. This publication and related products are sold and distributed on the terms and condition that: • The publisher, contributors, editors and related parties are not responsible in any way for the actions or results taken any person, organisation or any party on basis of reading information, stories or contributions in this publication, or related products.
• The publisher, contributors and related parties are not engaged in providing legal, financial or professional advice or services. The publisher, contributors and editors disclaim any and all liability and responsibility to any person or party, be they a purchaser, reader, advertiser or consumer of this publication or not in regards to the consequences and outcomes of anything done or omitted being in reliance whether partly or solely on the contents of this publication and related products. • The publisher, editors, contributors and related parties shall have no responsibility for any action or omission by any other contributor, consultant, editor or related party.
Gemma Greenwood Editorial Director ATM Yearbook series GT Media ME Ltd
PLEASE RECYCLE
FOREWORD •
ATM’s role in supporting the wider travel community. This year’s theme, ‘ Travel 2040: Driving New Frontiers Through Innovation and Technology, ’ reflects our belief that while resilience is essential, innovation will be a catalyst for long- term growth. With technologies such as artificial intelligence, smart mobility, immersive experiences and digital transformation continuing to reshape the traveller journey, there is significant potential to create experiences that are more connected, efficient, sustainable and personalised than ever before. Technology remains central to this year’s event, with the co-located ATM Travel Tech and Tech & Innovation Zone showcasing developments transforming the global travel ecosystem and welcoming the innovators, entrepreneurs and leaders shaping tomorrow’s travel experience Alongside the exhibition, our conference programme will deliver practical, research-led insights that address both the challenges and opportunities facing travel and tourism today. Yet the next chapter of travel will be shaped by more than technology alone. It will depend on partnerships and mutual trust. Recent months have highlighted the importance of destinations, governments, tourism organisations and businesses working together, remaining flexible and supporting one another as circumstances evolve. For more than three decades, ATM has facilitated those connections and evolved alongside the industry, providing a place where relationships can develop, challenges can be discussed, and new opportunities can be identified. Despite the challenges of recent months, I remain optimistic about what lies ahead. These experiences have reinforced the value of collaboration, innovation and human connection Together, we have an opportunity to build a travel sector that is even more resilient, inclusive and better prepared for the future. I look forward to welcoming you to Arabian Travel Market 2026.
Building the future of travel, together
As the global travel and tourism industry continues to navigate change with resilience and commitment, Arabian Travel Market 2026 provides a vital platform to reconnect, strengthen partnerships and shape the future. Under the theme Travel 2040: Driving New Frontiers Through Innovation and Technology , ATM will bring together the travel community to connect and explore the ideas, innovations and collaborations that will define the next era of global tourism.
T he travel and and tourism sector has demonstrated remarkable resilience in the face of change. As we welcome the global travel community to the 33rd edition of Arabian Travel Market, we remain committed to providing a platform to strengthen partnerships, restore confidence and shape the future of travel. The past year has reminded us that travel is about more than moving people from one destination to another. It is an industry that connects economies, cultures and communities, and one that consistently demonstrates an extraordinary ability to adapt, recover and emerge stronger from periods of uncertainty. It is during these times that strong relationships become particularly
important. Throughout recent months, we have worked closely with our exhibitors, buyers, partners and wider community, listening to their needs, adapting where necessary and supporting them as circumstances have evolved. We are incredibly grateful for the trust, understanding and flexibility they have shown us in return. That continued commitment to ATM is something we value enormously and do not take for granted. Our focus this year is on providing the strongest possible platform for the travel community to reconnect, reinforce existing relationships and establish new ones. As circumstances continue to evolve across markets, creating opportunities for meaningful dialogue, knowledge exchange and business is central to
Danielle Curtis Regional Portfolio Director – UAE, RX Global
ATM YEARBOOK 2026 | 7
• LEADERSHIP
“Our projects are moving, our economy is growing, our markets are operating at full capacity, and our events are welcoming the world”
HH Sheikh Mohammed bin Rashid Al Maktoum Vice President and Prime Minister of the UAE and Ruler of Dubai
Source: Emirates News Agency (WAM), September 2, 2026, Pic: Kertu / Shutterstock.com
8 | ATM YEARBOOK 2026
More than 45 hotel brands. Book your perfect stay on ALL.com
• COMMENT
Why resilience remains the UAE’s greatest tourism advantage H.E. Abdulla bin Touq Al Marri, UAE Minister of Economy and Tourism, explains how resilience, diversification, connectivity and long-term planning have consolidated the UAE’s position among the world’s leading tourism destinations
T ourism has long been a barometer of global confidence. It is one of the first sectors to respond to changes in economic conditions, geopolitical events and traveller sentiment, making resilience an increasingly important measure of long-term success. The first half of 2026 reinforced an important lesson for the global tourism sector: resilience is no longer defined only by how quickly destinations recover from disruption, but by their ability to sustain confidence, connectivity and operational continuity while uncertainty unfolds. For the United Arab Emirates, resilience is built into the structure of our tourism economy. Long-term planning, strategic investment, close coordination between government and industry, and a highly diversified tourism offering have created an ecosystem capable of adapting to changing conditions while remaining safe, connected, reliable and welcoming. Recent regional events tested these foundations and demonstrated the value of coordinated decision- making, clear communication and continuity of services. Tourism today is a central pillar of the UAE’s economic diversification strategy and one of the country’s most important engines of sustainable growth. Our Tourism Strategy 2031 sets out an ambitious national vision: increasing the sector’s annual contribution to GDP to AED450 billion (US$122.5bn), attracting AED100 billion (US$27.2bn) in additional tourism investment and welcoming 40 million hotel guests each year. These targets reflect our commitment to building a more diversified, innovative and globally competitive visitor economy. In the UAE, WTTC estimates international visitor spending reached a record US$62.2 billion in 2025, with travel and tourism
accounting for roughly 13% of national GDP. Tourism’s importance to the national economy will continue to grow, reinforcing its role as a catalyst for investment, employment and long- term prosperity. An important part of this resilience comes from diversification. The UAE tourism economy is supported by a broad mix of international source markets, destinations and tourism segments, ranging from leisure and business travel to culture, events, cruise, wellness and nature-based tourism. This diversity reduces dependence on any single market or segment and strengthens the sector’s ability to adapt as global travel patterns and visitor preferences evolve. One of the UAE’s greatest strengths is that our tourism story is not defined by a single destination. It is shaped by the collective appeal of all seven emirates, each contributing a distinctive experience to a unified national offering. Abu Dhabi continues to strengthen its position through culture, business events and world-class leisure attractions. Dubai remains a global gateway for tourism, hospitality, retail and international events. Sharjah offers a rich cultural and heritage experience, while Ajman combines authentic hospitality with an increasingly attractive coastal offering. Umm Al Quwain continues to unlock the potential of nature-based tourism and its blue economy, Ras Al Khaimah has established itself as a global destination for adventure and sustainable development, while Fujairah offers a unique combination of mountains, heritage and marine tourism along the UAE’s east coast. Together, these seven emirates create one of the world’s most diverse national tourism offerings. Their complementary strengths encourage visitors to explore multiple destinations within a single journey, broadening the UAE’s appeal
while supporting a more balanced, resilient and sustainable tourism economy. Connectivity remains equally important to our long-term success. The UAE’s global aviation network, ports, road infrastructure and digital services make travel seamless for millions of visitors every year, while strengthening the country’s position as a gateway for international tourism, trade and business. Looking ahead, our ambition extends beyond welcoming more visitors. We are focused on creating greater long-term value through sustainable tourism development, innovation, talent, cultural preservation and investment across every emirate. As traveller expectations evolve, so too will our tourism offering, ensuring the UAE remains at the forefront of new opportunities across leisure, MICE, wellness, cruise, eco-tourism and cultural experiences. The future of tourism will not be defined solely by the destinations that attract the most visitors, but by those that consistently earn the confidence of travellers, investors and industry partners. In the UAE, resilience is the product of long-term investment, diversification, connectivity and a capacity to adapt. These strengths have created a tourism economy designed not only to grow, but to remain competitive and dependable as the global environment evolves.
10 | ATM YEARBOOK 2026
A year in review May 2025 – September 2026
ATM 2025 grows 16% year-on-year
DXB maintains ACI #1 ranking
Unified visa to boost intra-GCC travel
MOTF welcomes more than 4 million visitors
2025 > 2025 >
MAY
JUNE TOURISM SPEND BOOM PREDICTED A Tourism Economics report on behalf ATM predicts that by 2030, total tourism spend in the Middle East will be 50% higher than in 2024, generating expend- iture of nearly US$350 billion. The ATM Travel Trends Report 2025 says inbound travel to the region will increase by 13% annually from 2025 to 2030, with key source markets including Asia and Africa. DXB RANKS ACI #1 Dubai International (DXB) maintains its position as the leading airport in the ACI’s 2024 Air Connectivity Ranking for the Asia-Pacific & Middle East. Dubai Airports CEO Paul Griffiths says: “What sets DXB apart is not only the scale of our network, but the consistency and quality of the connections the airport provides.” SAUDI SMASHES VISITOR TARGET Saudi Arabia welcomed 116 million tourists in 2024, exceeding its annual visitor target for the second year in a row, according to the Ministry of Tourism. The destination recorded 29.7 million inbound tourists, up 8% year on year.
JULY GCC TOURIST VISA ON THE CARDS A unified tourist visa for the UAE, Saudi Arabia, Kuwait, Qatar, Bahrain and Oman will be launching ‘soon’ says GCC Secretary General Jassem Al-Budaiwi, speaking after a meeting with the bloc’s interior ministries. The new visa will enable travellers to move freely among any GCC country. The initiative was first discussed in May 2023. JORDAN'S H1VISITOR BOOST Visitor numbers to Jordan pick-up 18% year-on-year in H1 2025, reaching 3.292 million versus 2.786 million in H1 2024, according to the Ministry of Tourism and Antiquities. Growth was driven by an increase in overnight stays and same-day visits, supported by promotional cam- paigns and infrastructure improvements. DDF REPORTS RECORD H1 SALES Retail giant Dubai Duty Free (DDF) announces record half-year sales posting a 5.34% year-on-year increase with turn- over reaching US$1.128 billion for the first six months of 2025. This exceeds 2024’s record H1 turnover of $ 57.24 million.
AUGUST MUSEUM MILESTONE FOR DUBAI Dubai’s Museum of the Future surpasses 4 million visitors since its grand opening in February 2022, reinforcing its status as one of the world’s most iconic cultural and scientific institutions. In just over three years, the venue has hosted more than 420 events exploring AI, sustainable cities, future health, education, and the arts and welcomed leaders from across the world . OMAN AIR PLATFORM GOES LIVE Oman Air launches its new digital platform, Oman Air Holidays, powered by global tourism giant TUI. The service enables travellers to book holidays to more than 20 destinations while positioning Oman as a top-tier inbound destination. UAE TRAVELLERS EMBRACE AI An ATM-commissioned report by Tourism Economics reveals 60% of UAE travellers now trust AI to plan their trips, far outpacing the global average of 48%. The study shows that nearly six in 10 travellers across the region have already used AI to plan aspects of their travel, with 21% doing so before their most recent trip.
ATM’S 2025 SUCCESS ATM 2025 (April 28 to May 1) welcomes more than 55,000 industry professionals from 166 countries, representing a 16% increase on the 2024 edition. The event showcased more than 2,800 exhibiting companies, with 19% from the Middle East and 81% from the rest of the world. UN ELECTS SHAIKHA AL NOWAIS UN Tourism elects Emirati business and hospitality leader Shaikha Al Nowais as its next Secretary-General, starting January 2026. The nomination represents a landmark first for the sector, as the first woman leader of UN Tourism in its 50-year history. DISNEY HEADS TO ABU DHABI The Walt Disney Company and Miral, Abu Dhabi’s creator of immersive destinations and experiences, reveal plans to develop a waterfront Disney theme park resort in Abu Dhabi. The 7th Disney theme park resort will combine Disney’s iconic stories, characters and attractions with Abu Dha- bi’s vibrant culture, stunning shorelines, and breathtaking architecture.
12 | ATM YEARBOOK 2026
GCC tourism drives up regional GDP
Qatar Airways touches down at RSI
Ciel Dubai Marina rises 377 metres
Emirates celebrates multiple milestones
2026 >
SEPTEMBER UAE’S 1BN PASSENGER MILESTONE Statistics from the Federal Competitive- ness and Statistics Centre reveal total passenger traffic through UAE airports surpassed one billion between 2015 and 2024. The UAE also ranks first globally in the air transport quality index. ATM THEME FOCUSES ON FUTURE ATM reveals ‘Travel 2040: Driving New Frontiers Through Innovation and Technology,’ as its 2026 theme, exploring AI, green aviation, and smart mobility as global tourism heads toward 30 billion visits and $16 trillion GDP by 2034, according to WEF. TOURISM’S GDP BOOST IN GCC Travel and tourism contributed US$247.1 billion to the GCC’s GDP in 2024, up 31.9% since 2019, the GCC Statistical Centre reveals. Its ‘Tourism in the GCC: A Gateway to Development and Sustain- able Transformation’ report projects the sector’s GDP contribution to reach 13.3% ($371.2 billion) by 2034, highlighting its growing role in driving economic, social, and environmental development.
OCTOBER QATAR AIRWAYS LANDS AT RSI Red Sea International Airport celebrates inaugural Qatar Airways flight from Doha, marking RSI’s second international route. The service operates three times weekly – every Sunday, Tuesday and Thursday – to Saudi Arabia’s luxury coastline destination. RIYADH AIR FLIES TO LONDON New Saudi carrier Riyadh Air launches its inaugural flight on October 26, with Lon- don’s Heathrow Airport its first destination. Flights to the UK operate daily, with carri- er’s CEO Tony Douglas revealing Dubai will be the second destination. Riyadh Air has 182 aircraft on order, including 72 Boeing 787 Dreamliners, plus Airbus A320s and longer-range A350s. WOMEN 50% OF KSA WORKFORCE Women make up almost 50% of Saudi Arabia’s tourism workforce, the kingdom’s Minister of Tourism, Ahmed Al-Khateeb reveals at the 25th World Travel & Tourism Council (WTTC) Global Summit in Rome. Saudi is “a global model to be emulated,” he says.
NOVEMBER WORLD’S TALLEST HOTEL OPENS Ciel Dubai Marina, Vignette Collection by IHG, opens its doors as the world’s tallest hotel, rising some 377 metres and offering 1,004 rooms and suites. Located in Dubai Marina, the sky-high property also features one of the world's highest infinity pools. The following month (December), it is crowned as the World’s Tallest Hotel by Guinness World Records™ CRUISE ARABIA EXPANDS The Cruise Arabia Alliance expands its membership with Saudi Arabia and Qatar joining the regional partnership – a move set to strengthen cruise tourism and pro- mote closer cooperation across the GCC. JUMEIRAH'S EXCLUSIVE ISLAND Jumeirah’s Burj Al Arab launches Cape Morris, an exclusive private-island experi- ence located within Dubai’s World Islands. It will be available for private hires and dai- ly excursions exclusively for guests of Burj Al Arab and other Jumeirah properties. It’s accessible via a 64-foot luxury yacht from Marsa Marina.
DECEMBER DUBAI AIRPORTS' BUMPER WINTER Dubai Airports enters the 2025 winter season with one of its strongest networks yet, driven by rising demand across DXB and DWC. Direct traffic is crucial, ac- counting for 55% of passenger demand at DXB. Europe and Central Asia lead growth, supported by new and returning airlines. EMIRATES' 40TH YEAR MILESTONES Emirates moved 55.6 million customers, circled Earth 29,290 times on nearly 180,580 flights, and placed orders for 73 new aircraft in 2025. At the same time, Emirates Skywards turns 25. GCC OUTBOUND TO REACH $138BN The GCC’s outbound travel and tourism market is set to be worth $138.06 billion by 2033, with a CAGR of 7.1% (2025- 2033), according to IMARC Group. Factors fuelling this expansion range from the proliferation of budget carriers and digital booking platforms to a preference for premium experiences, cultural immersion, and wellness journeys.
ATM YEARBOOK 2026 | 13
A year in review
GEM opening boosts Egypt tourist arrivals
Zayed International reports record passengers
Dubai Airports’ expansion plans unchanged
Dubai launches hotel support package
2026 > 2026 >
JANUARY 30MN TOURIST TARGET FOR EGYPT Egypt targets 30 million tourists annually following a record 19 million arrivals in 2025, up 21% on 2024 with growth partially by the Grand Egyptian Museum (GEM) opening. GCC TRAVEL MARKET MATURES GCC travel is moving beyond traditional peak seasons and reliance on mega-hubs, according to analysis from digital airport ecosystem provider Dragonpass. In 2025, 56% of regional travel took place between June and November, pointing to a longer, more sustained peak season. Use of secondary airports is also increasing, now representing 32.4% of total travel. 19.8MN MILESTONE FOR MOROCCO Morocco receives a record-breaking 19.8 million arrivals in 2025, according to the Moroccan Ministry of Tourism. Total tourism revenues exceeded $13 billion, reinforcing the sector as a primary contributor to the national economy. The ministry stays this unprecedented growth reflects the continued success of tourism development initiatives in recent years.
FEBRUARY
MARCH DUBAI AIRPORTS STICKS TO PLAN Dubai Airports will press ahead with ex- pansion plans despite aviation disruption caused by regional conflict with Iran, says CEO Paul Griffiths. The strategy “has not changed and will not stop”, he tells media, expressing confidence the world’s busiest international hub will rebound quickly once airspace stabilises. ETIHAD RAIL GEARS UP FOR LAUNCH Etihad Rail unveils details of its passenger experience ahead of the UAE national rail network launch later this year. The 900km network will prioritise comfort, reliability and “time gained”, offering Wi-Fi and power for business travellers and family seating for leisure trips. GULF CARRIERS IN GLOBAL TOP 10 Three GCC carriers rank among the global top 10 for in-flight product and passenger experience. AirlineRatings.com’s World’s Best Airline Awards for 2026 rank Qatar Airways first, while Emirates takes eighth place and Etihad Airways comes in at number 10.
APRIL DUBAI HOTEL ECONOMIC PACKAGE Dubai unveils government measures to support the hospitality sector as part of a wider AED 1 billion (US$272 million) economic package. It means hotels can defer 100% of sales fees on rooms, food and beverage, and the Tourism Dirham for three months, easing cash flow pressures effective from April 1, 2026. AFRICA EXPANSION FOR ETIHAD Etihad Airways announces significant expansion of its Africa network adding new routes to the Democratic Republic of Congo, Eritrea, Ghana, Nigeria and Zimbabwe from Abu Dhabi, as part of its continued global growth strategy. RESILIENCE IN REINVENTION The UAE’s tourism sector is urged to “reinvent itself” as government and industry leaders coordinate a recovery plan to mitigate the impact of the Iran crisis. His Highness Sheikh Saud bin Saqr Al Qasimi calls for a structured, unified response to restore demand, saying: “We need a clinical pathway, one voice and one message.”
RECORD PASSENGERS AT AUH Zayed International Airport (AUH) reports a record 32.5 million passengers in 2025, up 12.8% on 2024, driven by Etihad Airways' aggressive route expansion (including 39 route launches) and new airlines serving Abu Dhabi, including China Eastern Airlines, Ethiopian Airlines, Eurowings and Jazeera Airways. DUBAI BEST-CONNECTED CITY A study by ground transportation company Mozio names Dubai the world’s best-con- nected city for travellers, scoring 7.2 out of 10. The ranking assessed airport-to- city access including public transport frequency, transfer times, taxi fares, and resident access to transit. Dubai offers a 24-minute journey from the airport to the city centre, with public transport arriving every eight minutes. PLANS FOR FLYNAS SYRIA UNVEILED Low-cost carrier flynas signs an agree- ment to establish a new commercial airline, flynas Syria, in Q4 2026, marking a major expansion of cross-border aviation cooperation between Syria and KSA.
14 | ATM YEARBOOK 2026
SEPTEMBER
ATM 2026 SPOTLIGHTS INDUSTRY RESILIENCE Arabian Travel Market 2026 will reinforce Dubai’s position as one of the world’s most resilient and best-prepared destinations for global travel and tourism, as the industry navigates evolving market conditions. Taking place from September 14-17, 2026 at Dubai World Trade Centre, the revised dates reflect a measured, collaborative approach designed to give exhibitors, buyers, visitors and partners greater flexibility and confidence, while maxim- ising opportunities for attendance and business engagement. Staged under the theme “Travel 2040: Driving New Frontiers Through Innovation and Technology”, ATM 2026 will place stronger emphasis on resil- ience, adaptability and future preparedness across the global travel ecosystem. The conference programme will explore crisis preparedness, traveller confidence, innovation and future tourism growth across the Global Stage, Future Stage and Experience Hub.
Danielle Curtis, Regional Portfolio Director – UAE, RX Global, said: “ATM 2026 will play an important role in bringing the international travel community together at a time when collaboration, confidence and long-term planning are more important than ever. By convening industry leaders, policymakers, tourism authorities and innovators from around the world, ATM will continue to support meaningful partnerships and contribute to the future growth and resilience of global tourism.”
Spaceflight experiences take off in the UAE
MAY UAE TAKES TOURISM TO SPACE The UAE kick-starts its space tourism offering with astronaut training and commercial spaceflight experiences planned for the second half of 2026. The programme is being developed through a partnership between Action Flight Aviation and Blinc Space in the Northern Emirates. EGYPT SETS HOTEL AMBITIONS HIGH Egyptian Tourism Authority (ETA) CEO Mostafa Mounir reveals plans to expand its hospitality capacity to 300,000 hotel rooms by 2030. Regions earmarked for growth include South Sinai and the Red Sea. Reforms involve converting 106,000 underutilised housing units into fully serviced, hotel-managed assets. MORE DUBAI INCENTIVES HH Sheikh Hamdan bin Mohammed Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defence, approves an additional economic incen- tives package worth $410 million, bringing the total to $680 million, with hotels and tourism businesses offered additional support and exemptions.
JUNE EVENTS TO DRIVE DUBAI DEMAND Dubai charts a roadmap for a new era of tourism growth, with a year-round calendar of major events, international ex- hibitions, sporting spectacles and cultural attractions designed to drive demand, en- courage repeat visits and keep the emirate visible across key global markets. Q1 ARRIVALS UP DESPITE CONFLICT International tourist arrivals rose 2% in Q1 2026 despite disruption from the Middle East crisis in March, according to UN Tour- ism. Around 307 million people travelled internationally, 6 million more than in Q1 2025. The Middle East saw arrivals fall 14%, although Egypt performed strongly with a 16% increase. SMART MEDICAL VISA FOR DUBAI Dubai reveals plans to launch a ‘smart medical visa’ for patients travelling to the emirate for treatment. The initiative, agreed by GDRFA Dubai and the Dubai Health Authority, aims to better connect visa, residency and healthcare services.
JULY
AUGUST MORE AIR SERVICES TAKE FLIGHT Gulf airlines continue expanding their international networks: Riyadh Air launch- es daily flights to Mumbai on August 4; Emirates introduces a second daily A350 service to Colombo on August 8, and Etihad Airways strengthens its African connectivity through a new partnership with fastjet Zimbabwe. ME TOURISM POISED FOR REBOUND WTTC expects the Middle East’s travel and tourism sector to rebound strongly after a challenging 2026. Despite its tourism GDP forecast to contract 14.5% to $330 billion this year, the region is predicted to achieve the world’s fastest tourism growth to 2036, expanding by an average 6.3% annually to reach $605 billion. BAHRAIN AND UAE IN TRAVEL DEAL Bahrain and the UAE sign an MoU to advance a one-stop air travel system, enabling travellers to complete entry procedures before departure. It's being piloted on Gulf Air and Etihad Airways between Bahrain International and Zayed International airports.
LOW-COST CARRIERS EXPAND Low-cost carriers add new international services as demand for affordable travel continues to grow. flydubai launches daily flights to Bangkok’s Don Mueang Inter- national Airport on July 1 and Air Arabia starts services between London Gatwick and Sharjah. LONDON-DUBAI TOP ROUTE London-Dubai is revealed as MENA’s most-booked corporate travel route in H1 2026, ahead of Berlin-Dubai, as European corridors topped the region’s business travel rankings for the first time. This came despite a 45.6% rise in average airfares, with April the busiest booking month and Emirates the leading carrier, says Tumodo.
NEW VERTIPORT CERTIFIED Dubai certifies the world’s first
purpose-built commercial vertiport for electric air taxi operations. The GCAA and Skyports Infrastructure announce that VDX vertiport has received regulatory approval for electric vertical take-off and landing aircraft operations, paving the way for fu- ture commercial air taxi services in Dubai.
ATM YEARBOOK 2026 | 15
GLOBAL TOURISM 2025
1.52 bn international tourist arrivals +4% v. 2024 (1.4bn)
366 mn JOBS 10.9% of all jobs worldwide 1 in 3 new jobs created
$2.2 tn Export revenues from tourism
10.3 % Of global GDP $11.7tn global GDP value +6.7% v. 2024 58% Of UN Tourism panel experts see ‘better’ or ‘much better’ prospects for 2026 v. 2025
TOURISM OUTLOOK 2026
2% Global tourism growth predicted (v. 2025), downgraded from 3-4%
$16.5tn Economic contribution by 2035, 11.5% of global GDP
GLOBAL AIR TRAVEL 2025
5.3% Air travel growth
7.1% International traffic growth
83.5% International load factor
CRUISE TRAVEL
Passenger volume 34.6mn+ In 2024 (+9.3% v. 2023) 37.7mn+ expected in 2025 (+9%); 42mn+ by 2028
N. America largest source market
Caribbean/Bermuda/ Bahamas top destination 15mn Passengers in 2024 (+17% v. 2023) 46% of cruise passengers sailed to the Caribbean in 2024
Global cruise capacity 651K In 2025 (+2.5% v. 2023) 310 ships in 2025 (+2.3% v. 2023)
20.53mn 20.53mn passengers 2024 (+13.4% v.2023)
GLOBAL BUSINESS TRAVEL 2025
$395.4bn US top spend market China: $373.1bn Representing 58% of total
$1.57tn Spend +6.6% v 2024
$2tn spend by 2029
Spend forecasts +8.1% 2026 +6.4% 2027 +6.3% 2028
Sources: UN Tourism, WTTC, IATA, ACI World, CLIA, GBTA
16 | ATM YEARBOOK 2026
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REGIONAL TOURISM 2025
TRAVEL & TOURISM SECTOR IMPACT 2025 $385.8bn Contribution to regional economy 7.1mn Jobs 5.3% Sector growth v. 4.1% global growth +5.2% International visitor spending v. 3.2% global growth TOURISM GROWTH STORIES SAUDI ARABIA $178bn GDP contribution 46% of ME’s total travel and tourism economy 7.4% GDP contribution growth v. 41.% global growth and 5.3% ME growth UAE $68.5bn GDP contribution $56.9bn international visitor
100 mn +3% v. 2024, +39% v. 2019
2025 VISITOR GROWTH BY DESTINATION
EGYPT +20%
MOROCCO +14%
SAUDI ARABIA +6%
DUBAI +5%
MIDDLE EAST AIRLINES 2025
+6.7% Traffic rise v. 2024
+5.8% Capacity
81.6% Load factor (+0.7 ppt v.2024)
THE MARKET $33.7bn Value by 2029
+300% Growth to 1.1bn passenger traffic by 2040
DUBAI INTERNATIONAL 2025 95.2 mn Passengers ( +3.1% v. 92.3mn in 2024)
spending JORDAN +5.5% T&T GDP growth $8.5bn International visitor spending OMAN +5.5% T&T GDP growth $4bn International visitor spending Business travel strongest 2025 performer +23% Spending growth in ME +55% in Saudi Arabia
291 Destinations 110 Countries 108 International carriers
454,800 Flight movements (+3.3%) 77.6 Average load factor (+0.5%)
INVESTMENT IN TRANSPORT
DUBAI WORLD CENTRAL
THE GULF RAILWAY
$250bn Investment 2030 Completion
260mn Passenger capacity
2,177 km 6 Gulf States
$35bn Expansion 5 Runways
12mn Tonnes of cargo capacity
18 | ATM YEARBOOK 2026
UN Tourism, WTTC, IATA, ACI World Airport Traffic, IATA, Dubai Airports, DET
Projects
My vision is ambitious, but achievable. Real progress requires the reach of the private sector and close collaboration with governments and communities. Investment will be the catalyst for balanced and equitable tourism development, particularly in emerging destinations, while supporting sustainability, entrepreneurship and women across the sector.”
Sources: WTTC, UN Tourism, MEED, UAE Ministry of Economy & Tourism, Invest Oman, World Tourism Forum Institute
Muscat, Oman: the Sultanate is targeting +$10bn for tourism FDI
20 | ATM YEARBOOK 2026
GLOBAL TRAVEL AND TOURISM INVESTMENT $1tn in 2024 +9.9% v. 2023 FOREIGN INVESTMENT IN TOURISM 1,943 FDI projects in tourism 2019-2023 SAUDI ARABIA’S GIGA PROJECTS $196bn Value of contracts awarded (2025) +20% v. 2024 $800bn Value of projects in pipeline 330,000+ Hotel rooms by 2030
WORLD TOURISM INVESTMENT INDEX TOP 10 2025 1. UK 2. France 3. Spain 4. US
5. Canada 6. Sweden 7. UAE 8. China 9. Portugal 10. Italy
Countries ranked across 18 variables across two dimen- sions: broader economic context (such as GDP, stability, FDI flows and connectivity) and tourism-specific indica- tors (including arrivals, hotel supply and tourism spend).
UAE TOURISM STRATEGY 2031 TARGETS AED100bn ($27.2bn) New investments AED450bn ($123bn) Tourism GDP 40mn hotel guests
OMAN’S VISION 2040 $6bn+ Invested in tourism (2021 – 2025) +$10bn Goal for tourism FDI (2025)
ATM YEARBOOK 2026 | 21
Hot projects A roundup of new and recently announced tourism developments and attractions in the Middle East and North Africa
UAE
and lakeside recreation. Plans also call for the development of a series of glass-domed camps and lodges with panoramic views, open lounges beside man-made lakes, and tethered hot air balloons providing elevated vantage points of the surrounding area. Visitor amenities will include kayaking facilities, cafés, souvenir outlets and a Caravan Park, alongside an outdoor cinema, art exhibitions and programmed events. Hatta Master Development Plan, Dubai Dubai authorities are investing billions of dirhams into transforming Hatta into a year-round tourism destination built around nature, heritage and soft adventure – with new leisure infrastructure designed to extend stays and boost repeat visitation. The strategy aims to strengthen Hatta’s identity as Dubai’s mountain adventure destination, with a core focus on sustainability. At its heart is the Hatta Heritage Project, bringing history to life with museums, cultural centres, and immersive experiences showcasing traditional ways of life. Highlights include the Hatta Beach Project featuring a crystal lagoon,
Dubai Islands, Dubai
Saadiyat Cultural District, Abu Dhabi
Formerly known as Deira Islands, Dubai Islands is Nakheel’s latest large- scale master-planned development. Located near the Sharjah border, the project comprises five man-made islands spanning a total area of 17 sq km. With more than 20 km of new beachfront and a significant pipeline of hospitality projects, the district will house more than 80 hotels, marinas, parks and residential communities.
With Zayed National Museum and the Natural History Museum Abu Dhabi now open, Saadiyat Island’s impres- sive Cultural District is entering its long-anticipated “delivery” phase. The next headline opening is Guggenheim Abu Dhabi, later this year. A statement destination in its own right, the mu- seum will house 30 indoor galleries spanning 11,600 sqm plus 23,000 sqm of outdoor exhibition areas across atriums, plazas and terraces. With a gross floor area of 80,000 sqm, it will be the largest Guggenheim globally, combining clusters of galler- ies with an art-and-technology centre, children’s learning spaces, archives, a library and conservation facilities.
Saih Al Salam Scenic Route, Dubai
artificial lake and pop-up beach, as well as the revitalisation of Hatta Heritage Village.
Part of the Dubai 2040 Urban Master Plan, the Saih Al Salam Scenic Route (Route 1) is a 100km-long corridor that will transform Dubai’s desert landscape into an experiential tourism destination. Built around the international “scenic route” concept, the route will enable visitors to travel to heritage and natural landmarks including Saruq Al-Hadid and Al Marmoom Heritage Village (already open), while taking part in soft adventure activities such as horse and camel riding, desert walks
Palm Jebel Ali, Dubai
Dubai’s largest manmade island, Palm Jebel Ali is a landmark up-and-com- ing mega project that builds on the legacy of its sister Palm develop- ments. Originally begun in 2002 and paused for more than a decade after the global financial crisis, the project was officially relaunched in 2023 and has since moved into active delivery under master developer Nakheel Properties. Spanning approximately 13.4 sq km – more than twice the size of Palm Jumeirah – the archipel- ago is formed of seven interconnected islands, adding more than 110 km of coastline and around 90 km of pristine beach frontage to Dubai’s coastal area. The masterplan includes mixed-use neighbourhoods, waterfront prome-
Sphere Entertainment Complex, Abu Dhabi
Abu Dhabi is set to get its very own Sphere Entertainment Complex, based on the world-famous Las Vegas attraction of the same name. Planned as a permanent, next-generation entertainment landmark and mirroring the scale of the 20,000-seat Sphere in Las Vegas, which opened in 2023, the Abu Dhabi venue will host live con- certs and large-format “experiences powered by proprietary technology and original content”. The structure will combine advanced visual and audio systems with purpose-built architecture engineered specifically for immersive storytelling.
Palm Jebel Ali, Dubai
22 | ATM YEARBOOK 2026
PROJECTS •
Opening soon: Guggenheim Abu Dhabi
Saih Al Salam Scenic Route, Dubai
reinforcing its long-term mobility and sustainability strategy. Serving approximately 1.5 million residents, the line will connect 15 key districts and link more than 55 major real estate developments currently under construction. Designed to integrate with both the Red and Green Lines, as well as Etihad Rail, the Gold Line will form a critical component of the UAE’s wider national transport network. Scheduled for completion in 2032, the project is set to transform connectivity across Dubai while supporting future urban growth and tourism flows.
Al Mamzar Beach Development, Dubai
One of Dubai Municipality’s flagship coastal transformation projects, the Al Mamzar Beaches development is a AED500 million ($136 million) invest- ment designed to significantly expand the city’s beachfront offering. Spanning more than 2.75 million sq ft, the project will increase service capacity by 500% and accommodate up to seven million visitors annually. Key features include the world’s first 24/7 women-only beach with night swimming, a floating walkway at Al Mamzar Lagoon, and a 300-metre night beach. The wider development incorporates 35 facilities and 65 investment oppor- tunities, alongside water sports zones, cafés, shaded beachfront areas and family amenities. Part of Dubai’s wider AED3 billion (US$) Beaches Development Plan, the project supports the emirate’s ambition to increase beach capacity by 170% and enhance its positioning as a global coastal destination.
nades, shopping malls, parks, marinas and extensive leisure and hospitality offerings. Designed to accommodate tens of thousands of residents and visitors, Palm Jebel Ali will feature a broad mix of residential accommo- dation – from beachfront villas and mansions to apartments, townhouses and penthouses – alongside 80-plus hotels and resorts, beach clubs and dining precincts. The island will boast cutting-edge smart city infrastructure and is a model for sustainability, with around 30% of public facilities powered by renewable energy.
2032, the development is designed as a large-scale mixed-use destination blending hospitality, entertainment and space-themed experiences. At the centre of the masterplan sits a massive sphere measuring 271me- tres in diametre and 312 metres in height, forming the anchor of a fully integrated resort. Inside, plans call for a 4,000-room all-suite five-star hotel alongside an immersive “lunar surface and base” attraction intended to simulate space exploration. The base of the structure is designed to incorporate a conven- tion centre, event venues, restaurants, wellness and longevity facilities, retail outlets, office space, an e-sports arena and a 200-room boutique hotel. In total, the wider resort complex is projected to accommodate up to 10 million visitors annually. Beyond the central sphere, the broader 2 million sq m masterplan includes landscaped parks and la- goons, plus multiple residential towers housing around 10,000 apartments.
Al Marjan Island, Ras Al Khaimah
Ras Al Khaimah’s flagship waterfront development, Al Marjan Island spans 23 kilometres of coastline and hous- es luxury resorts, modern residences and extensive leisure and lifestyle facilities. The master-planned district, which comprises four coral-shaped islands, has a pipeline of 8,500+ hotel keys and more than 18,000 residential units, with global opera- tors including Rixos, Hilton, Radisson and Mövenpick already present. High-profile upcoming devel- opments include Nobu Hotel & Residences, The Address Al Marjan, JW Marriott Residences and an expanding portfolio of branded residential communities.
Moon World Resort, UAE
Dubai Metro Gold Line
Canadian developer Moon World Resorts has unveiled plans to bring its lunar-inspired smart city concept to the UAE, positioning the country as a potential host for what it describes as the world’s largest true spherical re- sort. With a projected opening around
Dubai is advancing its largest-ever transport infrastructure project with the launch of the Dubai Metro Gold Line. With an investment of AED34 billion ($9.26 billion), the 42km fully underground line will expand the emirate’s metro network by 25%,
Wynn Al Marjan Island, Ras Al Khaimah
Set to open in Spring 2027, Wynn Al Marjan Island recently reached a major construction milestone, with the 70-storey tower officially topping out at 283 metres just 27 months after foundation works began. When completed, the hotel will rise to a height of 352 metres, making it the tallest man-made structure in Ras Al Khaimah by more than 100 metres. The region’s first fully integrated resort, Wynn Al Marjan Island will span more than 60 hectares and will fea- ture 1,530 guestrooms, including 297 suites, two Royal Apartments, Garden Townhomes and Marina Estates. Highlights include 22 restaurants, lounges and bars, a beach club, a luxury spa, a skylit shopping parterre, a theatre venue, extensive events spaces, 12 pools, a 420-metre white-sand beach, and a deep-water marina capable of accommodating superyachts. Developed by Wynn Resorts in partnership with Marjan, the landmark property represents the driving force behind RAK’s goal of establishing itself as a global tourism and entertainment hub.
Etihad Rail, UAE
The long-anticipated Etihad Rail passenger service, launching this year, is set to transform inter-emirate travel, positioning rail as a fast, lower-emission alternative to road transport. Connecting 11 cities across the UAE, the service is expected to carry up to 36.5 million passengers annually, with journey times as short as 50 minutes between Abu Dhabi and Dubai. Trains, manufactured by Spain’s CAF, will operate at speeds of up to 200 km/h and offer first, business and economy class cabins. As part of the wider national rail network, the project represents a major step in strengthening connectivity across the Emirates while advancing the UAE’s long-term sustainability ambitions.
Mira Coral Bay, Ras Al Khaimah
Developed by Marjan in partnership with Mira Developments, Mira Coral Bay is pitched as the world’s first luxury waterfront community, created in collaboration with 14 globally renowned brands. The destination, which aims to boost Ras Al Khaimah’s stay-and-spend appeal, will blend hospitality, leisure and residential components, with highlights including five-star resorts, branded beach clubs and fine-dining restaurants.
Qatar Auto Museum
RAK Central, Ras Al Khaimah
Al Khaimah’s most anticipated mixed-use waterfront districts, conceived as a contemporary coastal community designed for everyday living. The project masterplan blends residential neighbourhoods with hospitality, retail, cultural and civic components, with more than 60% of the development allocated to residential use.
Apartments, townhouses and wa- terfront homes are complemented by hotels, education facilities, public spaces and generous green areas. Broad promenades, direct beach access and shaded walkways help shape an active, community-focused environment. The project also incorporates com- mercial zones and a dedicated logis- tics and light industrial component.
Positioned as a gateway to the emir- ate, RAK Central is Marjan’s landmark urban development – conceived as the new commercial and cultural heart of Ras Al Khaimah. Designed as a work–live–learn–play district, the project masterplan brings together business, residential, hospitality and
Marjan Beach, Ras Al Khaimah
Positioned adjacent to Al Marjan Island, Marjan Beach is one of Ras
24 | ATM YEARBOOK 2026
PROJECTS •
AlUla Manara
QATAR
The Global Sports Tower, Riyadh The centrepiece of Riyadh’s Sports Boulevard, the Global Sports Tower will rise 130 metres above the city, making it the world’s tallest dedicated sports tower. It will house more than 30 state-of-the-art sports facilities, including a 98-metre indoor climbing wall and what is billed as the world’s highest running track – a 250-metre el- evated circuit offering panoramic views across the capital. The wider Sports Boulevard masterplan spans 4.4 million sqm of green space and incorporates around 50 sports facilities, alongside landscaped routes for pedestrians, cyclists, athletes and horse riders.
Simaisma Project, Qatar
Located approximately 40 km north of Doha, the Simaisma Project is one of Qatar’s largest planned coastal tourism developments. Stretching along 7km of coastline, the project masterplan combines beachfront hospitality, entertain- ment and residential components structured around 16 distinct zones, including multiple resort districts Planned attractions include a 650,000 sq m Land of Legends theme park, a Trump International Golf Club with an 18-hole champion- ship course, and branded residences, residential villa communities, a yacht marina, and extensive dining and retail facilities.
Expo 2030 Riyadh
SAUDI ARABIA
Expo 2030 Riyadh
Expo 2030 Riyadh is one of the most ambitious global events ever planned in the region, with more than $7.8 billion allocated to the site as part of a wider $92 billion investment into the Saudi capital. Designed as a six-square-kilometre “Global Village,” the development will host more than 40 million visits during its six-month run.
AlUla Manara
In June, the Royal Commission for AlUla (RCU) approved the design of AlUla Manara, a landmark as- tronomy, research, and sustainable tourism project designed to position AlUla as a global destination for astronomical discovery, scientific re- search, and astro-tourism. Located 70 km north of AlUla between the Harrat Uwayrid Reserve and Ghar- ameel – an area with exceptionally dark skies, minimal light pollution, and favourable atmospheric condi- tions for astronomical observation – the development will feature a world-class astronomical observa- tory with a four-metre primary tele- scope and two two-metre telescope, plus advanced research facilities, visitor attractions, and immersive educational facilities.
Qatar's new museums
The masterplan features 226 pavilions arranged in a circular,
Building on its reputation as a regional hub for culture, several next-gener- ation museums are currently under development in Qatar, including: Lusail Museum: Designed by Herzog & de Meuron, it will house the world's largest collection of Orientalist paintings and explore the history of the Arab world. Art Mill Museum: Scheduled to open by 2030, it transforms a former industrial flour mill on the Corniche into a centre for international modern and contemporary art. Qatar Auto Museum: Located along the Lusail Expressway, this 30,000 sqm facility will celebrate automotive culture and innovation.
pedestrian-focused layout, powered by renewable energy and centred around a landmark plaza representing participating nations. A nature-led design integrates Wadi Al Sulai to create shaded pathways and microclimates, while advanced mobility systems will connect the site to Riyadh’s wider transport network. Beyond the event, the Expo site is designed as a permanent mixed-use district, supporting residential, cultural and commercial activity and reinforc- ing Riyadh’s emergence as a global destination and ensuring the event has a lasting legacy.
civic components in a highly walkable urban environment. Spanning around 288,000 sqm, the district integrates Grade A office clusters, residential neighbourhoods, retail and dining pre- cincts, hotels, a university campus and generous green public spaces. With strong connectivity to major transport corridors, RAK Central is positioned as the emirate’s new CBD.
ATM YEARBOOK 2026 | 25
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